Categories
Others PInterest News

Viralwoot acquires Piktoria

Viralwoot acquires Piktoria

We are glad to announce that we have acquired a Pinterest and Instagram marketing suite called Piktoria. Piktoria is Pinterest and Instagram tool that provides interesting discovery tools like location and hashtag monitoring for Instagram, one-of-its-kind Pinterest keywords toolkit and in-built Instagram engagement features.

In short, Piktoria will provide our users powerful discovery and research tools for their own business or their clients. You can track which user is posting what at any of your stores and engage with her – right from your Piktoria account. You can discover igers who are hanging out and posting on Instagram near to your store and invite them to come over to your store.

We believe that this acquisition will help us broaden our offering for our existing 80,000+ users, especially for businesses with offline stores. This acquisition will also help us improve our Account management offering and going forward, all our customers using our Account Management services will get additional useful insights and data like trending keywords, hashtags & location-based information related to their Pinterest and Instagram presence.

Piktoria is currently serving over 5,000 businesses from fashion and hospitality domain.

As far as integration is considered, Piktoria will continue to operate independently & will get every possible support from Viralwoot.

We are really excited to continue our journey to build world’s best visual marketing platform with Team Piktoria.

Interested in checking out Piktoria? Go give it a try here. We have a limited number of 70% discount coupons for Piktoria – just write to us at aditya@viralwoot.com for your 70% off Piktoria coupon.

Categories
Marketing Social Media Tips

Amazing Social Media Facts and Stats 2016

The business world has expanded its reach beyond conventional methods. Marketers are now trying to go further and further to acquire a maximum number of customers for their brand.

On this road to capture new prospects and achieving profit maximization, there is a highly potential platform, which is known for its high rate of customer engagement and client interaction.

social media stats

This dais is termed as social media platforms. Be it Facebook, Twitter, Pinterest, Instagram or any similar sites, businesses are leaving no such stages to showcase their product line and ultimately generate more revenue.

Owing to the immense fill of prospects on social media sites, brands have ensured to create an impression in an effective manner.

But, what is it exactly that makes a brand go for the social media sites more than ever? Why does social media marketing become a term & a trend in online business industry? And why do you need to opt for social media marketing for your business?

All these questions will be answered in a much quantifiable way. I am going to provide you with in-depth stats on the social media sites that will give you more than enough reason to choose these platforms before anything else.

Stats and Numbers

Below mentioned are the numbers that affect most to the business. It depicts how many potential prospects are available for you that you can still convert it your consumer.

Sm stats

As you can see, that there are approximately 2.3 billion users overall. That means Social media platforms are having a potential user base of 2.3 billion that can be converted successfully in your customer.

Also, note that majority of retail brands across the globe are still using the social media channel for marketing their products.

Did you know that Facebook and WHATSAPP together maintain around 60 billion messages each day?

This shows the true power of social media. Infusion of millions of members on these platforms in almost such a short span of time itself exhibits why your business require social media marketing now.

User StatsHere, we are depicting how many users exist on these social media platforms. Facebook as expected, leads the way by capturing around 1.71 billion users across the globe.

That’s like capturing 23.4% of existing population on Earth!

Snapchat is just behind with 1.12 billion of users on its base.

These numbers simply show that why so many big brands are opting for social media channels nowadays.

Let’s take a look at some other stats too.

Social network and advertising

Many of you might not even know but around 96% of the users actually hold a discussion regarding brands on the web.

It is due to these aspects only that around 40% companies in 2016 are planning to increase their social media budget out of total advertising amount.

One more interesting facts about social media is that different platforms and varied purposes. Like Facebook is known for its social networking and news feed. It is less of professional and more of personal ‘touch’ social media site.

Twitter, on the other hand, is purely focused on the business promotion part. Users come on twitter to get the trending news regarding any industry.

Hence, businesses also utilize these platforms quite wisely. Out of the big cats in Fortune 500 list, only 20 companies exist on Facebook platform, while 83% of total are highly active on Twitter.

I will now guide my users one by one through the stats of some major social networking sites.

Facebook Stats

Facebook is ‘the thing’ of all existing social media networks. Its simplicity to use, its ability to look cool and a number of efforts Facebook is putting to create a hassle-free and uninterrupted place, where users can meet their friends, place this astonishing platform at the top place.

FB Stats

Facebook is the ‘only’ social media site, which is recording one new profile every 6 seconds. With around 60% of logins contributed by publishers and brands, Facebook has made an amazingly strong place for itself in the market.

If you still doubt the potential of these stupendous stages, let me tell you that across the globe, there are around 2 million businesses that are paying for Facebook advertising.

For businesses doubting on the prospect base Facebook possesses, each day this dais records around 500k new users on its base. That means 500k more users each day to target for you!

Twitter Stats

With a humongous customer base of 320 million users, Twitter is businesses first choice, when it comes to creating a buzz.

Twitter, unlike Facebook, is not generally utilized for chatting with friends, meet new people or any similar social activities.

It rather works as a search engine with relevant hashtags. People tweet about anything that is currently in the news, fashion and trending.

Twitter’s search engine makes the tweet reach a wide base of the audience with the help of hashtags. So, brands who wants to create a buzz but does not have followers on its base, opt for Twitter instantly.

twiiter sm

One of the interesting facts about Twitter is that there are around 1.3 billion accounts created but only 320 million are active on it.

That shows that how many users who have created an account on Twitter for other purpose left this platform when they came to know about its usability.

For the business part, approximately 68% of companies in the United States opt for Twitter for marketing their brand.

Twitter is still able to notch up around 500 million users each month, which shows how attractive and interactive this particular social media platform is.

Instagram Stats

Instagram is yet another social media site with totally different purpose and layout. This platform is specifically focused towards the visual marketing concept.

Encouraging users to post images on this alluring stage, Instagram has emerged as a booster for different brands on the web for specific promotional purposes.

Instagram stats

Adding to business’s amaze, Instagram accounts for over 80 million images that are uploaded each day.

To see the reach of Instagram, approximately 40 billion images are shared on Instagram every day.

Businesses that are targeting young audience should consider the fact that 90% of Instagram users comprises of people under the age of 35.

Instagram also increases its reach using relevant hashtags. The time when Instagram decided to introduce the videos, 5 million videos were shared in first 24 hours.

Brands such as National Geographic, Nike and Victoria’s Secret are dominating the platform with a maximum number of followers respectively.

Pinterest Stats

Pinterest has emerged as one of the influential platforms when it comes to users’ decision to buy online.

Users post images on this interest-based platform. These images are termed as pins.

Pins can be incorporated with the backlinks of your website, in order to direct users towards your brand accordingly.

Pinterest stats

With around 176 million Pinterest accounts and approximately 100 million MAU (monthly active users), Pinterest is ‘the next big thing’ of visual marketing.

If you consider knowing how to use Pinterest for your business, read my other blogs.

According to a study, most of the users (80%) come on Pinterest with a purchase in mind. Mainly because of the appealing interface and easy user-ability makes Pinterest as the main source of reference site for shoppers.

Businesses utilize this amazing platform by posting creative images, by creating campaigns and by engaging more customers.

LinkedIn Stats

As told earlier, different social networking stats have variegated purposes. So, LinkedIn comes in when your business wants a totally professional audience of any industry and genre.

LinkedIn, a professional networking account, which is known for making a network of like-minded and same job profile personnel has been able to create an outstanding impact on business.

Linkedin stats

With MAU touching a 100 million mark, LinkedIn is been able to inspire 3 million companies across the globe to create a professional account on it.

Covering about all sorts of profiles, companies, and industries across the globe, LinkedIn is one place where all the CEO’s have 930 connections on an average.

 YouTube Stats

You must have wondered why I have not mentioned one of the most impressive social media sites; YouTube.

Many social media experts debate about the credibility of YouTube being called as a social media site, but IMHO I will surely count it as one.

youtube stats

With more businesses using YouTube for the promotional purposes and with approximately 1 billion views from mobile devices each day, you won’t find any excuse to not take this stage seriously.

Even in the United States, 9% of small businesses rely on YouTube marketing more. Not only this, if you think users are not spending enough time to watch a video, consider this; 3.25 billion hours of videos are watched each month on YouTube.

That is a big-big number and you as a marketer should certainly consider opting for a medium which is inspiring more users to spend more time on video than usual.

Content Stats

If we are talking about any form of online marketing and not mentioning the importance of content, then we are not doing justice with you.

Considered as the King in the online business industry, Content is one of the easiest yet the trickiest ways that can help you increase you brand’s visibility across the different platforms accordingly.

Content Stats

Top three content marketing stats that are accounted are blogging, social media and then case studies respectively.

Ending Statement

When it comes to business, numbers are the only performance assessment parameter eventually.

That is why I have presented the stats of most talked about social media sites here. Hopefully, you as a brand owner will surely understand the purpose and potential of this platform and create an amazing business world for yourself.

Good Luck and Have an amazing Tuesday!

Adios!

Save

Save

Categories
Marketing PInterest News Pinterest Tips Social Media Tips

Amazing Pinterest Statistics, Facts, and Figures – Why Pinterest?

Any business that have started around two decades back may find it extremely exciting to see how many social media platforms have came to play.

These social media platforms have been regularly pulling a huge number of users to their base.

Why Pinterest

Platforms such as Facebook are basically meant for making friends and reading the news. Twitter is known for its information sharing capabilities. Instagram and Pinterest are image-based platforms, where users just love to post different pictures accordingly.

Since last 3 years, visual marketing has marked its presence alongside the businesses across the globe. Stages such as Instagram and Pinterest are the main reasons why visual marketing has gained so much popularity.

As per stats, around 84% of the communication by 2018 will be done by visual mediums. It is also estimated that 79% of all internet traffic will be video.

For business minded people, if any user sees a product video, he/she is 85% more likely to purchase the product.  Bloggers who are thinking “how come visual marketing will benefit them?” listen to this; articles that incorporate images or videos get 94% more views than those without it.

What is Pinterest?

Pinterest is an interest-based platform, where you can post images that inspire you most. This platform is extremely alluring in looks and provides users with an ease to showcase their interest.

The images that are posted on Pinterest are termed as Pins. These pins can be collectively gathered in different boards. A board is a collection of relevant pins to a specific topic on which they are created.

Pinterest Dashboard

See, how beautiful is the dashboard of Pinterest. All pictures are arranged in such an admiring way that user is compelled to like them.

Also, you can repost the pin on Pinterest, if you think the image is good.

Why Pinterest?

As a brand owner, you might be thinking why I am talking so much about this particular social media platform.

Let’s just say Pinterest is just another social media website, which is only there to make friends and socialize. But numbers never lie and that is what we are going to show to all you business & marketing enthusiasts.

Pinterest growth

Source: JeffBullas

Approximately 17% of people on Facebook come online with a mindset of purchasing a product. On Pinterest, 80% of them come to decide what to purchase.

Not good enough? Ok, take this, with around more than 100 million active users each month; Pinterest is the only site with its international user base doubled in just 1 year of time. That means people outside US have started using Pinterest to the core.

Pinterest growth comparison

Source: smartinsights

Pinterest Stats and Figures

I am going to share some of the mind-boggling facts about Pinterest that will surely prove the importance of this exquisite dais for businesses.

  1. Pinterest has over 75 billion Pins and 1.5 billion boards

Pinterest Nordstrom

  1. 80% of all Pinners access Pinterest via a mobile device

Mobile users Pinterest comparison

Source: Statista

  1. About 70% of Pinners are saving or clicking on Pins (not just visiting)
  2. 3/4 of the content people Pin comes from businesses

Pinterest for business

Source: Brandongaille

  1. The average amount per order that derives from Pinterest traffic is between $140 and $180
  2. Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest over others

Source: Businessinsider

  1. A Pinner who close-ups on a pin is 1.6x more likely to sign up or convert.
  2. A Pinner who saves is 3.9x more likely to sign up and 1.6x more likely to convert.
  3. A Pinner who clicks thru is 4.5x more likely to sign up and 7x more likely to convert.
  4. Over 50% of women in the US are on Pinterest.

pinterest-stats12

Source: Bingdigital

  1. 90% of users on Pinterest want to purchase.

Pinterest stats

Source: Slideshare

Conclusion

The business world has seen many ups and downs in recent years, but the emergence of Pinterest has truly been a boon. Although, yet not enough businesses are looking up to Pinterest and hence its true potential is yet to be discovered fully.

Marketers often talk about other social media platforms and yet here I am able to give you all the numbers supporting my case for Pinterest. Hopefully, as a wise marketing professional you will be ready to boost your online presence by choosing this amazing stage.

I have seen a lot of business tools and concepts booming and dooming, but seeing how Pinterest is slowing covering the online business industry, I am not mistaken if it will dominate the social media.

Not only brands are looking up to Pinterest for showcasing their product line, but also the consumers love this platform, owing to its appalling interface and simple to post features.

If I would have been in promoting my business online and on social media would have been my preference, then I would have utilized the maximum of this stupendous platform.

Not only good planning but good choices also make a business to prosper. Now, the ball is in your court, it’s your decision completely that what you choose.

And remember, Choose carefully! Because it’s your time and investment on the stake and you surely do not want to gamble with that.

I hope this article helped some of you to make the right decision.

This is shashvat vats, signing off …until next time.

Good luck!

Categories
PInterest News Pinterest Tips

What is Pinterest? (And How to Use It Effectively)

What is Pinterest

In the world of social network, if you are not getting noticed, you really need to tighten your seat belt and get ready to take off for an apt marketing flight. You might take social media platform as a casual fleet, where enjoying the journey of networking is of prime importance. Well, think again!

People are more concentrated on the social media mediums and thus, businesses are targeting these platforms with utmost priority. So, if you are a business entity and want to spread your customer reach, you might want to give social networking a second thought.

With lot of players coming in the market, one social networking site which has impressed me most in terms of business conversion or ROI (return on investment) is Pinterest. What is Pinterest all about? Who uses it? Why do the brands need this platform? How to use Pinterest? I will answer all these questions, keeping in mind the different type of people that come to the platform with varied preferences.

What is Pinterest?

Basically, it’s a platform where you can manage and share the images that get you inspired. As soon as you share the picture, the image is then referred as ‘Pins’. Pinterest has a themed board, where you can share these images. These ‘Boards’ can be for anything as per your preference, be it gadgets, golf or geology. Sky is the limit!

With 100 million users every month, it is becoming one of the most visited social media sites. Stats says that two third of the content saved on Pinterest is actually generated from business. This clearly tells you that Pinterest is not just a site to share content and build relation; it is a stage, where brands showcase their products/service, in order to have a vast consumer reach and to increase brand visibility.

You might be thinking that Pinterest is nothing but ‘another brick in the wall’; it is clearly not. If you want your business to grow and reach heights, keep up with me, while I talk about this sturdy and exquisite marketing platform.

For what purpose can you use Pinterest?

It is completely all right if you are pinning cool images all day on Pinterest. However, if we are talking about the purpose for which Pinterest can be used, there are many. Young to-be-brides, who want their weddings to be perfect, do not have to stick to thick wedding planners brochures. Instead, they can have a Pinterest account and can choose from bridal dress to jewelry to decoration. You can also create one board for each of your office cabins and then pin the decorating ideas for the same. Artists can handle the images that inspire them. Additionally, these boards can be managed by more than one person; hence marketing team members can collaborate & work on same boards.

Firms with apparels and fashion accessories as their brands need to get on to Pinterest at once! Why? Well, as per stats 85% of the users on this platform are female. So, if you are a marketing manager of a firm, whose product/service is targeted to women, you know exactly where to tap them!

How to use Pinterest?

First, sign up for an account. If you are looking to conduct business, make sure to create a business account. The advantage to having this type of account is the number of analytical attributes, which can help your business to thrive.

For a business account, you need to jot down following details:

  1. Email Address
  2. Password
  3. Name of Business
  4. Type of Business (drop down list)
  5. Your website link (optional)

While logging in to your account, you will be directed the home feed. This home feed exhibits you all the recent pins from other accounts on Pinterest that you follow. Also, the company has ensured its users seamless browsing, so endless scrolling option is there. You can keep on looking till something hit your eyes and strike your heart!

Pinterest profile

For each visit on every page, at the top, you can see a search bar. Looking at extreme left, you can find the company logo (home page) with analytics and ads icon. A drop down menu (showing available links of all the categories you can browse) can be seen on right side.

A ‘+’ button and a chat bubble button can be seen next to the search drop down menu.

Pinterest button

Mentioned below are the functions of buttons displayed:

  • + Button: This button enables you to add new pins or to make a new ad.
  • Chat Menu: This drop-down menu opens up with three options; News, You and Messages
    • News: Exhibits site updates and trending pins
    • You: Gives you notifications when other account users try to interact with your pins
    • Message: Shows you message from other users

Clicking on the profile option will open up a drop-down menu with different alternatives such as going to your profile, seeing your boards, pins and accessing your bills, ad support & settings.

You must be thinking about ‘Pins’ and ‘Boards’ now since so much have been said about them!

‘Pins’ are nothing but content that has been shared by you. Boards are somewhat like visual bookmarks that enable you to manage the content shared by you.

Creating a board: Once you decide to create your own board, just go the profile option and you can see the red button stating ‘create board’. Clicking on it will open an information box.

Pinterest board

You should put all the information as per your business requirements. I can expect my readers to easily understand the above-shown information box. You can see a ‘collaborators’ option at the bottom of

You can see a ‘collaborators’ option at the bottom of box. This gives you access to invite other people to share the management of board so that more than one person can control the board’s activity and can also contribute to the same.

Pinterest Collaboration

As soon as you are done filling the information, click on create and your board is ready. You can now start sharing pins!!

Adding Pins:

There are multiple ways to add pins listed below:

  • To add content to your own board, just go your board and click on add pins. This will give you a drop down menu asking the source of image (web or computer). In case you need to upload an image from web, just enter the link in the space given. Choose the image from the source link and click on ‘pin it’. Add the description for your pin, choose a board and pin is added to your board. This kind of pin is linked back to the websites it came from. If you choose to upload an image from computer, Pinterest will ask you to upload it. Rest of the process is same.
  • You can also pin from your mobile app (by going to the profile button and clicking on ‘+’ button). Rest process will be same. Only one option of ‘upload from computer’ will be replaced from ‘upload from phone’.
  • Also, you can ‘repin’ the content of other users. It is an apt way for you to be more active on Pinterest in case you don’t have your own content to share.

Rich Pins:

These kinds of pins enable you to use Pinterest in a much more efficient & effective manner. Listed below are the 6 kinds of rich pins available till now:

  • Place Pins
  • Article Pins
  • Recipe Pins
  • Product Pins
  • Movie Pins
  • App Pins

You should always keep the mentioned below steps while using ‘rich pins’:

  • Adding adequate metadata to your website
  • Validating the pins and applying them to get them on Pinterest.

Engaging with customers on Pinterest:

There are number of ways through which your consumers on Pinterest:

  • Likes
  • Comments
  • Sending Pins
  • Tagging
  • Sending Messages

Since, Pinterest is an image-based website, so people tend to rate brands here depending upon the kind of visual reputation one possesses.

Apart from this, you can always expertise your SEO skills by using # on Pinterest. Typing relevant keywords in search bar and using trending hash-tags can surely raise the level of visibility for your brand.

You can always customize your own Pinterest profile by filling various options given below:

Pinterest edit profile

Naming your pin boards with clever keywords can surely bring you and your brand on top. Always remember to write keywords that are easily searchable and are catchy enough. Entering the description of each board can also provide clarity to customers about what your board is and how it aligns with your brand.

To check the trending topics on Pinterest, you can click on the search bar and select ‘popular’ from the drop down menu.

Pinterest trending topic

For advertising purpose, Pinterest has recently launched promoted pins (only available in U.S.).

Pinterest Analytics is given by name ‘analytics’ on the top of page. Clicking on it will give you a drop down menu with 3 options: Overview, Profile, and Audience.

  • Overview: Directs you to the dashboard exhibiting several boxes giving stats for your profile
  • Profile: Gives your profile’s performance and allied stats
  • Audience: Provides you with the data on people who are targeted by you

Hopefully, this post answers everything you want to know about Pinterest. Let us know what you think in the comments below.

Categories
Social Media Tips

Top Content Curation Tools for Social Media Managers

Content curation tools for social media managers

If social media managers were considered as the superheroes of social media, then content curation tools would be the most used and abused weapons in their arsenal. Good content can increase your audience and help you become more active on social media.For a social media manager, content is a vital ingredient of their social media marketing strategy and it is also something that gives them sleepless nights.

Let’s face it; coming up with fresh content is not an easy feat.  In such circumstances, content curation tools can offer some relief and gather relevant content from around the web – all in a single place for you. Here’s a look at some of the coolest content curation tools out there.

DrumUp

Creating or finding new content can be quite overwhelming especially if you are trying to find content for multiple social media accounts at the same time. DrumUp gives you the flexibility to add multiple accounts and discover relevant content for each of your accounts using keywords. For a narrower and precise search, you can input negative keywords as well. With DrumUp, you can also schedule tweets and even Facebook and LinkedIn posts giving you ample time to work on other tasks as well. It is a content discovery tool and a social media manager packed into one nifty tool. DrumUp also offers a handy plugin for Chrome that helps find and share content relevant to the article you may be browsing.

Scoop.it

Scoop.it scours through various social media pages, blogs and newsletters to get you the best content. Like DrumUp, it looks for content based on keywords that you choose. It also suggests related topics along with an array of other users that you can follow, if you want to follow someone whose content you like. Scoop.it allows you to share articles on your social media accounts and also via your email with a simple click. If you opt for the free version, you can easily monitor one topic for posting on two of your social media pages.

Pocket

Pocket is a bookmarking service that lets you save content from anywhere on the web including applications like Twitter, Facebook and more. All of this content is saved directly to Pocket’s easy-to-use dashboard. If you like things to be organized, Pocket also allows you to sift through the content and categorize it into lists that you can browse through later. It also makes finding content that much simpler. You can share your content via email, Buffer, Twitter and Facebook right from the dashboard. There is a separate section called Recommendations, which displays trending content, which you can add to your dashboard as well. All this, and the ability to synchronize content across all of your devices is what Pocket offers.

Feedly

With the Feedly tool, you can add and read various RSS feeds from basically anywhere. Yes, that means you can browse through content from big publications, blogs and also YouTube channels. Your favorite RSS feeds can be easily organized into collections for easy discovery later, and Feedly also offers safe access to your company’s internal portals and CMS. You can use Feedly in conjunction with applications like Evernote, Trello and OneNote 365.

Storify

Need to know the latest in current affairs or events? Storify is the application to turn to. The application helps you connect to a wide array of social media websites where it gathers information about live events, brand campaigns, chats, memes and more. You can use Storify if you need to quickly create or edit stories, embed tweets, videos or images. Storify offers an amazing user experience making it fun to gather content. The stories you create can be published anywhere – be it your social media pages or on any other websites. The best part, once a story is shared, everyone mentioned in the story is notified, making sharing a piece of cake.

Author Bio:

Apurva Jog is a Content Writer at DrumUp, a social media management tool. She has penned down several articles related to social media management and content marketing. When she is not writing, she is usually catching up with anything that is trending in the social media sphere.