Pinterest Tips

Datalogix Changes Pinterest Advertising Forever


Pinterest’s Partnership with Datalogix

Pinterest has started a partnership with Datalogix with the goal of helping brands to understand how their advertisement directly affects their sales. According to some sources, the relationship will be in effect in 2016, and it is rumored that Pinterest is getting involved with other third parties too to help advertisers gain information about how Pinterest ads lead to sales. It is said that Pinterest is moving quickly to integrate all these parties into the platform.

What Does Datalogix Do

Datalogix will help brands in understanding whether a consumer views an advertisement before making a purchase online, which will help brands in comprehending how they are spending their money. According to experts, Datalogix will enable brands to see in-store sales, which was not possible earlier. It is said that Pinterest will be taking Datalogix’s help for other benefits too, but will be using it more for measurement than targeting.

Salesforce is the platform through which consumers plan their Pinterest promotions. Datalogix has more information on users such as the history of loyalty card purchases. A common question is- what do people do after seeing a post? Datalogix helps in finding this out by comparing the engagement data with in-store purchases. It is famous in the world of social media as it gives websites an insight about what consumers click on before making a purchase. It also has partnerships with social media giants like Twitter and Facebook. Datalogix’s expertise will help Pinterest since it is relatively new to the advertising field.

Pinterest’s Marketing Platform

Pinterest has gained immense popularity over the past few years as it has established its position as Google’s rival. Users spend time pinning images that lead to future purchases. According to Pinterest, people like to use their website for planning things like vacations, weddings, DIY projects and their wardrobes.

The marketing platform of Pinterest allows other brands to post on the website and to see how their pins are performing. Furthermore, it has built up its advertising business in such a way that it allows other brands to use tools that will help them in planning their campaigns. It also gives them the ability to purchase promoted pins through third-party ad platforms. The company has introduced new GIF like formats such as Buyable and Cinematic Pins.

Pinterest says that they are looking for the perfect measurement solutions to help their partners understand the value the company is driving for them. It launched its Marketing Developer Partner program earlier this year to help businesses get more out of their Pinterest effort since they bring forward third party tools. The partners for the ads are:

  • 4C
  • Adaptly
  • Amobee
  • AmpushBrand Networks
  • HYFN
  • Kinetic Social
  • Manifest
  • SocialCode
  • SocialFlow
  • Unified

Want To Learn More About Pinterest Advertising?

You can learn more about Pinterest Advertising by finding out about the people you are targeting. There are many tools that help you with managing your account, scheduling your pins, promote pins and gain followers. One such tool is ViralWoot. Visit their website and register for a free trial!

PInterest News

Pinterest Has the Numbers!

Pinterest Has Numbers
Pinterest Has Numbers

All said and done, Pinterest still has a major share of users (currently at over 20 million users) but certainly a business (or a user) still needs to keep developing itself to reap benefits. We will show you how:

Create Gift Idea Boards

Title your boards explicitly so they are readily found in searches. “Stocking Stuffers for Teens” or “Gifts for the Foodie” such ideas would tell viewers exactly what to expect. Adding keywords or #hashtags will optimize search results for more hits. A good trick is to collect images you want to pin on a “secret” board and then put them out to your public boards gradually. This way, you don’t have to spend time whenever you want to add something new to your followers’ feeds.

Create vertical images

Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed. Compare with your favorite pins to check which ones are popular and which images are re-pinned and shared.

Build interest with a tips board

Always make a board as beautiful and rich boards as you can. One way is to create a series of coordinating pins with the same branding and share them regularly. Think of ways of engaging idle visitors as well as competitors. It is never a bad idea to share tips about your own business with other members of your industry!

Pinterest to find new customers

Pinterest has astonishing search capabilities. While keeping your search engine privacy turned on may be a good idea for your personal Pinterest account, turning this setting off is recommended for brands. This allows search engines such as Google and Bing to show your Pinterest profile and boards within their search results. Don’t forget to use your business keywords in your board title and descriptions to help even more people find your business!


Pinterest Tips

Top 5 Halloween Costume and Decoration Ideas

Top 5 Halloween costume and decoration ideas
Top 5 Halloween costume and decoration ideas

Top 5 Halloween Decoration Ideas

1. The ‘POP is DEAD’ House

2. OMG!! How Creepy It Is…

3. ‘My House Is Not Less Than A Graveyard’

 4. ‘You Are Under Vigilance’ House

 5. The House Of jack , The Pumpkin King


Top 5 Halloween Sweets

1. Choco Cupcake With Halloween Pumpkin 

2. Sweet Monsters

3. Bloody Halloween Cake – A Masterpiece

4. A Halloween Recipe Inspired By The Nightmare Before Christmas

5. Happy 1st Halloween


Top 5 Halloween Pumpkin Inspired Crafts

1. Multi Colored Yarn Wrapped Pumpkins

2. Fabric Pumpkins

3. Paperback Book Pumpkins

4. Polymer Clay Pumpkins

5.Flower Pot Pumpkins


Top 5 Halloween Inspired Movies

1. American Horror Story

2. The American Scream

3. The Halloween Night

4. Mad Monster Party

5. The Night Before Christmas

Once again, Happy Halloween to every one.