Category: Content Marketing

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Content Marketing Social Media Tips

4 Ways to Improve the Visual Aspects of Your Online Presence?

Maybe you haven’t thought about it before, but your online presence is predominantly composed of a series of visuals used in your digital marketing strategy. If you have a podcast or YouTube channel up and running, there also an audio aspect. Anyhow, I dare to say that at least 80 percent of customer and client experiences online start with an engaging visual.

It wasn’t a mere coincidence that content marketing has flourished over the past years. Content marketers have been building their entire strategy on the fact that 90 percent of the information that comes to the brain is visual. Let’s see what you can do to improve the visual aspects of your online presence to delight your customers, improve engagement and conversion rates, and in the end, extend your reach.

Homepage & other website pages

Your official website is a cornerstone of your digital marketing efforts and a point from which you can extend your online presence.

A home page is the first visual aspect of your online presence that your visitors will have face-to-face communication with. And it better be engaging, because in the next few seconds a visitor may as well leave it. So, if you want to make it more engaging, you should incorporate a relevant background image, logo, strong typefaces, short converting message and a call-to-action button.

Since the logo and background image are the most prominent visuals, let’s see how you can get improved versions of the ones you might be already using.

Background Image

The background image is the container of your homepage content. It has to be powerful, engaging and yet not intrusive. Since it adds to aesthetics, you have to use the best photo possible. You can get your hands on a photo taken or designed by a professional photographer or illustrator from the abundance of stock images online.

There are plenty of stock image websites online, so feel free to visit any of them. After you purchase the license, you are free to use it on your website. This method is way more affordable than hiring a professional designer or illustrator to do a custom job for you.

You will be surprised by the number of high-quality images and illustrations on sale. These can also be used to advertise your products, as well as on the other web pages on your website and, as you will see later, in your blog post.

Furthermore, high-quality images can help you to establish credibility among online content consumers. In fact, the quality of visuals is the number one criteria for assessing the credibility of the content and website. In one of the studies of the Stanford Web Credibility project, 46 percent of participants said exactly that.

Logo

The logo is a very important visual aspect, one that serves as a seed that your brand strategy will grow from. A place where visitors expect to see a company logo is in the upper left corner of your website, and that’s exactly where you will see it on most websites.

Now, if you run a small business, you might think that you don’t have the budget to finance a professional custom-tailored logo as they are pricey. But did you know that you can get a fantastic-looking and affordable logo created by a professional logo designer?

About Us

Before engaging in a relationship with a company, consumers like to get to know it. Actually, to be precise, 52% of visitors do. This is what the About Us page is for. To make it more appealing to the visitors and easier to relate to your business, including different forms of media. Why? Because if they have already bothered to visit it, you should reward them with attention-grabbing content.

 

Things worth considering:

 

Individual and team photos – these will help visitors to visualize your company. If you feel like adding some character to your brand, you can include photos of your team in action in-house, as well as shots of you having fun together outside the office.

Videos – a video on this page will help you to convey a powerful message in a matter of seconds for those that can’t be bothered to read.

Blog

Do you know that 38 percent of marketers say that blogging is the most important form of content for their business? Visual marketing comes in a close second with 37 percent, perhaps because articles with visual elements get 94 percent more views than the plain text ones. These facts lead to a simple conclusion: by incorporating visuals in your blog posts, you will increase its engagement potential.

The most common visuals used in the blog posts are photographs, illustrations, memes, and infographics. As I’ve already mentioned, a great source of images and illustrations for your blog are stock images. You should keep in mind that there are few rules to follow when it comes to incorporating these into your content strategy.

The rule of the thumb is consistency. The visuals should be consistent with your overall website design and theme. If you decide to go with illustrations, stick with your decision and try not to diverge from the plan by suddenly mixing them up with photographs. Using the right images from the same art category will help your visitors connect with your brand and this will boost your conversion rates.

The second rule restricts the amount of visual content found in a blog post. The cover image should be found in all of your blog posts. Besides a compelling headline, the cover image is the next thing that should compel the user to click and read the article. Additionally, the cover image should always be relevant to the article theme.

Generally, you should refrain from flooding your articles with images unless they complement the general purpose of your content. For instance, guide articles should contain screenshots or “how to” images, so that readers can visualize the solution and easily follow through.

When it comes to infographics, you should know that they are very powerful visual elements that you should leverage. They present a powerful synergy of data and images, and since people process images much faster than text, they can really engage visitors and make them want to stay until they are done “reading” an infographic.

YouTube Posts

YouTube has become the most popular platform for uploading and sharing video content. There are more than 1.3 billion YouTube users and 50 percent of those who are subscribed to channels would drop whatever they were doing to take a break and watch a new video on the channel they’ve subscribed to.

Becoming active on YouTube will definitely help you to extend your online presence, depending on how much time and money you put into it. Creating compelling videos is not an easy task. It is something that you will have to learn over time and get equipment if you want to appear professional to your audience.

YouTube is much more than sharing your business/product/service promotional video. Don’t forget about the social media aspect of it. Here are few tips on how to use YouTube for your business in order to increase engagement and conversion rates:

  • Start regularly uploading new video content – This is the best way to start boosting your business credibility and visibility. Don’t have any ideas? Post interviews with staff, create series of behind the scene videos, break webinars and webcasts down into episodes, etc.
  • Leverage the video description – Make sure to include your website link in the description below the video and ask viewers to go and check it out if they are interested. Things can start happening if you politely ask the audience to like, subscribe and click the links. The video description should be short (2-3 sentences) and informative. Make sure to stick a keyword or two when you are writing it.
  • Don’t neglect the comment section – This is where you can directly engage in the conversation with your audience. Stay tuned and make sure to use the momentum and respond to the questions. Refrain from posting generic responses. Instead, personalize your interaction.

 

If this sounds like too much, don’t worry, there is an alternative. You can identify the most popular YouTuber in your industry and ask him to make a review video on one of your products or services. This way you will tap into his audience and video producing skills and drive more traffic to your website.

Social Media

In the end, we come to social media marketing. Social media platforms have been used for business promotion for quite some time now. If you are not using visuals in your social media marketing strategy you should definitely start doing it, because competitors are already ahead of you. Actually, 74 percent of social media marketers use visuals in their SMM efforts.

If you are already doing it, don’t get too confident, there is always room for the improvement. Do you share blog post on your social media profile? Make sure to keep at least 20% of your blog posts shared through your official social media profile. It is better if you write a unique post message for each share. And, of course, include the cover image of the article. To spice up your visuals, you can add a portrait photo of the writer.

Infographics are also a viable content option for your posts on social media. They are engaging and can get a lot of shares, thus driving the attention exactly where you need it.

Since social media hits the sweet spot between community interaction and visual presentations, you should organize quizzes and giveaways every once in a while.

If you want to succeed in these efforts you absolutely have to look at visuals as an important asset to your digital marketing campaign. By carefully picking the right visuals to represent the information you want to convey, you will not only increase engagement and conversion but also overall user experience, thus keeping the visitors returning for more.

 

Author Bio:

 

Dereck Gligorijevic is a blogger who is always willing to assist you in making a beautiful online home for your next big adventure!

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Content Marketing Pinterest Marketing Small Business

Use this social media calendar to schedule posts easily

We are excited to announce the launch of our new feature: Social Media Calendar. Through this post, we will explain how this works and how this will help you save efforts & time that goes into scheduling your social media posts on Pinterest, Instagram, Facebook and Twitter.

Why should I schedule social media posts?

To perform best on social media, you have to be posting content when your potential customers are active on these social media networks. And, they are not active during the office hours but during traveling or leisure time. So, it is very important for you to keep posting quality content every day & around the clock.

70% of 1,25,000 users on Viralwoot use Viralwoot scheduler every month – religiously. So, we decided to help our users to further cut their efforts & time spent on scheduling these posts by building a useful new feature called Social Media Calendar. You can use this social media scheduler to:

  1. Schedule Pinterest Posts
  2. Schedule Instagram Posts
  3. Schedule Facebook Posts
  4. Schedule Twitter Posts
  5. Search quality content to schedule

What is Social Media Calendar? 

Schedule Social Media Posts
Schedule Social Media Posts using interactive Social media calendar

This calendar let’s you easily track scheduled posts for every day. This allows you to easily figure out the voids in your social media posts pipeline & fill them up accordingly.

How will this help me in scheduling my social media posts?

Viralwoot social media calendar provides you three key features that will make your social media post scheduling easier than ever before:

  1. Easily track pipeline of your schedule posts on daily & monthly basis
  2. Generate content suggestions using inbuilt content search engine
  3. Drag & drop content to schedule posts immediately

Why should I schedule social media posts?

To perform best on social media, you have to be posting content when your potential customers are active on these social media networks. And, they are not active during the office hours but during traveling or leisure time. So, it is very important for you to keep posting quality content every day & around the clock.

Is this the only way to schedule posts with Viralwoot?

Not at all. There are 3 more ways to schedule posts with Viralwoot:

  1. Use our dedicated scheduler sections to schedule posts by uploading images, fetching content from RSS feed, searching trending content
  2. Using our AI-powered Bots to automate content posting for you
  3. Using our Chrome Extension to schedule posts from anywhere on the web

So, if you are serious about your business’s presence on social media, stop wasting time in posting content manually and start schedule content with Viralwoot 👍

Start using Viralwoot for free today

Categories
Content Marketing Marketing Social Media Tips

Top 10 Ways to Promote Your Content

promote your content

There is something very special about the content you write for your business, blog, website or any purpose. It introduces you and your business to the right audiences with a backdrop of the message you want to communicate with them.

In other words, your content presents you to the people who have never been exposed to you or your brand. Your audience reads your words, gauges your sentiments and tries to understand your ideology.

That’s precisely the reason why your content can be considered as a reflection of your brand and what it stands for.

Therefore it is really important to create and manage content that can draw user’s attention and maintain for an impressionable period.

promote your content

In this article we will try and look at some of crucial ways that can promote your content to the right audiences and help you gain some traction in your area of market influence.

1.   Find the Influencers

As a content professional,try and reach the right influencers for promoting your content. Tell these influencers about the topic of your content and request them to contribute to the topic.

Sites such as Buzzstream and Buzzsumo are few of the available tools that can help you find the right influencers. Type in the topic and you’ll have a list of available influencers in the concerned category.

In case you own a blog post, include the quote (written by the influencer) in the post and incorporate the link of influencer’s website and social media accounts.

This provides you with 2 very specific benefits:

  1. You and your brand get exposed to a totally new audience
  2. Your content gets validated on being shared by an Influencer.

2.   Use Visuals

According to a survey, Facebook posts with images generate more likes than the average posts. Same goes for tweets with images and posts with images on LinkedIn too. This is because images, videos and infographics are easily understood and do not require a lot of time to read through.

Even a simple featured image makes your content more visually appealing while providing a visual context. So, visuals are important for your content strategy. Try and use some images amidst your content.

This will help you get some more views and will hook your audience to your content.

3.   Embrace the Headlines

You content’s headline is the most important aspect of your content presentation. And it is not only because the headline is the first thing your audience sees.

Your headline can help you throw in some wit, some taste and some color to your content. It is a kind of a first impression your brand or blog or business has on the customers.

Smart marketers usually dabble with multiple titles so that they can test the efficacy of the head tag. See what words ring with you customers. Do they lean towards a wittier copy or do they want straight up no nonsense informational articles.

Also, for different social networks, different sort of headlines might work. As twitter only provides few words limit for a tweet. On Facebook, you can post a longer content. You might want to assess the audience and the limits on each platform to see what works best for you.

4.   Customize Everything

“When in Rome, do as the Romans do” . Seeing the current trend in content marketing, many brands are customizing their content as per specific markets. The overwhelming trait of generalized content has been thrown out of the window to make way for different sects of content based marketing.

For this each platform needs to be tailored to the type of users on it. And that means curating the content, the images, the presentation and even the basic element of information. The context remains the same, but the presentation is wildly different.

This is important because each platform caters to different requirements of your users. Pitching the same content to different audiences will portray you as insincere in your marketing effort. And you don’t want that.

5.   Pay Way

By basic advertising many brands ensure the promotion of their content to a wide spread market. Social media sites such as Facebook, Twitter, Pinterest, and Instagram provide a particularly curated manner of advertisement to the right audiences on the basis of their clicks, likes and shares.

6.   Newsletter

All content marketers maintain an email list, to notify the subscribers about any new articles or an offer.

Newsletter subscription is one of the basic and most used ways to promote your content online. Create a thread of articles related to each other. Form a successive thread where the articles in a package can help solve a problem that your user faces (or might face). These threads will help you post some non performing content among the high performing ones.

Also a newsletter presents a collection of articles to your audience. You can even create little nuggets of information that present the crux of the articles. That’ll entice your users into reading the entire article.

Tips: Companies often rely on automated content, but it is proved that automated ones reduce the customer engagement. So, writing a personalized email is surely time-consuming, but it increases the likeability of customer engagement to the core.

7.   Use Google+

Google+ like other social media networks provides a cohesive network of influencers and professionals. Apart from that, Google+ is integrated into Google search and that helps your content to be easily read and shared. Also, there is a disproportionate number of content enthusiasts and marketing professionals active on Google+.

So that really provides an incentive for you to market your content on the platform. These kinds of promotional activity will increase the reach of your content to a wider audience base.

For including other people in the comment, type a plus (+) and their name. As soon as you start typing after the plus sign a dropdown box will appear with all the names of your connections.

8.   Make use of Communities

Get into a community. That is essential for the promotion of your content to select audiences. Think about it, in a community, your content will be read and shared by people who have similar interests and similar personas (that’s the reason why they’re in a community).

These kinds of communities also provide with an unexplored pool of customers who will probably associate with your brand. One more benefit of sharing content on these communities is that their members are usually really active. These people are essentially the ones you want to target. Once your idea/product resonates with them, they can act as your brand advocates to further organic advertising.

9.   It’s good to Ask

As a marketing professional, you must try something more than just to drop the links. You should always strive in to make sure that your targeted audience is in conversation with you on a constant basis.

Being a blogger or a business owner, always try to engage more and more customers with your content by requesting feedbacks and asking questions.

You can glean more information about your customer’s requirements by asking them directly. Also, it’ll make your customer feel more privileged and special. Assess your customer’s requirements by asking them in a clear and collected manner.

Since, we all know that social media is a platform meant for people and not for the business, so, every effort from your side should be to engage more and more people.

10.  Personalize Everything

Personalize your emails, comments, posts and any other content related activity. For this you’d need to ascertain your customer’s personas. Once you understand their persona, you’ll be able to appeal to their inner most instincts and needs.

Once you do that, it’ll be fairly easy to coax a purchase from them. But you need to be sincere and methodical in this approach. Do not come off as creepy or inaccurate. Don’t make your ‘guessing’ evident to your customers.

We’ve learnt that Content is a pivotal part of any brand’s marketing strategy. Your content is your words, your sentiments and your ideas. That’ll be visible to your customers after which they’d probably understand your product better. It is up to them to relate your brand with their requirements. Before they do that, ensure that your content is top-notch, relevant and personal to your customers.

 

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Content Marketing Pinterest Marketing Pinterest Tips Small Business Success Stories

How Pinterest Analytics can help your business grow?

Pinterest Analytics for Businesses

Pinterest Analytics for Businesses

The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from your Pinterest marketing efforts and helps you get a better grip over what works and what does not. We discussed the What? and the Why? and pretty much described the need of analytics in a Pinterest marketing campaign.

But how should you proceed with it? What’s the catch? How can you create actionable instances from the data you gather?

In this post we will address these questions and more. Here are a few things that you can expect to learn from this post:

  • How to form an Industry oriented approach to Pinterest analytics?
  • Enhancing your performance on Pinterest through data.
  • How to improve Online sales using Pinterest analytics?
  • Incorporating Pinterest analytics into your Marketing strategy.

Before we talk about all these points, let’s have a quick recap of Pinterest analytics:

Pinterest Analytics: A Quick walk through

Analytics is primarily divided into 3 major sections:

  1. Pinterest profile analytics: Profile analytics show you the pins people like most from your profile. Profile metrics are divided into Impressions, Repins, Clicks and All time stats. All of these metrics provided a comprehensive view over the performance of your content on Pinterest. It also helps your ascertain the things customers want the most (or want to learn or purchase).
  2. Pinterest audience analytics: Audience analytics tells you about the people who follow your boards or interacted with your pins in some way. With audience analytics you get an overview of audience demographics, location, gender etc.
    You are also able to see their other interests. This provides with an opportunity to coalesce different interests and present a unique product/service to your customers.
  3. Pinterest Website analytics: Website analytics are similar to profile analytics, except they give you information related to your website. If you use the ‘Pin it‘ button you can even track the people who are using it and driving clicks back to your site.

These 3 sections encompass all the activities related to your Pinterest business account. Using these 3 sections, you can gather all sorts of information about your customers and plan your Pinterest marketing strategy accordingly.

Using Pinterest to build a brand

Pinterest provides an incredibly social platform to connect with customers. Unlike most other social networking platforms, content and products on Pinterest aren’t just liked or shared, they are collected. A collection makes it easier for a brand to adjudge their marketing efforts according to the customer preferences. In fact they are more personal and intimate than a ‘Like’ or a ‘share’.

For brands, assessing a collection gives them an opportunity to understand the customer’s desires and needs. A collection gives a more closer view into what the customer CAN buy, which essentially is the entire idea off social media marketing. Also, collections are not necessarily passive as ‘Likes‘ and ‘Shares‘ often are.

Come to think of it: You collect what you covet, what you desire and what you need.Collections aren’t just made because other people liked it (though it does play a small role). Collections are highly personal and amazingly relevant to the customer.

Thus, Pinterest gives you a better handle over customer engagement. Use content and products that actually captivate, or at least hold the customer’s attention.

Pivoting Pinterest engagement

Here are a few things you can do to grow your Pinterest engagement through focusing on Analytics:

  • Gather and study the data related to the Audience (Audience Analytics). This data can help you gauge the customer demographics. See where your customers are, what their age, gender is, and what are their other interests. This data can give some basic perception of the customer’s perspective.
  • Tinker with your content. Assess the most clicked and most saved content from your site. Rehash your content strategy. Pitch any two strong or weak sections of your content. See if they work in a pair.
  • Reassess your target strategy and make plans more suited to the your Pinterest analysis.

Now, where exactly does Pinterest analytics fit in? As it stands, Pinterest analytics provides you with the data associated with your customers. This data provides you with insights into your customer’s activities on Pinterest. You can easily gauge the customer’s requirements and assess all sorts of metrics that can help you plan your marketing strategy in a better way.

Let’s look at some possible marketing enhancement through Pinterest analytics.

[Tweet “Customer collections are much more personal than Likes and Shares.”]

Performance enhancement through Analytics

After you’ve acquainted yourself with Pinterest analytics, you will have a ton of data to work with. This data often provides actionable directions to gauge and create a Pinterest marketing strategy. With this data you’ll be able to create a framework around your marketing efforts. Consider this: You know what your customers like and they want to buy.  This spares you of the difficult problems. You only need to provide them with the products/information that they require.

And voila! The customers would know of you, your brand and will be more willing to purchase your services. Pinterest for business also provides you with useful information about your current performance. Using this information you can assess your marketing efforts and understand customer requirements.

Discover how Pinterest works for your business

With Pinterest analytics you can get a hang of what your customers like. You can change your marketing strategy, your content and your product presentation as per your customer’s requirements. These metrics also point out any gaps in your marketing campaigns. Your particular business sect might be able to carve out its own niche if the audience you target is inclined enough to follow you.

Learn more about your Audience

This goes without saying and cannot be stressed enough. You know where your audience’s preferences stands, now pitch them a relevant product. Once you do that, you’ll conform to the customer requirements.

Knowing what your audience enjoys also provides you the opportunity to take action based on the analytical recommendations on offer.

Act on Pin insights

Now that you’ve gathered the necessary data related to your audience and your content on Pinterest, you’d need to formulate some strategy that can help you implement these insights.

How can you improve Online sales using Pinterest Analytics?

  • Identify your competition

Once you’ve identified the various facets that resonate with your audience, you’d be able to know what they like and what their brand preferences are, in short: Know your competition.

competition-pinterest-analytics

While many brands that you’d come across on Pinterest would be related to a general outlook or a lifestyle category, you could peruse the categories to study any patterns or trends in customer perceptions and purchase mentality. Here’s what to do:

  1. Sift through the brands and identify and co-relating factors between the brand content and purchases.
  2. Assess a popular brand’s content and reflect on your own approach. 
  3. Gauge any content you can mimic, any trend you can leverage and add your own unique blend to the content matter.

  • Discover the device your followers prefer

Discovering the devices your followers use will give you a better traction over the type of content you need to pitch to them. This is important because Pins look different on a desktop computer and a smartphone.

Device Pinterest analytics

Also the user experience and interaction is vastly different. So knowing the type of device used will help you answer a few questions like:

  1. How are users looking at your content?
  2. Is your content perceivable on the prominent device?
  3. Should you change your content strategy to favor a specific device?

  • Assess the comments

Assessing the comments posted on your content will help you assess the possible changes in your product lines. This will also help you gauge the customer sentiment related to your product. This way you can accommodate any changes required into your product as per  the comments on your Pinterest content.

  • Work on the Most Clicked and Most Repinned content

Your ‘Most Clicked’ and ‘Most Repinned’ content can help you ascertain the engaging content of your profile. This is pivotal to your Pinterest strategy as the most engaging content often drives the most traffic and the most sales for a brand on Pinterest.

For example: Most repinned metric lets you know the content which resonates most with your audience. Although, sometimes you might find certain categories to pull consistent traffic (Hi-res images, Food, Quotes and the like). With this information you can organize and rehash your content to better suit your customer’s desires.

Visitors and Clicks Pinterest analytics

On the other hand, Most clicked metric lets you access the pins that are driving traffic to your website. Similar to Most repinned metric, the Most clicked metric lets you assess the content that has the highest appeal to your customers.

Apart from that, the most clicked content has the highest Purchasing quotient amongst your regular content material. This information gives you the most direct insights into the sales-oriented potential of your Pinterest content.

Using this metric you can:

  1. Assess if your pins are engaging
  2. Identify any pattern, color, type, theme etc.
  3. Gauge the dates your content ‘works‘. This can help you identfify any seasonal spurts and maintain consistency.

  • Website assessment

Few major questions define this section:

  1. Is it easy to Pin from your website?
  2. Can people Pin from your mobile site?
  3. Have I told people that I’m on Pinterest?

These 3 questions combined with the Pinterest friendly quotient of your site can get you a pretty straight handle over your site performance. Website analytics shows data for all Pins that link back to your website, not just the Pins you’ve added to your own profile. Therefore it gets pretty easy for you to map your site’s traction.

Apart from that the Pinterest Pin it button analytics lets you get a snapshot view of how the button drives traffic back to you. So overall, Website assessment lets you track your performance in contrast to the keyhole information from your profile.

There! We’ve discussed the entirety of Pinterest analytics and the related factors that can help you gauge some profit from the data that you get from Pinterest analytics.

You can try these methods or get onto our home-grown Pinterest analytics tool to let the data do the heavy lifting.

Categories
Content Marketing Others Pinterest Marketing

What is Pinterest Analytics and why is it important?

Pinterest analytics and its importance for a business

Pinterest analytics and its importance for a business

As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your profile popular? Or are your boards pulling the traffic?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with the results. This is what we could term as Pinterest analytics.

Now, most users would mull over the word ‘Analytics’, thinking that it is something complex. In this post, we’d quell any questions or problems you have with understanding analytics. Also, we’d look at the ways analytics is important for your business.

What is Pinterest Analytics?

Analytics can be defined as a practice of measuring, managing and analyzing data from your feed to collect valuable insights. As for Pinterest analytics, it can be described as a measure of certain metrics of your Pinterest profile. An analytical approach to a platform such as Pinterest can get you insights into user trends, preferences and habits.

In an essence, by analytics you get an overview of all the the numbers associated with your profile or your boards. You can assess the numbers and derive any ideas from it. Moreover by these numbers you’d get a perspective over the market functionality and the required inputs to your content.

Pinterest analytics gives you an opportunity to study and assess your targets and your content on Pinterest. The various factors and aspects you would want to know:

  • The level of engagement (are people engaging with your content?)
  • Your account’s growth (where was your account a month ago?)
  • Most popular pins/content (what actually works for your audience?)

These aspects and more are comprehensively covered in Pinterest analytics. With all these questions, you’d get a better hang of the things you’ve got working for you. Ultimately assessing the data and statistics would streamline your content and limit any random efforts. Thus, you save time and money. Neat, isn’t it?

Why Pinterest Analytics?

Why Pinterest analytics? You could crunch the numbers for yourself and come up with specific ideas. But, you’d want to consider the magnitude of the task, There could be thousands of people looking at your pins and going to your website. You would be unable to monitor the different sorts of data associated with your pins.

Now, measuring your activity on Pinterest can provide you with interesting ideas and options to target your content to the right audiences. Apart from that, using analytics can tell you if your content is actually working. And while the number of followers are important to note, it isn’t the deciding metric when it comes to Pinterest success.

[Tweet “Measuring your performance gives you a real chance to better your Pinterest content.”]

Using Pinterest analytics to understand performance

Your performance on Pinterest is related to several noteworthy points. Some of these parameters are crucial to measure the aesthetic quality of your Pinterest content. For example, there are 3 distinct types of Pinterest analytics. Each of these types have their own metrics that help track any relevant data

Pinterest Profile analytics

This type deals with the metrics associated with your profile:

  1. Impressions: Number of times your Pin showed up in the Home feed and Search results
  2. Clicks: Number of times someone clicked through your website
  3. Repins: The number of times your pins got saved

Pinterest audience analytics

This particular type is associated with the audience metrics. Through this data you can assess information about the people who are follow, engage and connect with you on Pinterest. The data is:

  1. Country (The country your audience is in)
  2. Gender
  3. Language (preferred/native language)

Pinterest website analytics

This is the most actionable data that is extremely important to a marketer. Dealing with content related aspects, this data provides insights into:

  1. Impressions
  2. Saves
  3. Clicks and
  4. Best days and times to post (times your pins performed well)

With this data you can direct your entire Pinterest strategy and know its results. Using these insights you no longer have to wonder about your audiences preferences. Pick something your audience likes and play with it! You can make your content even more attractive and personified.

Who should monitor Pinterest Analytics?

Well anyone! Anyone who wants to get more out of their Pinterest marketing efforts would benefit from Pinterest analytics. That is the entire premise of Pinterest analytics. Once you know what works and what does not, it becomes fairly easy for your to manage your Pinterest activities. You can do several things with your content to come to that one golden opportunity that might bring you a ton of money. You can:

  1. Experiment with your content
  2. Chart out a separate content strategy
  3. Explore several Pinterest marketing avenues
  4. Improve your business management and
  5. Align your content with your business goals

There is no limit to what you can do once you get hold of that data. Now specifically, Pinterest analytics would interest Marketers, Business owners and brands on Pinterest. This is because they operate on a large scale where quick insights into public behavior can determine their success or failure.

The entire premise of Pinterest analytics is to let you mould your business strategies and improve your content. Please your customers and your profits will take care of themselves.

In this post we’ve covered the basics associated with Pinterest analytics: What it is and How it can actually help you. With a directed approach coupled with data, you can leverage your Pinterest presence to greater profits for your business. Also using Pinterest analytics eliminates the need for any haphazard action that might not give you positive results.

Have a go at Pinterest Analytics and see what it does for you. We’d love to hear your experiences with it.