Category: Etsy Marketing

Categories
Etsy Marketing

Etsy Growth Bot by Viralwoot – Best Free Etsy Marketing Tool

Etsy Growth Bot
Etsy Growth Bot

Automate Etsy Marketing – Grow Etsy Sales while you are sleeping

Today, we are excited to launch an Etsy marketing automation tool for one of our favorite communities i.e. Etsy Sellers. Out of 125K users on Viralwoot, close to 3% users are running a shop on Etsy.

So, we worked with over 500 Etsy sellers to understand the challenges they face in growing their Etsy sales. A majority of Etsy sellers rely on manual work (be it creating ads, posting on social networks, finding useful tags etc) instead of using tools/softwares or services  because of two main reasons:

  1. These automation tools or services are expensive
  2. They are not much techsavy so using any new tool or software takes time & efforts to learn

But, they must realize that to beat their competition & increase their share in $3 billion annual sales on Etsy, they will have to use technology to get more done in less time. Speed & efficient resource utilization are two most important factors that separate successful Etsy seller from just another average Etsy seller. Hence, we strongly believe that each & every Etsy seller should have access to a powerful, easy to use yet economical (if not free) Etsy marketing tool to not only boost his/her sales or brand but also, grow Etsy buyer base as a whole.

Why should I automate Etsy marketing?

We are good at social media marketing and analytics, so started researching about how Etsy sellers are currently handling social media marketing. About 89% Etsy sellers are currently managing their Facebook, Twitter, Instagram and Pinterest pages themselves or they hire an intern/freelancer to do the same. Only 11% Etsy sellers use one or more softwares to accelerate their sales growth or optimize their listings.

Hence, we built Growth Bot For Etsy Sellers to help Etsy sellers with automating social media posting for his/her products on 4 social media networks – Facebook, Twitter, Pinterest and Instagram.

How Etsy Growth Bot works?

Once you create your free account, we fetch your Etsy products. Then, you connect your social media networks where you want to promote your products (Pinterest, Twitter, Facebook and Instagram).

Now, you can set the rules for bot like how many posts per day for different social networks, which Pinterest board to post on and so on. And, that’s it. The growth bot will start working for you day & night.

increase etsy sales

Categories
Etsy Marketing Marketing Small Business

How to get more traffic to your Etsy store?

How to get more traffic to your Etsy store?

How to get more traffic to your Etsy store?

A common question and a confusing one at that!

Getting traffic to an Etsy store is surprisingly tricky and is often unyielding. This is because it is difficult to gauge the customer sentiment and gain a sustainable traction at the beginning of the Etsy journey.

With that aspect in mind, we’ve prepared a little cocktail of certain steps and methods that a frustrated Etsy seller could follow to get some definitive traffic to their Etsy stores.

So, without further ado, let’s look at some of the best way(s) to get quality traffic to an Etsy store –

Cross channel promotions

Cross channel promotions involve advertisement, organic promotions and marketing on different channels. Feature your products on Instagram, Pinterest, Facebook and Youtube – creating a comprehensive outlook for your products.
Moreover, using a cross channel promotion strategy can help you gauge any interested users on the distinct platforms and make considerably higher sales.

Here are a few to-dos when working on Cross platform promotions –

  1. YouTube: Place your product in a conducive environment. Possibly one that complements the product and highlights its needs and working. For example – You could showcase a Blender in a kitchen. How it so easy to use it and how it’s so gorgeous and worth the customer’s time.
    Or, presenting a curtain in a posh house and how buying it would decorate the customer’s living room. Create a montage that’ll entice the audience. Tell a story if you feel it aligns with your product marketing.
  2. Pinterest: Pinning images of the products, with the prices. Create boards, join groups and pitch your product in a subtle manner. Do not make a hard sell.
  3. Instagram: Another image centric platform. Use it to display your images in a holistic manner. Adhering to the trends and the desires of the audience. Your image quality and personality matters the most. So, pick a customer persona and pitch them your product. You can also showcase a person using the product in their own habitat.

Influencer marketing

Influencer marketing is basically getting hold of an Influencer (a person to whom people listen to, atleast when it comes to a service/product) and asking them to pitch your product to their followers.

It may be a little conceited but Influencer marketing helps your product gain a spotlight (for a short period of time). This can help boost customer confidence in your product and let you bask in the glory of increasing sales while you work on your store.

Oh and a radical, highly-followed influencer will cost more. So try and strike a balance between the expense and the expectations.

Etsy optimization: Keywords, Search, SEO

Kind of a No brainer. You need to pitch your customers (prospects really as they haven’t purchased your products yet). To pitch in a manner that isn’t blunt nor too vulgar, you must write the right copy, post the right clicks and target the right audience (can’t be targeting bikers for Hello Kitty aprons, unless you want to create a new market segment).

Etsy offers quite a lot of tools for Etsy sellers to increase their sales. Get a hang of these tools and create your own niche. Once you do that, you can expand your product line and pitch more products to your customers.

So, this aspect covers the Etsy quotient of pulling traffic. As a pre-cursor to Etsy marketing, store optimization also helps you to select your target audience, know your competition and mainly strategizing your approach to the market. Simple enough? Okay. Forward march!

Co-branding

An astonishingly under rated and grossly misused component of Marketing (on Etsy, on Social media or on the TV!). Co-branding offers logically limitless avenues of growth and sales to the market collaborators.

First – What is Co-branding?

It is the conjoined pitch of two products that complement each other. Think of Nike shoes going with a can of Redbull. Fascinating, right? Co-branding helps both the parties pitch each other’s customers and create a whole new marketing component.

Thus co-branding helps to exploit the market and any unreachable crevices in it. Mutually beneficial arrangement – like lichen!

[Tweet “Co-branding can help you find new markets, boost awareness and raise sales without greater efforts. “]

One more thing: The co-branded products mustn’t be competitors. This’ll blow up the entire premise of Co-branding.

Utility marketing

Pitch something useful. Please? Utility marketing moulds itself around the customer’s requirements and needs. Something really useful to your customers. That’s why it is essential to research your customer segment.

Unless of course if you are selling sweetened water. That’s a whole new field. (a subtle jab!)

Utility marketing also convenes a rather simple message – Find an intersection between your customer’s personality, needs and desires. This won’t necessarily boost your Etsy sales instantaneously, but forge a strong foundation for your brand. Apart from this, Utility marketing also helps in –

  • Building brand loyalty: You do not come off as a frivolous brand with bad products. Using utility marketing you can drive the customer sentiment in your favor.
  • You do not make a direct sales pitch: You interact and inform your customers about the product line concerned. This shapes your brand as a reliable resource of information and a possible seller. Oh and it also helps you get discovered in the market.
  • Establishes your brand identity: Makes your brand name relatable to the product line in question.

There! We’ve presented you a small list of things you can do to boost traffic to your Etsy stores. This list is absolutely not exhaustive and will change from the insights gained from customer and market analysis. We will strongly recommend you to tinker with your Etsy marketing. Keep a few ideas consistent and experiment with your presentation and methodology. Once you do that, it’ll be fairly easier for you to understand your customers.

You’ll begin to be an expert in the subject and obviously reach your future sales goals at warp speed!

Categories
Etsy Marketing Small Business

How to Price your Items on Etsy?

Pricewoot-Etsy-price

If you sell your products on Etsy, you would know what a significant problem it is to price your items in the right bracket. There are a lot of amazing people on Etsy selling their products at ridiculously cheap prices. This clearly entails that people are selling themselves short or they are completely unaware of the value they’re offering.

In any case, Etsy price valuation is something which troubles a lot of sellers.

How should a seller settle on a price? Too expensive and your customers would pass up your products. Too cheap and you’d underpay yourself and undervalue your work.

So how can a seller decide on their product prices?

Figuring it out

As it turns out, Etsy released an extensive guide on price reevaluation and assessment for Etsy sellers. Turns out that the entire scope of marketing and pricing products on Etsy revolves around your competition and the quality you’re offering.

Here’s the simplified formula by Etsy:

Cost Price (Labor + Materials Cost) x 2 = Your Wholesale Price

Wholesale Price x 2 = Retail Price

This formula presents you an idea of the pricing you can offer based on your inputs, your expenditure and your efforts. First, you need to map your products and the effort that you put into them.

Start with your Materials

The materials you use to make each item in your product range will dictate your total cost and determine the price of your item. Map your prices by accounting each material input into a product.

You can also eliminate or substitute materials to vary your costs. See how your customers respond to the material changes. You’ll be able to get a better handle on individual costs.

Make a Pricing Goal

Ascertain your pricing structure and scope of your products in the market. Most people under value their items as they are not aware of the requirements and trends in the market. Learn about your business field and find out your niche on Etsy.

Making a pricing goal also helps you understand your yearly targets. It also helps you plan your activities and scale your Etsy range in the future. You can also choose to map, invest and re-invest in your Etsy store.

Find the sweet spot

After you’ve reevaluated and re-structured your pricing, you’d want to decide on the sweet spot suitable for your niche and for your customers. You can make a lot of sales by varying your prices by a small difference.

Lower Prices do not mean more sales

Lower prices do not always guarantee you higher sales. You have to price your products in an exclusive yet affordable way. Often people consider poorly priced products to be of lower quality. This is a basic tenet of behavioral economics and can result in hefty losses for any brand or seller.

Your Etsy products should be priced in an appropriate range so as to target the right customers. Channel exclusivity through your products and map the changes that gather a higher response rate from your customers.

Analyze your Competition

As with any field, you competition can determine your products fate in the market. Many sellers underestimate the impact a competitor makes on the niche. This can affect your pricing scheme and the perspective of your customers for your products.

Carefully judge your competition and price your products in a delectable range. You can always one-up your competitor by offering more value on the cent. But be careful of the implications of the competition so that you can usher in a healthy and profitable rivalry.

Test and Gauge response

Once you’ve decided on a pricing bracket for your products, seek response and feedback from your customers and fellow business owners.Ask questions from your consumer base. Their preferences, their concerns and their ideas should be addressed and analyzed. Apart from being an effective customer experience strategy, this can also provide you with useful nuggets of information.

This way you can understand the pricing and the consumer sentiment in the market.

Reevaluating Etsy Prices using Pricewoot

Now that you’ve understood the various facets around pricing changes on Etsy, you would know that pricing any product requires some amount of research, analysis and time. Many sellers would be skeptical of putting in the required amount of time and effort for the price restructuring required.

In this situation, the seller would require an alternative method to know the average prices of similar products in an organized manner.

Pricewoot offers an amazing service to Etsy sellers by showing them a detailed sketch of average prices of products. With Pricewoot, a seller can discover the right prices for their Etsy listings.

How does it work?

Pricewoot uses a predictive analysis engine to suggest the correct price ranges for a product. With an analysis of over a  million sales for tens of thousands of Etsy stores, Pricewoot provides a number of powerful Etsy data analysis systems to predict correct prices for different products.

Pricewoot-Etsy-pricing

What can it do for you?

With Pricewoot, you can:

  1. Discover correct prices for your products: Compare your products with the market average and see where you fare amongst the competition.
  2. Track your top tags and materials: Pricewoot keeps you updated with the important metrics related to Etsy businesses and guides you to improve your sales and profits.
  3. Track shop data and get suggestions: With suggestive methods, Pricewoot will help you understand the products and tags performing better on Etsy. With this information, you can focus on the right areas of product development.
  4. Track your top customers: Pricewoot lets you manage and re-engage your customers to generate more sales and profits.

With this simple tool, you can completely eliminate the need for thorough research and analysis for your product prices. Get on Pricewoot and put more time into creating your products while ensuring amazing returns and profits from Etsy.

You can try Pricewoot for free and see the results of Etsy price re-evaluation yourself. You can see upto 8 products in your free account and manage your Etsy prices.

Try Pricewoot Price Suggestions for free

For more information about Etsy marketing and Pricewoot, reach us at our helpdesk . We’d be happy to help you!