Category: Marketing

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Marketing Others Small Business Social Media Tips

Clever Blogging Tips All Small Business Owners Need to Know

Blogging is everywhere nowadays, and it seems like every business and individual under the sun is having a go. However, there is a method in the madness since blogging is one of the most effective ways to engage and interact with your users, attracting them to your small business to generate sales.

However, blogging can only be a beneficial as it is done right. Today, we’re going to explore several clever blogging tips for you to remember, allowing you to maximize the success of your blogs and take your online business to the next level.

Make it Relevant to Your Business

Firstly, perhaps the most important element of blogging you need to consider when writing is that the content you’re producing needs to be relevant to your small business.

While some topics may seem relevant, they need to ideally be directly related to the products or services that you’re offering, so the customer can make an easy connection. You have to show how they can benefit from buying and using your products and how it can resolve their problems.

Research Your Competitors

While you may feel bad about checking out your competitor’s content, after all, you wouldn’t want them doing it to you; it’s an essential part of business. How are you supposed to stay one step ahead if you don’t know where they are?

Not only can checking your competition give you ideas for content, but you can also check a tonne of elements, such as what their most popular posts are, how their users are interacting with their content and what sort of keywords they are using. Check it and make content better than your competitors with your ideas.

Focus on Your Target & Purpose

Every single blog post that you upload to your website needs to have a purpose. Without this purpose fresh in your mind for every post that you write, you won’t be able to lead customers in that direction, and the entire post will have been for nothing.

Some of the purposes you could think about include;

  • Inspiration
  • Product information
  • Motivational
  • Business story
  • Customer case study
  • Sign up for a mailing list
  • Follow on social media
  • Offer or promotional education

Your blog is one of the methods of conversation with your potential customers, so lead them to the buying process of your products or services.

Think About Formatting and Accuracy

When it comes to presenting your blog content, you need to make sure that you’re formatting your final piece in such a way that it’s as easy as possible for your reader to consume. As you can see from this article, imagine if there were no subheadings and no broken paragraphs, just one big block of text. Would you be happy to read it all?

One of the most important processes you need to undertake when you’re writing your blogs before you upload them is to check them to ensure they are free from errors and mistakes. If you’ve got spelling errors, misplaced punctuation and bad grammar, this will seriously harm the credibility and reputation of your blogs and people won’t want to read them.

According to study, 59% of people stated that they wouldn’t buy any product or service from the company who has grammar mistakes and errors on their website. Check and proofread your content using tools like Grammarix to be sure your content is perfect to go.

Make sure that you break up your content in small, digestible chunks for easy reading, especially when you consider a vast majority of your readers will be coming to your website through their mobile devices. You can also use tools like Cite It In to add any references, citations and quotes in a professional manner.

How Often Are You Going to Post?

The knack for running a successful blog is being able to post consistently. Ideally, you’ll want to be uploading a post about twice a week, but you can do once a week or even daily, depending on the nature of your small business.

However, any less than once a week and your customers will read a post and then forget about your business. You want to be posting consistently, so your customers always have you in their minds, but not too much that it annoys them by seeing you pop up on their feeds all the time.

Consider the Length of Your Content

It’s easy to want to talk on and on about the subject that you and your small business is interested in. Depending on your blogging platform, writing long-form content may be ideal and what your customers are interested in.

However, if you’re marketing to ‘everyday people’, this can cause problems since the typical person wants easily digestible content that only takes several minutes to read through maximum before they get bored and take their attention elsewhere.

Using tools like Easy Word Count, you can make sure the majority of your content reaches around 800 words, an ideal reading time of five minutes or so.

Always Check for Plagiarism

Plagiarism is one of blogging biggest taboo subjects, and you need to make sure that you’re avoiding it at all costs. While you might not be proactively going out onto the internet to copy other people’s work, it’s possible that you do it accidentally without even realizing which is why it’s so important you check each post.

Having plagiarised content on your blog will mean that Google indexes your page and then removes them from their search engine results pages, and they won’t even notify you. Fortunately, there are many online tools, like Copyscape and Academized that you can use to check your content to ensure it’s 100% original.

Consider Outsourcing

Since you’re trying to run and manage your small business, there may not always be time to write new blogs to the quality that you’re expecting. However, you still need to post. With this in mind, it’s worth remembering that there are many services out there that can help to generate content when you need it.

Sites like Upwork and Paper Fellows are full of writers that you can use to produce content on your behalf, whenever you need them too. Alternatively, if you want to write them yourself, you can use writing guide databases like State of Writing and Via Writing to help you create quick and properly formatted content.

Conclusion
As you can see, blogging is beneficial for your business and can help your potential customers to understand your product or service better. Be sure to use these main tips and you’ll lead your customers to buy from you and use your products to take your small business to the next level.

 

Author Bio:

Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Oxessays. She believes that constant learning is the only way to success. You can visit her personal blog at Letsgoandlearn.com

 

Categories
Marketing Pinterest Marketing Remarketing Small Business

Dynamic Number Insertion For Tracking Phone Calls

Call Tracking and Call Analytics for Marketers

Over 1,25,000+ marketers use Viralwoot every month. So, we are starting this new series where we will be sharing some useful marketing tools with our users. And, we are excited to begin this series by featuring an interesting phone call tracking tool called CallRoot.

CallRoot is an inbound call tracking and analytics platform for marketing teams and agencies to track & record incoming phone calls, dynamically insert phone numbers & map referrer source with every incoming call.

As a marketer, you can track all the calls that your marketing campaigns are generating for your business or your client by using CallRoot platform. CallRoot provides you dynamic number insertion javascript that you can put on your website. This dynamic number insertion javascript will start swapping the phone number present on your website with tracking phone numbers. Now, if a visitor comes to your website by searching a keyword on Google or clicking an ad on Google Search or Facebook and makes a call – CallRoot will track this.

And, all these tracking is immediately available in CallRoot dashboard. Hence, you can easily track which keywords or campaigns are generating the maximum phone calls. Moreover, CallRoot also integrates with Google Adwords, Google Analytics, HubSpot, Pipedrive, Intercom, Facebook Ads, Salesforce and other popular tools that marketing or sales teams use.

Now, let’s deep dive into dynamic number insertion and learn how exactly this helps.

How Dynamic Number Insertion helps?

CallRoot helps you quickly setup call tracking into your website. When a visitor arrives at your website via pay per click, referral or any other marketing campaign that you have set up, a unique number is displayed every time a visitor arrives at your website.

So, let’s say I am surfing on a website and there I happen to see your website as a referral link. When I click on it, I am instantly taken to your website. I head towards the contact us section to make a call to one of your spokesperson and the number which I am dialing is actually the result of DNI. Dynamic Number Insertion swaps the destination number with the tracking number. So, you might have a handful of tracking number which is swapped to one destination number. For the tracking purpose, the number with which the destination number is swapped is taken and that is pretty much all about the DNI in nutshell for you.

You can choose the swap number from the pool of different numbers we provide here in CallRoot. For every trigger source, i.e the marketing initiatives via PPC, direct, organic, source or keyword tracking, you can have a swap number. With this thing so handy you can very well evaluate your marketing strategies for your brand.

You can even create a swap number for your offline banners and ads on newspaper, magazines, journals, hoardings, and billboards because it is as important as all other ad campaigns you are running online. For instance, you may have spent thousands of dollars on a billboard at a very prime location downtown but if no one is picking up the phone as a result of seeing that ad on which you have spent your marketing dollars on, then perhaps you have made a mistake.

There is no question that Dynamic Number Insertion will help you streamline your efforts by giving you a bigger picture of the sales you are getting per marketing campaign you are putting out, if implemented correctly, it is bound to give your business a good boost and a promising turnover as well. With DNI, you can demographic wise take a sneak peek into the world regions that are driving you the most sales and then you can pitch your sales accordingly.

[Tweet “Setup dynamic number insertion on your website to track performance of your marketing campaigns better.”]

How to setup Dynamic Number Insertion with CallRoot?

You can setup Dynamic Number Insertion when you make a new campaign in CallRoot. To get started with DNI, go through the following steps:-

When you are creating a new campaign in CallRoot, you will come across Campaign track settings. You can tweak things here and there and head start your journey by creating a new campaign. Starting with- you can circle any one of the five options we provide in CallRoot. Let’s pick these options one by one and check what purpose do they serve and how you can get them going for your specified marketing campaign for your brand/company.

  • All Visitors (Recommended)– This option will encompass all the visitors that land up to your site via any source, be it paid ads, referrals, online/offline banners, organic search or direct. Here, you can feed in the destination number, the number that will ring whenever a prospect calls you but the number that is shown on your website will be the swapped out number. If the number of inbound calls you’re receiving is high you can create a pool of these swapped numbers for your ad campaigns.

 

 

  • Paid Search Traffic– Choose this option when you want to analyze the traffic you are getting for your Pay-Per-Click Ads. To get started with it, you need to type in the Destination number which is your actual office number from where you will be taking up all the calls. This number is never shown on the website as it is replaced by a swap number. You can type in the number with which you want to swap your destination number as well under the field provided.

 

(If your inbound call volume is too high, you can create a pool of swap number according to your choice and demand.)

  • Web Referrals– It is the traffic that comes to your website via direct links on other websites rather than via searches. To analyze the traffic via Web Referrals, you just need to fill in the box, the name of the website on which your website’s link is. Other things remain the same as in Paid Search Traffic with typing in the Destination Number, Number to Swap out with and creating a pool of numbers with designated area code.

 

 

  • Online Banner Ad– A banner Ad or web banner Ad, is an advertisement displayed on the webpage. The prime focus of an online banner ad is to promote the brand and to bring the potential customer from host website to the advertiser’s website. Online Banner Ads are a great way to generate a lead, increase brand awareness and to retarget your audience, you can get the ball rolling with these ad banners.  To start with the online banner campaign in CallRoot, type in the destination number and choose the tracking number from the list of eight. You can hit “Find Number” tab to shuffle through the different sets of number and then pick the number of your choice.

 

 

  • Offline Banner Ad– The advertisement your company does on radio, television, magazines, catalogs, brochures, billboards, direct mail, encompasses offline advertisement medium. To get started with keeping a track on your offline advertisement campaigns follow the same steps as that for Online Banner Ad. Just type in the destination number and pick any number from the set of eight numbers available for tracking purpose.

 

 

Well, that’s pretty much about dynamic number insertion. But, story doesn’t end here. There are numerous other things that you can do on CallRoot to further improve the performance of your marketing campaigns. Citing my personal favorite: Retargeted Callers on Facebook using Facebook Ads Integration.

You can easily convert the incoming calls into a custom audience in your facebook account and retarget them with better targeted ads. And, just like dynamic number insertion, it is dead simple to start retargeting callers on Facebook.

Re-target Your Callers via Facebook Ads

With Facebook advertising integration, you can convert your inbound callers into your Facebook Ad Audience. And, you can run ads on Facebook specifically targeting this custom audience. Custom Audience Targeted ads result in higher CTR, lower CPC hence better ROIs 👍🏼

To give you an example, if someone calls you to enquire about the properties you selling, within 30-45 minutes of the call, you will be able to target your caller with a targeted ad on Facebook. This will result in higher brand recall & increase the chances of conversion.

To get started, you must have-
  • CallRoot account ( Not registered yet? Sign up for CallRoot).
  • Facebook account with ads enabled.

Follow the following integration steps:

Step1- Login to your CallRoot account as an Administrator.

Step2- Click on the Integrations tab on the sidebar.
Facebook Call Tracking

Step3- Look for the Facebook Integration from the list of Integrations.

callroot integrations

Step4- Click on the “Connect” button.

Step5- Click on “Continue as” in the pop-up window to grant access to your basic profile information.

Step6- Click on “OK” in the pop-up window to allow us to manage your ads (more specifically your audience).

Step7- Now Select the Ad you want us to manage from the dropdown list.

Step8-That’s all. Now, all your leads will be converted into your custom audience in your Facebook Ad.

See, how easy it was. Well, there are many more similar integrations in CallRoot that will make your a super marketer. And, help you beat your competition without putting in much efforts or budget.

Some of the noteworthy integrations that you much check are:

  1. Call Tracking For Google Analytics
  2. Call Tracking for Google Adwords
  3. Call Tracking for HubSpot
  4. Call Tracking for Intercom
  5. Call Tracking for Pipedrive
  6. Call Tracking for Salesforce

If you are interested, you can schedule a free personalized demo call with CallRoot folks – Schedule CallRoot Demo.

Categories
Etsy Marketing Marketing Small Business

How to get more traffic to your Etsy store?

How to get more traffic to your Etsy store?

How to get more traffic to your Etsy store?

A common question and a confusing one at that!

Getting traffic to an Etsy store is surprisingly tricky and is often unyielding. This is because it is difficult to gauge the customer sentiment and gain a sustainable traction at the beginning of the Etsy journey.

With that aspect in mind, we’ve prepared a little cocktail of certain steps and methods that a frustrated Etsy seller could follow to get some definitive traffic to their Etsy stores.

So, without further ado, let’s look at some of the best way(s) to get quality traffic to an Etsy store –

Cross channel promotions

Cross channel promotions involve advertisement, organic promotions and marketing on different channels. Feature your products on Instagram, Pinterest, Facebook and Youtube – creating a comprehensive outlook for your products.
Moreover, using a cross channel promotion strategy can help you gauge any interested users on the distinct platforms and make considerably higher sales.

Here are a few to-dos when working on Cross platform promotions –

  1. YouTube: Place your product in a conducive environment. Possibly one that complements the product and highlights its needs and working. For example – You could showcase a Blender in a kitchen. How it so easy to use it and how it’s so gorgeous and worth the customer’s time.
    Or, presenting a curtain in a posh house and how buying it would decorate the customer’s living room. Create a montage that’ll entice the audience. Tell a story if you feel it aligns with your product marketing.
  2. Pinterest: Pinning images of the products, with the prices. Create boards, join groups and pitch your product in a subtle manner. Do not make a hard sell.
  3. Instagram: Another image centric platform. Use it to display your images in a holistic manner. Adhering to the trends and the desires of the audience. Your image quality and personality matters the most. So, pick a customer persona and pitch them your product. You can also showcase a person using the product in their own habitat.

Influencer marketing

Influencer marketing is basically getting hold of an Influencer (a person to whom people listen to, atleast when it comes to a service/product) and asking them to pitch your product to their followers.

It may be a little conceited but Influencer marketing helps your product gain a spotlight (for a short period of time). This can help boost customer confidence in your product and let you bask in the glory of increasing sales while you work on your store.

Oh and a radical, highly-followed influencer will cost more. So try and strike a balance between the expense and the expectations.

Etsy optimization: Keywords, Search, SEO

Kind of a No brainer. You need to pitch your customers (prospects really as they haven’t purchased your products yet). To pitch in a manner that isn’t blunt nor too vulgar, you must write the right copy, post the right clicks and target the right audience (can’t be targeting bikers for Hello Kitty aprons, unless you want to create a new market segment).

Etsy offers quite a lot of tools for Etsy sellers to increase their sales. Get a hang of these tools and create your own niche. Once you do that, you can expand your product line and pitch more products to your customers.

So, this aspect covers the Etsy quotient of pulling traffic. As a pre-cursor to Etsy marketing, store optimization also helps you to select your target audience, know your competition and mainly strategizing your approach to the market. Simple enough? Okay. Forward march!

Co-branding

An astonishingly under rated and grossly misused component of Marketing (on Etsy, on Social media or on the TV!). Co-branding offers logically limitless avenues of growth and sales to the market collaborators.

First – What is Co-branding?

It is the conjoined pitch of two products that complement each other. Think of Nike shoes going with a can of Redbull. Fascinating, right? Co-branding helps both the parties pitch each other’s customers and create a whole new marketing component.

Thus co-branding helps to exploit the market and any unreachable crevices in it. Mutually beneficial arrangement – like lichen!

[Tweet “Co-branding can help you find new markets, boost awareness and raise sales without greater efforts. “]

One more thing: The co-branded products mustn’t be competitors. This’ll blow up the entire premise of Co-branding.

Utility marketing

Pitch something useful. Please? Utility marketing moulds itself around the customer’s requirements and needs. Something really useful to your customers. That’s why it is essential to research your customer segment.

Unless of course if you are selling sweetened water. That’s a whole new field. (a subtle jab!)

Utility marketing also convenes a rather simple message – Find an intersection between your customer’s personality, needs and desires. This won’t necessarily boost your Etsy sales instantaneously, but forge a strong foundation for your brand. Apart from this, Utility marketing also helps in –

  • Building brand loyalty: You do not come off as a frivolous brand with bad products. Using utility marketing you can drive the customer sentiment in your favor.
  • You do not make a direct sales pitch: You interact and inform your customers about the product line concerned. This shapes your brand as a reliable resource of information and a possible seller. Oh and it also helps you get discovered in the market.
  • Establishes your brand identity: Makes your brand name relatable to the product line in question.

There! We’ve presented you a small list of things you can do to boost traffic to your Etsy stores. This list is absolutely not exhaustive and will change from the insights gained from customer and market analysis. We will strongly recommend you to tinker with your Etsy marketing. Keep a few ideas consistent and experiment with your presentation and methodology. Once you do that, it’ll be fairly easier for you to understand your customers.

You’ll begin to be an expert in the subject and obviously reach your future sales goals at warp speed!

Categories
Instagram tips Marketing Others Social Media Tips

Outreach and Marketing Using Instagram Direct

It has been 3 years since the much-awaited feature ‘Instagram Direct’ was released for use. This handy feature, allows a user to share a picture, video, profile or location with an individual or a group of people (maximum 15). It is estimated that nearly 100 million people use this service every month, nearly a fifth of the number of total users per month.

outreach and marketing using instagram direct

This feature offers functionalities similar to those offered by Social Media newcomer Snapchat. The good news for marketers, though, is that it can ease life substantially by providing another platform to improve your outreach and disseminate information.

Ahead, I have presented some tips and tricks to help you employ Instagram Direct for your marketing jobs and needs. A few advantages of using Instagram Direct are

These points make the Instagram Direct feature a very attractive and effective tool for any marketer.

Let’s get into some more ways in which you, as a marketer, can use this feature to the best of its abilities.

Winner Winner, Chicken Dinner!

Ah! Who doesn’t love a contest! A chance to win and feature on a social channel in front of several people. Oh the adulation! It is basic human instinct and slight greed that makes a competition so attractive and popular. A marketer’s job is to give the customer what he wants, and adhering to that policy, contests should be held regularly.

One of the biggest advantages of holding a contest is the outreach and exposure your brand can get. Customers subconsciously remember the brand organizing the contest they enter, especially if they win. It is a win-win situation for both the marketers and the customers.

Word of mouth subsequently spreads the brand name even more and makes the advertising job of the brand or product much easier. Instagram Direct is the perfect medium for connecting with your customers, individually or in a group.

Let me give you an example of how you can connect with your customers and engage them in your contests using Instagram Direct. You can send an image of a product to a select few and ask the user to think of a tagline for that product. The best 10 taglines will get that product for free!

contest

Alternatively, you can hold public contests, in which say, the first 10 commenters for a picture each day, will get entry into a lucky draw. If you are able to, ask customers to post pictures which include your product and special hashtags. The best pictures will be judged its owner will be awarded a prize. You can even use the photos further for a marketing campaign or just to show customer involvement on your Instagram page.

For Your Eyes Only

Customers love it when exclusive products are released. Limited edition products sell almost instantly and satiate the customer’s hunger for new products. Everyone wants something unique. This makes our work easier. Just make sure that when you release such products, you advertise them judiciously since over-advertisement decreases their appeal.

Instagram Direct is perfect for such purposes. You can use it to contact an individual or a small group of people, maximum of 15. Give users a sense of exclusivity and make them feel special. Sneak peeks to the latest product might be just the thing you might be missing.

Before launching the product in the market, send a sneak-peek to around 100 customers. These customers will feel valued and special. Word of mouth has been known to be the best form of spreading information and guarantees a high conversion rate. Organic recommendations lead to many more sales and brand reach, without the hard work.

Choose the users carefully and send them just a sneak peek, make sure that they will be interested to know more. Don’t mention too many details about the product, which can bore a user. Send an attractive image with a catchy tagline and a link to the product page. Your users will surely want to know more.

Word of mouth is probably the biggest weapon you have in your arsenal. Your product will spread like wildfire if you have targeted the right users. When sending a sneak peek always provide a link to the product page in case a user wants to know more.

Listen To Your Customers

The attribute provides a user-friendly dais for identifying your network on a personal level and creating conversations about the brand, owing to the comments that are visible to everyone included in the direct message. You can always take a list of users to choose between two products that are featured in a picture or as for their feedback on the product line.

When a customer gives feedback asked by you in an exclusive way, it provides him/her a sense of appreciation and a sense of value which is a priceless asset for any brand.

customer service

Going through user profiles can also be beneficial. Search for hashtags related to your products or brand and spot users who have bought a product recently. You can thank them or communicate with them directly using Instagram Direct. This will really make the user feel special, improving your reputation as a brand.

Treat Your Loyal Followers

The most important aspect of marketing is to make the customer feel loved and serviced. Your brand updates and offers must be presented to your customers and loyal followers first

A simple way of identifying the low hanging fruit, or spotting the followers who have supported you regularly, is by using the popular website simply measured.

simply measured

This website offers great features related to the analytics of your social media accounts. It tells you about the followers who post your content, like your content or comment on your content regularly. It gives you a good idea of your most loyal followers and also provides additional information such as what time you should post your pictures and which location has the most active users.

Use these metrics to identify your die-hard followers and then communicate with them through Instagram Direct. Offer coupons and special offers to show your gratitude and thank the follower.

Small steps like these can be extremely beneficial in the future and ensure that your followers and fans feel loved and appreciated.

Check Out The Competition

A useful resource for understanding what your customers want is your competitor’s page. Browse through your competitor’s posts and search for users who are active and communicative. Also, judge the popularity of posts and determine what works.

Instagram Direct also allows you to send messages to users who are not following you. Try approaching new users via Instagram Direct and offer them an alternative to your competition.

More users, especially active ones, guarantee more engagement, activity and eventually sales.

Where You At?!

Location services on Instagram have totally changed the landscape. Sharing locations on Instagram is gaining more popularity day by day and has increased the effectiveness of posts.

location

A good example of how you can use locations to gather more interest and increase your exposure.

Images with locations receive more engagement than those without locations. This is because a person relates to a location more easily than he or she relates to a hashtag or a product.

location important

Users can search for images close to their geographic location and can add locations to any image. Adding a location gives your image another dimension of appeal to involve your audience.

So adding locations to Direct messages can also be very effective and efficient in involving your audience.

Use the tips mentioned above to make full use of Instagram Direct. This feature has a lot of potential, especially for marketers, and if you’re not already using it, you could be missing out on possibly 100s of followers. Just make sure not to over-message and annoy your audience.

The biggest advantage of using Instagram Direct is that it allows you to communicate with an individual user and also allows you to connect with a group of users and start a discussion.

Get with the times and start using Instagram Direct.

Categories
Content Marketing Marketing Social Media Tips

Top 10 Ways to Promote Your Content

promote your content

There is something very special about the content you write for your business, blog, website or any purpose. It introduces you and your business to the right audiences with a backdrop of the message you want to communicate with them.

In other words, your content presents you to the people who have never been exposed to you or your brand. Your audience reads your words, gauges your sentiments and tries to understand your ideology.

That’s precisely the reason why your content can be considered as a reflection of your brand and what it stands for.

Therefore it is really important to create and manage content that can draw user’s attention and maintain for an impressionable period.

promote your content

In this article we will try and look at some of crucial ways that can promote your content to the right audiences and help you gain some traction in your area of market influence.

1.   Find the Influencers

As a content professional,try and reach the right influencers for promoting your content. Tell these influencers about the topic of your content and request them to contribute to the topic.

Sites such as Buzzstream and Buzzsumo are few of the available tools that can help you find the right influencers. Type in the topic and you’ll have a list of available influencers in the concerned category.

In case you own a blog post, include the quote (written by the influencer) in the post and incorporate the link of influencer’s website and social media accounts.

This provides you with 2 very specific benefits:

  1. You and your brand get exposed to a totally new audience
  2. Your content gets validated on being shared by an Influencer.

2.   Use Visuals

According to a survey, Facebook posts with images generate more likes than the average posts. Same goes for tweets with images and posts with images on LinkedIn too. This is because images, videos and infographics are easily understood and do not require a lot of time to read through.

Even a simple featured image makes your content more visually appealing while providing a visual context. So, visuals are important for your content strategy. Try and use some images amidst your content.

This will help you get some more views and will hook your audience to your content.

3.   Embrace the Headlines

You content’s headline is the most important aspect of your content presentation. And it is not only because the headline is the first thing your audience sees.

Your headline can help you throw in some wit, some taste and some color to your content. It is a kind of a first impression your brand or blog or business has on the customers.

Smart marketers usually dabble with multiple titles so that they can test the efficacy of the head tag. See what words ring with you customers. Do they lean towards a wittier copy or do they want straight up no nonsense informational articles.

Also, for different social networks, different sort of headlines might work. As twitter only provides few words limit for a tweet. On Facebook, you can post a longer content. You might want to assess the audience and the limits on each platform to see what works best for you.

4.   Customize Everything

“When in Rome, do as the Romans do” . Seeing the current trend in content marketing, many brands are customizing their content as per specific markets. The overwhelming trait of generalized content has been thrown out of the window to make way for different sects of content based marketing.

For this each platform needs to be tailored to the type of users on it. And that means curating the content, the images, the presentation and even the basic element of information. The context remains the same, but the presentation is wildly different.

This is important because each platform caters to different requirements of your users. Pitching the same content to different audiences will portray you as insincere in your marketing effort. And you don’t want that.

5.   Pay Way

By basic advertising many brands ensure the promotion of their content to a wide spread market. Social media sites such as Facebook, Twitter, Pinterest, and Instagram provide a particularly curated manner of advertisement to the right audiences on the basis of their clicks, likes and shares.

6.   Newsletter

All content marketers maintain an email list, to notify the subscribers about any new articles or an offer.

Newsletter subscription is one of the basic and most used ways to promote your content online. Create a thread of articles related to each other. Form a successive thread where the articles in a package can help solve a problem that your user faces (or might face). These threads will help you post some non performing content among the high performing ones.

Also a newsletter presents a collection of articles to your audience. You can even create little nuggets of information that present the crux of the articles. That’ll entice your users into reading the entire article.

Tips: Companies often rely on automated content, but it is proved that automated ones reduce the customer engagement. So, writing a personalized email is surely time-consuming, but it increases the likeability of customer engagement to the core.

7.   Use Google+

Google+ like other social media networks provides a cohesive network of influencers and professionals. Apart from that, Google+ is integrated into Google search and that helps your content to be easily read and shared. Also, there is a disproportionate number of content enthusiasts and marketing professionals active on Google+.

So that really provides an incentive for you to market your content on the platform. These kinds of promotional activity will increase the reach of your content to a wider audience base.

For including other people in the comment, type a plus (+) and their name. As soon as you start typing after the plus sign a dropdown box will appear with all the names of your connections.

8.   Make use of Communities

Get into a community. That is essential for the promotion of your content to select audiences. Think about it, in a community, your content will be read and shared by people who have similar interests and similar personas (that’s the reason why they’re in a community).

These kinds of communities also provide with an unexplored pool of customers who will probably associate with your brand. One more benefit of sharing content on these communities is that their members are usually really active. These people are essentially the ones you want to target. Once your idea/product resonates with them, they can act as your brand advocates to further organic advertising.

9.   It’s good to Ask

As a marketing professional, you must try something more than just to drop the links. You should always strive in to make sure that your targeted audience is in conversation with you on a constant basis.

Being a blogger or a business owner, always try to engage more and more customers with your content by requesting feedbacks and asking questions.

You can glean more information about your customer’s requirements by asking them directly. Also, it’ll make your customer feel more privileged and special. Assess your customer’s requirements by asking them in a clear and collected manner.

Since, we all know that social media is a platform meant for people and not for the business, so, every effort from your side should be to engage more and more people.

10.  Personalize Everything

Personalize your emails, comments, posts and any other content related activity. For this you’d need to ascertain your customer’s personas. Once you understand their persona, you’ll be able to appeal to their inner most instincts and needs.

Once you do that, it’ll be fairly easy to coax a purchase from them. But you need to be sincere and methodical in this approach. Do not come off as creepy or inaccurate. Don’t make your ‘guessing’ evident to your customers.

We’ve learnt that Content is a pivotal part of any brand’s marketing strategy. Your content is your words, your sentiments and your ideas. That’ll be visible to your customers after which they’d probably understand your product better. It is up to them to relate your brand with their requirements. Before they do that, ensure that your content is top-notch, relevant and personal to your customers.