Category: Pinterest Marketing

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Others Pinterest Marketing Social Media Tips

Why You Should Bother Building A Visual Identity on Pinterest!

Are you aware that, according to the 2018 Social Media Statistics, there 200 million monthly active users and 100 billion of Pins being created?The chances of your Pins being seen and clicked is low particularly if you don’t have enough followers, you’re not part of any board groups, and you don’t optimize your Pins for search.

The importance of having a consistent visual branding on Pinterest is in order for your target audience to instantly recognize you in a pile of visuals.

Let me give you a good example.

Aside from using it for work or marketing, I love going to Pinterest to find the usual stuff like outfit ideas, easy-to-do recipes, travel tips, and, of course, quotes.

Here’s an example of what my home page looks like as I am writing this piece:

 

why you should build a visual identity on Pinterest wordporn

Now for you, this may seem like bunch of visuals and you probably can’t even tell who made them. However, for me, there’s one visual (oops make that two) that stands out the most – the one inside the red square.

I can straight away tell that this picture quote is from Word Porn because of three reasons:

 

  1. They always use the same font which is a typewriter font.
  2. They always use the same background which is white.
  3. Their name is always included in the visual.

 

Suppose one day, they stop creating their quotes using one of these three, I think I won’t be able to recognize them. They’ll just be another random quote I see on Pinterest. Now, this is the main point and definition of branding: to make your entire self or company stand out from the others. As defined by Business Dictionary, branding means…

 

Branding

 

Visual Brand Consistency Examples on Pinterest

There are some visuals on Pinterest that whenever I see them, their name instantly pops into my head – with or without logo. You can take inspiration from these ones.

 

  1. Lauren Hooker – Elle & Company

Lauren Hooker

 

Just look at how creative entrepreneur, Lauren Hooker, does her Pinterest game. Not only can you see the similarities of the Pin images she makes, she also used them to create cohesiveness by using them as board image covers.

 

Board Image Covers

 

Lauren is consistent using:

 

  • The same font – a sans serif font
  • The same template which has a small rectangular shape at the bottom

 

If you’ll go to Lauren’s Pinterest page, you’ll see how she uses different colors. Nonetheless, I can recognize that the images are from her because the colors she use are soft and pastel like.

 

  1. My Five Acres

My Five Acres

 

Just like Instagram, Pinterest has a lot of users sharing content about travel and pictures of beautiful places. It’s no brainer, we love seeing photos of different places and country.

With all of the beautiful travel photos and tips I see, My Five Acres stands out the most for me because of how they do their visuals.

My Five Acre

My Five Acres is consistent using:

 

  • The same template (square around the top and small rectangular shape at the bottom)
  • The same type of orange for the shapes
  • Their logo inside the small rectangular at the bottom

 

  1. Polyvore

Polyvore

Ah yes, outfit ideas. One of the reasons why I and most women go to Pinterest is to look for what to wear to a certain event or what should we pair with our newly bought black jeans. There are plenty of style ideas but there’s one page that stands out the most to me, Polyvore. It’s basically how they do their visuals.

If you’re habitually looking for fashion ideas on Pinterest, I know you’ll agree with me.

Polyvore

Polyvore  is consistent using:

 

  • The same template – white background and black text in the middle
  • The same fonts – a combination of serif and sans serif fonts

 

  1. Social Media Examiner

Social Media Examiner

 

If there’s one thing I see on my homepage every single time that would be marketing tips. I’m pretty sure all of them are helpful but Social Media Examiner’s visuals, with no fail, are the most noticeable to me which I end up clicking.

 

Social Media Examiner

Social Media Examiner is consistent placing:

 

  • Their URL at the bottom
  • An icon or object at the top that is related to the topic

They may use different colors but you’ll see all of them are kind of vibrant to the eyes. You’ll also notice that they use different fonts.

 

 

  1. PureWow

PureWow

Again, one of the reasons why I and other women go to Pinterest is because there are lots of cooking tips and recipes.

There may be tons of helpful food ideas appearing right before my eyes but PureWow perfectly captured my attention with their Pin images.

why you should build a visual identity on Pinterest Purewow

PureWow is consistent using:

 

  • The same template – white background, showing six pictures, and black text at the top.
  • The same font – a serif font

 

How To Be Visually Consistent on Pinterest

 

  1. Use the ideal image size

banner dimension

The go-to Pin image size is 735 pixels in width and 1128 pixels in height.

But, of course, you are free to creatively use any size you want just like what Polyvore and PureWow do with their Pin blog post recipe images which are longer than usual.

Whatever size you want to use, simply be consistent about it.

 

  1. Use at least 2 branding elements in your visuals

According to visual brand strategist, Orana Velarde, there are four visual brand assets you should be using if you’re dead serious about building a visual brand identity: logo, colors, fonts, and visuals.

 

Visual Brand Access

When you’re making picture quotes or blog covers for Pinterest, use two or all four of your visual assets like clockwork – just like the examples I mentioned earlier.

What if you’re not the only one in your team creating Pin images? How do you keep yourself and the others on the same page?

Fortunately, there’s an exact tool for this. Visme’s Brand Kit allows everyone in your team to have an access to all the visual assets and templates your brand is using.

Visual Brand Identity Tool in Visme

There you have it. Everything you need to know about building a visual identity on Pinterest. Well, almost. Let me know if I missed something.

Either way, I hope I got my point across.

 

AUTHOR BIO:

Belle Balace is a Growth Specialist at Visme, an online visual tool where you can create engaging visuals in less time.
Categories
Marketing Pinterest Marketing Remarketing Small Business

Dynamic Number Insertion For Tracking Phone Calls

Call Tracking and Call Analytics for Marketers

Over 1,25,000+ marketers use Viralwoot every month. So, we are starting this new series where we will be sharing some useful marketing tools with our users. And, we are excited to begin this series by featuring an interesting phone call tracking tool called CallRoot.

CallRoot is an inbound call tracking and analytics platform for marketing teams and agencies to track & record incoming phone calls, dynamically insert phone numbers & map referrer source with every incoming call.

As a marketer, you can track all the calls that your marketing campaigns are generating for your business or your client by using CallRoot platform. CallRoot provides you dynamic number insertion javascript that you can put on your website. This dynamic number insertion javascript will start swapping the phone number present on your website with tracking phone numbers. Now, if a visitor comes to your website by searching a keyword on Google or clicking an ad on Google Search or Facebook and makes a call – CallRoot will track this.

And, all these tracking is immediately available in CallRoot dashboard. Hence, you can easily track which keywords or campaigns are generating the maximum phone calls. Moreover, CallRoot also integrates with Google Adwords, Google Analytics, HubSpot, Pipedrive, Intercom, Facebook Ads, Salesforce and other popular tools that marketing or sales teams use.

Now, let’s deep dive into dynamic number insertion and learn how exactly this helps.

How Dynamic Number Insertion helps?

CallRoot helps you quickly setup call tracking into your website. When a visitor arrives at your website via pay per click, referral or any other marketing campaign that you have set up, a unique number is displayed every time a visitor arrives at your website.

So, let’s say I am surfing on a website and there I happen to see your website as a referral link. When I click on it, I am instantly taken to your website. I head towards the contact us section to make a call to one of your spokesperson and the number which I am dialing is actually the result of DNI. Dynamic Number Insertion swaps the destination number with the tracking number. So, you might have a handful of tracking number which is swapped to one destination number. For the tracking purpose, the number with which the destination number is swapped is taken and that is pretty much all about the DNI in nutshell for you.

You can choose the swap number from the pool of different numbers we provide here in CallRoot. For every trigger source, i.e the marketing initiatives via PPC, direct, organic, source or keyword tracking, you can have a swap number. With this thing so handy you can very well evaluate your marketing strategies for your brand.

You can even create a swap number for your offline banners and ads on newspaper, magazines, journals, hoardings, and billboards because it is as important as all other ad campaigns you are running online. For instance, you may have spent thousands of dollars on a billboard at a very prime location downtown but if no one is picking up the phone as a result of seeing that ad on which you have spent your marketing dollars on, then perhaps you have made a mistake.

There is no question that Dynamic Number Insertion will help you streamline your efforts by giving you a bigger picture of the sales you are getting per marketing campaign you are putting out, if implemented correctly, it is bound to give your business a good boost and a promising turnover as well. With DNI, you can demographic wise take a sneak peek into the world regions that are driving you the most sales and then you can pitch your sales accordingly.

[Tweet “Setup dynamic number insertion on your website to track performance of your marketing campaigns better.”]

How to setup Dynamic Number Insertion with CallRoot?

You can setup Dynamic Number Insertion when you make a new campaign in CallRoot. To get started with DNI, go through the following steps:-

When you are creating a new campaign in CallRoot, you will come across Campaign track settings. You can tweak things here and there and head start your journey by creating a new campaign. Starting with- you can circle any one of the five options we provide in CallRoot. Let’s pick these options one by one and check what purpose do they serve and how you can get them going for your specified marketing campaign for your brand/company.

  • All Visitors (Recommended)– This option will encompass all the visitors that land up to your site via any source, be it paid ads, referrals, online/offline banners, organic search or direct. Here, you can feed in the destination number, the number that will ring whenever a prospect calls you but the number that is shown on your website will be the swapped out number. If the number of inbound calls you’re receiving is high you can create a pool of these swapped numbers for your ad campaigns.

 

 

  • Paid Search Traffic– Choose this option when you want to analyze the traffic you are getting for your Pay-Per-Click Ads. To get started with it, you need to type in the Destination number which is your actual office number from where you will be taking up all the calls. This number is never shown on the website as it is replaced by a swap number. You can type in the number with which you want to swap your destination number as well under the field provided.

 

(If your inbound call volume is too high, you can create a pool of swap number according to your choice and demand.)

  • Web Referrals– It is the traffic that comes to your website via direct links on other websites rather than via searches. To analyze the traffic via Web Referrals, you just need to fill in the box, the name of the website on which your website’s link is. Other things remain the same as in Paid Search Traffic with typing in the Destination Number, Number to Swap out with and creating a pool of numbers with designated area code.

 

 

  • Online Banner Ad– A banner Ad or web banner Ad, is an advertisement displayed on the webpage. The prime focus of an online banner ad is to promote the brand and to bring the potential customer from host website to the advertiser’s website. Online Banner Ads are a great way to generate a lead, increase brand awareness and to retarget your audience, you can get the ball rolling with these ad banners.  To start with the online banner campaign in CallRoot, type in the destination number and choose the tracking number from the list of eight. You can hit “Find Number” tab to shuffle through the different sets of number and then pick the number of your choice.

 

 

  • Offline Banner Ad– The advertisement your company does on radio, television, magazines, catalogs, brochures, billboards, direct mail, encompasses offline advertisement medium. To get started with keeping a track on your offline advertisement campaigns follow the same steps as that for Online Banner Ad. Just type in the destination number and pick any number from the set of eight numbers available for tracking purpose.

 

 

Well, that’s pretty much about dynamic number insertion. But, story doesn’t end here. There are numerous other things that you can do on CallRoot to further improve the performance of your marketing campaigns. Citing my personal favorite: Retargeted Callers on Facebook using Facebook Ads Integration.

You can easily convert the incoming calls into a custom audience in your facebook account and retarget them with better targeted ads. And, just like dynamic number insertion, it is dead simple to start retargeting callers on Facebook.

Re-target Your Callers via Facebook Ads

With Facebook advertising integration, you can convert your inbound callers into your Facebook Ad Audience. And, you can run ads on Facebook specifically targeting this custom audience. Custom Audience Targeted ads result in higher CTR, lower CPC hence better ROIs 👍🏼

To give you an example, if someone calls you to enquire about the properties you selling, within 30-45 minutes of the call, you will be able to target your caller with a targeted ad on Facebook. This will result in higher brand recall & increase the chances of conversion.

To get started, you must have-
  • CallRoot account ( Not registered yet? Sign up for CallRoot).
  • Facebook account with ads enabled.

Follow the following integration steps:

Step1- Login to your CallRoot account as an Administrator.

Step2- Click on the Integrations tab on the sidebar.
Facebook Call Tracking

Step3- Look for the Facebook Integration from the list of Integrations.

callroot integrations

Step4- Click on the “Connect” button.

Step5- Click on “Continue as” in the pop-up window to grant access to your basic profile information.

Step6- Click on “OK” in the pop-up window to allow us to manage your ads (more specifically your audience).

Step7- Now Select the Ad you want us to manage from the dropdown list.

Step8-That’s all. Now, all your leads will be converted into your custom audience in your Facebook Ad.

See, how easy it was. Well, there are many more similar integrations in CallRoot that will make your a super marketer. And, help you beat your competition without putting in much efforts or budget.

Some of the noteworthy integrations that you much check are:

  1. Call Tracking For Google Analytics
  2. Call Tracking for Google Adwords
  3. Call Tracking for HubSpot
  4. Call Tracking for Intercom
  5. Call Tracking for Pipedrive
  6. Call Tracking for Salesforce

If you are interested, you can schedule a free personalized demo call with CallRoot folks – Schedule CallRoot Demo.

Categories
Content Marketing Pinterest Marketing Small Business

Use this social media calendar to schedule posts easily

We are excited to announce the launch of our new feature: Social Media Calendar. Through this post, we will explain how this works and how this will help you save efforts & time that goes into scheduling your social media posts on Pinterest, Instagram, Facebook and Twitter.

Why should I schedule social media posts?

To perform best on social media, you have to be posting content when your potential customers are active on these social media networks. And, they are not active during the office hours but during traveling or leisure time. So, it is very important for you to keep posting quality content every day & around the clock.

70% of 1,25,000 users on Viralwoot use Viralwoot scheduler every month – religiously. So, we decided to help our users to further cut their efforts & time spent on scheduling these posts by building a useful new feature called Social Media Calendar. You can use this social media scheduler to:

  1. Schedule Pinterest Posts
  2. Schedule Instagram Posts
  3. Schedule Facebook Posts
  4. Schedule Twitter Posts
  5. Search quality content to schedule

What is Social Media Calendar? 

Schedule Social Media Posts
Schedule Social Media Posts using interactive Social media calendar

This calendar let’s you easily track scheduled posts for every day. This allows you to easily figure out the voids in your social media posts pipeline & fill them up accordingly.

How will this help me in scheduling my social media posts?

Viralwoot social media calendar provides you three key features that will make your social media post scheduling easier than ever before:

  1. Easily track pipeline of your schedule posts on daily & monthly basis
  2. Generate content suggestions using inbuilt content search engine
  3. Drag & drop content to schedule posts immediately

Why should I schedule social media posts?

To perform best on social media, you have to be posting content when your potential customers are active on these social media networks. And, they are not active during the office hours but during traveling or leisure time. So, it is very important for you to keep posting quality content every day & around the clock.

Is this the only way to schedule posts with Viralwoot?

Not at all. There are 3 more ways to schedule posts with Viralwoot:

  1. Use our dedicated scheduler sections to schedule posts by uploading images, fetching content from RSS feed, searching trending content
  2. Using our AI-powered Bots to automate content posting for you
  3. Using our Chrome Extension to schedule posts from anywhere on the web

So, if you are serious about your business’s presence on social media, stop wasting time in posting content manually and start schedule content with Viralwoot 👍

Start using Viralwoot for free today

Categories
Pinterest Marketing

Using Influencer Marketing to Establish Brand Identity & Promote Engagement

Influencer marketing framework

Influencer marketing framework

Influencer marketing is the practice of using individuals with the power to impact purchase decisions to promote your brand. It is a key component in most marketing campaigns online because of its proven success. Research from Twitter found that 49 percent of consumers look to social media influencers before making purchases. Forty percent of Twitter users said they made a purchase solely because of an influencer’s tweet. These results are hard to ignore and that is why many businesses have begun reaching out to industry leaders to build their brand’s reputation.

1) Choose the Right Influencers  

The first step in successfully using influencers to market your brand is to identify your target market. You want to understand their interests and needs before you choose influential people in the industry to help you spread the word about your product. Figure out which channels will guide you to your target market. This can be done through Google Analytics. It will show you the geographic location, age, and interests of those who visit your site most often. In addition, you can identify which sites drive the most traffic to your page. This will allow you to zero in on the most effective platforms for engagement. Once you have identified the channels your audience trusts the most, you can develop appealing content.

 2) Develop Your Own Pages to Attract Attention

In order for influencers to agree to contribute content to your sites, it is important that they view you as a credible and authentic source. Make your profile pictures on social media sites unique and memorable. Design your sites with consistency in mind. Create and publish content that reinforces the strengths of your brand. You want your content to be of value to influencers. If your work is well researched and informative, industry leaders are more likely to repost your work on their own pages which gives you more exposure.

3) Repost Influencer Content

The goal of influencer marketing is to reach a larger audience. One way to do this is to repost the content of influencers and then share your own insight. If you acknowledge their pieces, they may return the favor by sharing some of your posts. You can also recruit influencers to help promote your brand. For example, showcase an influencer using your product in a short video. Have the individual speak about your brand. This will gain you more viewers and increase engagement as the video is shared. You want to be able to gain access to whole new audience to increase visibility.

While you will build and increase your visibility, influencer marketing will also have a positive impact on your SEO ranking. The more you are mentioned on social media, the higher up you will appear in Google searches. This will also hold true for the influencer you promote on your own page. Just make sure to secure a memorable domain name so users can easily remember and revisit your site.

4) Develop Long Term Relationships

While it’s easy to focus only on how the influencer will help your brand, you want to think about what you can contribute in return. To create a meaningful and lasting relationship with influencers, you have to offer value. For example, you can offer a content swap, free products, or the promise of a positive review. Just remember that a mutually beneficial relationship will last longer than one that is one sided. Influencers can offer a fresh approach to your brand adding to its value. Consumers want to hear an outside perspective that is trustworthy to equip them with information they need before making purchasing decisions.

5) Opt for Consistency

When you are looking to reach out to influencers, visit their pages to get a sense of their writing style and tone. You want to find someone whose identity is consistent with your brand message. It is easier to share and exchange content that has a cohesive look. Social media influencers have already built a strong persona and won’t post content that detracts from their message. By finding someone with similar taste when it comes to design, you will better be able to seamlessly contribute to one another’s pages.

6) Measure Results

Request analytics and detailed reports on the success of posts. Tracking influencer marketing campaigns can be tricky because you do not have easy access to your influencer’s analytics reports. You can use 3rd party tools to monitor brand mentions or campaign hashtags. Gauging results will allow you to see if you need to target other influencers or whether the relationship is proving mutually beneficial. It will also permit you to see which sites are gaining the most traffic so you can narrow your focus and develop sites that are lagging behind.

As social media becomes the channel by which businesses can reach consumers, promotional tactics have changed course. Potential customers no longer make buying decisions based on advertisements alone. Instead, they depend on a two way conversation with those who have actually experienced the brand. Consumers expect to be entertained and informed. Brands need to incorporate influencer marketing into their strategy in order to project authority and gain trust.

Categories
Pinterest Marketing Pinterest Tips Social Media Tips

Don’t Buy Pinterest Followers. Do This Instead.

Don't buy Fake Pinterest Followers
Don’t buy Fake Pinterest Followers

Pinterest is one of most important social media properties in the world right now. For an artist, a blogger mom or any big businesses, its a great way to grow your business and get new customers. Because of this characteristic, people try everything and anything to get more followers – they pin a lot, read a lot about Pinterest tips and on failing to gain some sizable number of followers organically, they buy new followers, which is a HUGE MISTAKE.

Buying Pinterest followers increases your follower count but dilutes the value of each follower you have. It brings down the quality of your community. Hence, you end up losing the money you put in getting the followers and also, the perception of real followers keeps getting less favorable with time on seeing less engagement/followers per pins.

What does “less engagement/follower per pin” mean? Let’s understand this with an example: Let’s assume you had 100 followers before buying the fake followers. For every pin, you used to get on an average 3-4 repins. So the ratio becomes, 3/100 or 0.03. So. your engagement score was 0.03.

Now, you bought 1000 new followers from any fake followers supplier for $100. Your pins are still getting, 3-4 repins/likes/comments. But now your, engagement score is 90% less (3/1100). This will hinder in the calculation of your Social ROI. This is because you are doing well from the follower count perspective, but practically the number of users engaged with your pins is still the same. Hence the $100 can be termed as a loss item in your Profit & Loss calculations.

Your motive should be to gain more and more REAL PINTEREST USERS who like what you pin about. There are 2 ways of doing it :

1. Slog, Slog, Slog i.e. Keep pinning good stuff in wait of getting new followers to get 1-10 new followers per day.

2. Use tools like Viralwoot – Thousands of Pinterest users will see your Pinterest follow button on Viralwoot and follow you within a month.

You can create a Viralwoot account now (its free), add your Pinterest account, choose your interests and Voila! You’re all set to grow your Pinterest community automatically without compromising on the quality of your followers.

I really hope that this post will help you understand the drawback of buying fake Pinterest followers and save you some money. If you’re just starting out, take a look at our guide on how Pinterest works.