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How Pinterest Analytics can help your business grow?

Pinterest Analytics for Businesses

The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from your Pinterest marketing efforts and helps you get a better grip over what works and what does not. We discussed the What? and the Why? and pretty much described the need of analytics in a Pinterest marketing campaign.

But how should you proceed with it? What’s the catch? How can you create actionable instances from the data you gather?

In this post we will address these questions and more. Here are a few things that you can expect to learn from this post:

  • How to form an Industry oriented approach to Pinterest analytics?
  • Enhancing your performance on Pinterest through data.
  • How to improve Online sales using Pinterest analytics?
  • Incorporating Pinterest analytics into your Marketing strategy.

Before we talk about all these points, let’s have a quick recap of Pinterest analytics:

Pinterest Analytics: A Quick walk through

Analytics is primarily divided into 3 major sections:

  1. Pinterest profile analytics: Profile analytics show you the pins people like most from your profile. Profile metrics are divided into Impressions, Repins, Clicks and All time stats. All of these metrics provided a comprehensive view over the performance of your content on Pinterest. It also helps your ascertain the things customers want the most (or want to learn or purchase).
  2. Pinterest audience analytics: Audience analytics tells you about the people who follow your boards or interacted with your pins in some way. With audience analytics you get an overview of audience demographics, location, gender etc.
    You are also able to see their other interests. This provides with an opportunity to coalesce different interests and present a unique product/service to your customers.
  3. Pinterest Website analytics: Website analytics are similar to profile analytics, except they give you information related to your website. If you use the ‘Pin it‘ button you can even track the people who are using it and driving clicks back to your site.

These 3 sections encompass all the activities related to your Pinterest business account. Using these 3 sections, you can gather all sorts of information about your customers and plan your Pinterest marketing strategy accordingly.

Using Pinterest to build a brand

Pinterest provides an incredibly social platform to connect with customers. Unlike most other social networking platforms, content and products on Pinterest aren’t just liked or shared, they are collected. A collection makes it easier for a brand to adjudge their marketing efforts according to the customer preferences. In fact they are more personal and intimate than a ‘Like’ or a ‘share’.

For brands, assessing a collection gives them an opportunity to understand the customer’s desires and needs. A collection gives a more closer view into what the customer CAN buy, which essentially is the entire idea off social media marketing. Also, collections are not necessarily passive as ‘Likes‘ and ‘Shares‘ often are.

Come to think of it: You collect what you covet, what you desire and what you need.Collections aren’t just made because other people liked it (though it does play a small role). Collections are highly personal and amazingly relevant to the customer.

Thus, Pinterest gives you a better handle over customer engagement. Use content and products that actually captivate, or at least hold the customer’s attention.

Pivoting Pinterest engagement

Here are a few things you can do to grow your Pinterest engagement through focusing on Analytics:

  • Gather and study the data related to the Audience (Audience Analytics). This data can help you gauge the customer demographics. See where your customers are, what their age, gender is, and what are their other interests. This data can give some basic perception of the customer’s perspective.
  • Tinker with your content. Assess the most clicked and most saved content from your site. Rehash your content strategy. Pitch any two strong or weak sections of your content. See if they work in a pair.
  • Reassess your target strategy and make plans more suited to the your Pinterest analysis.

Now, where exactly does Pinterest analytics fit in? As it stands, Pinterest analytics provides you with the data associated with your customers. This data provides you with insights into your customer’s activities on Pinterest. You can easily gauge the customer’s requirements and assess all sorts of metrics that can help you plan your marketing strategy in a better way.

Let’s look at some possible marketing enhancement through Pinterest analytics.

[Tweet “Customer collections are much more personal than Likes and Shares.”]

Performance enhancement through Analytics

After you’ve acquainted yourself with Pinterest analytics, you will have a ton of data to work with. This data often provides actionable directions to gauge and create a Pinterest marketing strategy. With this data you’ll be able to create a framework around your marketing efforts. Consider this: You know what your customers like and they want to buy.  This spares you of the difficult problems. You only need to provide them with the products/information that they require.

And voila! The customers would know of you, your brand and will be more willing to purchase your services. Pinterest for business also provides you with useful information about your current performance. Using this information you can assess your marketing efforts and understand customer requirements.

Discover how Pinterest works for your business

With Pinterest analytics you can get a hang of what your customers like. You can change your marketing strategy, your content and your product presentation as per your customer’s requirements. These metrics also point out any gaps in your marketing campaigns. Your particular business sect might be able to carve out its own niche if the audience you target is inclined enough to follow you.

Learn more about your Audience

This goes without saying and cannot be stressed enough. You know where your audience’s preferences stands, now pitch them a relevant product. Once you do that, you’ll conform to the customer requirements.

Knowing what your audience enjoys also provides you the opportunity to take action based on the analytical recommendations on offer.

Act on Pin insights

Now that you’ve gathered the necessary data related to your audience and your content on Pinterest, you’d need to formulate some strategy that can help you implement these insights.

How can you improve Online sales using Pinterest Analytics?

  • Identify your competition

Once you’ve identified the various facets that resonate with your audience, you’d be able to know what they like and what their brand preferences are, in short: Know your competition.


While many brands that you’d come across on Pinterest would be related to a general outlook or a lifestyle category, you could peruse the categories to study any patterns or trends in customer perceptions and purchase mentality. Here’s what to do:

  1. Sift through the brands and identify and co-relating factors between the brand content and purchases.
  2. Assess a popular brand’s content and reflect on your own approach. 
  3. Gauge any content you can mimic, any trend you can leverage and add your own unique blend to the content matter.
  • Discover the device your followers prefer

Discovering the devices your followers use will give you a better traction over the type of content you need to pitch to them. This is important because Pins look different on a desktop computer and a smartphone.

Device Pinterest analytics

Also the user experience and interaction is vastly different. So knowing the type of device used will help you answer a few questions like:

  1. How are users looking at your content?
  2. Is your content perceivable on the prominent device?
  3. Should you change your content strategy to favor a specific device?
  • Assess the comments

Assessing the comments posted on your content will help you assess the possible changes in your product lines. This will also help you gauge the customer sentiment related to your product. This way you can accommodate any changes required into your product as per  the comments on your Pinterest content.

  • Work on the Most Clicked and Most Repinned content

Your ‘Most Clicked’ and ‘Most Repinned’ content can help you ascertain the engaging content of your profile. This is pivotal to your Pinterest strategy as the most engaging content often drives the most traffic and the most sales for a brand on Pinterest.

For example: Most repinned metric lets you know the content which resonates most with your audience. Although, sometimes you might find certain categories to pull consistent traffic (Hi-res images, Food, Quotes and the like). With this information you can organize and rehash your content to better suit your customer’s desires.

Visitors and Clicks Pinterest analytics

On the other hand, Most clicked metric lets you access the pins that are driving traffic to your website. Similar to Most repinned metric, the Most clicked metric lets you assess the content that has the highest appeal to your customers.

Apart from that, the most clicked content has the highest Purchasing quotient amongst your regular content material. This information gives you the most direct insights into the sales-oriented potential of your Pinterest content.

Using this metric you can:

  1. Assess if your pins are engaging
  2. Identify any pattern, color, type, theme etc.
  3. Gauge the dates your content ‘works‘. This can help you identfify any seasonal spurts and maintain consistency.
  • Website assessment

Few major questions define this section:

  1. Is it easy to Pin from your website?
  2. Can people Pin from your mobile site?
  3. Have I told people that I’m on Pinterest?

These 3 questions combined with the Pinterest friendly quotient of your site can get you a pretty straight handle over your site performance. Website analytics shows data for all Pins that link back to your website, not just the Pins you’ve added to your own profile. Therefore it gets pretty easy for you to map your site’s traction.

Apart from that the Pinterest Pin it button analytics lets you get a snapshot view of how the button drives traffic back to you. So overall, Website assessment lets you track your performance in contrast to the keyhole information from your profile.

There! We’ve discussed the entirety of Pinterest analytics and the related factors that can help you gauge some profit from the data that you get from Pinterest analytics.

You can try these methods or get onto our home-grown Pinterest analytics tool to let the data do the heavy lifting.

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The Importance of Proper Pinterest Scheduling

Pinterest SchedulingPinterest is one of the fastest growing social media communities out there today. This steep growth has made Pinterest one of the top ten social media websites in the US,in the midst of other giants such as Facebook and Twitter.

Due to the growing popularity, a lot of businesses are showing interest in Pinterest. According to current statistics, around 60% of all major brands have Pinterest accounts that they use frequently.

Why Do Brands Use Pinterest?

Different brands use Pinterest to pin images of their products on their account. They post attractive pictures and use SEO friendly keywords in the descriptions, which are directly linked to the main website of the brand. When a user searches the keyword, they are directed to the brand’s Pin/board and and then to the main website. Traffic increases and more traffic equals more sales.

Why Schedule Pins?

There are a few basic rules for staying popular on Pinterest, and one of them includes pinning frequently. However, users must be careful of the fact that if they pin too less, people may forget about them and move on to other boards. On the other hand, if they pin too often, it might annoy certain people and may cause them to unfollow you, which can be detrimental to your business.

A good way to deal with this problem is to use a Pin scheduler. There are several Pin scheduling tools available that charge a monthly fee and will schedule your Pins anytime.

Importance Of Pin Scheduling Tools

As a business, you should be well aware of the importance of pinning on time. With a Pin scheduling tool you can decide to post pins during prime time so that you get a large number of repins, likes and comments that will lead to more traffic to your website. The tool is extremely useful for businesses that are catering to international audiences, as it can post all day long and the time difference won’t be such a huge concern for potential clients that live overseas.

If you are managing your business account then you will have to spend several hours a day looking for pictures to upload Pins, which can be quite tiring. A Pin scheduler makes life easy, as one only has to find pictures, write descriptions and let the tool do the job.

Learn More about Analytics and the Pin Scheduler Tool

ViralWoot is a great tool that has launched its single click mode that can switch to a clean pin scheduler instantly. With the help of this tool, one can schedule up to 3,000 Pins per year, for only $10 per month. Other than this, ViralWoot helps you in managing different accounts, promoting boards/Pins and getting more followers. They are offering a free trial, so hurry up and register right away!

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What is Pinterest Analytics and why is it important?

Pinterest analytics and its importance for a business

As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your profile popular? Or are your boards pulling the traffic?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with the results. This is what we could term as Pinterest analytics.

Now, most users would mull over the word ‘Analytics’, thinking that it is something complex. In this post, we’d quell any questions or problems you have with understanding analytics. Also, we’d look at the ways analytics is important for your business.

What is Pinterest Analytics?

Analytics can be defined as a practice of measuring, managing and analyzing data from your feed to collect valuable insights. As for Pinterest analytics, it can be described as a measure of certain metrics of your Pinterest profile. An analytical approach to a platform such as Pinterest can get you insights into user trends, preferences and habits.

In an essence, by analytics you get an overview of all the the numbers associated with your profile or your boards. You can assess the numbers and derive any ideas from it. Moreover by these numbers you’d get a perspective over the market functionality and the required inputs to your content.

Pinterest analytics gives you an opportunity to study and assess your targets and your content on Pinterest. The various factors and aspects you would want to know:

  • The level of engagement (are people engaging with your content?)
  • Your account’s growth (where was your account a month ago?)
  • Most popular pins/content (what actually works for your audience?)

These aspects and more are comprehensively covered in Pinterest analytics. With all these questions, you’d get a better hang of the things you’ve got working for you. Ultimately assessing the data and statistics would streamline your content and limit any random efforts. Thus, you save time and money. Neat, isn’t it?

Why Pinterest Analytics?

Why Pinterest analytics? You could crunch the numbers for yourself and come up with specific ideas. But, you’d want to consider the magnitude of the task, There could be thousands of people looking at your pins and going to your website. You would be unable to monitor the different sorts of data associated with your pins.

Now, measuring your activity on Pinterest can provide you with interesting ideas and options to target your content to the right audiences. Apart from that, using analytics can tell you if your content is actually working. And while the number of followers are important to note, it isn’t the deciding metric when it comes to Pinterest success.

[Tweet “Measuring your performance gives you a real chance to better your Pinterest content.”]

Using Pinterest analytics to understand performance

Your performance on Pinterest is related to several noteworthy points. Some of these parameters are crucial to measure the aesthetic quality of your Pinterest content. For example, there are 3 distinct types of Pinterest analytics. Each of these types have their own metrics that help track any relevant data

Pinterest Profile analytics

This type deals with the metrics associated with your profile:

  1. Impressions: Number of times your Pin showed up in the Home feed and Search results
  2. Clicks: Number of times someone clicked through your website
  3. Repins: The number of times your pins got saved

Pinterest audience analytics

This particular type is associated with the audience metrics. Through this data you can assess information about the people who are follow, engage and connect with you on Pinterest. The data is:

  1. Country (The country your audience is in)
  2. Gender
  3. Language (preferred/native language)

Pinterest website analytics

This is the most actionable data that is extremely important to a marketer. Dealing with content related aspects, this data provides insights into:

  1. Impressions
  2. Saves
  3. Clicks and
  4. Best days and times to post (times your pins performed well)

With this data you can direct your entire Pinterest strategy and know its results. Using these insights you no longer have to wonder about your audiences preferences. Pick something your audience likes and play with it! You can make your content even more attractive and personified.

Who should monitor Pinterest Analytics?

Well anyone! Anyone who wants to get more out of their Pinterest marketing efforts would benefit from Pinterest analytics. That is the entire premise of Pinterest analytics. Once you know what works and what does not, it becomes fairly easy for your to manage your Pinterest activities. You can do several things with your content to come to that one golden opportunity that might bring you a ton of money. You can:

  1. Experiment with your content
  2. Chart out a separate content strategy
  3. Explore several Pinterest marketing avenues
  4. Improve your business management and
  5. Align your content with your business goals

There is no limit to what you can do once you get hold of that data. Now specifically, Pinterest analytics would interest Marketers, Business owners and brands on Pinterest. This is because they operate on a large scale where quick insights into public behavior can determine their success or failure.

The entire premise of Pinterest analytics is to let you mould your business strategies and improve your content. Please your customers and your profits will take care of themselves.

In this post we’ve covered the basics associated with Pinterest analytics: What it is and How it can actually help you. With a directed approach coupled with data, you can leverage your Pinterest presence to greater profits for your business. Also using Pinterest analytics eliminates the need for any haphazard action that might not give you positive results.

Have a go at Pinterest Analytics and see what it does for you. We’d love to hear your experiences with it.

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How to Make Pinterest Work for Your Business

Are you trying to use Pinterest to market your small business? Then this article is for you; it explains how to get the most web traffic, customers, and/or sales out of your Pinterest efforts.

In this article you’ll learn:

  • How to make the best use of the captions on your Pinterest pins
  • Why it’s important to create pinboards showing personal interests and three ways your business can do that
  • How best to integrate Pinterest with Facebook
  • What tools can help you use Pinterest most effectively

Where possible, I’ve included examples so you can see exactly what you should be doing.

7 Tricks on How to Use Pinterest for Your Business

1) Be pinnable.

Seed your website with pictures – photos, infographics, diagrams – anything visual is good. Besides giving visitors things to pin, having photos on your website makes it easier to make your posts to other social media, such as Google+ and Facebook, more engaging, as they will automatically pull in a photo that’s associated with the URL you’re posting. A photo may or may not be worth a thousand sales, but it will at least give your social media post a better chance of cutting through the noise and being seen.

Use Pinterest buttons and Pin It buttons on your website to invite others to pin the visual elements of your website.

2) Be active.

Like any other social network channel, Pinterest is not a “set it and forget it” experience.

Just creating a few pinboards and leaving them there is not going to do much if anything to generate interest in your products or services. You need to be pinning, repinning, following and commenting regularly. If you don’t have the time to do it yourself, you will need to assign a staff person to do it or hire someone.

3) Use descriptions.

While you see a lot of images pinned to Pinterest that just have a few words as a caption, that doesn’t mean you have to do that. Make use of the caption/description space available on your pins to entice your viewer. For instance, look at this pinboard by The Cascade Team Real Estate; they’re using their caption space to give as many details about each property as they can to try and entice the buyer.

Personally, I find that much detail a tad overwhelming. This Cherry Vanilla Scentsy Bar pin is a better example of the kind of caption you should use to entice your viewer to possibly buy your product; it gives all the vital information and a reason to buy to boot (10% off).

Pinterest for Business

4) Think related.

Very few of us have businesses with a huge variety of amazing products. So for most businesses, pinboards that are only filled with their products makes for a boring set of boards that generates little interest.

Creating pinboards and pinning photos of things that are related to your products, though, gives you the scope to be much more interesting and even more relevant to your customers.

Suppose, for instance, that I sell blinds. Boards with photos of different types of blinds on different windows is an obvious choice. But I would also create pinboards that show different rooms in a house and the different things that can be done with them, because people who are interested in buying blinds are probably also interested in home décor. I might have a board called Baby’s Room and another called Guest Bedroom filled with to-drool-over shots of beautifully decorated rooms.

Some other examples – a hair stylist would presumably have pinboards showing the hairstyles he or she can create but might also have boards on hair accessories, nail art, shampoo products and celebrity hairstyles. A bike shop would have boards on bikes of course but perhaps also boards on great places to bike.

Think not “What products or services do I have to sell?” but “What related interests do my clients or customers have?” and create boards accordingly.

5) Get personal.

Remember that Pinterest is social media. In other words, people expect to see and learn more about the people behind the scenes in your business and perhaps even connect with them in some fashion. So you want to work a personal element into your Pinterest activities.

One way to do this is to create boards relating to the personal interests of the people who work at your business. Suppose that at your company, one partner loves sailing while another loves golf. Your business could have boards on both of these as well as your products.

Another is to create pinboards centered on your customers. Boards filled with photos of satisfied customers or photos of customers using your products can really increase customer engagement.

And a third is to create boards relating to a cause that your business espouses. One financial services company I know of heavily supports the local symphony; they could have Pinterest boards depicting people and scenes from the annual events they sponsor.

6) Integrate Pinterest with the other social media you use for your business.

You can take advantage of Pinterest’s integration with other social media. When you pin something, you’ll see that you have to option of tweeting about your pin if you like. You can also add Pinterest to your Facebook timeline which will automatically post your pins to Facebook.

But I’m not including the instructions for doing this here because I don’t think it’s a good idea. Frankly, I find strings of automated meaningless posts really irritating and I think it’s a safe bet that most of my potential customers do too. So I recommend turning these off in your Pinterest profile and instead, making occasional thoughtful sharing posts that give your social media visitors a reason to follow the link (just as you do with any other social media).

You can use your Pinterest post to drive customer interaction. Choose your pins carefully and map them to related topics of interest.

7) Use available Pinterest tools to keep your pins sharp and on target.

There are lots of Pinterest-related apps around that will help you see assess trends, manage your Pinterest activities and identify successful factors. Use Viralwoot to promote all your Pinterest content, pins and boards.

  • Viralwoot – Viralwoot provides Pinterest analytics. Viralwoot shows you a history of your repins, most popular pins and advanced analytics on your followers in an easy to use dashboard.

(You can also track what’s being pinned on your own site by using this URL: )

  • Pretty Pinterest Pins is a WordPress plugin that shows the latest pins in your sidebar. It’s customizable so you can do anything from pulling the latest pins from any user through showing or hiding the image captions.
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28 Pinterest Marketing Tips

Pinterest Marketing Tips

There are a lot of people getting lots of referral traffic from Pinterest, which got me to thinking;

How do they do it?

And what do they know about Pinterest marketing that I don’t?

So I spent a lot of time combing the Internet to come up with a good list of solid Pinterest marketing tips to share with you today. There’s a lot of advice out there that experts have generously shared through blog posts and videos.

I narrowed my long list down to these 28 tips for marketing on Pinterest from which anyone can benefit, regardless of experience or budget. Pinterest marketing tools do make the process easier, but you still need to dedicate sufficient time to getting things done.

Schedule Your Pins

Buffer’s Kevan Lee is a big proponent of scheduling pins, which should come as no surprise. Scheduling increases productivity since you can batch the process of finding and sharing great content with your Pinterest friends.

Spacing out your pins offers a better experience for your followers. Instead of receiving a burst of content, followed by periods of silence, your pins arrive in a consistently steady stream at a time that’s convenient for them. Pinterest marketing software like ViralWoot , with an integrated Pin scheduler make this real easy to execute.

Pinterest marketing software

Make Your Pins Tall

Many good Pinterest marketing ideas can be found right on their blog, like this official video in which they emphasize the importance of tall images. Unlike wide images, tall ones look better in the column format that Pinterest uses. Size is of particular relevance when viewing pins on a smartphone, where Pinterest users are most active.

Use Pinterest to Conduct Market Research

According to Nidhi Shah, some merchants on Etsy marketplace use Pinterest to get valuable customer feedback. They make changes to their products based on the response they receive. Pay close attention to metrics including likes, repins and user pins to determine the popularity of your offer.

Offer Pinterest Referral Traffic a Surprise Discount

In her post on Unbounce, Sharon Hurley Hall relates the story of a garden supply company that received lots of traffic from Pinterest, but below average conversions. Their solution was to create a campaign targeting Pinterest visitors that came to their homepage.

They just added a popup to collect emails and an offer of free shipping on orders of $75 or more. As a result, they were able to triple the purchases they received from Pinterest referral traffic.

Move Your Top Performing Board to the Top of Your Profile

Social media expert Rebekah Radice advises people to move their top 3 performing boards to the upper part of their profile for easy viewing and repinning. It works much the same way as the popular posts widgets on the sidebar of many blogs. Making it easier for your audience to access the content they enjoy improves your chance of receiving some engagement.

How Ruffled does marketing through Pinterest

Design Content to Support Goals

“Once you choose your goals, you can determine what to pin by reviewing your Pinterest analytics,” suggests Mitt Ray in his post on Social Media Examiner. Perhaps you want to drive engagement or maybe build an audience or drive traffic to your site. Businesses will typically choose a primary goal such as getting traffic, plus a second complementary goal like building and audience. Review your analytics based on those objectives.

Go Beyond Your Niche

Pinterest is unique as your professional and personal interests can exist side by side on the same profile page. Marc Guberti believes that “one of the best ways for relationships to build is by creating some boards that are based on your hobbies.” Going beyond your niche adds an extra dimension to your profile and allows your audience to gain better insight into a more personal side of your online persona. It also provides the opportunity to engage with others in your niche with whom you may not otherwise interact.

Don’t Forget to Lead People Back to Your Website

This tip may seem obvious to some, but Teuila Mau has a valid point. A link to your page is automatically generated when you pin a web page because it has a URL. But that’s not the case if you upload an image from your computer. Make sure in this instance that you add your URL manually.

Serve Complementary Content

Julia McCoy believes “If you provide your audience with helpful information, people are more likely to follow your Pinterest boards and engage with your content.” Providing customer with useful and relevant information helps builds trust and loyalty among your followers. In her example of Bank of America, you will see they share tips across a diverse range of categories like wedding plans, travel, home buying and financial education for children.

Pinterest marketing example

Make Your Brand Pinnable

Here’s what Deborah Mitchell advises in her article on Entrepreneur. Include Pinterest on your sharing buttons to make it easier for your visitors to share content. Use long pin descriptions for maximum impact. Create a keyword-rich description so your pin is easily found in a search. Include a link to your product’s purchase page and use a dollar sign in the pin’s description so it can become part of gift guides.

 Plan Pinterest Content in Advance

Be conscious of seasonal trends and topical times of the year. According to ThriveHive, consistency improves your Pinterest marketing results. Don’t expect the content you share to be a hit without any promotion on your behalf. Budget your time and money in advance so you’re not caught off-guard with peak season activities. Social media is like a garden that needs constant nurturing.

Don’t Hard Sell – Inspire!

The visual nature of Pinterest makes it very easy and tempting to focus solely on the exciting projects in which you’ve participated. Kayley Bright believes that companies rise above the competition when they stop focusing only on them themselves. So balance the company-focused content you share with other information about your industry.

Pinterest for business marketing with inspire

Optimize Your Pinterest Presence for People and Search

Optimization increases the chance that you will be found among the 100 million Pinterest users. Heidi Cohen suggests you associate your Pinterest username with a relevant keyword. Otherwise, you limit your chance at being discovered. Use a relevant call-to-action in your “About” section that links to your website, combined with a keyword-rich description of your business. Name your Pinboard using words for which your audience searches and include keyword rich descriptions.

Cash in on Popular Pinterest Topics

Zack Fagan has some advice for brands on Pinterest that aren’t in the popular DIY, fashion and travel markets. “Piggy back on the popularity of other topics for your own good.” It will take some creativity on your part to figure a way to connect a favorite topic with your brand. But once accomplished, you’ll have access to a far greater number of prospects.

uglyduckling DIY Pinterest marketing campaign

Repurpose Your Content

Leverage your significant investment in content creation by repurposing your content for different situations. In his podcast on Social Media Examiner, Michael Stelzner reveals how Jeff Sieh, creator of Manly Pinterest Tips, makes different images and shares them across different networks every time he publishes a new post. He also pins new posts to multiple boards for maximum exposure.

Use Text in your Images

Most boards are so crammed with pictures that it’s practically impossible to know the subject matter of what a pin, without clicking on it. That’s why Tina Cheong urges her clients to overlay an image with text. Words help your audience grasp the topic of your pin and keeps it from getting lost in all the visual noise. It’s been said that a picture is worth a thousand words, but in this case, a little text helps a lot.

Choose Your Target Wisely

In her post on Adweek, Kimberlee Morrison advises marketers to consult their Pinterest analytics before spending money on Promoted Pins. Use that insight to figure out what currently works and choose the keywords in which your audience is most interested.

Use a Board Widget on Your Blog

Choose a board that’s related to your topic and include it at the end of your blog, advises Anna C Bennett. When a visitor clicks on the board, it takes them directly to Pinterest and provides additional exposure for your other boards. This tactic is also an excellent way to gain more followers. It’s a simple Pinterest marketing tip that takes little effort to accomplish.

Capitalize on Semantic Search

The Pinterest search engine dramatically affects how marketers should promote their brand on Pinterest. According to Alyson Ben-Yehuda, it’s not enough to post content about your product. You need to pin and repin about other topics in which your target audience is interested. Pinterest semantic search brings highly qualified and engaged leads. So your Pinterest marketing must work to inspire your audience and capture their imagination.

Utilize Zoomed Images

In her post on TrackMaven, Nicole Campisi reveals that zoomed images perform better on Pinterest. Apparently images with less than 40% background receive two to four times more repins. Surprisingly, pins that show a person’s entire face received 23% fewer pins. L’Oreal and Nordstrom are two prime examples of brands benefiting from the use of zoom images

Say Yes to Logos, but No to Banner Ads

Be tasteful and make sure your pins don’t look like ads are what Lisa Lacy advocates in her post on Momentology. Data shows that pins that resemble ads receive up to 30% less engagement than corresponding pins.  However, logos encourage participation and add credibility to the content you share. It serves as a visual marker helping consumers decide whether or not the content is right for them.

Focus on Themes

Heather Pimental advises those engaged in Pinterest marketing to create boards that are focused on a particular theme. The reason is simple. When the visitor finds a pin that solves their problem, they’re prone to look at other pins in that collection. Before creating your Pinterest marketing strategy, check for seasonal trends and try to identify the interests of your customers. Compiling the best product options in one place increases the likelihood of getting more followers

Nurture Your Blog

Your blog is the heart of your content marketing, argues Sarah Fichtinger in this Gradiblog post. Create a board dedicated solely to your blog so your followers can find all your posts in one place.  Make finding your board easier by including your most relevant keywords in its’ name. Every time you publish an article, pin it on your board accompanied by an enticing description with a strong call to action and high-quality image.

Use Rich Pins

Lucas Santo at Shopify urges anyone marketing through Pinterest, especially retailers, to use rich pins. They contain additional information right within the pin like real-time pricing and stock availability. Also, rich pins improve visibility and click through rates through eligibility for Pinterest’s own curated feeds.

Analyze and Improve

Pinterest Analytics will give you a lot to ponder,” according to Nora Flint. In her post on Pagemodo, she suggests reviewing your analytics to figure out what content gets the most traction. You will gain insight into your top pins and the most popular boards as well as your most popular pins of all time, which ones rank highest in search results, and those that received the most re-pins. The Interests section on your analytics report tells you which categories and boards your audience enjoys.

Pin Your YouTube Videos on Pinterest

Vlog Nation have a number of Pinterest marketing ideas. One in particular encourages marketers to pin a thumbnail image of their video and link it back to their video page. Create a vibrant and beautiful board through pinning of additional material like behind-the-scene images and video screenshots.

Comment on Pins to Build Relationships

“Take 3 minutes a day to post one value-added comment,” is the recommendation by Ishita Ganguly. Make the comment relevant and not self-promotional, and link to other content as a means of providing additional resources.

Thanks for taking the time to read my post. Using Pinterest for marketing doesn’t have to be complicated if you make a concerted and focused effort. If you’re still in need of some more ideas, check out these 24 Pinterest Marketing Blogs.