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Elements of the Perfect Pinterest Marketing Strategy

Pinterest Marketing Strategy

Pinterest was founded in 2010 and has gathered over 100 million users since then. The statistics are very impressive because the website has at least 250,000,000 monthly visitors and 23% of the users check the website at least once a day. It is slowly becoming a social media giant that has an emphasis on images and content curation. It is important that marketers understand the basic mechanisms of the website which includes

  • Content that is organized into boards.
  • Pins that consist of images and videos.
  • People who can follow your boards and can repin, like and comment.

Here is a brief guide that will take you from how to set up your account to linking it with your potential growth.

Set up the Account

Create Your Pinterest Account

Do you want to make a personal account or a business account? You will have to consider this before moving on to the following steps:

  • Choose a username
  • Write in the ‘About Me’ section
  • Pick a profile picture
  • Update your location if you have a business account.

Optimizing Your Account

You will have to establish a link between your Pinterest account and website. Here are the steps:

  • Verify your website on Pinterest
  • Add the “Save” button
  • Have a Pinterest widget on your site
  • Have a semantic markup for article pins and rich pins.
  • Add the “Follow Me” button

Optimize the Images

You can do this in the following ways:

  • Use clear pictures
  • Use bright pictures
  • Minimize background space
  • Use keywords with images

Creating Boards

The steps for creating boards include:

  • Naming the boards
  • Adding board descriptions
  • Choosing a board category

Start Pinning

Your pinning strategy should include

  • Naming your pins
  • Adding pin descriptions
  • Links to pin sources
  • Repinning

Creating the Perfect Pinterest Marketing Strategy

In order to have a great Pinterest marketing strategy, you need to have clear goals. Try and understand who your audience is and how you will reach them. To accomplish this, you will have to do a little research and understand their interests and priorities. Furthermore, you will also have to know who your competitors are so that you can stay ahead of them. Set measurable goals that include the number of followers, number of repins and sales from Pinterest. You can define the content strategy by learning about the following:

Content Sources

Visit well-known Pinterest accounts, famous boards, media outlets and popular content from other sources.

Posting Strategy

In order to stand out, you will have to be creative by being selective, posting high-quality images and by posting frequently.

Pinterest Analytics

As a business, you need to know about Pinterest analytics for which you will need a third party tool. These tools are very helpful as they will help you in learning about:

  • Visitors and clicks
  • Pinners
  • Repins
  • Your reach
  • Help you in measuring engagement
  • Learn about trending pins
  • Help you learn about competitor tracking

Google Analytics

It is important that you learn what is driving traffic to your website. Google analytics can help you in tracking this down with the help of social reports that will tell you how much traffic your website is getting because of Pinterest and with the help of custom reports that will give you an in-depth analysis about the user’s behavior.

Learn More about Pinterest Marketing Strategy

Use a tool like ViralWoot, to learn more about Pinterest and to keep a track on its marketing strategy. They are offering a free trial, so hurry up and register!

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Five Best Etsy Seller Tools to make your Business Flourish in 2017



As one of the world’s largest marketplaces of handmade items, Etsy is a great place to buy and sell high-quality, hand-crafted products. There are 24 million buyers on Etsy, so you got to have some tools at your disposal to tap the market and expand your business. Using the following six tools will help you greatly in this quest.

1. Mad Mimi


The Mad Mimi Etsy integration allows you to sync your Etsy shop listings with your Mad Mimi composer, so you can easily add products to your email newsletters.

Mad Mimi is an easy to use platform to create, send, share and track email newsletters online. It makes e-mail marketing really simple and user friendly.

Etsy is integrated in such a way, that you can venture your stores into new routes likes email marketing and various social channels. After you have synced your Etsy store with Mad Mimi, you can send your email newsletters to your customers and subscribers. You also get to share it on Facebook and Twitter or pin it to Pinterest.

Also, the drag and drop feature saves a great deal of time. You just need to drag any product into an image/text, or image-only module to display it in your newsletter, and you are good to go.

2. ReferralCandy


This is a total game changer. There’s no end to the success stories associated with ReferralCandy. The process to get started is pretty simple as well.

Your customers get a personal referral link, and they get to share it with their friends. Also, your progress gets tracked every second. So, whenever a friend of your costumer buy through his referral link, your costumer gets some amount of money. And that’s how it the snowball grows and gets bigger and bigger.

It’s a win-win scenario. You shouldn’t delay further, just get on the ReferralCandy bandwagon.

3. ViralWoot


Viralwoot, as the name suggests has gone viral with the Pinterest community. And is popular among many Etsy sellers. Viralwoot is basically a wholesome Pinterest package which includes scheduling, promotion, managing, and analytics.

Through the scheduler, you can automate your Pinterest presence by scheduling pins in bulk and save time. You can also promote your pins. Just paste your pin’s link in and Viralwoot gets to work. This way you get to increase your reach in a more organic way.

Viralwoot also offers you analytic tools. By this you can track your presence and progress. You can get to know your top performers and take your next step accordingly. They provide you valuable guidance on how you can improve your numbers. You can also register for a free trial of ViralWoot and see it weave magic in boosting your online presence.

So Viralwoot should be your go-to tool for Pinterest. It’s totally worth the hype.

4. Shopseen


Have you got your products listed on other web stores as well and are having a hard time managing them? Don’t worry, I have got you covered. Shopseen provides one central spot to add and update your product listings. It also offers social media updates, shipping and email marketing.

Shopseen makes it easy to list everywhere from one simple interface. And if you already have a store, Shopseen downloads all your products when you first connect so they are ready to go.

One of the best things about Shopseen is after your products are listed, it pushes them to all your social channels seamlessly. All the product details, image, and the link to buy are sent in one click. So, whenever a buyer clicks, he gets directed to the page to buy straightaway.

5. MartNinja


MartNinja helps sellers promote their products to the buyers of fellow sellers on social media. It is a network of sellers helping to promote your products to their buyers on social media. It’s basically word of mouth marketing simplified.

It’s easy to get started with. You just need to connect your Etsy store with MartNinja, and all your imports will be automatically imported. Then, you select the products which you want to promote, along with the target category and number of shares on Facebook, Twitter and Pinterest. Go ahead with the payment see the magic.

Soon, other sellers in the network will see your promoted products and, they will start publicizing them to their network of buyers on social media, and get paid for that. You can do the same, and get paid for sharing other seller’s products with your network of buyers. So cool, right?

The aforementioned tools are some of the most effective ways Etsy Sellers can use to create a strong online presence, boost sales, and elevate their business to new heights.

If have any advice or tips to expand your Etsy business, you are most welcome to share your ideas by commenting in the box below.





Features Pinterest Marketing

How to 10x Your Pinterest Marketing Efforts Using Viralwoot

How to 10x Your Pinterest Marketing Efforts Using Viralwoot

Viralwoot boosts your Pinterest marketing efforts by promoting your profile, boards, and Pins to its 70,000+ users. Promotions are created and incentivized using a credit system. Viralwoot users receive credits for participating in promotions. Basically, the more credits you have, the more promotions you can execute and the bigger they can be.

Accelerating Pinterest Promotions With Viralwoot

You have a few choices if you want to get most out of your promotions and get more followers and repins quicker. You can subscribe to any of our monthly plans to unlock the option of offering more credits per follow and/or repin. Promotions that offer higher credits for these type of actions get more engagement than similar promotions offering few credits. If you’re not sure how much to offer, take a look at other promotions to get a better idea.

Offering additional credits is just a first step. You need to have enough credits in your account to ensure your promotion runs its course, because once your credit balance reaches zero, your promotions get suspended.

The best way to be sure your promotion runs for the time you have planned is to buy promotion credits in bulk. You can buy anywhere from 450 to 10,000 credits in bulk to use whenever you want; there is no expiry date. The advantage of purchasing credits is that you can execute your Pinterest marketing campaign immediately, without waiting to earn credits.

Earning Promotion Credits Is Easier Than Ever

You can earn credits you can use to promote your Pinterest profile boards and Pins by following other boards, pinners, and Pins. You can either do it automatically or manually. Let’s start by hand first.

Click on Earn Credits and then Discover Boards and you’ll see a list of boards suggested by Viralwoot. Each entry shows the number of Pins and followers, plus the number of credits they offer if you follow them. Click on the image to go to their Pinterest board or click on the Follow button to follow this Pinterest account and claim your reward. Click on one of the other categories to see other boards in that particular group.

Earn Promotion Credits

You can also earn promotional credits by following pinners. Click on Earn Credits and then Discover Pinners to see this list. Each entry has an image, their Pinterest name, their top 3 boards, and the number of credits you can earn for following. Click on the picture to go to that pinner’s Pinterest profile. Hit the Follow button to receive the designated number of credits. Click on one of the category buttons anywhere on the page to filter the list by that category. Note that Viralwoot analyzes the boards of each pinner to determine its category and popularity. Viralwoot displays the top boards of each pinner, up to a maximum of three.

Follow Pinners

The third way to earn promotional credits is by liking pins or repinning. Click on Earn Credits and then Discover Pins to see this list. You can filter this list to show only a particular category by selecting it from the drop-down menu above the list. Each item in the list has an image on which you can click to see it on the original site. There’s also a description, and the board to which you want to repin (select from the drop-down menu to change it), and Repin and Like buttons that show the number of promotional credits earned for performing the action.

Discover Pins

You can earn a significant number of promotional credits through manually discovering boards, pinners and Pins. All it takes is a little bit effort and consistent application on your part. However, there is a better way.

How to Earn Promotional Credits Automatically

You can configure Viralwoot to automatically discover new boards, Pins, and pinners every day. Earn promotional credits (up to 150 daily) that you can use to promote your own Pinterest profile, boards, and Pins. Viralwoot finds new content based on your settings, and auto follows and repins for you automatically at the right time. This enables you to automate your content curation efforts and earn promotional credits at the same time.

Click on Earn Credits in the side panel and then Automate Earn Credits. The Automate Boards Discovery tab is open, so we’ll configure that first. Select what categories the boards should belong to and the maximum number of boards you want to follow daily. Set the switch to ON and the green light means you’re good to go!

Auto Earn Promotion Credits

Click on the Automate Pinners Discovery tab and follow the same setup procedure as Automate Boards Discovery. Once you’ve finished, let’s move on to the Automate Pins Discovery.

Clicking on the Automate Pins Discovery tab, you’ll notice the information on this screen is slightly different from the previous two screens. You can only select one of your boards where you want Viralwoot to place the repins. Also, you can only choose one category in which Viralwoot will search for quality content to repin. Lastly, you need to specify the number of repins you want to execute each day.

Auto Pins Discovery

Buying vs. Earning Promotional Credits

Viralwoot gives you two choices when it comes to acquiring promotional credits. You can buy them, and you can earn them. You might mull over the feasibility of the credit earning process ie, which way is the better one?

Buying credits provides the ultimate in flexibility. You buy the credits you need and set your promotional plan in action. Simple and straightforward. This also enables a more direct co-relation between your activities and your expenditure in the form of credits.

Earning credits is ideal for the budget conscious. You discover great pinners, boards, pins and great content to curate. Plus you get rewarded with credits you can use for your own promotions. All you need to do is invest a little time on a regular basis to carry out these actions.

There! Using a simple credit system, you’d be able to curate and manage your Pinterest activities and marketing efforts. Get started with Viralwoot and improve your Pinterest marketing performance.