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The Importance of Proper Pinterest Scheduling

Pinterest SchedulingPinterest is one of the fastest growing social media communities out there today. This steep growth has made Pinterest one of the top ten social media websites in the US,in the midst of other giants such as Facebook and Twitter.

Due to the growing popularity, a lot of businesses are showing interest in Pinterest. According to current statistics, around 60% of all major brands have Pinterest accounts that they use frequently.

Why Do Brands Use Pinterest?

Different brands use Pinterest to pin images of their products on their account. They post attractive pictures and use SEO friendly keywords in the descriptions, which are directly linked to the main website of the brand. When a user searches the keyword, they are directed to the brand’s Pin/board and and then to the main website. Traffic increases and more traffic equals more sales.

Why Schedule Pins?

There are a few basic rules for staying popular on Pinterest, and one of them includes pinning frequently. However, users must be careful of the fact that if they pin too less, people may forget about them and move on to other boards. On the other hand, if they pin too often, it might annoy certain people and may cause them to unfollow you, which can be detrimental to your business.

A good way to deal with this problem is to use a Pin scheduler. There are several Pin scheduling tools available that charge a monthly fee and will schedule your Pins anytime.

Importance Of Pin Scheduling Tools

As a business, you should be well aware of the importance of pinning on time. With a Pin scheduling tool you can decide to post pins during prime time so that you get a large number of repins, likes and comments that will lead to more traffic to your website. The tool is extremely useful for businesses that are catering to international audiences, as it can post all day long and the time difference won’t be such a huge concern for potential clients that live overseas.

If you are managing your business account then you will have to spend several hours a day looking for pictures to upload Pins, which can be quite tiring. A Pin scheduler makes life easy, as one only has to find pictures, write descriptions and let the tool do the job.

Learn More about Analytics and the Pin Scheduler Tool

ViralWoot is a great tool that has launched its single click mode that can switch to a clean pin scheduler instantly. With the help of this tool, one can schedule up to 3,000 Pins per year, for only $10 per month. Other than this, ViralWoot helps you in managing different accounts, promoting boards/Pins and getting more followers. They are offering a free trial, so hurry up and register right away!

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PInterest News

How to Get More Repins on Pinterest

repins Pinterest

Getting more repins on Pinterest can expand your reach, gain more followers and make more sales. I’ve been busy researching the science and strategy behind getting people to share images on Pinterest. Here are 21 different ways you can increase the likelihood that this happens.

Optimize your images. Curalate analyzed over half a million images on Pinterest and discovered some interesting facts on what works best.

  • Images that are reddish-orange get twice as many repins as those that are predominantly blue. You may be limited in what you can do regarding image color, but you can always try using a filter on your image and see how it looks.
  • Avoid black and white images. You may think they look artsy, but they don’t get pinned as often. Images with multiple dominant colors get 3.25 more repins than those with just one dominant color.
  • Dark images don’t do well. Those that have a light texture get repinned 20 times more than dark images. Adjust the exposure of your images using an online editor like Picmonkey.
  • Stay away from desaturated images. Images with 50% saturation get ten times more repins than desaturated images. Use your favorite online editor to adjust your images as required.
  • Tall and skinny images do better than wide ones. Images with an aspect ratio between 2:3 and 4:5 get 60% more repins than taller images.
  • Refrain from having a lot of whitespace in your pictures. Whitespace discourages people from repinning. Pictures with less than 10% background get 2 to 4 times more repins than those with 40% or more background.
  • Soft and feminine wins out over rough and manly. Smooth texture images get 17 times more repins than those with a rough texture. Maybe that’s because women rule on Pinterest.
  • Steer clear of images with faces wherever possible. Pictures without faces receive 23% more repins than those with faces.

Make sure your image looks good on phones and tablets. Since 75% of Pinterest traffic comes from mobile devices, this makes a lot of sense. Specifically, you should avoid text overlay that appears too small on these devices. The size will depend a lot on the type of font used, so view the image on your phone if in doubt. Also, keep descriptions to around 100 characters so that they don’t get cut off on either Android or Apple devices.

Make sure your blog post image is Pinterest friendly. Pictures on blogs tend to be very broad and while they may look good on your site, they don’t turn out well on Pinterest. Get the best of both worlds by serving up the blog picture to site visitors while providing a Pinterest optimized image when someone pins it to Pinterest.

Here’s how you can code that into your blog. However, an easier way is to use Yoast SEO plugin for WordPress and create a Pinterest-optimize image for each post.

Yoast

Get your email list to repin your content. This can be particularly effective if you have a large mailing list, but no matter what, every little bit counts. Feature one favorite pin in your regularly scheduled newsletter and ask your readers to repin.

Repin popular older pins to another board or the same one. Think of it as a retweet on Twitter. This can get you some additional repins, but just be careful not to over do it. You don’t want your boards to look spammy.

Join a group board related to your brand. PinGroupie is an excellent way to find relevant boards quickly. Not every board accepts new collaborators, so you’ll have to visit them one by one. Your best bet is to focus on those that provide explicit instructions in the board description on how to join.

Pin at the right time. Everyone seems to have their own opinion and Hubspot posted some interesting data on this topic, but the best bet is to check your Pinterest analytics. This will tell you the cities in which your followers reside. From there you can determine their time zones and schedule your pins accordingly. By the way, ViralWoot has a great scheduler that makes this real simple. If you’re a B2B brand, you’ll definitely want to post during business hours and avoid the weekends. On the other hand, B2C brands find that consumers typically use Pinterest after work and on weekends.

Pinterest Analytics

[Tweet “Don’t pin everything at once. Space your pins apart at least 30 minutes to an hour.”] Otherwise, you crowd your follower’s stream and come across as looking spammy. Our scheduler makes you look good and saves time too!

Viralwoot Pinterest scheduler[Tweet “Repin what’s popular in your niche and ride the trend. “]Take advantage of the things in which people are currently interested. Pinterest makes this relatively straightforward by providing its own board of popular pins and related topics.

Pinterest Popular

Pin relevant images. Pinning what’s popular is great, but it only works if what you pin is related to your brand. Think outside the box, but still find a root topic for your pins. Relate your content with your brand, the ideology and reaffirm your customers.

Tutorials and guides are always good to pin. This type of content typically does well on Pinterest. No matter your niche, there’s always some great guides available. If not, create your own and get even more traffic! You’ll entertain and educate your customers at the same time.

Edit the pin description on things you repin. Spend a couple of extra minutes to ensure that the description reflects your voice. Pinterest may be a highly visual platform, but the written word still has value.

Go the extra step and visit the site to pin the original image. Eighty percent of activity on Pinterest are repins. You can stand apart from the crowd by being the minority that provides original content.

Fill in the Category section fro your board. People can’t pin what they can’t find. Do this as it will help you get found.

Pinterest category

Pinterest marketing, like many endeavors, is undergoing constant change. You need to constantly test to discover what works best for your situation. Are you getting lots of repins? What strategies do you recommend?

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PInterest News

Interesting Pinterest Stats You Should Know About

Pinterest-Stats

Pinterest is the third most popular website in the USA, right after Facebook and Twitter. With that knowledge, you might want to consider your marketing efforts on Pinterest as well. Here are a number of interesting statistics that you should know that will help you in marketing your product or service better.

One Third of All Sign-Ups Are Men

Pinterest is notorious for only attracting female users. According to estimates, around 71% (7.25 million users) are women. This is slowly changing as the number of male users has nearly doubled in size since the last year. In countries like Japan, Korea, and India 50% of the users are male. Since Pinterest has grown so much, it has pins to hold everyone’s intererest. The change in demographics should be noticed by marketers and they should include pins that are more gender-neutral.

75% of Pinterest Usage Takes Place from Mobile Phones

People spend a lot of time on their mobile phones. The company announced that 75% of users are online from their phones and tablets, especially in the evenings and on weekends. If you are creating pins, then make sure that they look good on cell phones and tablets.

93% of Users Shopped Online in the Past Six Months

According to a study, men tend to use Pinterest as a shopping cart whereas women use it to create wish lists and learn about new ideas. According to Pinterest almost 93% of users shopped online during the past six months. Marketers must make sure that they provide relevant links for online buyers so that they can convert their audience into loyal customers.

The Number of People Who View Your Posts Is Higher Than You Think

Not everyone will follow your posts but they will view it. Number of likes and followers determines the success rate for businesses today. Marketers can spread their content by using the ‘Save’ button on their images and websites. It is recommended that you pin around 25 posts per board for best results.

Images Without Faces Receive 23% More Repins

Around 50,000 images were examined and it was found that images without human faces get pinned more often. It was seen that images with bright colors, medium light, moderate saturation and those that are vertically positioned got more repins.

Type Of Image Number Of Repins
Images With Dominant Colors Repinned 3.25 times more than images with monochromatic colors
Images With Medium Light Repinned 20 times more than dark pictures/images
Images With 50% Saturation Repinned 10 times more than unsaturated ones
Vertical Images Repinned  60% more than horizontal images
Smooth Textured Images Repinned 17 Times more than rough images

Some Words Are More Famous

It is seen that words like ‘Cup’, ‘Recipe’ and ‘DIY’ are more frequently searched on Pinterest. Make sure you optimize your post and add descriptions to pins to get more followers.

Learn About Pinterest Marketing Tools

Each marketing platform has its own benefits. To determine whether to use one or the other, you need to understand your target audience, create a marketing strategy, and use the right tools to reach your customer. We have already helped you with two things – understanding the target audience and creating a marketing strategy. For the third and the last thing, the right marketing tools, you should visit ViralWoot. Register for their free trial right away!

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PInterest News

Free Pinterest tools you should start using today

Pinterest is a fast growing social media website that has bagged 70 million users in just five years. Due to the growing popularity of the forum, several third party Pinterest tools have emerged that can assist you in improving your pins by helping you in tracking your results, interacting with followers and creating high quality content. Some of those tools are:

Pinterest Tools to Create Images

Here are some tools that can help you in creating images:

PicMonkey

Pinterest is loved by people due to the rich images that it offers its users. These images can help businesses in maximizing their impact on the users because they prefer visual imagery more than content and that is what makes Pinterest special. There are so many creative ways to turn your customer’s reviews, testimonies and feedback into images.

PicMonkey is a great online image editor that is great for editing and creating images without the help of a professional Photoshop designer. PicMonkey may not be specially built for Pinterest, but it can help you in creating high quality images, do touch ups on the photos, resize them and overlay them with texts. The good thing is that the basic version is free. If you want to upgrade it to the premium package to have access to more features then you will have to pay $4.99 per month.

Free Pinterest tools

ShareAsImage

ShareAsImage is a useful extension that lets you create images with quotes from any webpage. Image quotes have been viral lately across social media websites like Facebook, Instagram, and Pinterest. Adding such images to your Pinterest account will help you with your marketing strategy.

The basic version is free and you can update to the Pro version for $6.99 to have use more features. All you have to do is make an account and then drag the bookmarklet to the browser. Then highlight the text you want to use as text and click the bookmarklet again. You can save the images directly on your computer or to your social media profile which includes Pinterest.

Pinterest Tools For Group Boards Invites

PinGroupie

A few years back if people followed you on Pinterest then they could send you invites to join group boards. This was rectified by Pinterest and now you have to follow the other person to send invite to a group board. This has been hard for marketers as now it is hard for them to find group boards.

PinGroupie is the solution to all these problems as it lets you find over 32,000 group boards. You can search by either category, description or the number of followers.

Learn More about Pinterest Analytics Tools

As a Pinterest user you will require and additional tool that will help you in creating alerts, manage different accounts, get followers, promote and schedule pins. For all these functions ViralWoot is the best choice and one of the top marketing tools available today. The good thing is that they offer a free trial. Hurry up and register now!

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PInterest News

What Pinterest Analytics Is Trying to Tell You

Pinterest Analytics

Pinterest has introduced a new analytics tool for all kinds of businesses, which is very effective since they can use Pinterest to promote pictures of their products. In simpler terms, instead of talking about what you have to offer, Pinterest gives you a chance to show what you already have with the help of Pins. Thanks to the analytics tool, you can figure out what content is loved by your customers. Here is a general overview of the tool:

How to Access Pinterest Analytics

Only people who have a business account on Pinterest can view the analytics tool. It is important that you link your Pinterest account to your website so that there is a free flow of traffic. You can view the data by selecting the ‘analytics’ tab on the main menu.

Site Metrics

The analytics tool allows you to find out the following:

  • Content that is pinned from your website
  • Number of times your Pins appeared on the search engine
  • Number of visitors that visited your website via Pinterest
  • Visitors that pin content from your website
  • Whether there is an upward or downward movement in the statistics
  • Which Pins are repined

Understanding the Data

With the help of the Pinterest tool, you can find out the reach of your Pins. Pinterest gives you a chance to search terms and to see how the customers are engaging with the pins and the main website. Thus, instead of guessing what is happening, businesses can now find out the exact progress and specific statistics related to their Pinterest accounts.

How Can E-Commerce Businesses Take Advantage Of the Tool?

Let’s say that you have a cosmetics shop and you have a business account on Pinterest, where you post pictures of your products. You pin latest makeup techniques, celebrity looks and beauty products, and link it directly to the page of your website. If you see an increase in the sales of the products you post on Pinterest, but don’t know the correlation, then you may ask the following questions:

  • Is Pinterest directing all this traffic to your website?
  • Is there any specific product that your users are pinning that you should also pin?

Pinterest analytics can help you in answering all these questions.

How Can Sales Be Improved With the Help Of Pinterest Data?

You can learn about the most popular content by viewing posts that have been repinned numerous times. You can see the most clicked content tab and learn about what is driving all the traffic to your website. These metrics can help you in determining what people like about your business, so you can design your website accordingly. Furthermore, popular Pins can help you in deciding about custom landing pages, social media updates, display ads, newsletters and what products to feature.

Since Pinterest has a comment section, you can gain a lot of insight about what your followers think about your visual content. You can easily find out what customers like, and which area they think needs improvement.

Want To Learn More About Pinterest Analytics Tools?

There are several tools that can help in enhancing your Pinterest experience. One such tool is ViralWoot, as it can help you in getting more followers, help you schedule and promote your Pins, create Pin alerts, and follow multiple Pinterest accounts. They offer a free trial, so you can register right away and leverage the potential of Pinterest for your business!