Category: Pinterest Tips

A Complete Guide Book for Pinterest Analytics

Post author By Alex
Post date February 25, 2017

Launched in 2010, with over 100 million active users and $11 billion reported value, Pinterest is thrusting its way to being one of the top social networking platforms. Big brands, small businesses, bloggers, individuals and allied kinds are using Pinterest as their major stage for customer engagement and promotion purpose.

You might be promoting on Pinterest but do you want an easy way to track the pins, boards, repins and likes? Are you covering your target customer base or you are just focusing on one-of-a-kind audience? Is your way of marketing requires some improvisation so that your brand visibility would increase? You might have noticed the necessity of assessing the qualitative & quantitative value for your Pinterest performance.

For all these sorts of performance related issues, Pinterest Analytics provides some effective solutions. This tool enables to reach varied data that shows the overview of your Pinterest account. You can know why your profile is low on visibility or on interaction. You can also find the ways to interact with customers in a much more effective manner by learning their behaviors. What kind of users are repining your stuff and how many just like it? How many users of the same interest (as your brand offerings) are active on Pinterest? These are some of the questions a smart marketing manager always keeps in head.

Let’s go through a detailed process of understanding this tool and how will it help the marketers:

Overview

Pinterest Analytics is a one-stop-solution for businesses, who are promoting their products/services on Pinterest. Brands like to measure the performance of their Pinterest profiles because it aids in identifying what sort of content resonates preferably in accordance with targeted audience. How many followers certainly gives you a bit idea about your Pinterest account, but is it enough?

Pinterest Analytics ensures to cover all the possible parameters on which you can run a performance assessment of the activities on Pinterest.

In order to attain access to your Pinterest Account’s analytics, just verify your website. After verification, go to ‘Analytics’ drop-down tab on the top left side of the page.

You can get an insight of your Pinterest account by clicking on ‘Overview’ button.

This beautiful screenshot which shows the overview of your Pinterest board also provides the information on your profile, your audience, and activity from your account. Additionally, overview also provides you the list of top pin impressions from last 30 days.

Next to the title of charts in overview page, clicking on more will direct you to a different page having more stats.

Your Pinterest Profile

This ‘Your Pinterest Profile’ section is segmented into few parts subsequently; Impressions, Repins, Clicks, and All-time.

Impressions

It shows the views of your pins on Pinterest. You might notice that time frame is overtime in a column above. You can customize the days of this time-frame by yourself or can automatically choose the given 7, 14 or 30 days options. Along with this, you can also check specific device whose data you want to look at by clicking on the select box in the header of all three sections.

Charts showed on the first page of ‘Overview’ exhibits daily impressions with respect to daily viewers and the relative trend. In case, your profile loses its impression for a couple of weeks, Pinterest provides an option to increase impression and reach more audience. In my opinion, this option is a big win for marketers are frustrated by the limitations of social media marketing.

Pinterest Analytics showcases top pin impressions and best performing boards, to tell you which win perform best in last 30 days. It also allows you to see the number of impressions, clicks, likes & repins and type of pin (if applicable) Per Pin.

Repins and Clicks

The basic layout of this page is quite similar to the previous one. This page provides you the number of daily repinners and daily repins. You should make a note to install cool pictures and write a relevant description. Also, adding ‘Rich Pins’ to these images will enable you to save them for later.

This section also incorporates a list of most repinned pins from last 30 days. Same listed overview is provided for boards.

In addition to this, ‘Click’ section gives away how many users visited your website from Pinterest. Daily visitors & clicks are shown by the chart. Further information tells you the boards with most clicked links along with most clicked pins. The Repin & Click section renders almost similar information per data type.

All Time

This section provides relevant information about 3 kinds:

Most Repinned: Pins that got most repins
Best in search: Pin that ranks top. Parameters for ranking are quality, descriptions, and usage
Power Pins: Pins that generate the highest user engagement

You have to understand that using All Time section you can easily identify the best of pins & boards. In short, marketers can find out what pins & boards are trending amongst your targeted audience; hence, they know what to pin.

People you Reach

Clicking on ‘People you Reach’ tab will provide you an insight into your targeted audience. This section is segmented into two parts:

Demographics

In this part, one graph exhibiting number of monthly viewers with respect to the number of engagements has been provided. Make sure to understand that trends are the trump cards here. To be ahead of the line in future, you should know what is at top presently.

Along with this information, you can also find the stats about the country, metro, and language. To get more insight, you can also see the gender of your targeted audience.

Interests

One of the most important and astonishing attributes of Pinterest is that it is constantly utilized for ‘emotional’ things such as pets, recipes, and home decorations. This fits your direct connection with your pins. Saying this, I would like to tell my readers in advance that they might find the ‘Interest’ section a bit foggy. So you might find your audience having a high-interest score in Art, Home Décor, Recipes or Furniture and you are selling an SEO related products. The key here is to not get confused and to optimize the Pinterest boards effectively.

Below you can find the pinner boards with many of your pins and brands your audience communicates with. Knowing the businesses that your targeted audience is getting engaged with is pretty interesting as you can now set your marketing goals.

Activity from your account

Different subsections for impressions, repins, click all-time, original pins and pin it button has been given under this segment. This section generates data for things that are lead to Pinterest from your website.

You can notice a table below the chart; it shows the top pin impressions from last 30 days.

Additionally, the second table tells you that Anime board by Tushar is a large source of pins on that image also. It leads to 14 repins and number of pins are 186.

Original Pins

It exhibits the original pins that are generated from your website.

Clicking on these boards will render your additional information such as what was pinned and who pinned.

Pin It/Save Button

Last but not the least, ‘Pin-it’ button page can be seen. It simply tells about the usage of ‘Pin-it’ button on the source website. The Graph shows how many time the pin-it button is showed on your website and number of clicks it took.

Additionally, the graph also shows after how many clicks a pin was made.

The second graph shows the activity of Pin-it button on Pinterest. This chart also shows the number of impressions that were made by pins generated from your websites. Some additional information such as how many repins those repins got or the number of times these repin made clicks redirected to your website.

Please make note that the above told graphs are only for last 7 days (unlike rest) and it only shows data when you are using official save button.

Stating all these important factors, I can simply suggest all my marketing friendly professionals to utilize this amazing tool right now! Not only it will help your marketing goal, but also will lower your cost, save your time and thus increase the revenue. The key is to optimize all alternatives in a manner that you may maximize the profitability of both; Analytics and Pinterest itself.

In technical language, marketers can monitor their ROI and apt resources for their marketing campaign. Since Pinterest is still in its growing age, hence you can easily be profited from one of the most active pinners in your field and be ahead of the competition. Period!

Tags Content marketing, Pinterest analytics, Pinterest management, pinterest marketing, pinterest tips, pinterest tool, social media tips, social-media marketing

Pinterest Tips

A Step By Step Guide to Becoming Popular On Pinterest

Post author By Alex
Post date February 24, 2017

Looking to get famous on Pinterest? You have come to the right place. Here is a step-by-step guide on how to become famous on Pinterest.

Step #1: Be Creative

An obvious thing to state for any Social network. Still we’d give it a shot! Being creative doesn’t mean that you have to have stunts, celebrities or tacky images in your Pinterest catalog.

You could just go with an intuitive approach, use clever wordplay, simple, neater images and some cool facts.

If you have boards that are boring then people won’t bother going through them and will turn away. In order to attract them, you will have to name your boards creatively and use search-friendly titles so that people can find you easily.

Your boards should reflect your personality. Make sure that the content you post is unique as it will help you in gaining more followers.

Step #2: Use the Power of Social Media

You can integrate other social media platforms such as Facebook, Twitter, Instagram, and Google+ to let your presence be known so that more people can follow you on Pinterest. If you have a high following on any other site, then post your Pinterest account information there so that they can follow you.

What this step does is, it accumulates all your social network profiles into a single segue of content. You can even mix and match between different strategies.

For example: A Vine video can be shared on Twitter, Facebook and as a story as well. Catch the drift? This presentation often leverages the USPs of each network.

Step #3: Use Hashtags

Hashtags are very powerful when it comes to getting followers because it makes it easier for other people to look for you and to follow your account. Use a relevant hashtag for every pin, but do not go overboard as that could get very overwhelming for your audience.

Create your own hashtags if you would. But it should not be a cliche or a something really obvious. Remember the idea of using a hashtag is to express an idea or an emotion into a conjoined set of words that can create their own following.

Keeping that in mind, throw in a couple of corny tag related to your product every once in a while.

Step #4: Cater to the Masses

Check out the famous boards on Pinterest to see how they attract their followers. Also, watch the latest trends and news and stock your board with it because it will increase traffic and will get you more followers.

[Tweet “Mapping trends related to your products can let you innovate and rehash your content strategy to better channel your customers”]

When you think about ‘Catering to the Masses’, think sifting through trends and targeting specific audience groups. Once you map the trends, it’d be fairly easy for you to get your customer’s attention.

And once you do that, you can pretty much direct them to your products/services and make some sales.

Step #5: Boost Your Board

Some people only follow specific boards and not users to avoid irrelevant posts and spamming. Keep this in mind and promote your posts, so that they get recognized by people.

In this step you can start niche boards on Pinterest where you:

Choose a topic
Post relevant infographics, images, quotes etc.
Cross promote your boards on different platforms
Forge a Non-sales quotient for the boards and reduce the boards to informational matter.

Step #6: Quality

Your boards should have high-quality images that can spark your viewer’s interest. We would recommend using original pictures. But it isn’t always possible to use Original images for your product. So what can you do in this case?

Go for a Hi-res image coupled with a definitive context. First off using a high resolution image would attract your user to at least click on the image. After that, it’s a breeze!

Scientifically, bright colors and hi resolution images attracts our mind to pursue an object. You could rehash your images to conform to that fact and gain a lot more traction from your images.

Once the user clicks on the image, they’d focus on the words, the element of the image (the context) and the information that they can glean from it. If they find it useful, then they’d proceed with the rest of your content. If not, then they’ll presume scrolling.

Step #7: Quantity

Remember that moderation is the key. If you post too less, people will cease to , and if you post too much, then you’d annoy your followers. The key is to maintain a rhythm. Be consistent with your posts.

Pick a day and a time at which your audience is the most active. Once done, you can start posting your content with increased efficacy.

Haphazard post timings can play havoc with your content response rate. By creating a sense of expectation in your users (through the fixed posting times), you can create an association of time with posts.

Hard wire your posting schedule to your customer’s behavior on Pinterest and you’ll get an assured increased engagement rate.

Oh! You can also try this methodology on different social networking sites as well.

Step #8: Use Events to Your Advantage

You can use any upcoming event or holiday to your advantage by posting about it on your board. For example, for Halloween, you can share useful tips and unique costume ideas. If you attract members to one of your boards then they are more likely to visit your other boards and even talk to their friends about your account, which will help you in increasing your number of followers.

There are several ways through which you can get famous on Pinterest. You just need to present unique, expressive content to the people you are targeting. Thanks to Pinterest’s growing popularity, there are several tools that can help you gain followers, promote Pinterest pins, schedule pins, and manage accounts. If you want all this, then you should visit ViralWoot as they can help you in getting many followers in a matter of a few hours. Register for a free trial right away!

Tags Content marketing, etsy marketing, Getting started on Pinterest, How to use Pinterest for Beginners, Make Pinterest work for your Business, Marketing on Pinterest for startups, Pinterest for business, pinterest marketing, Pinterest marketing for Etsy users, Use Pinterest for Business

Content Marketing Pinterest Marketing Pinterest Tips Small Business Success Stories

How Pinterest Analytics can help your business grow?

Post author By Alex
Post date February 22, 2017

The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from your Pinterest marketing efforts and helps you get a better grip over what works and what does not. We discussed the What? and the Why? and pretty much described the need of analytics in a Pinterest marketing campaign.

But how should you proceed with it? What’s the catch? How can you create actionable instances from the data you gather?

In this post we will address these questions and more. Here are a few things that you can expect to learn from this post:

How to form an Industry oriented approach to Pinterest analytics?
Enhancing your performance on Pinterest through data.
How to improve Online sales using Pinterest analytics?
Incorporating Pinterest analytics into your Marketing strategy.

Before we talk about all these points, let’s have a quick recap of Pinterest analytics:

Pinterest Analytics: A Quick walk through

Analytics is primarily divided into 3 major sections:

Pinterest profile analytics: Profile analytics show you the pins people like most from your profile. Profile metrics are divided into Impressions, Repins, Clicks and All time stats. All of these metrics provided a comprehensive view over the performance of your content on Pinterest. It also helps your ascertain the things customers want the most (or want to learn or purchase).
Pinterest audience analytics: Audience analytics tells you about the people who follow your boards or interacted with your pins in some way. With audience analytics you get an overview of audience demographics, location, gender etc.
You are also able to see their other interests. This provides with an opportunity to coalesce different interests and present a unique product/service to your customers.
Pinterest Website analytics: Website analytics are similar to profile analytics, except they give you information related to your website. If you use the ‘Pin it‘ button you can even track the people who are using it and driving clicks back to your site.

These 3 sections encompass all the activities related to your Pinterest business account. Using these 3 sections, you can gather all sorts of information about your customers and plan your Pinterest marketing strategy accordingly.

Using Pinterest to build a brand

Pinterest provides an incredibly social platform to connect with customers. Unlike most other social networking platforms, content and products on Pinterest aren’t just liked or shared, they are collected. A collection makes it easier for a brand to adjudge their marketing efforts according to the customer preferences. In fact they are more personal and intimate than a ‘Like’ or a ‘share’.

For brands, assessing a collection gives them an opportunity to understand the customer’s desires and needs. A collection gives a more closer view into what the customer CAN buy, which essentially is the entire idea off social media marketing. Also, collections are not necessarily passive as ‘Likes‘ and ‘Shares‘ often are.

Come to think of it: You collect what you covet, what you desire and what you need.Collections aren’t just made because other people liked it (though it does play a small role). Collections are highly personal and amazingly relevant to the customer.

Thus, Pinterest gives you a better handle over customer engagement. Use content and products that actually captivate, or at least hold the customer’s attention.

Pivoting Pinterest engagement

Here are a few things you can do to grow your Pinterest engagement through focusing on Analytics:

Gather and study the data related to the Audience (Audience Analytics). This data can help you gauge the customer demographics. See where your customers are, what their age, gender is, and what are their other interests. This data can give some basic perception of the customer’s perspective.
Tinker with your content. Assess the most clicked and most saved content from your site. Rehash your content strategy. Pitch any two strong or weak sections of your content. See if they work in a pair.
Reassess your target strategy and make plans more suited to the your Pinterest analysis.

Now, where exactly does Pinterest analytics fit in? As it stands, Pinterest analytics provides you with the data associated with your customers. This data provides you with insights into your customer’s activities on Pinterest. You can easily gauge the customer’s requirements and assess all sorts of metrics that can help you plan your marketing strategy in a better way.

Let’s look at some possible marketing enhancement through Pinterest analytics.

[Tweet “Customer collections are much more personal than Likes and Shares.”]

Performance enhancement through Analytics

After you’ve acquainted yourself with Pinterest analytics, you will have a ton of data to work with. This data often provides actionable directions to gauge and create a Pinterest marketing strategy. With this data you’ll be able to create a framework around your marketing efforts. Consider this: You know what your customers like and they want to buy. This spares you of the difficult problems. You only need to provide them with the products/information that they require.

And voila! The customers would know of you, your brand and will be more willing to purchase your services. Pinterest for business also provides you with useful information about your current performance. Using this information you can assess your marketing efforts and understand customer requirements.

Discover how Pinterest works for your business

With Pinterest analytics you can get a hang of what your customers like. You can change your marketing strategy, your content and your product presentation as per your customer’s requirements. These metrics also point out any gaps in your marketing campaigns. Your particular business sect might be able to carve out its own niche if the audience you target is inclined enough to follow you.

Learn more about your Audience

This goes without saying and cannot be stressed enough. You know where your audience’s preferences stands, now pitch them a relevant product. Once you do that, you’ll conform to the customer requirements.

Knowing what your audience enjoys also provides you the opportunity to take action based on the analytical recommendations on offer.

Act on Pin insights

Now that you’ve gathered the necessary data related to your audience and your content on Pinterest, you’d need to formulate some strategy that can help you implement these insights.

How can you improve Online sales using Pinterest Analytics?

Identify your competition

Once you’ve identified the various facets that resonate with your audience, you’d be able to know what they like and what their brand preferences are, in short: Know your competition.

While many brands that you’d come across on Pinterest would be related to a general outlook or a lifestyle category, you could peruse the categories to study any patterns or trends in customer perceptions and purchase mentality. Here’s what to do:

Sift through the brands and identify and co-relating factors between the brand content and purchases.
Assess a popular brand’s content and reflect on your own approach.
Gauge any content you can mimic, any trend you can leverage and add your own unique blend to the content matter.

Discover the device your followers prefer

Discovering the devices your followers use will give you a better traction over the type of content you need to pitch to them. This is important because Pins look different on a desktop computer and a smartphone.

Also the user experience and interaction is vastly different. So knowing the type of device used will help you answer a few questions like:

How are users looking at your content?
Is your content perceivable on the prominent device?
Should you change your content strategy to favor a specific device?

Assess the comments

Assessing the comments posted on your content will help you assess the possible changes in your product lines. This will also help you gauge the customer sentiment related to your product. This way you can accommodate any changes required into your product as per the comments on your Pinterest content.

Work on the Most Clicked and Most Repinned content

Your ‘Most Clicked’ and ‘Most Repinned’ content can help you ascertain the engaging content of your profile. This is pivotal to your Pinterest strategy as the most engaging content often drives the most traffic and the most sales for a brand on Pinterest.

For example: Most repinned metric lets you know the content which resonates most with your audience. Although, sometimes you might find certain categories to pull consistent traffic (Hi-res images, Food, Quotes and the like). With this information you can organize and rehash your content to better suit your customer’s desires.

On the other hand, Most clicked metric lets you access the pins that are driving traffic to your website. Similar to Most repinned metric, the Most clicked metric lets you assess the content that has the highest appeal to your customers.

Apart from that, the most clicked content has the highest Purchasing quotient amongst your regular content material. This information gives you the most direct insights into the sales-oriented potential of your Pinterest content.

Using this metric you can:

Assess if your pins are engaging
Identify any pattern, color, type, theme etc.
Gauge the dates your content ‘works‘. This can help you identfify any seasonal spurts and maintain consistency.

Website assessment

Few major questions define this section:

Is it easy to Pin from your website?
Can people Pin from your mobile site?
Have I told people that I’m on Pinterest?

These 3 questions combined with the Pinterest friendly quotient of your site can get you a pretty straight handle over your site performance. Website analytics shows data for all Pins that link back to your website, not just the Pins you’ve added to your own profile. Therefore it gets pretty easy for you to map your site’s traction.

Apart from that the Pinterest Pin it button analytics lets you get a snapshot view of how the button drives traffic back to you. So overall, Website assessment lets you track your performance in contrast to the keyhole information from your profile.

There! We’ve discussed the entirety of Pinterest analytics and the related factors that can help you gauge some profit from the data that you get from Pinterest analytics.

You can try these methods or get onto our home-grown Pinterest analytics tool to let the data do the heavy lifting.

Tags etsy marketing, Etsy marketing management, Pinterest analytics, Pinterest analytics and implementation, Pinterest Data analysis, Pinterest manangement, pinterest marketing, Pinterest marketing for startups, Pinterest sales, pinterest tips

Marketing Others Pinterest Tips Social Media Tips

How to use Visual Marketing to grow your Business?

Post author By Alex
Post date February 19, 2017

Marketing remains a diverse field consisting and connected to different business activities such as sales, advertising, promotion, and distribution. And while you juggle with conventional forms of marketing, you must look forward to and implement modern marketing methodologies.

One of those methodology is Visual Marketing. Visual marketing is the channeling of images, videos, gif’s and infographics to market a product. It’s that simple! So why have we created an entire post dedicated to this field?

It’s because most visual marketing still clings to the old-school methods of implementation and measurement. As a whole new field, visual marketing has its own quirks and tricks. Getting better at it requires a know how of its basics and its ramifications in the marketing arena. (and you need to get better at it, seriously!)

In this post, we will talk about Visual marketing basics and ideas to leverage it for your business.

Visual Marketing – Infancy

The introduction of internet revolutionized the prevailing marketing schemas and provided a whole new array of opportunities. Marketing was no longer limited to Television, Billboards and Radio. This also brought a change in visual perception and customer demands.

And now Social media sites have emerged as a pillar on which online market rests and progresses into the the recesses of customer requirements. People just love to be on social networking sites. In this era of multi-tasking, where everyone handles more than activity at once, brands keep a close watch on the users on these high potential platforms.

With the emergence of image-based social platforms such as Pinterest and Instagram, people love visual marketing platforms. Ability to choose by seeing in the virtual universe of internet, in an astonishing platform of images is a gift every shopper dreams of.

Typically marketing is a strategy to engage customers with brands. On the other hand, visual marketing is a term to encourage promotional displays in order to ensure customer engagement and an increase in sales.

Why Visual Marketing?

The key to marketing is creativity. As a brand owner, your efforts should be directed towards innovation and experiment. Customers can get bored due to the traditional way of promotion, which often stands to be the plain old text.

Entertaining the target audience with appealing images can increase your brand reach and can aid you in building a vast customer pool. For the people doubting the potential of this fabulous platform, visuals (images) are processed 60k times faster than an ordinary text message inside human brain!

In addition to this, most of the information transmitted from the brain is through visual perception. Seeing other stats such as what is preferred more by the customers; visuals or content, marketing professionals can simply make out the importance of visual marketing platform in virtual space of the internet.

Visual marketing can be seen as a unique way to communicate with your target audience. Gone are the days of overused text content ways to perceive the consumers. With the age of technology rising to its peak, visual marketing is slowly sweeping the textual market share to its own plate.

There is always a bottleneck in the process of engaging customers; that is the misinterpretation of intended message communicated. Essentially it boils down to the idea that you convey to your customers. This will shape their perception and their notions about your brand.

But seeing the humans love for image and how our brain reacts to visuals as compared to content, many social media sites have started investing in image-based marketing. It’s high time for all you marketers struggling to make their name in Online marketing industry; get on the horse and start riding now!

How to use Visual marketing?

It might happen to you that you might be able to understand the real value of visual marketing, yet you do not know how to utilize its potential. I will take you step by step via each social media platform and tell how to utilize their space and caliber appropriately.

Facebook

Facebook presents a great opportunity for marketers to showcase their product line. With over a Billion users, Facebook offers you the chance to explore all sorts of audiences and assess the different responses that you get.

Always remember that if you want to upload a video, Facebook accepts the entire available formats but recommends MP4. Similarly, if you want the videos to be presentable to FB audience, then make sure to keep the resolution under 1080 pixels.

Uploading GIFs and Memes are also an attractive way to pull up a large chunk of customers.

Facebook can take large video files up to 1.75 GB and if you consider quality as the main parameter to draw out customers, it is advisable to upload high definition videos. Creating engaging videos and incorporating call to action can increase your brand’s visibility and hike the reach of your business.

Starbucks, a strong player in the coffee world has been creating an impression in the minds of customers by creating eye catchy images such as above. On the occasion of Father’s Day, Starbucks adopted visual marketing as its tool on Facebook to reach out the maximum users’ altogether.

Similarly, with around 90 million likes on Facebook, Coca-Cola is been doing all the right moves with visual marketing.

See how intelligently Coca-Cola did not talk about its brand or product; rather it just gave a perfect romantic situation with the brand embedded in it. That is called wise visual marketing strategy.

Apart from this, few other tips to implement visual marketing on Facebook are listed below:

Quotes: Quotes plays a vital role while drawing the attention of users. Because of their versatility, quotes are considered to reach all sorts of demographics. Like if you are sharing some inspirational quotes, it can reach millions of audience crossing the barrier of race, religion, caste, region, gender, and language.
Special Occasions: Like the example I gave in Starbucks pic, utilizing the potential of several occasions should be the strategy of smart marketers. There are several occasions coming and going. Brands should keep a close watch on what sort of occasion is approaching and how can you cater to the users on a festive day.
Cartoons: Brands thinking that cartoons only cover the young audience i.e. kids are totally wrong. Cartoons are likable by so many users despite their age, color, gender, and religion. As most of the users log in to Facebook after a long & tiring day at work, so seeing a glimpse of cartoons may prove as an optimistic move.

Mascots: Just like the cartoons, Mascots are another important source of visual promotion available on Facebook. Owing to its special flair and its own personality, Mascot is a popular way by which customer engagement is done with ease.
Humor: Making people laugh is considered as the hardest task in the world. So, making your Facebook visuals more humorous gains you a competitive edge over others. Customers love the posts that make them laugh or smile, so it is an impeccable way to attract more attention to your brand accordingly.
Mini-Infographics: These are the visuals that inform or teach something to its readers. It can vary from simple facts to step-by-step images of teaching users how to make tea. Brands mainly utilize this kind of visual to flaunt their expertise in their respective industries.

Twitter

For twitter, you can create loads of visual content and keep on tweeting it on a regular basis. Additionally, you can also hire a designer and increase your budget by incorporating other creative employees in the workforce.

Or you can be wise and do the visual marketing on twitter in a much effective manner.

Adding Call to Action

For engaging customers on twitter and increasing your brand reach, one of the most creative platforms is twitter. Understanding what makes the user take action may increase the chance of bringing both the audience and brand on the same platform.

Be it clicking, retweet, signing up or commenting, as a marketer you should not leave any action to chance. Unlike the traditional marketing, you have to make sure that your twitter followers know exactly how they are supposed to go hand-in-hand with your business.

You can ask your customers to download your product’s new version or ask them to retweet and incorporate a call to action in the subsequent message.

As a brand owner, you may never want your user to call you a spammer website. So, provide your audience something of substantial value and then back through with relevant content on the other side of the link.

Tell your brand Story

Share your story with the customers and make it kind of unique to draw maximum attention. As I said earlier that anything which inspires people seeks no barrier and gets through all demographics. So, tell your target audience about how you started this company and what inspired you.

In addition, you can flaunt your competitive advantage by incorporating it in tweet graphics. Make sure to express your business personality via a lot of informative, entertaining and relevant tweets.

See this image above, showing the strength of twitter and its customer base. During the Super Bowl 2013, Oreo managed to infuse fun swiftly and effectively at the power outage, which stopped the game for 35 minutes. This shows how you can relate your brand by any latest happenings and make a story.

Add videos in Tweets

Because visual marketing is growing at an outstanding rate, so users love to see videos in the tweets. As a business owner, you must put your efforts to capture a huge customer pool by incorporating creative videos in your tweets. Informative and educational videos that make customers learn about something is becoming very popular on twitter.

The marketing manager should make use of eye-catching thumbnails and should keep it topical.

Your Business Your Brand

Seeing the facts that users love the visuals, it is the responsibility of each brand to market their message in much imagery based way. Brands utilize this extremely versatile stage to ensure they are promoting their brand in a streamlined manner.

Some businesses make sure to include the creativity in one graphic message only. Pulling your target audience towards your brand is directly proportional to the innovation you are putting in your efforts.

You can have a look at the above graphic message and can make out what I am trying to say. Moz blog ensures to use text overlays on the graphic yet informative image used to pull more writers to their websites.

If we are talking about visual marketing and not referring one of the few most alluring websites that have been able to increase their user base to a climbing 200% in just 5 years, it will be a big loss to you as a marketer.

We are talking about Pinterest, a visual platform, which comprises of millions of stupendous images. This interest based websites, where people post images that inspire them and also they can repin these posts if they like.

Pinterest is like a virtual podium where you can see billions of images posted by millions of users. These images are are part of a collection of millions of users around the world. Imagine the potential prospects are available on Pinterest today.

Listed below are the few steps that are necessary for a brand to increase their visual marketing effectiveness.

Make Visually Attractive Images

For any brand, which is trying to make a long lasting impression on their target audience, innovation is the key recipe. To ensure customers like what you are pinning, tell your graphic designers to include appealing images in order to increase their customer reach.

The ideal example for this is given by Wall Street Journal, which has ensured to keep the quotes of great personalities and named the board as quote wall.

Make customized Images

Making images tall make Pinterest love your pin. Adding simple but clear text overlays on the pins also provide you a fair chance to pull more audience to your website.

If you want to see an ideal example of how an image on Pinterest should ideally look like; give a glance at the image above and you can note that the image is tall, the message is clear, text overlaying is creative and brand is connecting with the people. The brand Pixel8Ltd has also ensured to utilize the colors and settings that are conveying their own brand.

Images that too tall are not advisable to pin. Marketers and professionals should keep a tight balance between making the pins too long or relatively much shorter.

Some brands make a collage out of a pin, which is often creative. Adding more than 5 separate images in a pin is not advisable as it often causes confusion among the users.

Make use of Rich Pins

It is very important for brands to know about the promoted pins introduced by Pinterest this year only. The 6 rich pins (movie, article, product, place, recipe and app) available for marketers direct the users to their specific domain related sites.

If you are using movie pin, it should lead you to a movie review, trailer or other similar pages. In case you are using a product pin, it should lead you to a place where you can check the stock of product, see the price and can make the purchase decision accordingly.

Brands should have a clear mind set up while using these pins for the promotional purpose.

Instagram

Based on the concept of visual perception, Instagram has created an interactive visual platform for users to post and share images.

The elegance with which Instagram has been engaging customers is completely outstanding. You do not need to set up a visual marketing campaign necessarily to reach success in this industry. Jotted down are few points that give you an idea of what to do on Instagram to make a difference and bring more customers to your brand.

Quality is evergreen, Quantity is overrated

Marketers often come up with great taglines. Merely using a collection of images of different landscapes does not start a visual marketing campaign.

Thinking like a consumer can provide you different set of ideas and thoughts that could add innovation to the visual campaigns by which you want to create a brand presence on Instagram.

Andrew Knapp, an interface designer, and photographer has created an innovative and addictive way to interact more people on Instagram. Instead of putting images that can draw users, he has started #findmomo campaign. Users have to find his dog momo in every image.

Know your viewers

Simply putting an image for marketing purposes is not always enough for the effective marketing. Professionals focusing on customer interaction should post an image which can make users think for a second because of its depth and conceptuality.

If you can make your audience pause and look at the image you posted, you can ensure a purchase or even a mild interest in your brand. Triggering an emotional bridge with the target audience should be your major objective.

Also, posting the perfect image is not enough; you should try to see if the image matches up with your message.

Getting likes is not enough

A common misconception in the market is a mass-liked image is always relevant to all contexts. It’s a misconception because ‘likes‘ are not necessarily the correct metric to get any feedback for an image. In fact you should look at any discussion or comments for your image. The consequential ‘Shares‘ can also give you a better feedback.

You might be a great artist, who wants to bring out his inner Picasso and make a difference; but guess what Instagram is not an art training school. You have to care about your target audience the same way you do about your creativity. A customer comes first always when it comes to Business!

Visual marketing is the future of digital marketing for sure. Marketers can deny it now, but in the very near future, visuals will dominate over another forms of marketing.

Marketing managers can take some wise decisions now to promote their product line in a much comparative and difference-making manner.

Tags Content marketing, Instagram marketing, pinterest marketing, Small business marketing, social-media marketing, Visual content marketing, Visual marketing

Pinterest Tips

How to Get Started with Pinterest Save Button

Post author By Alex
Post date February 12, 2017

With its launch in 2015, Pinterest’s ‘Pin it’ button has revolutionized the way users approach Pinterest.

How does the Save button help you? What difference does it make to your Pinterest marketing efforts?

Pinterest Save button typically reduces the clicks it takes to save something from the web. Now the use is simple, the save button lets the users save images, clips or infographics to their Pinterest account by just clicking on the Save button.

You might have noticed that before April 2015, it used to take around 4 clicks to save some stuff from the web. After the launch of this feature, it just takes 2 clicks.

In June 2016, Pinterest re-launched the same button naming it as ‘Save Button’. The red button integrates the mobile devices and similar other with Pinterest in a magical way. The change from Pin it to Save button was due to increasing Pinterest members outside U.S.

Users who are not having English as their major language might get confused or might not relate with the ‘Pin it’ tab. So, in the context of this reason, Pinterest thought of changing it to Save button. And it helped! More people previously not understanding the concept of Pin it, now saves their ideas on Pinterest.

Getting Started!

You might be sitting in your living room on the weekend and thinking of going through some interesting images on your Pinterest account. Seeing some appalling images, you might be thinking of saving it. Right?

This is where Pinterest Save Button comes in picture.

How to install Pinterest Save Button

To install this amazing Save it button, you can go directly to the Pinterest Goodies page in the browser. You can add the Save button to multiple browsers such as Chrome, Internet Explorer, Firefox, and Safari.

Going to the page, you will find an ‘Install Now’ button. Clicking on it will give you basic prompts that you have to follow. Allow the software to get installed or click on ‘Add Button’. Do not panic if it’s getting delayed or stopped as it depends on your browser & security settings.

For internet explorer users, Save button is installed in the command bar, which may be hidden. To see the command bar, right click on the Internet Explorer’s title bar and select the ‘Command Bar’ option.

You can see the Pin it button on the top right side, clicking on which you can save any sort of inspirational ideas. You can select any image displayed on the website to pin. Additionally, you can also save the images by clicking on the Save button appearing over them.

Next step is to log into your Pinterest account and start using this amazing app. Suppose you want to add this Save button on your website, then redirect to the Pinterest developer’s page. This page has several options to fill up. I will take you one by one for each step.

You’ll see different alternatives such as save button, follow, pin, board, and profile. Clicking on save button will open up several options.

You can fill the blanks on the left side. ‘Button type’ tab gives you an option of where do you want to see the save button. If you want to save button on one image, any image or want the button to appear on the image while hovering, you can select any of the given options. ‘Custom Image’ option is there for you providing you the liberty of customizing the setting as per your requirement. In addition, language and pin count boxes are there.

You will see a code-set on the right hand side of the screen immediately after you’ve filled the required information. You can also see the preview of the button as per your filled up preferences. Copy this code and paste it on the page to install your Save button. You only require JavaScript for the first time for this button to work.

You can also use the save button on mobile pages by using AMP (accelerated mobile pages) scripts.

Following this simple guide you’ll be able to install the Save button on your content and improve your Pinterest presence by several times.

Tags Pin button, Pinterest app, Pinterest button, pinterest marketing, Pinterest save button