Pinterest Tips Social Media Tips

How to Set up Rich Pins in 5 Minutes?

You can be highly active on social media sites for a variety of purposes. Either you have been surfing through these sites for personal purposes such as making friends or making a point.

Or, you might be on a social network for a more professional purpose such as for promoting your brand, product, and service.

Now, using Pinterest for personal uses doesn’t warrant a guide or plan to follow. Though the people who are using social media sites for businesses and promotional purposes do need tools and ideas to switch up their social presence.

And for that particular purpose, Pinterest offers Rich Pins.

Rich pins are the Pinterest pins that display your website name and icon under the pinned image. Think of them as an equivalent of Rich tags on web pages. More information, more directed results.

In this post we’ll show you how to setup Rich Pins in just 5 minutes. So let us unerstand Rich Pins and how they can benefit you?

Rich Pins

Rich pins are rightly defined as the pins that include extra information right on the pin itself.

Currently, there are 6 different kinds of rich pins:

  1. Recipe – This pin incorporates information such as ingredient lists, cooking time, serving, and similar.
  2. Article – These sorts exhibit the headline, title, description and author of your article & blog post.
  3. Product – These display the price, stock level/status and a description of the product on pins directly from your website.
  4. Place – These pins enable you to add location info to Pins, so that when a user pins from your website to a Place Board
  5. Movie –  It incorporates information about movies such as ratings, director, actors, release date and so on.
  6. App– It includes an install button, in order to make sure that no user has to leave the Pinterest to download your app. Users can do so on Pinterest itself.

How to setup Rich pins

How to set up Rich Pins?

Setting up the rich pins is much easier and quicker than explained by Pinterest.

These are 3 simple steps to set the rich pins if you have a WordPress blog.

Yoast SEO

You’d want to install Yoast SEO tool to manage your pins and content.

One can say Yoast is like an SEO knight in shining armor for people who do not know about SEO. It provides certain features that can help you manage your SEO. This way you can ensure that your Pins and your content is seen by people searching about any related topic.

You can easily get Yoast SEO here.

Apart from aiding you in making every post on WordPress optimized for making your content more visible, Yoast also enables you to set up rich pins conveniently.

You just have to follow the simple steps:

  1. Activate the Yoast Plugin.
  2. In the settings, and click on the social tab.
  3. Open the Facebook tab and enable the “Add Open Graph Meta Data”. You are good to go!

Rich Pin Validator

In this step, you just have to do one thing; Click.

  1. You will click on this link and ensure to open the Rich Pin Validator.
  2. Make sure to add a link to any post on your website, where it asks for “Enter a valid URL”.

Just Click Now

You just have to apply to Pinterest to get your Pins validated. Click on Apply now!

Post this, wait but do not wait for a longer period of time. Soon, you will receive confirmation like this from Pinterest itself.

confirmation rich pins

Source: Sociallysorted

You will notice immediate results from your pins as soon as you get the approval for Rich pins.

Why is it necessary?

Most Pinterest users might wonder over the utility of Rich pins. They’d mull over the results, the idea and hesitate to use Rich pins. But even the most stubborn reluctance cannot argue with results.

To start with, you might be not an active pinner on Pinterest, but your audience would be. Considering that your audience gets their material from Pinterest, it might be fruitful for you to remain in their sight. Rich pins let you do exactly that!

Hence, it is all about setting things up so as to carve out most of the information on the pins. This will optimize your pins and make them more discoverable and repinnable.

Bloggers and Publishers who are not so active on Pinterest can set up the article pins. This way they delve their article as the focal point. Ultimately, intrigued users would check your article out.

Content Marketing Pinterest Marketing Pinterest Tips Social Media Tips

How to Make Pinterest Work for Your Business

Are you trying to use Pinterest to market your small business? Then this article is for you; it explains how to get the most web traffic, customers, and/or sales out of your Pinterest efforts.

In this article you’ll learn:

  • How to make the best use of the captions on your Pinterest pins
  • Why it’s important to create pinboards showing personal interests and three ways your business can do that
  • How best to integrate Pinterest with Facebook
  • What tools can help you use Pinterest most effectively

Where possible, I’ve included examples so you can see exactly what you should be doing.

7 Tricks on How to Use Pinterest for Your Business

1) Be pinnable.

Seed your website with pictures – photos, infographics, diagrams – anything visual is good. Besides giving visitors things to pin, having photos on your website makes it easier to make your posts to other social media, such as Google+ and Facebook, more engaging, as they will automatically pull in a photo that’s associated with the URL you’re posting. A photo may or may not be worth a thousand sales, but it will at least give your social media post a better chance of cutting through the noise and being seen.

Use Pinterest buttons and Pin It buttons on your website to invite others to pin the visual elements of your website.

2) Be active.

Like any other social network channel, Pinterest is not a “set it and forget it” experience.

Just creating a few pinboards and leaving them there is not going to do much if anything to generate interest in your products or services. You need to be pinning, repinning, following and commenting regularly. If you don’t have the time to do it yourself, you will need to assign a staff person to do it or hire someone.

3) Use descriptions.

While you see a lot of images pinned to Pinterest that just have a few words as a caption, that doesn’t mean you have to do that. Make use of the caption/description space available on your pins to entice your viewer. For instance, look at this pinboard by The Cascade Team Real Estate; they’re using their caption space to give as many details about each property as they can to try and entice the buyer.

Personally, I find that much detail a tad overwhelming. This Cherry Vanilla Scentsy Bar pin is a better example of the kind of caption you should use to entice your viewer to possibly buy your product; it gives all the vital information and a reason to buy to boot (10% off).

Pinterest for Business

4) Think related.

Very few of us have businesses with a huge variety of amazing products. So for most businesses, pinboards that are only filled with their products makes for a boring set of boards that generates little interest.

Creating pinboards and pinning photos of things that are related to your products, though, gives you the scope to be much more interesting and even more relevant to your customers.

Suppose, for instance, that I sell blinds. Boards with photos of different types of blinds on different windows is an obvious choice. But I would also create pinboards that show different rooms in a house and the different things that can be done with them, because people who are interested in buying blinds are probably also interested in home décor. I might have a board called Baby’s Room and another called Guest Bedroom filled with to-drool-over shots of beautifully decorated rooms.

Some other examples – a hair stylist would presumably have pinboards showing the hairstyles he or she can create but might also have boards on hair accessories, nail art, shampoo products and celebrity hairstyles. A bike shop would have boards on bikes of course but perhaps also boards on great places to bike.

Think not “What products or services do I have to sell?” but “What related interests do my clients or customers have?” and create boards accordingly.

5) Get personal.

Remember that Pinterest is social media. In other words, people expect to see and learn more about the people behind the scenes in your business and perhaps even connect with them in some fashion. So you want to work a personal element into your Pinterest activities.

One way to do this is to create boards relating to the personal interests of the people who work at your business. Suppose that at your company, one partner loves sailing while another loves golf. Your business could have boards on both of these as well as your products.

Another is to create pinboards centered on your customers. Boards filled with photos of satisfied customers or photos of customers using your products can really increase customer engagement.

And a third is to create boards relating to a cause that your business espouses. One financial services company I know of heavily supports the local symphony; they could have Pinterest boards depicting people and scenes from the annual events they sponsor.

6) Integrate Pinterest with the other social media you use for your business.

You can take advantage of Pinterest’s integration with other social media. When you pin something, you’ll see that you have to option of tweeting about your pin if you like. You can also add Pinterest to your Facebook timeline which will automatically post your pins to Facebook.

But I’m not including the instructions for doing this here because I don’t think it’s a good idea. Frankly, I find strings of automated meaningless posts really irritating and I think it’s a safe bet that most of my potential customers do too. So I recommend turning these off in your Pinterest profile and instead, making occasional thoughtful sharing posts that give your social media visitors a reason to follow the link (just as you do with any other social media).

You can use your Pinterest post to drive customer interaction. Choose your pins carefully and map them to related topics of interest.

7) Use available Pinterest tools to keep your pins sharp and on target.

There are lots of Pinterest-related apps around that will help you see assess trends, manage your Pinterest activities and identify successful factors. Use Viralwoot to promote all your Pinterest content, pins and boards.

  • Viralwoot – Viralwoot provides Pinterest analytics. Viralwoot shows you a history of your repins, most popular pins and advanced analytics on your followers in an easy to use dashboard.

(You can also track what’s being pinned on your own site by using this URL: )

  • Pretty Pinterest Pins is a WordPress plugin that shows the latest pins in your sidebar. It’s customizable so you can do anything from pulling the latest pins from any user through showing or hiding the image captions.
Pinterest Tips

Getting Started With Promoted Pins

Getting started with Promoted Pins

Pinterest made headlines recently with an announcement that Promoted Pins are now available in the UK, with plans to open up Promoted Pins to other English-speaking markets in the second half of 2016. The past few years have seen a shift towards paid methods of advertising on major social networks like Facebook, Twitter and now Pinterest. According to the company, over 75% of Pins come from business profiles, so the logic is that companies are selling to a ready and willing audience. Given the situation, it’s worth taking a look to see whether Promoted Pins are right for your particular circumstances.

Before You Start Promoting Pins

Promoted Pins are currently only available to US and UK businesses who can target users in Canada, US, and the UK. A Pinterest business account is required to use Promoted Pins. Either set up a new one or convert your existing account here.

Pinterest convert personal to business

Since you can only promote Pins from your profile, make sure to add them before setting up a campaign. The Pin needs to be visible on a public board and can’t be a buyable, video or App Pin.

ViralWoot on Pinterest

Once you’re ready, visit to access the Pinterest Ads Manager.

Set up a Pinterest Campaign

The first step is to set up a campaign. Campaigns help organize Promoted Pins for different product lines, seasons and targets. You can have one or more pins in a campaign. Having just one Pin give you maximum control over optimizing and testing. Having multiple pins makes it easier to track your daily budget.

Pinterest Ads start

Every campaign needs a goal, and the one you choose determines how your Pin gets promoted. There are two options.

  • A traffic campaign is one whose primary goal is to drive traffic back to your website. You pay when people click on your Promoted Pin and visit your site.
  • An engagement campaign is used to reach a broad audience on Pinterest. You pay when people engage with your Promoted Pin in the form of a closeup, repin or click.

Pinterest Ads step 1

At the campaign level, you can manage the daily budget, as well as start and end dates. Your daily budget is the maximum amount that you will spend every day. If you set an end date for your campaign, you can limit the amount you spend on that campaign.

Pinterest Ads Step 1b

Pick a Pin to Promote

The Pin that you choose to promote depends a lot on your goal for the campaign. [Tweet “Pins with good organic traffic are great for promoting.”] Why? Because you already know that they work. Check your Pinterest analytics to discover which Pins get clicked the most or are frequently repinned. You can also search Pins by Pin URL, Pin ID, or keyword.



Although buyable, video and App Pins can’t be promoted, there is a way to get around this restriction. To promote a Buyable Pin, turn off Buyable Pins for that product on your e-commerce store platform. To promote an App or video Pin, edit the Pin and point it to a landing page on your website instead of the App store or video sharing website.

If you’re tracking marketing efforts via UTM links, you can update the Destination URL if you so choose. You can also name your Promoted Pin, which can be helpful if you have many in one campaign.

Add Targeting Details

Pinterest’s assortment of targeting options ensures your Pin is promoted only to those who are most likely to be interested. Targeting options include genders, devices, languages, locations, keywords and interests. Select relevant interests, so your audience sees your Promoted Pin in their home and category feeds. Use keywords to ensure your Pin appears in search results and related Pins as people look for specific things.

Pinterest recommends including a set of keywords along with at least one interest to ensure you reach your audience as they browse and search. Pinterest will suggest some keywords for your Pin, which you can add if you so choose. Consider adding related interests to expand your reach. Keep your keywords relevant or risk getting disapproved for irrelevant targeting.

Pinterest Ads Step 3

Genders – The default is all genders, but you can specify male or female. Unspecified means that a person signing up to Pinterest didn’t specify their gender.

Devices – The default is all devices, but you can choose specific ones including Android mobile, Android tablet, iPad, iPhone, desktop or mobile web.

Languages – The default is all languages, but you can select particular ones.

Locations – You can target specific locations within Canada, the UK, and the US. In the US, you can select DMA’s, metros in Canada and TV region codes in the UK.

The final step in the process is adding your billing information. Once completed you’re all set!

Adding additional Pins to existing campaigns is even easier once everything is set up. Just choose a campaign goal, pick an existing campaign and select a Pin.

As Pinterest matures, there are more opportunities for business owners to connect with their audience. It will be interesting to see how Promoted Pins develop as the company rolls out this feature to other English-speaking countries in 2016.

Have you used Promoted Pins yet? We’d love to hear your thoughts!

P.S. ViralWoot makes scheduling Pins way easier and helps build an audience of genuinely interested followers. Get started here.

Pinterest Tips

Protecting Your Privacy On Pinterest

privacy on Pinterest

When Pinterest first launched, it was a social platform without any options for privacy. As Pinterest grew, it became apparent that people needed ways to protect their privacy, including their website, Pinterest boards and Pinterest feeds. The company has steadily improved its processes to ensure a positive user experience. Here are some ways you can control how people interact with you and your content on Pinterest.

Pinterest Privacy Policy

Pinterest has a privacy policy that is quite well written and relatively easy to read. It’s worth reading if you’re concerned about what information gets collected and how it is used. Although there is a certain amount of data that the company requires, there are some select ways you can control the information.

Secrets Boards Let You Pin in Privacy

Although there is a social media component to the platform, Pinterest is more of a search tool that anything else. For that reason, it makes an excellent competitive research tool, as long as you can pin in private. Fortunately, this is simple to do although there are some issues of which you should be aware.

When creating a board the “Secret” toggle switch is usually turned off. Turn it on to keep this new board private for your eyes only. Other than that, there is not much difference between secret boards and regular ones. You can even add contributors to your secret board just like you do with regular boards.

Create Private Pinterest Board

If you wish, you can make a secret board public or vice versa. However, there are some caveats.

Secret Board Caveats

Switching a board from public to private is simple enough. However Pinterest notes that “Currently, the ability to switch a board from ‘public’ to ‘secret’ is only available through the Pinterest app on Android devices or via the Pinterest website.”

Privacy only goes so far when you contribute to a secret group board. [Tweet “Don’t pin anything that you are afraid could become public knowledge.”] Contributors can repin and like pins on the board, although it won’t link back to the board or display any information.

The creator of a secret board can make the board public without approval of other collaborators. Suddenly your association with that private board will become public knowledge.

Here’s what happens when a secret group board becomes public.

  • Collaborators of that board become visible to everyone.
  • All Pins and comments become visible and can be found in search results.
  • The collaborators’ profiles now show the board and its Pins.
  • Anyone who selected “Follow All” on any contributors’ profiles automatically gets added as a follower to the newly visible board.
  • New pins to the formerly secret board become public knowledge.

Keeping a Low Profile on Pinterest

Not everyone wants to be found on Google. Fortunately, you can choose whether your profile page is available to search engines. Once you flip the switch, a tag is added that lets search engines know not to include your profile or boards in search results. Your exclusion from search results can take months to complete, but you can speed up the process by submitting links you find at Google’s removal site.

Pinterest Search Privacy

Blocking Other Pinterest Users

If you’re being bullied or harassed by another Pinner, you can always report them. In the case where another user’s Pins are cluttering your feed and impacting your experience, blocking them may be the simpler solution. Keep in mind that you can also block advertisers. Remember this if you’re considering Promoted Pins.

Blocking a user on Pinterest

If you accidently block someone, or later change your mind, you can always unblock that person by going back to their profile.

Here’s what happens when you block someone on Pinterest.

  • The Pinner is not notified, but will be alerted if they attempt to interact with you in some way.
  • There is no longer any interaction between you and the Pinner. That means no pinning, commenting or messaging.
  • They can still see your public board and Pins. So if you want to keep your Pins private, Pin to a secret board.
  • You and the Pinner automatically unfollow each other.
  • Likes that you’ve left on their Pins or Pins found through them will remain unless you remove them manually.
  • You may still see the Pinner in public areas like searches, topic feeds, and group boards.

How to Prevent Pinning From Your Website

If you’re concerned about unauthorized pinning from your site, you can always place a watermark on your images. That way you still get the free publicity that Pinners provide while still discouraging unauthorized use of your creative work.

Not good enough? There is a small piece of code you can insert on your site to turn off Pinning. Paste the following into the <head> section of your site’s HTML:

<meta name=”pinterest” content=”nopin” />

Someone trying to Pin from your site gets the following message:

Prevent pinning on your site

You can customize the default message by adding a description to the tag like this:

<meta name = “pinterest” content = “nopin” description = “Please don’t Pin stuff from my site!” />

You can also turn off Pinning for a single image by using this tag:

<img src = “myPic.jpg” nopin = “nopin” />

Sometimes a little privacy can be a good thing. Although it may never be needed, it’s good to know you have options for controlling your level of privacy on Pinterest. What do you think?

Pinterest Tips

How to Create Viral Pins on Pinterest

How To Create Viral Pins On Pinterest

The right Pinterest pin can drive a surprising amount of traffic to your site if you do everything right. Unfortunately, you only have a split second to grab a viewer’s attention and motivate them to click through.

So how do you do it? What makes for a great pin?

According to Kevin Knight, Head of Partnerships at Pinterest, the best pins have the following three elements in common; they’re beautiful, interesting and actionable. This post will teach you how to make an eye-catching pin, write an evocative description and create a strong call to action.

So let’s get started!

Image Size

Images need to be tall, not wide so that they look good in the Pinterest layout. Many people access Pinterest using a phone, where the image size is of particular importance. Here’s an example so you can see what happens if you use a tall picture (portrait orientation) versus a wide image (landscape orientation).

side by side Pinterest images

The difference is even more pronounced when viewed on a smartphone. Pinterest recommends using an aspect ratio between 2 to 3 and 1 to 3.5.

aspect ratio for Pinterest pin

Don’t worry about memorizing any numbers because most of the popular image tools already have pre-designed templates for Pinterest and other social media platforms. is a good first choice if you’re just starting out and have limited design experience. There’s a selection of layouts from which you can choose, and you can change a number of properties as you see fit; including background image, text, graphics, and effects.

A whole assortment of images and patterns are available for free, or you can upload your own.

With just a few clicks you can quickly transform a stock template into some unique. No design experience required!

snappa viralwoot

If you need more flexibility to express your creativity, a good choice is the ever popular Canva. It also comes with a number of preset design types for various social media platforms, blog posts, ebook covers and more. They also have some fantastic graphic design tutorials that are well organized and perfect for users with little design experience.

In the visual theme of Pinterest, images can get drowned out by the sheer number of pins on a board. Text helps give visitors immediate context, so they quickly understand the purpose of your pin. Now, with this method, you look at the image and quickly grab the context with a few lines of descriptive texts.

Here’s an example where a little text can make a lot of difference.


Whether it’s recipes, DIY or financial advice, there no shortage of opportunity for the judicious use of text over images.

best of creative savings

Sometimes one picture is not enough. Another way of making your pin stand out is to use multiple images in the same pin, something that’s easily done using Canva. Take a look at this pin from The Ugly Duckling House.

 DIY outdoor projects pin

Whenever you pin something from your site, the URL is attached and stays with the pin every time it’s repinned. That makes it easy for people to find their way to your site. However, outside of Pinterest, it’s possible for people to share your image without linking back to you.

Although this can’t be prevented, there is a simple step you can take to increase the chance people still find your site. Just add your logo as a watermark to every image you create. It’s good practice for cases like this and helps reinforce your brand.

We had a new ViralWoot logo created as part of our blog makeover and are starting to use it on all our featured images.

Complete Guide to Using Images Social Media

File Size

Pinterest compresses images that are pinned to its site. However, it’s a good idea to compress any images you upload to your own site. Images with smaller file sizes load faster and provide a better user experience. There are a multitude of image optimization programs available, and my personal favorite is Kraken. It’s what I use to compress images for this blog.


Kraken is available in both a free and paid version. You can upload images to the web interface and download them individually or all together in a zip file. The paid version has a WordPress plugin that automatically optimizes images when uploading to a blog. Plus it can resize images as well. That’s good if you have images with varying widths and need to keep them to a maximum size, so they fit in your blog theme.

Kraken also has two methods of image optimization; lossless and lossy. Lossless mode removes any extraneous file information without changing a pixel. That’s ideal when you want to maintain maximum image quality. Lossy mode reduces image quality, although the human eye won’t see it while significantly reducing the file size. The amount of savings depends on the file, but it can save up to 90% of the file size.

Enticing Descriptions

Despite the visual nature of Pinterest, the written word is still very influential when it comes to describing your pin. The more detailed the description, the more your pin will resonate with viewers and the greater the chance it will show up in search results.

Remember to use keywords naturally in your description and make it a couple of sentences long. Tell them why your pin matters. If it’s a recipe that’s easy to make, say this in your description. If you’re pinning a skirt because you think it’s beautiful, tell them in your description and say why you feel this way. white house

Sarah Fogle wrote a beautiful description of this pin. Write with a positive outlook to show your audience how your pin helps them with their lives. Providing added value by taking this extra step helps separate you from the multitude of other pins that lack description.

Remember that the ultimate motive for going the extra mile is to get your Pinterest audience to click on your Pin and visit your site. For that, you need a strong call to action.

Strong Calls to Action

People use Pinterest to discover and do things. Check that your description conveys the action you expect your audience to take.

Make sure the link is useful. In the case of a product pin, the link should lead to the product page on a site where it can be purchased.

When pinning a “How-to” article, make sure it’s obvious how it can help. Consider listing directions in the description, if they’re not too long, and link to a tutorial. Incorporating multiple images works well in this case. Use them to show step-by-step instructions.
DIY beauty scrubs pinLook at this example where Camille Juco repinned this DIY post from Brit Morin. In the original pin, Brit provided an account of the original pin while Camille added her own description to her repin.

Adding your own comment in your repins give you an opportunity for your audience to identify with you and hear your voice. Use comments in repins for the same reason you add descriptions.

By the way, the example above also shows why you should avoid automatically pinning your posts. In situations like this, the first “X” number of characters of the post are used as the default description. While that may have been a fine introduction for a blog post, in the context of Pinterest, the description could have been better.

Here’s a rewrite of the original pin’s description.

“Look good and save money with these five easy-to-make DIY body scrubs you can make using commonly found ingredients. Get your complete instructions right here.”

It’s been rewritten with the objective of getting someone to click through after reading that short amount of text. It’s far different than a 50-word intro to a 500-word article.

To recap, here’s what you need to do:

  • Make sure you image is sized correctly, tall not wide.
  • Use high-quality images with text overlay to command attention.
  • Consider using multiple images for “how-to” articles.
  • Make sure you link back to the right place.
  • Provide a description that naturally employs relevant keywords.
  • Use a strong call-to-action to motivate viewers to click through to your site.

What’s your favorite trick for creating viral pins? Is there anything I’ve missed? Let me know in the comments.