Pinterest Tips

10 Tips to Improve Your Pinterest Campaigns

Pinterest marketing tips to improve the outcome of your campaign
Pinterest marketing tips to improve the outcome of your campaign

How to Automate Your Pinterest Marketing Strategy

Using Pinterest is a great way to market your products.  You can start by filling your board with interesting pins. You can even see famous boards to get new and creative ideas.

It is important that you don’t follow only one niche and focus on a variety of pins that attract the general public. If you have an internet marketing business, then you might want to go through these Pinterest marketing tips and pin out the marketing infographics.

Use Auto Follow

You can use a Pinterest Automation software that can help you in following a large number of users in no time. A lot of these users usually follow back that can help you in increasing your followers.

Keep the Pinterest Board Organized

One of the reasons why Pinterest is so popular is because it has a neat layout and has several boards with pins organized in a way which makes it easy for the users to understand it. If you are using Pinterest for your business then it is important that you separate things on your board by content so that users can browse through it easily.

Profile Your Brand

You need to have a board that shows your product and services. It is important that you know the number of boards that you will need and the way you will categorize pins.

Learn From Customers

Learning from your target customers can help you in promoting your business. See who is repining your pins and who is pinning from your domain.

Create Wishlists

Pinterest users create wishlist boards for events like weddings, birthdays and even vacations. You can motivate online customers to make wishlists that are product related so that your sales can increase. A lot of people like to pin products before they decide if they want to buy it or not.

Have Interesting Content

Not all pins on Pinterest are interesting. Your aim should be to have posts that grab the viewer’s attention. A simple way to make your pins attractive is by having a giveaway contest.

Pin Shareable Images

You should maximize your pin with the help of repins, likes, and comments. Choose images that help in attracting users.

Add Name, Title and Description to the Image

Pinterest’s search engine is based on algorithms, so things like the name, title and description affect the search rankings significantly.

Pin Frequently

In order to get more followers, you need to pin frequently. Just remember two rules:

  • Don’t pin so less that followers forget about you.
  • Don’t pin too much because that might annoy your followers.

Schedule Pins

You can save time by scheduling pins at the right time. There are several online tools that help you to do that.

Which Tool Will Change the Outcome of Your Campaign?

You need to have a good marketing strategy to promote your business. If you’re just getting your feet wet and learning how to use Pinterest, it is important that you use the right tools to reach out to your customers. If you are looking for a reliable tool to help you get more followers, schedule and promote pins then you should use ViralWoot. This great tool even has a free trial!

Marketing PInterest News Pinterest Tips Social Media Tips

Amazing Pinterest Statistics, Facts, and Figures – Why Pinterest?

Any business that have started around two decades back may find it extremely exciting to see how many social media platforms have came to play.

These social media platforms have been regularly pulling a huge number of users to their base.

Why Pinterest

Platforms such as Facebook are basically meant for making friends and reading the news. Twitter is known for its information sharing capabilities. Instagram and Pinterest are image-based platforms, where users just love to post different pictures accordingly.

Since last 3 years, visual marketing has marked its presence alongside the businesses across the globe. Stages such as Instagram and Pinterest are the main reasons why visual marketing has gained so much popularity.

As per stats, around 84% of the communication by 2018 will be done by visual mediums. It is also estimated that 79% of all internet traffic will be video.

For business minded people, if any user sees a product video, he/she is 85% more likely to purchase the product.  Bloggers who are thinking “how come visual marketing will benefit them?” listen to this; articles that incorporate images or videos get 94% more views than those without it.

What is Pinterest?

Pinterest is an interest-based platform, where you can post images that inspire you most. This platform is extremely alluring in looks and provides users with an ease to showcase their interest.

The images that are posted on Pinterest are termed as Pins. These pins can be collectively gathered in different boards. A board is a collection of relevant pins to a specific topic on which they are created.

Pinterest Dashboard

See, how beautiful is the dashboard of Pinterest. All pictures are arranged in such an admiring way that user is compelled to like them.

Also, you can repost the pin on Pinterest, if you think the image is good.

Why Pinterest?

As a brand owner, you might be thinking why I am talking so much about this particular social media platform.

Let’s just say Pinterest is just another social media website, which is only there to make friends and socialize. But numbers never lie and that is what we are going to show to all you business & marketing enthusiasts.

Pinterest growth

Source: JeffBullas

Approximately 17% of people on Facebook come online with a mindset of purchasing a product. On Pinterest, 80% of them come to decide what to purchase.

Not good enough? Ok, take this, with around more than 100 million active users each month; Pinterest is the only site with its international user base doubled in just 1 year of time. That means people outside US have started using Pinterest to the core.

Pinterest growth comparison

Source: smartinsights

Pinterest Stats and Figures

I am going to share some of the mind-boggling facts about Pinterest that will surely prove the importance of this exquisite dais for businesses.

  1. Pinterest has over 75 billion Pins and 1.5 billion boards

Pinterest Nordstrom

  1. 80% of all Pinners access Pinterest via a mobile device

Mobile users Pinterest comparison

Source: Statista

  1. About 70% of Pinners are saving or clicking on Pins (not just visiting)
  2. 3/4 of the content people Pin comes from businesses

Pinterest for business

Source: Brandongaille

  1. The average amount per order that derives from Pinterest traffic is between $140 and $180
  2. Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest over others

Source: Businessinsider

  1. A Pinner who close-ups on a pin is 1.6x more likely to sign up or convert.
  2. A Pinner who saves is 3.9x more likely to sign up and 1.6x more likely to convert.
  3. A Pinner who clicks thru is 4.5x more likely to sign up and 7x more likely to convert.
  4. Over 50% of women in the US are on Pinterest.


Source: Bingdigital

  1. 90% of users on Pinterest want to purchase.

Pinterest stats

Source: Slideshare


The business world has seen many ups and downs in recent years, but the emergence of Pinterest has truly been a boon. Although, yet not enough businesses are looking up to Pinterest and hence its true potential is yet to be discovered fully.

Marketers often talk about other social media platforms and yet here I am able to give you all the numbers supporting my case for Pinterest. Hopefully, as a wise marketing professional you will be ready to boost your online presence by choosing this amazing stage.

I have seen a lot of business tools and concepts booming and dooming, but seeing how Pinterest is slowing covering the online business industry, I am not mistaken if it will dominate the social media.

Not only brands are looking up to Pinterest for showcasing their product line, but also the consumers love this platform, owing to its appalling interface and simple to post features.

If I would have been in promoting my business online and on social media would have been my preference, then I would have utilized the maximum of this stupendous platform.

Not only good planning but good choices also make a business to prosper. Now, the ball is in your court, it’s your decision completely that what you choose.

And remember, Choose carefully! Because it’s your time and investment on the stake and you surely do not want to gamble with that.

I hope this article helped some of you to make the right decision.

This is shashvat vats, signing off …until next time.

Good luck!

PInterest News Pinterest Tips

What is Pinterest? (And How to Use It Effectively)

What is Pinterest

In the world of social network, if you are not getting noticed, you really need to tighten your seat belt and get ready to take off for an apt marketing flight. You might take social media platform as a casual fleet, where enjoying the journey of networking is of prime importance. Well, think again!

People are more concentrated on the social media mediums and thus, businesses are targeting these platforms with utmost priority. So, if you are a business entity and want to spread your customer reach, you might want to give social networking a second thought.

With lot of players coming in the market, one social networking site which has impressed me most in terms of business conversion or ROI (return on investment) is Pinterest. What is Pinterest all about? Who uses it? Why do the brands need this platform? How to use Pinterest? I will answer all these questions, keeping in mind the different type of people that come to the platform with varied preferences.

What is Pinterest?

Basically, it’s a platform where you can manage and share the images that get you inspired. As soon as you share the picture, the image is then referred as ‘Pins’. Pinterest has a themed board, where you can share these images. These ‘Boards’ can be for anything as per your preference, be it gadgets, golf or geology. Sky is the limit!

With 100 million users every month, it is becoming one of the most visited social media sites. Stats says that two third of the content saved on Pinterest is actually generated from business. This clearly tells you that Pinterest is not just a site to share content and build relation; it is a stage, where brands showcase their products/service, in order to have a vast consumer reach and to increase brand visibility.

You might be thinking that Pinterest is nothing but ‘another brick in the wall’; it is clearly not. If you want your business to grow and reach heights, keep up with me, while I talk about this sturdy and exquisite marketing platform.

For what purpose can you use Pinterest?

It is completely all right if you are pinning cool images all day on Pinterest. However, if we are talking about the purpose for which Pinterest can be used, there are many. Young to-be-brides, who want their weddings to be perfect, do not have to stick to thick wedding planners brochures. Instead, they can have a Pinterest account and can choose from bridal dress to jewelry to decoration. You can also create one board for each of your office cabins and then pin the decorating ideas for the same. Artists can handle the images that inspire them. Additionally, these boards can be managed by more than one person; hence marketing team members can collaborate & work on same boards.

Firms with apparels and fashion accessories as their brands need to get on to Pinterest at once! Why? Well, as per stats 85% of the users on this platform are female. So, if you are a marketing manager of a firm, whose product/service is targeted to women, you know exactly where to tap them!

How to use Pinterest?

First, sign up for an account. If you are looking to conduct business, make sure to create a business account. The advantage to having this type of account is the number of analytical attributes, which can help your business to thrive.

For a business account, you need to jot down following details:

  1. Email Address
  2. Password
  3. Name of Business
  4. Type of Business (drop down list)
  5. Your website link (optional)

While logging in to your account, you will be directed the home feed. This home feed exhibits you all the recent pins from other accounts on Pinterest that you follow. Also, the company has ensured its users seamless browsing, so endless scrolling option is there. You can keep on looking till something hit your eyes and strike your heart!

Pinterest profile

For each visit on every page, at the top, you can see a search bar. Looking at extreme left, you can find the company logo (home page) with analytics and ads icon. A drop down menu (showing available links of all the categories you can browse) can be seen on right side.

A ‘+’ button and a chat bubble button can be seen next to the search drop down menu.

Pinterest button

Mentioned below are the functions of buttons displayed:

  • + Button: This button enables you to add new pins or to make a new ad.
  • Chat Menu: This drop-down menu opens up with three options; News, You and Messages
    • News: Exhibits site updates and trending pins
    • You: Gives you notifications when other account users try to interact with your pins
    • Message: Shows you message from other users

Clicking on the profile option will open up a drop-down menu with different alternatives such as going to your profile, seeing your boards, pins and accessing your bills, ad support & settings.

You must be thinking about ‘Pins’ and ‘Boards’ now since so much have been said about them!

‘Pins’ are nothing but content that has been shared by you. Boards are somewhat like visual bookmarks that enable you to manage the content shared by you.

Creating a board: Once you decide to create your own board, just go the profile option and you can see the red button stating ‘create board’. Clicking on it will open an information box.

Pinterest board

You should put all the information as per your business requirements. I can expect my readers to easily understand the above-shown information box. You can see a ‘collaborators’ option at the bottom of

You can see a ‘collaborators’ option at the bottom of box. This gives you access to invite other people to share the management of board so that more than one person can control the board’s activity and can also contribute to the same.

Pinterest Collaboration

As soon as you are done filling the information, click on create and your board is ready. You can now start sharing pins!!

Adding Pins:

There are multiple ways to add pins listed below:

  • To add content to your own board, just go your board and click on add pins. This will give you a drop down menu asking the source of image (web or computer). In case you need to upload an image from web, just enter the link in the space given. Choose the image from the source link and click on ‘pin it’. Add the description for your pin, choose a board and pin is added to your board. This kind of pin is linked back to the websites it came from. If you choose to upload an image from computer, Pinterest will ask you to upload it. Rest of the process is same.
  • You can also pin from your mobile app (by going to the profile button and clicking on ‘+’ button). Rest process will be same. Only one option of ‘upload from computer’ will be replaced from ‘upload from phone’.
  • Also, you can ‘repin’ the content of other users. It is an apt way for you to be more active on Pinterest in case you don’t have your own content to share.

Rich Pins:

These kinds of pins enable you to use Pinterest in a much more efficient & effective manner. Listed below are the 6 kinds of rich pins available till now:

  • Place Pins
  • Article Pins
  • Recipe Pins
  • Product Pins
  • Movie Pins
  • App Pins

You should always keep the mentioned below steps while using ‘rich pins’:

  • Adding adequate metadata to your website
  • Validating the pins and applying them to get them on Pinterest.

Engaging with customers on Pinterest:

There are number of ways through which your consumers on Pinterest:

  • Likes
  • Comments
  • Sending Pins
  • Tagging
  • Sending Messages

Since, Pinterest is an image-based website, so people tend to rate brands here depending upon the kind of visual reputation one possesses.

Apart from this, you can always expertise your SEO skills by using # on Pinterest. Typing relevant keywords in search bar and using trending hash-tags can surely raise the level of visibility for your brand.

You can always customize your own Pinterest profile by filling various options given below:

Pinterest edit profile

Naming your pin boards with clever keywords can surely bring you and your brand on top. Always remember to write keywords that are easily searchable and are catchy enough. Entering the description of each board can also provide clarity to customers about what your board is and how it aligns with your brand.

To check the trending topics on Pinterest, you can click on the search bar and select ‘popular’ from the drop down menu.

Pinterest trending topic

For advertising purpose, Pinterest has recently launched promoted pins (only available in U.S.).

Pinterest Analytics is given by name ‘analytics’ on the top of page. Clicking on it will give you a drop down menu with 3 options: Overview, Profile, and Audience.

  • Overview: Directs you to the dashboard exhibiting several boxes giving stats for your profile
  • Profile: Gives your profile’s performance and allied stats
  • Audience: Provides you with the data on people who are targeted by you

Hopefully, this post answers everything you want to know about Pinterest. Let us know what you think in the comments below.

Pinterest Tips

Datalogix Changes Pinterest Advertising Forever


Pinterest’s Partnership with Datalogix

Pinterest has started a partnership with Datalogix with the goal of helping brands to understand how their advertisement directly affects their sales. According to some sources, the relationship will be in effect in 2016, and it is rumored that Pinterest is getting involved with other third parties too to help advertisers gain information about how Pinterest ads lead to sales. It is said that Pinterest is moving quickly to integrate all these parties into the platform.

What Does Datalogix Do

Datalogix will help brands in understanding whether a consumer views an advertisement before making a purchase online, which will help brands in comprehending how they are spending their money. According to experts, Datalogix will enable brands to see in-store sales, which was not possible earlier. It is said that Pinterest will be taking Datalogix’s help for other benefits too, but will be using it more for measurement than targeting.

Salesforce is the platform through which consumers plan their Pinterest promotions. Datalogix has more information on users such as the history of loyalty card purchases. A common question is- what do people do after seeing a post? Datalogix helps in finding this out by comparing the engagement data with in-store purchases. It is famous in the world of social media as it gives websites an insight about what consumers click on before making a purchase. It also has partnerships with social media giants like Twitter and Facebook. Datalogix’s expertise will help Pinterest since it is relatively new to the advertising field.

Pinterest’s Marketing Platform

Pinterest has gained immense popularity over the past few years as it has established its position as Google’s rival. Users spend time pinning images that lead to future purchases. According to Pinterest, people like to use their website for planning things like vacations, weddings, DIY projects and their wardrobes.

The marketing platform of Pinterest allows other brands to post on the website and to see how their pins are performing. Furthermore, it has built up its advertising business in such a way that it allows other brands to use tools that will help them in planning their campaigns. It also gives them the ability to purchase promoted pins through third-party ad platforms. The company has introduced new GIF like formats such as Buyable and Cinematic Pins.

Pinterest says that they are looking for the perfect measurement solutions to help their partners understand the value the company is driving for them. It launched its Marketing Developer Partner program earlier this year to help businesses get more out of their Pinterest effort since they bring forward third party tools. The partners for the ads are:

  • 4C
  • Adaptly
  • Amobee
  • AmpushBrand Networks
  • HYFN
  • Kinetic Social
  • Manifest
  • SocialCode
  • SocialFlow
  • Unified

Want To Learn More About Pinterest Advertising?

You can learn more about Pinterest Advertising by finding out about the people you are targeting. There are many tools that help you with managing your account, scheduling your pins, promote pins and gain followers. One such tool is ViralWoot. Visit their website and register for a free trial!

Pinterest Tips

Top 5 Halloween Costume and Decoration Ideas

Top 5 Halloween costume and decoration ideas
Top 5 Halloween costume and decoration ideas

Top 5 Halloween Decoration Ideas

1. The ‘POP is DEAD’ House

2. OMG!! How Creepy It Is…

3. ‘My House Is Not Less Than A Graveyard’

 4. ‘You Are Under Vigilance’ House

 5. The House Of jack , The Pumpkin King


Top 5 Halloween Sweets

1. Choco Cupcake With Halloween Pumpkin 

2. Sweet Monsters

3. Bloody Halloween Cake – A Masterpiece

4. A Halloween Recipe Inspired By The Nightmare Before Christmas

5. Happy 1st Halloween


Top 5 Halloween Pumpkin Inspired Crafts

1. Multi Colored Yarn Wrapped Pumpkins

2. Fabric Pumpkins

3. Paperback Book Pumpkins

4. Polymer Clay Pumpkins

5.Flower Pot Pumpkins


Top 5 Halloween Inspired Movies

1. American Horror Story

2. The American Scream

3. The Halloween Night

4. Mad Monster Party

5. The Night Before Christmas

Once again, Happy Halloween to every one.