Marketing Pinterest Marketing Remarketing Small Business

Dynamic Number Insertion For Tracking Phone Calls

Call Tracking and Call Analytics for Marketers

Over 1,25,000+ marketers use Viralwoot every month. So, we are starting this new series where we will be sharing some useful marketing tools with our users. And, we are excited to begin this series by featuring an interesting phone call tracking tool called CallRoot.

CallRoot is an inbound call tracking and analytics platform for marketing teams and agencies to track & record incoming phone calls, dynamically insert phone numbers & map referrer source with every incoming call.

As a marketer, you can track all the calls that your marketing campaigns are generating for your business or your client by using CallRoot platform. CallRoot provides you dynamic number insertion javascript that you can put on your website. This dynamic number insertion javascript will start swapping the phone number present on your website with tracking phone numbers. Now, if a visitor comes to your website by searching a keyword on Google or clicking an ad on Google Search or Facebook and makes a call – CallRoot will track this.

And, all these tracking is immediately available in CallRoot dashboard. Hence, you can easily track which keywords or campaigns are generating the maximum phone calls. Moreover, CallRoot also integrates with Google Adwords, Google Analytics, HubSpot, Pipedrive, Intercom, Facebook Ads, Salesforce and other popular tools that marketing or sales teams use.

Now, let’s deep dive into dynamic number insertion and learn how exactly this helps.

How Dynamic Number Insertion helps?

CallRoot helps you quickly setup call tracking into your website. When a visitor arrives at your website via pay per click, referral or any other marketing campaign that you have set up, a unique number is displayed every time a visitor arrives at your website.

So, let’s say I am surfing on a website and there I happen to see your website as a referral link. When I click on it, I am instantly taken to your website. I head towards the contact us section to make a call to one of your spokesperson and the number which I am dialing is actually the result of DNI. Dynamic Number Insertion swaps the destination number with the tracking number. So, you might have a handful of tracking number which is swapped to one destination number. For the tracking purpose, the number with which the destination number is swapped is taken and that is pretty much all about the DNI in nutshell for you.

You can choose the swap number from the pool of different numbers we provide here in CallRoot. For every trigger source, i.e the marketing initiatives via PPC, direct, organic, source or keyword tracking, you can have a swap number. With this thing so handy you can very well evaluate your marketing strategies for your brand.

You can even create a swap number for your offline banners and ads on newspaper, magazines, journals, hoardings, and billboards because it is as important as all other ad campaigns you are running online. For instance, you may have spent thousands of dollars on a billboard at a very prime location downtown but if no one is picking up the phone as a result of seeing that ad on which you have spent your marketing dollars on, then perhaps you have made a mistake.

There is no question that Dynamic Number Insertion will help you streamline your efforts by giving you a bigger picture of the sales you are getting per marketing campaign you are putting out, if implemented correctly, it is bound to give your business a good boost and a promising turnover as well. With DNI, you can demographic wise take a sneak peek into the world regions that are driving you the most sales and then you can pitch your sales accordingly.

[Tweet “Setup dynamic number insertion on your website to track performance of your marketing campaigns better.”]

How to setup Dynamic Number Insertion with CallRoot?

You can setup Dynamic Number Insertion when you make a new campaign in CallRoot. To get started with DNI, go through the following steps:-

When you are creating a new campaign in CallRoot, you will come across Campaign track settings. You can tweak things here and there and head start your journey by creating a new campaign. Starting with- you can circle any one of the five options we provide in CallRoot. Let’s pick these options one by one and check what purpose do they serve and how you can get them going for your specified marketing campaign for your brand/company.

  • All Visitors (Recommended)– This option will encompass all the visitors that land up to your site via any source, be it paid ads, referrals, online/offline banners, organic search or direct. Here, you can feed in the destination number, the number that will ring whenever a prospect calls you but the number that is shown on your website will be the swapped out number. If the number of inbound calls you’re receiving is high you can create a pool of these swapped numbers for your ad campaigns.



  • Paid Search Traffic– Choose this option when you want to analyze the traffic you are getting for your Pay-Per-Click Ads. To get started with it, you need to type in the Destination number which is your actual office number from where you will be taking up all the calls. This number is never shown on the website as it is replaced by a swap number. You can type in the number with which you want to swap your destination number as well under the field provided.


(If your inbound call volume is too high, you can create a pool of swap number according to your choice and demand.)

  • Web Referrals– It is the traffic that comes to your website via direct links on other websites rather than via searches. To analyze the traffic via Web Referrals, you just need to fill in the box, the name of the website on which your website’s link is. Other things remain the same as in Paid Search Traffic with typing in the Destination Number, Number to Swap out with and creating a pool of numbers with designated area code.



  • Online Banner Ad– A banner Ad or web banner Ad, is an advertisement displayed on the webpage. The prime focus of an online banner ad is to promote the brand and to bring the potential customer from host website to the advertiser’s website. Online Banner Ads are a great way to generate a lead, increase brand awareness and to retarget your audience, you can get the ball rolling with these ad banners.  To start with the online banner campaign in CallRoot, type in the destination number and choose the tracking number from the list of eight. You can hit “Find Number” tab to shuffle through the different sets of number and then pick the number of your choice.



  • Offline Banner Ad– The advertisement your company does on radio, television, magazines, catalogs, brochures, billboards, direct mail, encompasses offline advertisement medium. To get started with keeping a track on your offline advertisement campaigns follow the same steps as that for Online Banner Ad. Just type in the destination number and pick any number from the set of eight numbers available for tracking purpose.



Well, that’s pretty much about dynamic number insertion. But, story doesn’t end here. There are numerous other things that you can do on CallRoot to further improve the performance of your marketing campaigns. Citing my personal favorite: Retargeted Callers on Facebook using Facebook Ads Integration.

You can easily convert the incoming calls into a custom audience in your facebook account and retarget them with better targeted ads. And, just like dynamic number insertion, it is dead simple to start retargeting callers on Facebook.

Re-target Your Callers via Facebook Ads

With Facebook advertising integration, you can convert your inbound callers into your Facebook Ad Audience. And, you can run ads on Facebook specifically targeting this custom audience. Custom Audience Targeted ads result in higher CTR, lower CPC hence better ROIs 👍🏼

To give you an example, if someone calls you to enquire about the properties you selling, within 30-45 minutes of the call, you will be able to target your caller with a targeted ad on Facebook. This will result in higher brand recall & increase the chances of conversion.

To get started, you must have-
  • CallRoot account ( Not registered yet? Sign up for CallRoot).
  • Facebook account with ads enabled.

Follow the following integration steps:

Step1- Login to your CallRoot account as an Administrator.

Step2- Click on the Integrations tab on the sidebar.
Facebook Call Tracking

Step3- Look for the Facebook Integration from the list of Integrations.

callroot integrations

Step4- Click on the “Connect” button.

Step5- Click on “Continue as” in the pop-up window to grant access to your basic profile information.

Step6- Click on “OK” in the pop-up window to allow us to manage your ads (more specifically your audience).

Step7- Now Select the Ad you want us to manage from the dropdown list.

Step8-That’s all. Now, all your leads will be converted into your custom audience in your Facebook Ad.

See, how easy it was. Well, there are many more similar integrations in CallRoot that will make your a super marketer. And, help you beat your competition without putting in much efforts or budget.

Some of the noteworthy integrations that you much check are:

  1. Call Tracking For Google Analytics
  2. Call Tracking for Google Adwords
  3. Call Tracking for HubSpot
  4. Call Tracking for Intercom
  5. Call Tracking for Pipedrive
  6. Call Tracking for Salesforce

If you are interested, you can schedule a free personalized demo call with CallRoot folks – Schedule CallRoot Demo.

Remarketing Social Media Tips

What Is Remarketing and How to Generate Sales from It?

Customer engagement is so important today that companies are taking every trick in the book and out of it to tap their target audience. But is it that tactical? Or is it just a state of mind?

As a marketer, you should always be thinking of different ways to grab a larger market share, by reaching more customers every second.


Experts state that brands are burning out their resources, in order to earn a larger piece of customer pool. Some are using social media platforms to ensure that millions of users come on the same platform with their brands, some are using discounts & deals to attract more consumers and some are making an innovation to increase their brand’s visibility.

But is there any major mantra, using which you can ensure a higher ROI. Well, to be honest, there is no hard & fast rule which can assure customer engagement or profit maximization.

Out of some of the most innovative strategies opted by the marketers, Remarketing or Retargeting is considered as a next-to-sure method of reaching more customers in the market.

What is Remarketing?

You might have been exposed to same company’s ad quite quite frequently. As coincidental you might think it be, these ads are a carefully targeted measure meant to elicit a reaction out of you.  Due to their continuous display, you might block them or you might open them up.

The point is that these ads do get your attention. You might even get impressed by these ads and think that company must have invested a lot to place these ads everywhere.

This process is basic Remarketing and it illustrates the very effect that consistent display has on us.

Remarketing is an online marketing technique using which advertisers reach the user, who have already visited their websites but is yet to be converted into a customer.”

“Retargeting is a technique is a marketing technique where advertisers reach the user, who have already visited their websites and made a purchase in past”.

How does Remarketing Work?

For brand owners who want to implement remarketing, absolutely customer focused technique on their website, just incorporate a small piece of code in your site. This small JavaScript code does not affect the performance of websites, so no need to doubt.

Each time your website will be exposed to a new visitor, the JavaScript included will drop an anonymous browser cookie. Every time this ‘cookied’ new visitor will visit another web page, your remarketing ad service will find the correct time to deliver advertisements from your own website.

Brands often get confused between the traditional ad banner and Remarketing. Not to worry! Both are completely different.

Main differentiating aspect is that in remarketing technique leverage of personalizing your ads is available; whereas, in traditional ad banners, the ads are presented on the basis of your web page history.

Why Remarketing?

Like all other businesses, your primary focus while investing on any marketing technique or strategy must be to increase the sales revenue.

There you go! It is the motivation to increase the customer base, which ultimately leads to higher ROI, which draws brand owners, marketing professionals, and other personnel to opt for Remarketing.

You are currently having a website and are facing issue with brand reach. Your customers are fading away and very few users recognize your brand, even though the number of users visiting your web page is average. What would you do?

As a smart marketing enthusiast, you will opt for Remarketing technique and make sure to increase the exposure of your brand to the visitors by making the ads appear frequently. This is why Remarketing is essential for online businesses.

A brand requires exposure and awareness among customers so as to increase their sales revenue ultimately.

As of today, where the attention of a user on the internet is diverted into millions of directions, it is quite a technique to stay in the constant face of the user; Hence the need of Remarketing.

Kinds of Remarketing

There are mainly 4 kinds of Remarketing techniques opted by smart marketing managers:

  1. Search Remarketing: Search remarketing focuses on users who are making inquiries by typing keywords or phrases that are related to your industry. Since the users are looking for a solution or similar information, you can simply reach out to them displaying your brand’s advertisement.
  2. Site Remarketing: This showcase an ad after an individual leaves your site.
  3. Social Media Remarketing: Either you can implement Remarketing using Google Ad Network to tap the users. But if the user leaves your site and goes to Facebook, you use Social Media Remarketing to make your brand’s advertisement display in front of the user on Facebook.
  4. Email Remarketing: You might have noticed contextual advertisements on Gmail that are typically based on your content. For giving a personal touch, you can always remarket the advertisements within a user’s email client.

How to do Segmentation?

As a brand owner, you may choose several kinds of parameters depending on which you can decide how and when to implement the Remarketing on the user.

It is quite important for the businesses to categorize their prospects on different aspects, in order to avoid the mess up in customer base. Some of the parameters that can help you assess Remarketing are:

  • General visitors
  • Specific product visitors
  • Abandoned shopping cart visitors
  • Previous customers

How to measure Remarketing?

If you are spending money on any marketing strategy, you should know how to monitor its progress or performance. How to find whether Remarketing done by you is actually giving you expected sales hike?

There are a number of parameters, which clearly depicts the success of your Remarketing campaign:

  • CTR: Click Through Rate; Number of times an advertisement is clicked divided by the number of impressions
  • CPC: Cost Per Click; Total budget spent divided by total number of clicks
  • eCPM: effective Cost Per Thousand; total earning divided by the total number of impressions. The number is then multiplied by one thousand.
  • eCPA: effective Cost Per Acquisition; campaign served is divided by the total number of impressions and multiplied by CTR & the conversion rate.
  • ROI: Return on Investment; Gain from the investment minus your cost of investment.

[Tweet “Ever Wonder How Remarketing Can Boost Your Business? Find out Now!”]

Where to Campaign?

Many brands know about the concept of Remarketing, yet are not able to utilize its full potential. There exist various firms that help the brands to make and handle a remarketing campaign effectively and easily.


Talking of advertisements and not referring to Google is like talking about soccer and leaving Lionel Messi out of it. Google possesses a vast showcase ad network along with various products such as Gmail and allied. Just log in to your Google Adwords account and start creating your remarketing campaign without any hassle.


With more than one advertising partners, AdRoll is a famous alternative for marketing professionals. Using this platform, you can market ads using Google, Yahoo, Facebook Exchange and Microsoft ad stage. You can almost reach every site on the internet using this tool.

Perfect Audience

For small businesses, Perfect audience is an apt alternative to work with. Owing to their low budget acceptance, compatibility with e-commerce solutions such as WordPress, 3dcart, Shopify and Magento, Perfect Audience is ideal for you to implement Remarketing and increase your sales revenue.

How to generate sales from Remarketing?

So you have known all about Remarketing techniques; now what?

As it is important to have knowledge about something, it is equally important to know how to utilize that concept to increase the profit of your business.

I will now guide you to some important tips that will help you to generate sales from Remarketing.

Tracking Configuration

Before even you think of increasing your website traffic, make sure to monitor the existing traffic users. You can simply do it by using Google Tag Manager. The best thing about GTM or Google Tag Manager is that it allows users to add monitoring information into your website without any effort to go in and change the codes.

Using this tool, you can keep a close watch on visitors on your websites and customers, in order to segment them and apply the Remarketing technique accordingly.

Learn from Past

Any wise marketing manager who wishes to create the target audience from the scratch can simply learn from the previously converted visitors.

Taking into consideration the different demographics such as age, profession, income, gender, location and allied, you can craft Remarketing campaigns to meet the exact requirements of your audience and target them specifically.

Many professionals always keep the past data to influence their content strategy along with advertising. Suppose you had tweeted something in the holiday season that got most of your target audience’s attention. You can use the same idea or content style to pull more customers to your brand subsequently.

Pinterest is an image catalog where different brands showcase their products. So, using a Pinterest marketing tool, you can find out what pins and at what time provides your brand most visibility. You can direct the pins at the same time to draw the attention of maximum customers.


After you make a purchase on an e-commerce website you might often come across a recommendation section.

This section automated by the websites based on your previous purchase. Bottom-line is, a company, whether it’s big or small have to be crystal clear about their strategy they are going to implement.

The page displaying your product line or the product page of your website is the best place to cross or upsell. So, as a marketer and a brand owner, you should always incorporate the ‘recommended for you’ section in your product page depending upon the customer behavior.

The same strategy here fits for the Remarketing concept. By knowing tracking a customer’s behavior, you can provide him high/low targeted ads to ensure upselling or cross-selling.

Another important aspect can be by targeting those users who have left the cart abandoned. Common! All of us have done this one time or another. We fill the cart and leave them untouched after that.

Conversion rate optimization or CRO tells you why the user has left the cart abandoned; is the form too lengthy to fill, or is it the shipping cost or any other reason. Knowing this will empower you with essential knowledge and time to improve the users journey altogether.

You should always keep in mind that whatever you do, just do not make the user feel irritated by the way you are implementing Remarketing on him/her. Most of the brands do the mistake of setting up only one remarketed or retargeted advertisements.

As I mentioned earlier, segmenting your target audience and catering them specifically gives you an advantageous chance to increase your brand’s visibility.

Having multiple ads on board will provide more appeal to your target audience. Some daring and gutsy marketing brands display reasons why users should choose their brands over competitors.

It is very much possible that your prospect is shopping and navigating around multiple websites, so selling your brand value or your unique customer proposition will increase the chance of converting that prospect into a customer.


So, if you want your business to increase swiftly by using some magic; here it is; Remarketing or Retargeting techniques that ensure a hike in your brand visibility and assured brand exposure to the audience.

You can use Remarketing even when the sales figures are impressive enough. Make sure to utilize this technique right from the start of your marketing efforts to ensure consistent returns.

With this, I would like to end this article and would like to bid ‘All the Best’ to all the sellers out there who are going to modify their marketing strategy and include Remarketing & Retargeting. Happy Marketing and Remarketing All!