Category: Social Media Tips

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Pinterest Marketing Pinterest Tips Social Media Tips

Don’t Buy Pinterest Followers. Do This Instead.

Don't buy Fake Pinterest Followers
Don’t buy Fake Pinterest Followers

Pinterest is one of most important social media properties in the world right now. For an artist, a blogger mom or any big businesses, its a great way to grow your business and get new customers. Because of this characteristic, people try everything and anything to get more followers – they pin a lot, read a lot about Pinterest tips and on failing to gain some sizable number of followers organically, they buy new followers, which is a HUGE MISTAKE.

Buying Pinterest followers increases your follower count but dilutes the value of each follower you have. It brings down the quality of your community. Hence, you end up losing the money you put in getting the followers and also, the perception of real followers keeps getting less favorable with time on seeing less engagement/followers per pins.

What does “less engagement/follower per pin” mean? Let’s understand this with an example: Let’s assume you had 100 followers before buying the fake followers. For every pin, you used to get on an average 3-4 repins. So the ratio becomes, 3/100 or 0.03. So. your engagement score was 0.03.

Now, you bought 1000 new followers from any fake followers supplier for $100. Your pins are still getting, 3-4 repins/likes/comments. But now your, engagement score is 90% less (3/1100). This will hinder in the calculation of your Social ROI. This is because you are doing well from the follower count perspective, but practically the number of users engaged with your pins is still the same. Hence the $100 can be termed as a loss item in your Profit & Loss calculations.

Your motive should be to gain more and more REAL PINTEREST USERS who like what you pin about. There are 2 ways of doing it :

1. Slog, Slog, Slog i.e. Keep pinning good stuff in wait of getting new followers to get 1-10 new followers per day.

2. Use tools like Viralwoot – Thousands of Pinterest users will see your Pinterest follow button on Viralwoot and follow you within a month.

You can create a Viralwoot account now (its free), add your Pinterest account, choose your interests and Voila! You’re all set to grow your Pinterest community automatically without compromising on the quality of your followers.

I really hope that this post will help you understand the drawback of buying fake Pinterest followers and save you some money. If you’re just starting out, take a look at our guide on how Pinterest works.

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Content Marketing Marketing Social Media Tips

Top 10 Ways to Promote Your Content

promote your content

There is something very special about the content you write for your business, blog, website or any purpose. It introduces you and your business to the right audiences with a backdrop of the message you want to communicate with them.

In other words, your content presents you to the people who have never been exposed to you or your brand. Your audience reads your words, gauges your sentiments and tries to understand your ideology.

That’s precisely the reason why your content can be considered as a reflection of your brand and what it stands for.

Therefore it is really important to create and manage content that can draw user’s attention and maintain for an impressionable period.

promote your content

In this article we will try and look at some of crucial ways that can promote your content to the right audiences and help you gain some traction in your area of market influence.

1.   Find the Influencers

As a content professional,try and reach the right influencers for promoting your content. Tell these influencers about the topic of your content and request them to contribute to the topic.

Sites such as Buzzstream and Buzzsumo are few of the available tools that can help you find the right influencers. Type in the topic and you’ll have a list of available influencers in the concerned category.

In case you own a blog post, include the quote (written by the influencer) in the post and incorporate the link of influencer’s website and social media accounts.

This provides you with 2 very specific benefits:

  1. You and your brand get exposed to a totally new audience
  2. Your content gets validated on being shared by an Influencer.

2.   Use Visuals

According to a survey, Facebook posts with images generate more likes than the average posts. Same goes for tweets with images and posts with images on LinkedIn too. This is because images, videos and infographics are easily understood and do not require a lot of time to read through.

Even a simple featured image makes your content more visually appealing while providing a visual context. So, visuals are important for your content strategy. Try and use some images amidst your content.

This will help you get some more views and will hook your audience to your content.

3.   Embrace the Headlines

You content’s headline is the most important aspect of your content presentation. And it is not only because the headline is the first thing your audience sees.

Your headline can help you throw in some wit, some taste and some color to your content. It is a kind of a first impression your brand or blog or business has on the customers.

Smart marketers usually dabble with multiple titles so that they can test the efficacy of the head tag. See what words ring with you customers. Do they lean towards a wittier copy or do they want straight up no nonsense informational articles.

Also, for different social networks, different sort of headlines might work. As twitter only provides few words limit for a tweet. On Facebook, you can post a longer content. You might want to assess the audience and the limits on each platform to see what works best for you.

4.   Customize Everything

“When in Rome, do as the Romans do” . Seeing the current trend in content marketing, many brands are customizing their content as per specific markets. The overwhelming trait of generalized content has been thrown out of the window to make way for different sects of content based marketing.

For this each platform needs to be tailored to the type of users on it. And that means curating the content, the images, the presentation and even the basic element of information. The context remains the same, but the presentation is wildly different.

This is important because each platform caters to different requirements of your users. Pitching the same content to different audiences will portray you as insincere in your marketing effort. And you don’t want that.

5.   Pay Way

By basic advertising many brands ensure the promotion of their content to a wide spread market. Social media sites such as Facebook, Twitter, Pinterest, and Instagram provide a particularly curated manner of advertisement to the right audiences on the basis of their clicks, likes and shares.

6.   Newsletter

All content marketers maintain an email list, to notify the subscribers about any new articles or an offer.

Newsletter subscription is one of the basic and most used ways to promote your content online. Create a thread of articles related to each other. Form a successive thread where the articles in a package can help solve a problem that your user faces (or might face). These threads will help you post some non performing content among the high performing ones.

Also a newsletter presents a collection of articles to your audience. You can even create little nuggets of information that present the crux of the articles. That’ll entice your users into reading the entire article.

Tips: Companies often rely on automated content, but it is proved that automated ones reduce the customer engagement. So, writing a personalized email is surely time-consuming, but it increases the likeability of customer engagement to the core.

7.   Use Google+

Google+ like other social media networks provides a cohesive network of influencers and professionals. Apart from that, Google+ is integrated into Google search and that helps your content to be easily read and shared. Also, there is a disproportionate number of content enthusiasts and marketing professionals active on Google+.

So that really provides an incentive for you to market your content on the platform. These kinds of promotional activity will increase the reach of your content to a wider audience base.

For including other people in the comment, type a plus (+) and their name. As soon as you start typing after the plus sign a dropdown box will appear with all the names of your connections.

8.   Make use of Communities

Get into a community. That is essential for the promotion of your content to select audiences. Think about it, in a community, your content will be read and shared by people who have similar interests and similar personas (that’s the reason why they’re in a community).

These kinds of communities also provide with an unexplored pool of customers who will probably associate with your brand. One more benefit of sharing content on these communities is that their members are usually really active. These people are essentially the ones you want to target. Once your idea/product resonates with them, they can act as your brand advocates to further organic advertising.

9.   It’s good to Ask

As a marketing professional, you must try something more than just to drop the links. You should always strive in to make sure that your targeted audience is in conversation with you on a constant basis.

Being a blogger or a business owner, always try to engage more and more customers with your content by requesting feedbacks and asking questions.

You can glean more information about your customer’s requirements by asking them directly. Also, it’ll make your customer feel more privileged and special. Assess your customer’s requirements by asking them in a clear and collected manner.

Since, we all know that social media is a platform meant for people and not for the business, so, every effort from your side should be to engage more and more people.

10.  Personalize Everything

Personalize your emails, comments, posts and any other content related activity. For this you’d need to ascertain your customer’s personas. Once you understand their persona, you’ll be able to appeal to their inner most instincts and needs.

Once you do that, it’ll be fairly easy to coax a purchase from them. But you need to be sincere and methodical in this approach. Do not come off as creepy or inaccurate. Don’t make your ‘guessing’ evident to your customers.

We’ve learnt that Content is a pivotal part of any brand’s marketing strategy. Your content is your words, your sentiments and your ideas. That’ll be visible to your customers after which they’d probably understand your product better. It is up to them to relate your brand with their requirements. Before they do that, ensure that your content is top-notch, relevant and personal to your customers.

 

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Instagram tips

How to Get More Followers on Instagram

Just imagine a wall of photos, like an art gallery, where each photo depicts an event in your life.

Each picture tells a different story, rekindles a unique memory and expresses a different feeling.

This, my friends, is the true essence of Instagram. A portfolio of your life for everyone to see and admire.

Instagram followers

Some people have followers in the Millions on Instagram, but they’re usually celebrities or public figures.Don’t worry if you don’t have as many followers as them, there are plenty to go around.

Even though there is no shortage of followers and no limit for following people, you should seriously consider going the extra mile to increase your follower count. Here are a few tricks and tips that can help you get more followers.

Posting Times Are Important

Why do humans have set times or routines for their activities? Frankly, even I don’t know why, but what I do know is that once a routine is set, it is extremely difficult to break. Great for us!! Now we can find out exactly when our viewers are logging on to Instagram.

Gauge the activity time of your users, when they are active on Instagram.

Try this, post your pictures between 1-2 PM for a week, then from 8-9PM for a week, and finally between 11-12AM for a week. Record the number of followers and likes that you get from each time slot. Now you know which time slot is the most efficient for you.

time table

The image above will give you a good idea of how this experiment helps. The most optimum pinning time for the user is from 1-2 PM.

The reason for this can be anything. Usually, people check their Instagram profiles after or before work. So if you’re posting your picture at 2PM in London, the posts will reach your North American audience at around 8AM which is before a person goes to work, and it will reach your Asian audience at around 8PM, which is after work ends. This time slot, 2PM, will definitely get you many more followers and likes than say 11AM.

Another tip for getting noticed on Instagram is to post the right content in moderation. Post too rarely and people will forget you even exist, whereas posting too frequently may annoy your followers and cause them to unfollow you.

The frequency of posts can be determined by comparing with your competitors and by observing the response they get.You should post at least once every week and not more than thrice a day.

Captivate Your Audience

Your captions are the only source of communication you have with your audience to promote your picture and your account. Make full use of them!

Hashtag Madness

Hashtags are the new way to share ideas and posts with other people. The attractive features of a hashtag are its simplicity, succinctness, and mass response. Many users don’t even add a description to their pictures anymore, only hashtags!

To make the most out of these little attention seekers, you have to choose the hashtags that are relevant to your content and popular in social media. ‘Trending’ hashtags can get you the best results possible since they are related to events that are still fresh in the minds of people.

A useful website for finding the right hashtags is hashtagify.

hashtagify example

The keyword ‘rain’ is searched in the above image. The most popular hashtags are shown in the tab on the left.

Another tip for using Hashtags efficiently is to create your own. They should be catchy and should be generic so that your followers can use them and make then even more popular.

A few good examples are-

For a fashion site, use #whatareyouwearing or #styleislife

For a travel agency, use #wherehaveyoubeen or #scenicmemory

Question Your Audience

A response from your viewers can only be elicited when you ask them a question. Try to ask for their views, get them involved in your post and be vocal through your Instagram account. Make sure to reply to each user’s query or suggestion in a calm, cordial manner. If your activity on Instagram is high, your viewers will also check up on you more often. More viewers translate to more followers, and that’s the endgame.

Let People know who you are

The first thing a viewer looks at in your profile is your Bio. It is used to tell others a little about yourself- what you do and what interests you have. Mention all these in your profile bio and if you have a website add that too. It is extremely important to add your website so that people can visit it in just a click.

Make sure that the name you choose is simple and easily searchable. Try using the name of your business. If the name is already taken, mix it up along with your name. For example, @emilyskyefit is a very popular fitness model who has created a pretty simple name to remember and search for.

Another simple trick to make your profile look professional is by adding your website name under your Instagram username. Don’t know how to do it? It’s easy!

The first step is to go to your Facebook mobile app.Next click ‘CHECK IN’. Once you’re there, create a new location to check in. Type your domain name as the location. eg: viralwoot.com (you can’t use http://)

Once you’ve done that. Simply upload a photo, then click on ‘add location.’Over there, simply type your website and voila!

Branding your website

The above image shows how this trick is used effectively.

It’s very important to remain active on Instagram to get more followers. You have to be in the loop, following every trend and updating your posts according to them. If you own a business, you’ll probably have special discounts or offers throughout the year.

Well, Instagram is really useful in getting your offers out there. Just go to your account bio and add a special line like “Thanksgiving offer cyber Monday!”. You can also add a link for your viewers to visit.

change bio link example

An image showing the proper use of an account bio to sell an offer.

If you want to give your bio a professional look, you can use this special trick. Write all your

information in a word file, using decorations like bullets, emoticons etc. and copy this to your account bio. It gives your bio a nice feel and shows other users how creative you are.

bio edit example

The image above shows good formatting of the description using Microsoft Word.

Be a Social Butterfly

A wise person once said “You reap, what you sow!”. That’s the whole point of a social media platform. Start following other users and liking their posts. Show people that you’re active on Instagram and that you have an opinion! Talk and be inclusive. There is a reason why a social butterfly tends to succeed on social platforms.

Make sure you add your website link to your account so that users can view and visit it with just a click. Create a catchy description that will make the user want to click on your website. Something like “Last chance to grab this offer! Click here!” or “You won’t regret it. Click on the link below!”

Another interesting trick to attract followers to your page is by releasing some products only on Instagram. Give your viewers a sneak peek of the product on Facebook and Twitter and redirect them to Instagram.

social media example

The image above shows how SONY advertised some of their phones only on Instagram.

SO by now we’ve done all we could to improve our social standing. Time to take some help! Start visiting the profiles of your competitors. Check out the number of posts. Also, study the frequency with which they post and try to post with the same frequency. Study their descriptions and their content. Some competitors might even help you realize what you’ve been getting wrong all these days!

Catering to your Audience

At the end of the day, people read things that they find interesting. So no matter how good your content is, or how much time you spent in taking the perfect photograph, people will like and comment on your posts only if they find the description interesting. It’s simple to write a good description. Just think about what all you find interesting.

I, for one, am a big fan of stories. Stories about an idea or how a product is made are extremely appealing to me. Other things like customer testimonials or experiences of your employees just as attractive. Think of something unique and funny, which your audience won’t find anywhere else.

Many brands cater to only a few people who identify themselves. This works for brands whose products are luxurious and usually tailor made for each buyer. It might even work for you as it has for many handmade product manufacturers.

Try attracting a niche audience and sticking to that audience. Post at times that they find the most suitable (read above-Posting times are important).

cater to audienceThe above image shows the Instagram account of a brand that caters to a very niche audience.

Additional Tips

By now you would have started getting a trickle of followers into your account. Furthermore these additional tips will help you gain an early and swift traction with Instagrammers and help you channelize your posts better.

The first way to get instant followers is by using sponsored posts. These posts will appear on the feed of many Instagram users and can help you get followers without much effort. Just make sure the content for these sponsored pins is interesting and click-worthy. Unfortunately, you do have to pay for these posts.

featured postsUse the tagsforlikes.com website to add popular hashtags to your posts quickly and efficiently. It gives you a block of hashtags for different situations that guarantees you many more likes. Just copy and paste the block into your post and watch the magic happen.

tags for likes

A very helpful tool to check out the most popular photos related to a hashtag is postplanner.com. Just enter a hashtag, handle or keyword to find the most popular posts on Pinterest and Instagram.

postplanner (1)

If you love the Instagram filters but don’t want to post your picture without previewing it first, there is a simple trick that I know you will love. The next time you’re posting a picture, put your phone on Airplane mode before you post it. This allows you to view a preview of the picture, without posting it.

Once you are happy with the appearance to go ahead and switch off airplane mode, then click ‘Share’.

Conclusion

To sum up the post, gaining more followers on Instagram is a simple but time-consuming process. Patience and moderation are the 2 keys to get a steady increase in your follower count. Be human on Instagram, avoid spamming your account and take proactive steps to ensure that your content is of a high standard. A good understanding of your audience and catering to their likes and dislikes should be your top priority.

Use the tools mentioned in this article and start communicating with other users and influencers.

The journey is long but the destination is totally worth it. So post away, my friends!

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PInterest News Pinterest Tips Social Media Tips

A Complete Guide Book for Pinterest Analytics

A Complete Guide Book for Pinterest Analytics

Launched in 2010, with over 100 million active users and $11 billion reported value, Pinterest is thrusting its way to being one of the top social networking platforms. Big brands, small businesses, bloggers, individuals and allied kinds are using Pinterest as their major stage for customer engagement and promotion purpose.

Guide Book for Pinterest Analytics

You might be promoting on Pinterest but do you want an easy way to track the pins, boards, repins and likes? Are you covering your target customer base or you are just focusing on one-of-a-kind audience? Is your way of marketing requires some improvisation so that your brand visibility would increase? You might have noticed the necessity of assessing the qualitative & quantitative value for your Pinterest performance.

For all these sorts of performance related issues, Pinterest Analytics provides some effective solutions. This tool enables to reach varied data that shows the overview of your Pinterest account. You can know why your profile is low on visibility or on interaction. You can also find the ways to interact with customers in a much more effective manner by learning their behaviors. What kind of users are repining your stuff and how many just like it? How many users of the same interest (as your brand offerings) are active on Pinterest? These are some of the questions a smart marketing manager always keeps in head.

Let’s go through a detailed process of understanding this tool and how will it help the marketers:

Overview

Pinterest Analytics is a one-stop-solution for businesses, who are promoting their products/services on Pinterest. Brands like to measure the performance of their Pinterest profiles because it aids in identifying what sort of content resonates preferably in accordance with targeted audience. How many followers certainly gives you a bit idea about your Pinterest account, but is it enough?

Pinterest Analytics ensures to cover all the possible parameters on which you can run a performance assessment of the activities on Pinterest.

In order to attain access to your Pinterest Account’s analytics, just verify your website. After verification, go to ‘Analytics’ drop-down tab on the top left side of the page.

analytics overview

You can get an insight of your Pinterest account by clicking on ‘Overview’ button.

analytics dashboard

This beautiful screenshot which shows the overview of your Pinterest board also provides the information on your profile, your audience, and activity from your account. Additionally, overview also provides you the list of top pin impressions from last 30 days.

analytics overview

Next to the title of charts in overview page, clicking on more will direct you to a different page having more stats.

analytics chart

Your Pinterest Profile

This ‘Your Pinterest Profile’ section is segmented into few parts subsequently; Impressions, Repins, Clicks, and All-time.

Impressions

It shows the views of your pins on Pinterest. You might notice that time frame is overtime in a column above. You can customize the days of this time-frame by yourself or can automatically choose the given 7, 14 or 30 days options. Along with this, you can also check specific device whose data you want to look at by clicking on the select box in the header of all three sections.

analytics graph

Charts showed on the first page of ‘Overview’ exhibits daily impressions with respect to daily viewers and the relative trend.  In case, your profile loses its impression for a couple of weeks, Pinterest provides an option to increase impression and reach more audience. In my opinion, this option is a big win for marketers are frustrated by the limitations of social media marketing.

Pinterest Analytics showcases top pin impressions and best performing boards, to tell you which win perform best in last 30 days. It also allows you to see the number of impressions, clicks, likes & repins and type of pin (if applicable) Per Pin.

Repins and Clicks

The basic layout of this page is quite similar to the previous one. This page provides you the number of daily repinners and daily repins. You should make a note to install cool pictures and write a relevant description. Also, adding ‘Rich Pins’ to these images will enable you to save them for later.

This section also incorporates a list of most repinned pins from last 30 days. Same listed overview is provided for boards.

analytics table

In addition to this, ‘Click’ section gives away how many users visited your website from Pinterest. Daily visitors & clicks are shown by the chart. Further information tells you the boards with most clicked links along with most clicked pins. The Repin & Click section renders almost similar information per data type.

analytics graph comparison

All Time

This section provides relevant information about 3 kinds:

  1. Most Repinned: Pins that got most repins
  2. Best in search: Pin that ranks top. Parameters for ranking are quality, descriptions, and usage
  3. Power Pins: Pins that generate the highest user engagement

analytics tables

You have to understand that using All Time section you can easily identify the best of pins & boards. In short, marketers can find out what pins & boards are trending amongst your targeted audience; hence, they know what to pin.

People you Reach

Clicking on ‘People you Reach’ tab will provide you an insight into your targeted audience. This section is segmented into two parts:

Demographics

In this part, one graph exhibiting number of monthly viewers with respect to the number of engagements has been provided. Make sure to understand that trends are the trump cards here. To be ahead of the line in future, you should know what is at top presently.

analytics chart & graphs

Along with this information, you can also find the stats about the country, metro, and language. To get more insight, you can also see the gender of your targeted audience.

Interests

One of the most important and astonishing attributes of Pinterest is that it is constantly utilized for ‘emotional’ things such as pets, recipes, and home decorations. This fits your direct connection with your pins. Saying this, I would like to tell my readers in advance that they might find the ‘Interest’ section a bit foggy. So you might find your audience having a high-interest score in Art, Home Décor, Recipes or Furniture and you are selling an SEO related products. The key here is to not get confused and to optimize the Pinterest boards effectively.

analytics interest

Below you can find the pinner boards with many of your pins and brands your audience communicates with. Knowing the businesses that your targeted audience is getting engaged with is pretty interesting as you can now set your marketing goals.

analytics interest table

Activity from your account

Different subsections for impressions, repins, click all-time, original pins and pin it button has been given under this segment. This section generates data for things that are lead to Pinterest from your website.

analytics graph

You can notice a table below the chart; it shows the top pin impressions from last 30 days.

analytics clicks

Additionally, the second table tells you that Anime board by Tushar is a large source of pins on that image also. It leads to 14 repins and number of pins are 186.

Original Pins

It exhibits the original pins that are generated from your website.

analytics original pins

Clicking on these boards will render your additional information such as what was pinned and who pinned.

Pin It/Save Button

Last but not the least, ‘Pin-it’ button page can be seen. It simply tells about the usage of ‘Pin-it’ button on the source website. The Graph shows how many time the pin-it button is showed on your website and number of clicks it took.

Additionally, the graph also shows after how many clicks a pin was made.

The second graph shows the activity of Pin-it button on Pinterest. This chart also shows the number of impressions that were made by pins generated from your websites. Some additional information such as how many repins those repins got or the number of times these repin made clicks redirected to your website.

Please make note that the above told graphs are only for last 7 days (unlike rest) and it only shows data when you are using official save button.

Stating all these important factors, I can simply suggest all my marketing friendly professionals to utilize this amazing tool right now! Not only it will help your marketing goal, but also will lower your cost, save your time and thus increase the revenue. The key is to optimize all alternatives in a manner that you may maximize the profitability of both; Analytics and Pinterest itself.

In technical language, marketers can monitor their ROI and apt resources for their marketing campaign. Since Pinterest is still in its growing age, hence you can easily be profited from one of the most active pinners in your field and be ahead of the competition. Period!

Categories
Remarketing Social Media Tips

What Is Remarketing and How to Generate Sales from It?

remarketing

Customer engagement is so important today that companies are taking every trick in the book and out of it to tap their target audience. But is it that tactical? Or is it just a state of mind?

As a marketer, you should always be thinking of different ways to grab a larger market share, by reaching more customers every second.

remarketing

Experts state that brands are burning out their resources, in order to earn a larger piece of customer pool. Some are using social media platforms to ensure that millions of users come on the same platform with their brands, some are using discounts & deals to attract more consumers and some are making an innovation to increase their brand’s visibility.

But is there any major mantra, using which you can ensure a higher ROI. Well, to be honest, there is no hard & fast rule which can assure customer engagement or profit maximization.

Out of some of the most innovative strategies opted by the marketers, Remarketing or Retargeting is considered as a next-to-sure method of reaching more customers in the market.

What is Remarketing?

You might have been exposed to same company’s ad quite quite frequently. As coincidental you might think it be, these ads are a carefully targeted measure meant to elicit a reaction out of you.  Due to their continuous display, you might block them or you might open them up.

The point is that these ads do get your attention. You might even get impressed by these ads and think that company must have invested a lot to place these ads everywhere.

This process is basic Remarketing and it illustrates the very effect that consistent display has on us.

“Remarketing is an online marketing technique using which advertisers reach the user, who have already visited their websites but is yet to be converted into a customer.”

“Retargeting is a technique is a marketing technique where advertisers reach the user, who have already visited their websites and made a purchase in past”.

How does Remarketing Work?

For brand owners who want to implement remarketing, absolutely customer focused technique on their website, just incorporate a small piece of code in your site. This small JavaScript code does not affect the performance of websites, so no need to doubt.

Each time your website will be exposed to a new visitor, the JavaScript included will drop an anonymous browser cookie. Every time this ‘cookied’ new visitor will visit another web page, your remarketing ad service will find the correct time to deliver advertisements from your own website.

Brands often get confused between the traditional ad banner and Remarketing. Not to worry! Both are completely different.

Main differentiating aspect is that in remarketing technique leverage of personalizing your ads is available; whereas, in traditional ad banners, the ads are presented on the basis of your web page history.

Why Remarketing?

Like all other businesses, your primary focus while investing on any marketing technique or strategy must be to increase the sales revenue.

There you go! It is the motivation to increase the customer base, which ultimately leads to higher ROI, which draws brand owners, marketing professionals, and other personnel to opt for Remarketing.

You are currently having a website and are facing issue with brand reach. Your customers are fading away and very few users recognize your brand, even though the number of users visiting your web page is average. What would you do?

As a smart marketing enthusiast, you will opt for Remarketing technique and make sure to increase the exposure of your brand to the visitors by making the ads appear frequently. This is why Remarketing is essential for online businesses.

A brand requires exposure and awareness among customers so as to increase their sales revenue ultimately.

As of today, where the attention of a user on the internet is diverted into millions of directions, it is quite a technique to stay in the constant face of the user; Hence the need of Remarketing.

Kinds of Remarketing

There are mainly 4 kinds of Remarketing techniques opted by smart marketing managers:

  1. Search Remarketing: Search remarketing focuses on users who are making inquiries by typing keywords or phrases that are related to your industry. Since the users are looking for a solution or similar information, you can simply reach out to them displaying your brand’s advertisement.
  2. Site Remarketing: This showcase an ad after an individual leaves your site.
  3. Social Media Remarketing: Either you can implement Remarketing using Google Ad Network to tap the users. But if the user leaves your site and goes to Facebook, you use Social Media Remarketing to make your brand’s advertisement display in front of the user on Facebook.
  4. Email Remarketing: You might have noticed contextual advertisements on Gmail that are typically based on your content. For giving a personal touch, you can always remarket the advertisements within a user’s email client.

How to do Segmentation?

As a brand owner, you may choose several kinds of parameters depending on which you can decide how and when to implement the Remarketing on the user.

It is quite important for the businesses to categorize their prospects on different aspects, in order to avoid the mess up in customer base. Some of the parameters that can help you assess Remarketing are:

  • General visitors
  • Specific product visitors
  • Abandoned shopping cart visitors
  • Previous customers

How to measure Remarketing?

If you are spending money on any marketing strategy, you should know how to monitor its progress or performance. How to find whether Remarketing done by you is actually giving you expected sales hike?

There are a number of parameters, which clearly depicts the success of your Remarketing campaign:

  • CTR: Click Through Rate; Number of times an advertisement is clicked divided by the number of impressions
  • CPC: Cost Per Click; Total budget spent divided by total number of clicks
  • eCPM: effective Cost Per Thousand; total earning divided by the total number of impressions. The number is then multiplied by one thousand.
  • eCPA: effective Cost Per Acquisition; campaign served is divided by the total number of impressions and multiplied by CTR & the conversion rate.
  • ROI: Return on Investment; Gain from the investment minus your cost of investment.

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Where to Campaign?

Many brands know about the concept of Remarketing, yet are not able to utilize its full potential. There exist various firms that help the brands to make and handle a remarketing campaign effectively and easily.

Google

Talking of advertisements and not referring to Google is like talking about soccer and leaving Lionel Messi out of it. Google possesses a vast showcase ad network along with various products such as Gmail and allied. Just log in to your Google Adwords account and start creating your remarketing campaign without any hassle.

AdRoll

With more than one advertising partners, AdRoll is a famous alternative for marketing professionals. Using this platform, you can market ads using Google, Yahoo, Facebook Exchange and Microsoft ad stage. You can almost reach every site on the internet using this tool.

Perfect Audience

For small businesses, Perfect audience is an apt alternative to work with. Owing to their low budget acceptance, compatibility with e-commerce solutions such as WordPress, 3dcart, Shopify and Magento, Perfect Audience is ideal for you to implement Remarketing and increase your sales revenue.

How to generate sales from Remarketing?

So you have known all about Remarketing techniques; now what?

As it is important to have knowledge about something, it is equally important to know how to utilize that concept to increase the profit of your business.

I will now guide you to some important tips that will help you to generate sales from Remarketing.

Tracking Configuration

Before even you think of increasing your website traffic, make sure to monitor the existing traffic users. You can simply do it by using Google Tag Manager. The best thing about GTM or Google Tag Manager is that it allows users to add monitoring information into your website without any effort to go in and change the codes.

Using this tool, you can keep a close watch on visitors on your websites and customers, in order to segment them and apply the Remarketing technique accordingly.

Learn from Past

Any wise marketing manager who wishes to create the target audience from the scratch can simply learn from the previously converted visitors.

Taking into consideration the different demographics such as age, profession, income, gender, location and allied, you can craft Remarketing campaigns to meet the exact requirements of your audience and target them specifically.

Many professionals always keep the past data to influence their content strategy along with advertising. Suppose you had tweeted something in the holiday season that got most of your target audience’s attention. You can use the same idea or content style to pull more customers to your brand subsequently.

Pinterest is an image catalog where different brands showcase their products. So, using a Pinterest marketing tool, you can find out what pins and at what time provides your brand most visibility. You can direct the pins at the same time to draw the attention of maximum customers.

Strategy

After you make a purchase on an e-commerce website you might often come across a recommendation section.

This section automated by the websites based on your previous purchase. Bottom-line is, a company, whether it’s big or small have to be crystal clear about their strategy they are going to implement.

The page displaying your product line or the product page of your website is the best place to cross or upsell. So, as a marketer and a brand owner, you should always incorporate the ‘recommended for you’ section in your product page depending upon the customer behavior.

The same strategy here fits for the Remarketing concept. By knowing tracking a customer’s behavior, you can provide him high/low targeted ads to ensure upselling or cross-selling.

Another important aspect can be by targeting those users who have left the cart abandoned. Common! All of us have done this one time or another. We fill the cart and leave them untouched after that.

Conversion rate optimization or CRO tells you why the user has left the cart abandoned; is the form too lengthy to fill, or is it the shipping cost or any other reason. Knowing this will empower you with essential knowledge and time to improve the users journey altogether.

You should always keep in mind that whatever you do, just do not make the user feel irritated by the way you are implementing Remarketing on him/her. Most of the brands do the mistake of setting up only one remarketed or retargeted advertisements.

As I mentioned earlier, segmenting your target audience and catering them specifically gives you an advantageous chance to increase your brand’s visibility.

Having multiple ads on board will provide more appeal to your target audience. Some daring and gutsy marketing brands display reasons why users should choose their brands over competitors.

It is very much possible that your prospect is shopping and navigating around multiple websites, so selling your brand value or your unique customer proposition will increase the chance of converting that prospect into a customer.

Conclusion

So, if you want your business to increase swiftly by using some magic; here it is; Remarketing or Retargeting techniques that ensure a hike in your brand visibility and assured brand exposure to the audience.

You can use Remarketing even when the sales figures are impressive enough. Make sure to utilize this technique right from the start of your marketing efforts to ensure consistent returns.

With this, I would like to end this article and would like to bid ‘All the Best’ to all the sellers out there who are going to modify their marketing strategy and include Remarketing & Retargeting. Happy Marketing and Remarketing All!