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The Complete Guide to Using Images in Social Media

Guide to using images in social media

The web is a visual place, of that there is no doubt. Did you know there are currently more than 100 million active Pinterest users? That’s a lot of people pinning and sharing their favorite photos.

Whether you have a blog or an online store, gorgeously enticing pictures can make a significant difference between a successful or a dud marketing campaign. They help drive traffic to your site and encourage visitors, spend more time and even buy stuff! But in the excitement to fill your blog posts and website with beautiful imagery, make sure you stay out of trouble.

Read this post to learn where to find the best photos, how to turn boring pictures into images that sell, and how to optimize them for your blog and social media. But before we get too far ahead of ourselves, let’s make sure to cover our bases.

Understanding Image Copyright

I can see your eyes glazing over already! But don’t worry, I’ll make this part as painless as possible. I know you’re not a lawyer, and neither am I.

Remember, just because you found an image on the Internet doesn’t mean you can use it. You don’t want to be one of the unfortunate bloggers who get sued for using a picture on which they had no right.

In simple terms, if you want to use a picture on your site you need a license, and you need to abide by the conditions of that license, or the image needs to be in public domain. Fail to do this and you may be liable for copyright infringement.

It doesn’t matter if:

  • you’ve embedded the image, and it’s technically not on your server
  • you have a disclaimer on your site
  • you’ve modified the picture in some way, including cropping or resizing
  • your site is non-commercial
  • you link back to the source
  • you copied the image from another site
  • you immediately comply with a DMCA notice (you have to take down the image, but you’re still liable)

To avoid potential problems either use photos you have taken personally, pictures that are in public domain or images licensed under Creative Commons. Note that when using Creative Commons Licensed images you still have to respect the conditions of the license.

Creative Commons Licensing Made Simple

Are you still with me? Good! There are six different types of Creative Commons licenses based on whether attribution is required; the image can be modified, commercial use is acceptable, and how derivative works are credited.

The least restrictive of all Creative Commons Licenses is CC0. According to the CreativeCommons.org, CC0 allows the creator to place their works as “completely as possible in the public domain so that others may freely build upon, enhance and reuse the works for any purposes without restriction under copyright or database law.”

Essentially, CC0 places creative works in the public domain, so you can do as you see fit without the need for attribution. CC0 and public domain images are easiest for site owners to work with because they can modify them to any extent and blog owners do not have to be concerned with proper attribution.

The other Creative Commons licenses impose additional restrictions which you can read about on their site as a human-readable summary. In other words, it’s in plain English.

Best Places For Free Images

There are numerous places where you can find free images to use on your blog. However, conducting a Google image search is not one of them. Whenever you download images, check to ensure you have the correct licensing.

Ever wonder how is it that some sites have such incredible images? That’s because they start with great photos.

Here are 16 websites worth considering.

CC Search

CCCC Search lets you conveniently access creative commons searches on Flickr, Google Images, Wikimedia Commons, YouTube, and others. You can also restrict your search to images that can be used for commercial purposes.

Death to the Stock Photo

deathtostock

Members of this free email list receive a package of photos every month for their use, pretty much as they wish. Each monthly package is organized around a theme like “home office,” “working from home,” and “morning rituals.” Access to the entire archive is available via a premium subscription.

Gratisography

gratisography

Ryan McGuire of Bells Design is the source of these high-resolution pictures. New images added weekly in categories like nature, people, objects and urban. Licensed under Creative Commons Zero.

IM Free

IMFree

IM Free curates collections of images and other web design resources that are free.Categories include business, people and technology all licensed under Creative Commons.

Jay Mantri

jaymantri

Every week Jay Mantri offers an assortment of interesting free pics licensed under Creative Commons Zero.

Life Of Pix

lifeofpix

Free high-resolution photos are added weekly to this site. All images licensed under Creative Commons Zero.

Negative Space

negativespace

This site adds free stock photos every week. What makes Negative Space unique is that you can sort by category, copy space position, and color. All photos are released under CC0.

New Old Stock

newoldstock

A great place for finding curated vintage photos from public archives that are free of known copyright restrictions.

picjumbo

picjumbo

The photos on this site cover a broad variety of classes including business, people, and technology. Free for both commercial and personal use.

Refe

refe

High-quality free photos are available in a large number of categories such as business, lifestyle, and technology.

Snapwire Snaps

snapwire

Every day of the week, Snapwire Snaps provides one free photo that is licensed under Creative Commons Zero.

SplitShire

splitshire

A vast offering of free photos without copyright restrictions for both commercial and personal use. Some of the more unique categories include abstract, blur backgrounds and bokeh, which is as hard to describe as it is to pronounce.

StockSnap.io

stocksnap

My favorite site due to its speed plus nice tagging and search function. Hundreds of high-resolution images get added weekly to the database. Licensed under Creative Commons Zero.

Superfamous Images

superfamous

You won’t find a lot of images on this site, but these mostly landscape photos are very unique. Images licensed under Creative Commons 3.0.

tookapic

tookapic

This is a paid site. However, there are over one thousand searchable images licensed under Creative Commons Zero.

Unsplash

Unsplash

Ten new photos every ten days. All are high-resolution images licensed under Creative Commons Zero. They’ve recently released a Google Chrome app that provides stunning photos from Unsplash in your new tabs.

When you add it up, that’s a lot of free photos for use on your blog or website. So stop taking chances on pictures of questionable origin.

Simple Graphic Design Software

Having stellar looking images is just the beginning. To take it to the next level, you need to transform them into something unique. But don’t worry if you don’t know Photoshop from an f-stop.

Here are 11 free tools that make image manipulation much easier. Use them to realize your inner Picasso.

AP Social Media Image Maker

apsocial

Use this to quickly resize your social media images to the correct dimensions for 16 different platforms, including FaceBook, LinkedIn, Twitter, and YouTube.

BeFunky

befunky

Edit photos, compose a collage and create jaw-dropping designs using their toolkit. Perfect for situations where Photoshop is overkill.

Canva

canva

My personal favorite, Canva offers an easy way to design everything from blog graphics to social media covers, plus offline materials like business cards and posters. Search and drag your way to a beautiful design using a custom layout or blank page.

easel.ly

easelly

Quickly create and share visual ideas with dozens of infographic templates covering an array of categories including business, marketing, and technology. Drag and drop various design elements to produce a distinctive graphical presentation.

infogr.am

infogram

Use this app to create and publish real-time interactive infographics that you can share on the web, embed or download.

PicMonkey

picmonkey

Forget the manuals. PicMonkey makes it easy to create amazingly beautiful photos in minutes. Quickly add a drop shadow or any number of effects to your image before posting on your blog. You look marvelous!

Piktochart

piktochart

Over 400 templates, icons and graphics help you to quickly create a professional looking infographic. Then embed, email, link or share it on social media.

Pixlr.com

pixlr

Use PIXLR Express for quick fixes or adding a simple personal touch to your photos online. The Editor lets you work in layers and perform a multitude of operations, right from your browser.

Placeit

placeit

Make it look like someone is reading your website on a computer. Just drag and drop your image onto the photo. This is a “freemium” application, but there are many good free background photos from which to choose.

Snappa

snappa

From the makers of StockSnap.io, the free image site. This browser-based graphic design tool is made for digital marketing. Pre-sized templates are available for all types of social media posts, ads, and headers. You can also create your own from scratch.

Visme

visme

Use this app to create any type of visual content including infographics, presentations, product demos and web banners.

Optimize Your Images For A Faster Website

According to Kissmetrics, speed matters, at least when we talk about a site’s loading time. Sites that load slowly suffer from lost sales and potentially lower rankings in search engine results. Two things to which you do not want to fall victim.

While there are many ways to speed up a site, reducing the file size of your images is the easiest to accomplish. Large image file sizes are often the culprit when it comes to slow-loading pages, so it makes sense to minimize their size as much as possible without affecting their quality.

Here are six tools that can help.

Compressor.io

What makes this free service unique is that you can choose between lossy and lossless compression. Lossless compression only removes file data not related to the actual picture itself and doesn’t offer much in the way of size reduction. Lossy compression also removes some picture information that reduces the file size dramatically without affecting perceptible quality.

Kraken.io

I use the web version quite often and find it to be fast and efficient at reducing the size of my images. You can optimize multiple images at once and download them as a zip file. The paid version includes a WordPress plugin so you can automatically optimize image sizes as you load them to your blog. This release also provides image resizing which is perfect for creating thumbnails and previews.

Optimizilla

An online image optimizer blending optimization and lossy compression algorithms to reduce JPEG and PNG image sizes without affecting perceptible quality.

Resize Photos

This online service allows you to change the width of the picture at the same time as you reduce the size. This can be helpful when you have multiple images for a blog post and want to standardize their size.

Tiny PNG

Despite the name, this free online service also works equally well at compressing JPEG files. You can bulk upload images and download compressed results to your computer or Dropbox.

WP Smush

Available as both a free and paid version, this WordPress plugin removes hidden, cumbersome data from your images reducing their size with no loss in quality.

These tools are a great start to optimizing your blog and website images. Here are some additional optimization tips if you wish to master the art.

The Best Social Media Image Sizes

So far we’ve focused on images for blogs and website, but let’s not forget social media. It’s a great way to increase sales and strengthen relationships. For best results, don’t post your blog images directly to social media platforms without verifying first how they will look.

Each platform has unique requirements, so I’ve scoured the web to come up with the latest sizes for the most common social media channels.

Facebook

Cover photo: 851px X 315 px

Profile photo: 180px X 180px

Link image: 1200px X 627px

Shared image: 1200px X 900px

Google+

Cover photo: 1080px X 608px

Profile photo: 250px X 250px

Shared image: 497px X 373px

Instagram

Profile photo: 110px X 110px

Square image in feed: 510px X 510px

Landscape image in feed: 600px X 450px

Portrait image in feed: 1080px X 1350px

LinkedIn

Background image: 1000px X 425px to 4000px X 4000px

Profile photo: 400px X 400px

Company logo: 100px X 60px

Company banner image: 646px X 220px

Company career photo cover: 974px X 300px

Pinterest

Profile photo:165px X 165px

Pins in the feed: 236px X scaled height

Clicked pins: 600px to 735px X scaled height

Board thumbnail: 222px X 150px

Twitter

Cover photo: 1500px X 500px

Profile photo: 400px X 400px

Shared image: 506px X 506px

Youtube

Profile photo: 800px X 800px

Channel cover photo: 2560px X 1440px

Custom video thumbnail: 1280px X 760px

There you have it. Everything you need to start making beautiful imagery to reinforce your brand, instill confidence and increase sales. Images play an important part in how you are perceived online. So make sure to put your best foot forward.

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Marketing Pinterest Marketing PInterest News Pinterest Tips Small Business Social Media Tips

Five Best Etsy Seller Tools to make your Business Flourish in 2017

 

pablo1

As one of the world’s largest marketplaces of handmade items, Etsy is a great place to buy and sell high-quality, hand-crafted products. There are 24 million buyers on Etsy, so you got to have some tools at your disposal to tap the market and expand your business. Using the following six tools will help you greatly in this quest.

1. Mad Mimi

etsyaddname

The Mad Mimi Etsy integration allows you to sync your Etsy shop listings with your Mad Mimi composer, so you can easily add products to your email newsletters.

Mad Mimi is an easy to use platform to create, send, share and track email newsletters online. It makes e-mail marketing really simple and user friendly.

Etsy is integrated in such a way, that you can venture your stores into new routes likes email marketing and various social channels. After you have synced your Etsy store with Mad Mimi, you can send your email newsletters to your customers and subscribers. You also get to share it on Facebook and Twitter or pin it to Pinterest.

Also, the drag and drop feature saves a great deal of time. You just need to drag any product into an image/text, or image-only module to display it in your newsletter, and you are good to go.

2. ReferralCandy

examples-hero-fashion

This is a total game changer. There’s no end to the success stories associated with ReferralCandy. The process to get started is pretty simple as well.

Your customers get a personal referral link, and they get to share it with their friends. Also, your progress gets tracked every second. So, whenever a friend of your costumer buy through his referral link, your costumer gets some amount of money. And that’s how it the snowball grows and gets bigger and bigger.

It’s a win-win scenario. You shouldn’t delay further, just get on the ReferralCandy bandwagon.

3. ViralWoot

viralwoot

Viralwoot, as the name suggests has gone viral with the Pinterest community. And is popular among many Etsy sellers. Viralwoot is basically a wholesome Pinterest package which includes scheduling, promotion, managing, and analytics.

Through the scheduler, you can automate your Pinterest presence by scheduling pins in bulk and save time. You can also promote your pins. Just paste your pin’s link in and Viralwoot gets to work. This way you get to increase your reach in a more organic way.

Viralwoot also offers you analytic tools. By this you can track your presence and progress. You can get to know your top performers and take your next step accordingly. They provide you valuable guidance on how you can improve your numbers. You can also register for a free trial of ViralWoot and see it weave magic in boosting your online presence.

So Viralwoot should be your go-to tool for Pinterest. It’s totally worth the hype.

4. Shopseen

shopseen

Have you got your products listed on other web stores as well and are having a hard time managing them? Don’t worry, I have got you covered. Shopseen provides one central spot to add and update your product listings. It also offers social media updates, shipping and email marketing.

Shopseen makes it easy to list everywhere from one simple interface. And if you already have a store, Shopseen downloads all your products when you first connect so they are ready to go.

One of the best things about Shopseen is after your products are listed, it pushes them to all your social channels seamlessly. All the product details, image, and the link to buy are sent in one click. So, whenever a buyer clicks, he gets directed to the page to buy straightaway.

5. MartNinja

martninja

MartNinja helps sellers promote their products to the buyers of fellow sellers on social media. It is a network of sellers helping to promote your products to their buyers on social media. It’s basically word of mouth marketing simplified.

It’s easy to get started with. You just need to connect your Etsy store with MartNinja, and all your imports will be automatically imported. Then, you select the products which you want to promote, along with the target category and number of shares on Facebook, Twitter and Pinterest. Go ahead with the payment see the magic.

Soon, other sellers in the network will see your promoted products and, they will start publicizing them to their network of buyers on social media, and get paid for that. You can do the same, and get paid for sharing other seller’s products with your network of buyers. So cool, right?

The aforementioned tools are some of the most effective ways Etsy Sellers can use to create a strong online presence, boost sales, and elevate their business to new heights.

If have any advice or tips to expand your Etsy business, you are most welcome to share your ideas by commenting in the box below.

 

 

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Marketing Social Media Tips

Amazing Social Media Facts and Stats 2016

The business world has expanded its reach beyond conventional methods. Marketers are now trying to go further and further to acquire a maximum number of customers for their brand.

On this road to capture new prospects and achieving profit maximization, there is a highly potential platform, which is known for its high rate of customer engagement and client interaction.

social media stats

This dais is termed as social media platforms. Be it Facebook, Twitter, Pinterest, Instagram or any similar sites, businesses are leaving no such stages to showcase their product line and ultimately generate more revenue.

Owing to the immense fill of prospects on social media sites, brands have ensured to create an impression in an effective manner.

But, what is it exactly that makes a brand go for the social media sites more than ever? Why does social media marketing become a term & a trend in online business industry? And why do you need to opt for social media marketing for your business?

All these questions will be answered in a much quantifiable way. I am going to provide you with in-depth stats on the social media sites that will give you more than enough reason to choose these platforms before anything else.

Stats and Numbers

Below mentioned are the numbers that affect most to the business. It depicts how many potential prospects are available for you that you can still convert it your consumer.

Sm stats

As you can see, that there are approximately 2.3 billion users overall. That means Social media platforms are having a potential user base of 2.3 billion that can be converted successfully in your customer.

Also, note that majority of retail brands across the globe are still using the social media channel for marketing their products.

Did you know that Facebook and WHATSAPP together maintain around 60 billion messages each day?

This shows the true power of social media. Infusion of millions of members on these platforms in almost such a short span of time itself exhibits why your business require social media marketing now.

User StatsHere, we are depicting how many users exist on these social media platforms. Facebook as expected, leads the way by capturing around 1.71 billion users across the globe.

That’s like capturing 23.4% of existing population on Earth!

Snapchat is just behind with 1.12 billion of users on its base.

These numbers simply show that why so many big brands are opting for social media channels nowadays.

Let’s take a look at some other stats too.

Social network and advertising

Many of you might not even know but around 96% of the users actually hold a discussion regarding brands on the web.

It is due to these aspects only that around 40% companies in 2016 are planning to increase their social media budget out of total advertising amount.

One more interesting facts about social media is that different platforms and varied purposes. Like Facebook is known for its social networking and news feed. It is less of professional and more of personal ‘touch’ social media site.

Twitter, on the other hand, is purely focused on the business promotion part. Users come on twitter to get the trending news regarding any industry.

Hence, businesses also utilize these platforms quite wisely. Out of the big cats in Fortune 500 list, only 20 companies exist on Facebook platform, while 83% of total are highly active on Twitter.

I will now guide my users one by one through the stats of some major social networking sites.

Facebook Stats

Facebook is ‘the thing’ of all existing social media networks. Its simplicity to use, its ability to look cool and a number of efforts Facebook is putting to create a hassle-free and uninterrupted place, where users can meet their friends, place this astonishing platform at the top place.

FB Stats

Facebook is the ‘only’ social media site, which is recording one new profile every 6 seconds. With around 60% of logins contributed by publishers and brands, Facebook has made an amazingly strong place for itself in the market.

If you still doubt the potential of these stupendous stages, let me tell you that across the globe, there are around 2 million businesses that are paying for Facebook advertising.

For businesses doubting on the prospect base Facebook possesses, each day this dais records around 500k new users on its base. That means 500k more users each day to target for you!

Twitter Stats

With a humongous customer base of 320 million users, Twitter is businesses first choice, when it comes to creating a buzz.

Twitter, unlike Facebook, is not generally utilized for chatting with friends, meet new people or any similar social activities.

It rather works as a search engine with relevant hashtags. People tweet about anything that is currently in the news, fashion and trending.

Twitter’s search engine makes the tweet reach a wide base of the audience with the help of hashtags. So, brands who wants to create a buzz but does not have followers on its base, opt for Twitter instantly.

twiiter sm

One of the interesting facts about Twitter is that there are around 1.3 billion accounts created but only 320 million are active on it.

That shows that how many users who have created an account on Twitter for other purpose left this platform when they came to know about its usability.

For the business part, approximately 68% of companies in the United States opt for Twitter for marketing their brand.

Twitter is still able to notch up around 500 million users each month, which shows how attractive and interactive this particular social media platform is.

Instagram Stats

Instagram is yet another social media site with totally different purpose and layout. This platform is specifically focused towards the visual marketing concept.

Encouraging users to post images on this alluring stage, Instagram has emerged as a booster for different brands on the web for specific promotional purposes.

Instagram stats

Adding to business’s amaze, Instagram accounts for over 80 million images that are uploaded each day.

To see the reach of Instagram, approximately 40 billion images are shared on Instagram every day.

Businesses that are targeting young audience should consider the fact that 90% of Instagram users comprises of people under the age of 35.

Instagram also increases its reach using relevant hashtags. The time when Instagram decided to introduce the videos, 5 million videos were shared in first 24 hours.

Brands such as National Geographic, Nike and Victoria’s Secret are dominating the platform with a maximum number of followers respectively.

Pinterest Stats

Pinterest has emerged as one of the influential platforms when it comes to users’ decision to buy online.

Users post images on this interest-based platform. These images are termed as pins.

Pins can be incorporated with the backlinks of your website, in order to direct users towards your brand accordingly.

Pinterest stats

With around 176 million Pinterest accounts and approximately 100 million MAU (monthly active users), Pinterest is ‘the next big thing’ of visual marketing.

If you consider knowing how to use Pinterest for your business, read my other blogs.

According to a study, most of the users (80%) come on Pinterest with a purchase in mind. Mainly because of the appealing interface and easy user-ability makes Pinterest as the main source of reference site for shoppers.

Businesses utilize this amazing platform by posting creative images, by creating campaigns and by engaging more customers.

LinkedIn Stats

As told earlier, different social networking stats have variegated purposes. So, LinkedIn comes in when your business wants a totally professional audience of any industry and genre.

LinkedIn, a professional networking account, which is known for making a network of like-minded and same job profile personnel has been able to create an outstanding impact on business.

Linkedin stats

With MAU touching a 100 million mark, LinkedIn is been able to inspire 3 million companies across the globe to create a professional account on it.

Covering about all sorts of profiles, companies, and industries across the globe, LinkedIn is one place where all the CEO’s have 930 connections on an average.

 YouTube Stats

You must have wondered why I have not mentioned one of the most impressive social media sites; YouTube.

Many social media experts debate about the credibility of YouTube being called as a social media site, but IMHO I will surely count it as one.

youtube stats

With more businesses using YouTube for the promotional purposes and with approximately 1 billion views from mobile devices each day, you won’t find any excuse to not take this stage seriously.

Even in the United States, 9% of small businesses rely on YouTube marketing more. Not only this, if you think users are not spending enough time to watch a video, consider this; 3.25 billion hours of videos are watched each month on YouTube.

That is a big-big number and you as a marketer should certainly consider opting for a medium which is inspiring more users to spend more time on video than usual.

Content Stats

If we are talking about any form of online marketing and not mentioning the importance of content, then we are not doing justice with you.

Considered as the King in the online business industry, Content is one of the easiest yet the trickiest ways that can help you increase you brand’s visibility across the different platforms accordingly.

Content Stats

Top three content marketing stats that are accounted are blogging, social media and then case studies respectively.

Ending Statement

When it comes to business, numbers are the only performance assessment parameter eventually.

That is why I have presented the stats of most talked about social media sites here. Hopefully, you as a brand owner will surely understand the purpose and potential of this platform and create an amazing business world for yourself.

Good Luck and Have an amazing Tuesday!

Adios!

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Marketing PInterest News Pinterest Tips Social Media Tips

Amazing Pinterest Statistics, Facts, and Figures – Why Pinterest?

Any business that have started around two decades back may find it extremely exciting to see how many social media platforms have came to play.

These social media platforms have been regularly pulling a huge number of users to their base.

Why Pinterest

Platforms such as Facebook are basically meant for making friends and reading the news. Twitter is known for its information sharing capabilities. Instagram and Pinterest are image-based platforms, where users just love to post different pictures accordingly.

Since last 3 years, visual marketing has marked its presence alongside the businesses across the globe. Stages such as Instagram and Pinterest are the main reasons why visual marketing has gained so much popularity.

As per stats, around 84% of the communication by 2018 will be done by visual mediums. It is also estimated that 79% of all internet traffic will be video.

For business minded people, if any user sees a product video, he/she is 85% more likely to purchase the product.  Bloggers who are thinking “how come visual marketing will benefit them?” listen to this; articles that incorporate images or videos get 94% more views than those without it.

What is Pinterest?

Pinterest is an interest-based platform, where you can post images that inspire you most. This platform is extremely alluring in looks and provides users with an ease to showcase their interest.

The images that are posted on Pinterest are termed as Pins. These pins can be collectively gathered in different boards. A board is a collection of relevant pins to a specific topic on which they are created.

Pinterest Dashboard

See, how beautiful is the dashboard of Pinterest. All pictures are arranged in such an admiring way that user is compelled to like them.

Also, you can repost the pin on Pinterest, if you think the image is good.

Why Pinterest?

As a brand owner, you might be thinking why I am talking so much about this particular social media platform.

Let’s just say Pinterest is just another social media website, which is only there to make friends and socialize. But numbers never lie and that is what we are going to show to all you business & marketing enthusiasts.

Pinterest growth

Source: JeffBullas

Approximately 17% of people on Facebook come online with a mindset of purchasing a product. On Pinterest, 80% of them come to decide what to purchase.

Not good enough? Ok, take this, with around more than 100 million active users each month; Pinterest is the only site with its international user base doubled in just 1 year of time. That means people outside US have started using Pinterest to the core.

Pinterest growth comparison

Source: smartinsights

Pinterest Stats and Figures

I am going to share some of the mind-boggling facts about Pinterest that will surely prove the importance of this exquisite dais for businesses.

  1. Pinterest has over 75 billion Pins and 1.5 billion boards

Pinterest Nordstrom

  1. 80% of all Pinners access Pinterest via a mobile device

Mobile users Pinterest comparison

Source: Statista

  1. About 70% of Pinners are saving or clicking on Pins (not just visiting)
  2. 3/4 of the content people Pin comes from businesses

Pinterest for business

Source: Brandongaille

  1. The average amount per order that derives from Pinterest traffic is between $140 and $180
  2. Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest over others

Source: Businessinsider

  1. A Pinner who close-ups on a pin is 1.6x more likely to sign up or convert.
  2. A Pinner who saves is 3.9x more likely to sign up and 1.6x more likely to convert.
  3. A Pinner who clicks thru is 4.5x more likely to sign up and 7x more likely to convert.
  4. Over 50% of women in the US are on Pinterest.

pinterest-stats12

Source: Bingdigital

  1. 90% of users on Pinterest want to purchase.

Pinterest stats

Source: Slideshare

Conclusion

The business world has seen many ups and downs in recent years, but the emergence of Pinterest has truly been a boon. Although, yet not enough businesses are looking up to Pinterest and hence its true potential is yet to be discovered fully.

Marketers often talk about other social media platforms and yet here I am able to give you all the numbers supporting my case for Pinterest. Hopefully, as a wise marketing professional you will be ready to boost your online presence by choosing this amazing stage.

I have seen a lot of business tools and concepts booming and dooming, but seeing how Pinterest is slowing covering the online business industry, I am not mistaken if it will dominate the social media.

Not only brands are looking up to Pinterest for showcasing their product line, but also the consumers love this platform, owing to its appalling interface and simple to post features.

If I would have been in promoting my business online and on social media would have been my preference, then I would have utilized the maximum of this stupendous platform.

Not only good planning but good choices also make a business to prosper. Now, the ball is in your court, it’s your decision completely that what you choose.

And remember, Choose carefully! Because it’s your time and investment on the stake and you surely do not want to gamble with that.

I hope this article helped some of you to make the right decision.

This is shashvat vats, signing off …until next time.

Good luck!

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Social Media Tips

Top Content Curation Tools for Social Media Managers

Content curation tools for social media managers

If social media managers were considered as the superheroes of social media, then content curation tools would be the most used and abused weapons in their arsenal. Good content can increase your audience and help you become more active on social media.For a social media manager, content is a vital ingredient of their social media marketing strategy and it is also something that gives them sleepless nights.

Let’s face it; coming up with fresh content is not an easy feat.  In such circumstances, content curation tools can offer some relief and gather relevant content from around the web – all in a single place for you. Here’s a look at some of the coolest content curation tools out there.

DrumUp

Creating or finding new content can be quite overwhelming especially if you are trying to find content for multiple social media accounts at the same time. DrumUp gives you the flexibility to add multiple accounts and discover relevant content for each of your accounts using keywords. For a narrower and precise search, you can input negative keywords as well. With DrumUp, you can also schedule tweets and even Facebook and LinkedIn posts giving you ample time to work on other tasks as well. It is a content discovery tool and a social media manager packed into one nifty tool. DrumUp also offers a handy plugin for Chrome that helps find and share content relevant to the article you may be browsing.

Scoop.it

Scoop.it scours through various social media pages, blogs and newsletters to get you the best content. Like DrumUp, it looks for content based on keywords that you choose. It also suggests related topics along with an array of other users that you can follow, if you want to follow someone whose content you like. Scoop.it allows you to share articles on your social media accounts and also via your email with a simple click. If you opt for the free version, you can easily monitor one topic for posting on two of your social media pages.

Pocket

Pocket is a bookmarking service that lets you save content from anywhere on the web including applications like Twitter, Facebook and more. All of this content is saved directly to Pocket’s easy-to-use dashboard. If you like things to be organized, Pocket also allows you to sift through the content and categorize it into lists that you can browse through later. It also makes finding content that much simpler. You can share your content via email, Buffer, Twitter and Facebook right from the dashboard. There is a separate section called Recommendations, which displays trending content, which you can add to your dashboard as well. All this, and the ability to synchronize content across all of your devices is what Pocket offers.

Feedly

With the Feedly tool, you can add and read various RSS feeds from basically anywhere. Yes, that means you can browse through content from big publications, blogs and also YouTube channels. Your favorite RSS feeds can be easily organized into collections for easy discovery later, and Feedly also offers safe access to your company’s internal portals and CMS. You can use Feedly in conjunction with applications like Evernote, Trello and OneNote 365.

Storify

Need to know the latest in current affairs or events? Storify is the application to turn to. The application helps you connect to a wide array of social media websites where it gathers information about live events, brand campaigns, chats, memes and more. You can use Storify if you need to quickly create or edit stories, embed tweets, videos or images. Storify offers an amazing user experience making it fun to gather content. The stories you create can be published anywhere – be it your social media pages or on any other websites. The best part, once a story is shared, everyone mentioned in the story is notified, making sharing a piece of cake.

Author Bio:

Apurva Jog is a Content Writer at DrumUp, a social media management tool. She has penned down several articles related to social media management and content marketing. When she is not writing, she is usually catching up with anything that is trending in the social media sphere.