Categories
Content Marketing Pinterest Marketing Pinterest Tips Small Business Success Stories

How Pinterest Analytics can help your business grow?

Pinterest Analytics for Businesses

The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from your Pinterest marketing efforts and helps you get a better grip over what works and what does not. We discussed the What? and the Why? and pretty much described the need of analytics in a Pinterest marketing campaign.

But how should you proceed with it? What’s the catch? How can you create actionable instances from the data you gather?

In this post we will address these questions and more. Here are a few things that you can expect to learn from this post:

  • How to form an Industry oriented approach to Pinterest analytics?
  • Enhancing your performance on Pinterest through data.
  • How to improve Online sales using Pinterest analytics?
  • Incorporating Pinterest analytics into your Marketing strategy.

Before we talk about all these points, let’s have a quick recap of Pinterest analytics:

Pinterest Analytics: A Quick walk through

Analytics is primarily divided into 3 major sections:

  1. Pinterest profile analytics: Profile analytics show you the pins people like most from your profile. Profile metrics are divided into Impressions, Repins, Clicks and All time stats. All of these metrics provided a comprehensive view over the performance of your content on Pinterest. It also helps your ascertain the things customers want the most (or want to learn or purchase).
  2. Pinterest audience analytics: Audience analytics tells you about the people who follow your boards or interacted with your pins in some way. With audience analytics you get an overview of audience demographics, location, gender etc.
    You are also able to see their other interests. This provides with an opportunity to coalesce different interests and present a unique product/service to your customers.
  3. Pinterest Website analytics: Website analytics are similar to profile analytics, except they give you information related to your website. If you use the ‘Pin it‘ button you can even track the people who are using it and driving clicks back to your site.

These 3 sections encompass all the activities related to your Pinterest business account. Using these 3 sections, you can gather all sorts of information about your customers and plan your Pinterest marketing strategy accordingly.

Using Pinterest to build a brand

Pinterest provides an incredibly social platform to connect with customers. Unlike most other social networking platforms, content and products on Pinterest aren’t just liked or shared, they are collected. A collection makes it easier for a brand to adjudge their marketing efforts according to the customer preferences. In fact they are more personal and intimate than a ‘Like’ or a ‘share’.

For brands, assessing a collection gives them an opportunity to understand the customer’s desires and needs. A collection gives a more closer view into what the customer CAN buy, which essentially is the entire idea off social media marketing. Also, collections are not necessarily passive as ‘Likes‘ and ‘Shares‘ often are.

Come to think of it: You collect what you covet, what you desire and what you need.Collections aren’t just made because other people liked it (though it does play a small role). Collections are highly personal and amazingly relevant to the customer.

Thus, Pinterest gives you a better handle over customer engagement. Use content and products that actually captivate, or at least hold the customer’s attention.

Pivoting Pinterest engagement

Here are a few things you can do to grow your Pinterest engagement through focusing on Analytics:

  • Gather and study the data related to the Audience (Audience Analytics). This data can help you gauge the customer demographics. See where your customers are, what their age, gender is, and what are their other interests. This data can give some basic perception of the customer’s perspective.
  • Tinker with your content. Assess the most clicked and most saved content from your site. Rehash your content strategy. Pitch any two strong or weak sections of your content. See if they work in a pair.
  • Reassess your target strategy and make plans more suited to the your Pinterest analysis.

Now, where exactly does Pinterest analytics fit in? As it stands, Pinterest analytics provides you with the data associated with your customers. This data provides you with insights into your customer’s activities on Pinterest. You can easily gauge the customer’s requirements and assess all sorts of metrics that can help you plan your marketing strategy in a better way.

Let’s look at some possible marketing enhancement through Pinterest analytics.

[Tweet “Customer collections are much more personal than Likes and Shares.”]

Performance enhancement through Analytics

After you’ve acquainted yourself with Pinterest analytics, you will have a ton of data to work with. This data often provides actionable directions to gauge and create a Pinterest marketing strategy. With this data you’ll be able to create a framework around your marketing efforts. Consider this: You know what your customers like and they want to buy.  This spares you of the difficult problems. You only need to provide them with the products/information that they require.

And voila! The customers would know of you, your brand and will be more willing to purchase your services. Pinterest for business also provides you with useful information about your current performance. Using this information you can assess your marketing efforts and understand customer requirements.

Discover how Pinterest works for your business

With Pinterest analytics you can get a hang of what your customers like. You can change your marketing strategy, your content and your product presentation as per your customer’s requirements. These metrics also point out any gaps in your marketing campaigns. Your particular business sect might be able to carve out its own niche if the audience you target is inclined enough to follow you.

Learn more about your Audience

This goes without saying and cannot be stressed enough. You know where your audience’s preferences stands, now pitch them a relevant product. Once you do that, you’ll conform to the customer requirements.

Knowing what your audience enjoys also provides you the opportunity to take action based on the analytical recommendations on offer.

Act on Pin insights

Now that you’ve gathered the necessary data related to your audience and your content on Pinterest, you’d need to formulate some strategy that can help you implement these insights.

How can you improve Online sales using Pinterest Analytics?

  • Identify your competition

Once you’ve identified the various facets that resonate with your audience, you’d be able to know what they like and what their brand preferences are, in short: Know your competition.

competition-pinterest-analytics

While many brands that you’d come across on Pinterest would be related to a general outlook or a lifestyle category, you could peruse the categories to study any patterns or trends in customer perceptions and purchase mentality. Here’s what to do:

  1. Sift through the brands and identify and co-relating factors between the brand content and purchases.
  2. Assess a popular brand’s content and reflect on your own approach. 
  3. Gauge any content you can mimic, any trend you can leverage and add your own unique blend to the content matter.
  • Discover the device your followers prefer

Discovering the devices your followers use will give you a better traction over the type of content you need to pitch to them. This is important because Pins look different on a desktop computer and a smartphone.

Device Pinterest analytics

Also the user experience and interaction is vastly different. So knowing the type of device used will help you answer a few questions like:

  1. How are users looking at your content?
  2. Is your content perceivable on the prominent device?
  3. Should you change your content strategy to favor a specific device?
  • Assess the comments

Assessing the comments posted on your content will help you assess the possible changes in your product lines. This will also help you gauge the customer sentiment related to your product. This way you can accommodate any changes required into your product as per  the comments on your Pinterest content.

  • Work on the Most Clicked and Most Repinned content

Your ‘Most Clicked’ and ‘Most Repinned’ content can help you ascertain the engaging content of your profile. This is pivotal to your Pinterest strategy as the most engaging content often drives the most traffic and the most sales for a brand on Pinterest.

For example: Most repinned metric lets you know the content which resonates most with your audience. Although, sometimes you might find certain categories to pull consistent traffic (Hi-res images, Food, Quotes and the like). With this information you can organize and rehash your content to better suit your customer’s desires.

Visitors and Clicks Pinterest analytics

On the other hand, Most clicked metric lets you access the pins that are driving traffic to your website. Similar to Most repinned metric, the Most clicked metric lets you assess the content that has the highest appeal to your customers.

Apart from that, the most clicked content has the highest Purchasing quotient amongst your regular content material. This information gives you the most direct insights into the sales-oriented potential of your Pinterest content.

Using this metric you can:

  1. Assess if your pins are engaging
  2. Identify any pattern, color, type, theme etc.
  3. Gauge the dates your content ‘works‘. This can help you identfify any seasonal spurts and maintain consistency.
  • Website assessment

Few major questions define this section:

  1. Is it easy to Pin from your website?
  2. Can people Pin from your mobile site?
  3. Have I told people that I’m on Pinterest?

These 3 questions combined with the Pinterest friendly quotient of your site can get you a pretty straight handle over your site performance. Website analytics shows data for all Pins that link back to your website, not just the Pins you’ve added to your own profile. Therefore it gets pretty easy for you to map your site’s traction.

Apart from that the Pinterest Pin it button analytics lets you get a snapshot view of how the button drives traffic back to you. So overall, Website assessment lets you track your performance in contrast to the keyhole information from your profile.

There! We’ve discussed the entirety of Pinterest analytics and the related factors that can help you gauge some profit from the data that you get from Pinterest analytics.

You can try these methods or get onto our home-grown Pinterest analytics tool to let the data do the heavy lifting.

Categories
Small Business Success Stories

How we increased our revenue by 11.7% by using JustCall

Guest post from JustCall
I am Andrea from JustCall. Viralwoot is one our early users. We have been working closely with Viralwoot team to understand some of the best practices related to outbound sales and customer success. Please read below our case study on how Viralwoot used cloud-based phone system JustCall.io to grow their revenue by 11.7% within 2 months of using JustCall. This post originally posted on our blog here.

Social media is a global phenomenon so social media tools can get customers from any part of the world. As building an internet product is getting easier and easier, one can build a business just by sitting beach-side with his/her laptop and good internet. You can hire remote teams by using different hiring sites like Upwork, Freelancer, Fiverr etc.

But this all works well till you are small and working with small & medium scale businesses only. As your business starts growing, communication problems start knocking your door. And because of this, you start losing a lot of business, customer service levels take a nose dive and most importantly, you start leaving a lot of money on the table.

Problem

Viralwoot Case Study - Falling revenue + Distributed Team

When Viralwoot, a popular Pinterest marketing company, approached us – their churn rates were running at 5% and their sales folks were not able to meet the sales quotas. For many years, Viralwoot was pretty much inside sales based but they reached a limit where they had to jump into outbound sales to grab those bigger accounts. Having a remote team across 6 countries made it difficult for Alex (CEO of Viralwoot) to set up a proper outbound sales process for his sales team.

So, when we approached Viralwoot with a solution, they quickly agreed to give JustCall a try.

How Viralwoot used JustCall?

Viralwoot took 7 phone numbers for its outbound sales reps for making cold calls and 3 phone numbers for its customer support team – 8 US phone numbers, 1 UK number and 1 South African phone number. [FYI, on JustCall, you can get phone numbers in 58 countries]

Each sales person had one dedicated phone number and one phone number was used to make a Contact Sales call center. When a lead called this contact sales number, 5 sales people used to get calls on their mobile devices simultaneously. Similarly, a customer success/support call center was set up. It took Alex less than 30 minutes to get all the numbers & create above mentioned call centers.

As sales reps were distributed across 4 countries, they used “Opening Hours” feature to make sure incoming phone calls get routed to only those sales reps who were working/available at that time. Distributed team helped Viralwoot to remain available around the clock.

Set Opening Hours on your phone number using Justcall
Set Opening Hours on your phone number

Alex started monitoring all the call logs and recordings to fine tune their pitches and also, evaluate the performance of his sales and customer success reps.

How sales team used JustCall

Every morning, sales reps used to start their day by logging into their respective JustCall accounts to schedule calls, listen to voicemails and then make calls directly from their web browser. Marketing team used to send these sales reps 20-25 leads every day as CSV files which these sales reps used to import using CSV importer.

Viralwoot started noticing an increase in response rate & conversion rates of their US leads as sales reps were making these calls from a local US number (from their respective locations in Europe and Asia). Sales reps also started using text messages to better engage with their prospective clients. Within 4 weeks of starting with JustCall, sales reps were making 15-20 calls and scheduling 3-5 demos – every day.

 

Send text messages from JustCall
Send text messages from JustCall

“Earlier I used to nag or request my sales reps to punch in all the calling activity details in an excel sheet but after switching to JustCall, all the activity logs & recordings get saved automatically. This has resulted in tremendous improvement in productivity of my team members.”  – Alex Cruz, Viralwoot

How customer success team used JustCall

On the customer success side, response time and proactive reaching out became easier for all the customer success reps. Success calls followed by an upselling email started generating higher revenue per customer. Readily available call logs made it easier for the customer success team to uniformly cover most of the userbase. Earlier, as the user base has grown up pretty quickly, it became difficult for the team to give attention to each & every customer. New customers were getting all the attention & old customers were getting neglected.

“With JustCall app in my mobile phone, I feel more confident and raring to go & talk to my international clients by using a local number from their location. My clients also sound more friendly & open. We are really happy with our JustCall experience so far.” – Aditya, Customer Success Manager, Viralwoot

Results

Viralwoot is using JustCall for last two months. All Viralwoot team members are now on JustCall. Within 2 months of using JustCall, Viralwoot’s revenue jumped by 11.7%, average revenue per new customer is up by 5%, customer success team has noticed a significant improvement in their response rate and upselling conversion rates. We will be updating these numbers after Viralwoot’s 6 months completion on JustCall.

About JustCall

Justcall is a cloud-based phone system that helps your sales and customer service teams cater international clients & prospects better. A sales or support team member can generate phone numbers in any of the 58 countries that we support (including US, UK, Japan, Australia, South Africa + European countries) & start making calls to his/her international contacts from a local number. He/she can receive all the calls on his own phone number (without any internet requirement) or on his internet browser.

Getting started is super simple: Signup with Justcall, generate a phone number (local or toll-free) and start making/receiving calls and SMS. In-built CRM system allows contact management, call recording (for sales managers), call rating and so on. We also provide integrations with Zoho, Freshdesk, Pipedrive, Zapier, Google contacts (& many more in making).

You can set up a small call center of your own wherein if someone dials in a number, 4-5 team members will get a phone call simultaneously and anyone can pick the phone. Learn how you can create a call center in minutes.

Never miss a call when traveling – you can setup voicemail, you can add alternate numbers (team member phone numbers) to get the call when you are not picking up or away, you can set up office timings.

Moreover, you can add call buttons on your website and a visitor on your store can call you right from his internet browser.

Interested in generating similar results for your business?

If your business is also growing and doing or planning to do outbound sales, you must get your sales team on JustCall today. Create your JustCall account now or request a free demo by writing to us at help@justcall.io

Categories
Success Stories

Turning Your Passion for Pinterest Into Profit – Pinterest Influencer Interview With Jill Harness

Passion Pinterest Profit

Pinterest is a powerful marketing tool for those fortunate enough to have a substantial audience. But how do you grow a following that numbers in the tens of thousands? More importantly, how do you do this when you have a business to run and time is limited?

To learn more about what it takes to be successful on Pinterest, ViralWoot reached out to one of our users, Jill Harness. Jill has helped brands develop five-figure audiences on Pinterest. She is also a writer for Rue the Day, Neatorama and Oddee. In addition, she operates social media accounts for Neatorama, The NeatoShop and Today I Found Out, as well as the Pinterest accounts for Nerd Approved Media, which includes Nerd Approved, Fashionably Geek and That’s Nerdalicious. Here’s what she had to say.

Give us some background on your business. What do you do? How did you get started?

I started blogging years ago and have been writing for Neatorama for about six years now. A few years ago, I got obsessed with Pinterest and when I realized that I was not only enjoying it but also seeming to attract a lot of followers, I asked the owner of Neatorama if he might give me a shot at building up his follower base on the site. I did so well with his Pinterest that eventually I ended up taking over as the social media manager on all of the site’s channels.

Eventually, I reached out to a few people who run sites that have a relationship with Neatorama and offered to assist them with their Pinterest or Facebook efforts and that brings us up to date.

How are you building your following on Pinterest?

I do a few things to attract viewers on Pinterest, but the most important thing is to remember the old adage that “content is king.” All of the sites that I work with are content-based, so I add photos from our blogs every day using ViralWoot. It’s a great tool for helping me schedule out all those images throughout the day rather than just adding a block of them once a day.

Aside from that, I really try to have well-curated boards. If I notice a lot of posts aren’t fitting into other categories, I’ll go out of my way to create a new board that can incorporate them all. At the same time, I think it’s important to not have too many boards as I think that could intimidate potential followers. Every few months I’ll actually look at our boards with the lowest follower counts and see if they might be better off being combined with one of our better performing boards.

I also really make an effort to follow people that bring us a lot of repins or clicks according to the Pinterest analytics so they know we appreciate them and will hopefully pin more of our content.

How do you engage with your Pinterest audience?

I go through our feeds at least once a day and pin photos that come from other sites that relate well with our content. I also try to follow boards of our most active fans, respond to comments and join related group boards.

What’s your most favorite tactic?

My preferred Pinterest marketing strategy is reviewing our analytics. It’s always interesting to see what pins are performing well and what kinds of people are sharing our content the most.

How much time do you spend on Pinterest marketing? How do you make that time productive?

I probably spend a few hours every night sharing pins from all of the sites I work with. ViralWoot makes scheduling those posts easy to the point where I watch television while I do it, which is nice because the work is not particularly involved and it makes it even more enjoyable.

How do you use ViralWoot for marketing on Pinterest?

I like getting new followers through ViralWoot, but I find the scheduling feature to be the most beneficial. It’s just nice to not have to post all of my pins at once so hopefully they’re seen by as many people as possible throughout the day.

What role does Pinterest play in customer research?

Since most of the companies I work with post blogs, we don’t really need to research customers all that much, but it is useful to see what resonates well with people. For example, if everyone is obsessed with Deadpool emojis, we might post more emojis or more Deadpool stuff than we otherwise would.

Deadpool Emoji

What words of wisdom do you have for someone just getting started marketing their business on Pinterest?

I would recommend spending a lot of time on Pinterest in the beginning so you understand how it works. I see a lot of companies and websites with two or three boards and that’s not the point of the site and it’s not going to get you a lot of followers. Then, once you really understand what you’re doing, set up an account with ViralWoot so you can schedule out posts according to when your target audience is actually using the site.