Get the right type of engagement from the right people using Viralwoot’s Influence Manager. Just enter in a few details about your campaign and the type of influencer you’re looking to connect with and away you go. Viralwoot will scour its user base for appropriate matches and let those influencers know about your campaign at which point they can decide to participate. Here’s how to set up an influencer campaign in Viralwoot.
Click on Influencer Manager in the left sidebar and then click on Create Campaign. Here’s where you will fill in the details about your campaign.
First, you’ll need a campaign. Keep in mind this will be visible to influencers, so use something concise, enticing and descriptive. Then, you’ll need a description of the campaign, which again will be visible to influencers, so make sure it’s informative.
Next, you can specify whether or not influencers need to create a dedicated board for the campaign. That’s a strategic choice on your part, but keep in mind that the more onerous the requirements, the less participation you will receive. If you choose to require a dedicated board, then you need to provide the name of that board in the following field.
You’ll also need to upload one or more images for influencers to pin. Uploading the images creates an image gallery from which influencers can choose to pin. Finally, you need to enter the URL to which each influencer pin will link; usually a product or landing page.
After filling in the basic campaign information, click on the Campaign Details tab. First, set the number of influencers you want to participate in this campaign. Then set the number of Pins that each influencer must perform. Next, set your campaign start and end dates. You can target influencers by interest and board categories by selecting one or more categories from the drop down menu. Based
You can target influencers by interest and board categories by selecting one or more categories from the drop down menu. Based on your selection, Viralwoot will calculate the total number of followers and boards, plus calculate the estimated price of your campaign.
Last, you can decide whether or not to target influencers by follower count. By default, this is set to “any number of followers” but by pressing the appropriate radio button you can require influencers to have a specific minimum amount of followers in order to participate. You’ll notice that the estimated price of a campaign rises with the increase in minimum follower requirements.
Next click on the Confirm and Pay tab where you will have the opportunity to confirm the details before filling out the payment form.