So without going into lengthy and useless words and phrases, we are going to draft out essential marketing tips which can ACTUALLY do wonders for your business.
Pinning & Integrate
Make sure that your account is set up properly and that it is branded with your logo, also remember to create boards that would interest your target customers, especially the ones in your industry. It is extremely important to integrate Pinterest with other social media platforms.
There are a few perks to cross linking your different social networks. First off, linking your you social networks will keep your customers abreast of your progress and your brand identity. Moreover, you can (and must) pique your customer’s interests. Share a cool little montage featuring your products on YouTube or a use-based post on Facebook.
Simple. Effective. And minimal (do not overdo it!).
Participation is Key
Make it a rule to comment, and interact. That would mean, liking other pins and tagging other pinners by mentioning their names. A simple ‘Thank you’ can take you a long way in terms of customer goodwill.
Customer engagement could be increased by running contests, extracting user-generated content or jumping into customer forums and groups. All of these 3 options have their own pros and can significantly improve your Pinterest views and results.
Beware the Copyright!
It is vital that you are not pinning images that have copyright. If you do, then make sure you have permission and always remember to mention your source. Pinning copyrighted images without mentioning the source can get you into legal troubles.
Generate Interesting Pins
Being an entirely visual medium, Pinterest requires a constant input of high-quality images. Add images of your products, related to your products, images highlighting your products. Then add some images of your product’s habitat ie How the product would look in a real (customer-oriented) setting. Create an assortment of appealing images.
This would help you create an organized, enticing collective of your boards and pins, which in turn would pull your audience to your boards, hopefully amounting to a purchase.
As for ‘Interesting‘, you need to post images that connect with your audience, reflects their interests and map the current trends. Posting images that are aesthetically pleasing and relate to your customer’s wants (research, fellas!) will pull your audience to you boards ans eventually your website.
Create and Curate
It is better to curate other users’ quality images rather than just re-churning your images. Collaborative sharing of their quality images and photos can be mutually beneficial. This is where you can leverage Pinterest’s repin feature to collect pins related to your product.
Curate separate boards that outline your brand identity and motif. Avail a possible opportunity to co-brand your product with other services. The possibilities are endless. Just remember to use quality images for your pins.
Optimize Search Engines
Google keeps a track of fresh content and monitors social signals. By optimizing your pins with hashtags, links, categories and keywords, you can get yourself into Google’s good books, that is, on top of a search result. It is imperative to pin images and content directly from your website. Pinterest can bring back a lot of hits to your website- if you connect it properly.
Apart from a regular search, you need to optimize Pinterest SEO to feature in Pinterest search results. Here a few quick tips to ace Pinterest SEO –
- Optimize your profile – Pick a right username, the one that reflects your product or activity.
- Optimize your boards – Curate your boards. Pick images to reflect the content present in your Pinterest boards. Choose a succinct title as well.
- Use Keywords – Perform some extended research for keywords associated with your brand. You can try Viralwoot’s Pinterest analytics to select niche keywords to potentially feature in several thousands of search results.
Evaluate Your Traffic
This is the best and most basic way to find out what works, and what doesn’t work for your website. It is also wise to monitor what your competitors and other brands are doing. You can learn a lot from your competition.
For updated on information on using this platform, take a look at our updated guide to Pinterest.