So without going into lengthy and useless words and phrases, we are going to draft out essential marketing tips which can ACTUALLY do wonders for your business.
Pinning & Integrate
Make sure that your account is set up properly and that it is branded with your logo, also remember to create boards that would interest target customers, especially those in your industry. It is extremely important to integrate the Pinterest platform with other social media platforms.
Increase Your Following
Pin, repin and follow; this is the basic rule. Build up a constant following and it will bring you substantial shares. When a follower re-pins, the link points back to the original website i.e your site.
Participation is the Key
Make it a rule to comment, and interact. That would mean, liking other pins and tagging other pinners by mentioning their names. A simple ‘thanks’ can take you a long way.
Be careful about Copyright
It is vital that you are not pinning images that have copyright. If you do, then make sure you have permission and always remember to attribute your source.
Generate Interesting Pins
The visual medium of the web needs a constant input of high-quality images. The ability to pin videos has enormous potential as well. You can also connect pins of images that direct your followers to your presentations and assorted content elsewhere.
Create and Curate
It is better to curate other users’ quality images rather than just rechurning your images. Collaborative sharing of their quality images and photos can be mutually beneficial.
Optimize Search Engines
Google keeps a track of fresh content and monitors social signals. By optimizing your pins with hashtags, links, categories and keywords, you can get yourself into Google’s good books. It is imperative to pin images and content directly from your website. Pinterest can bring back a lot of hits to your website- if you connect it properly.
Evaluate Your Traffic
This is the best and most basic way to find out what works, and what doesn’t work for your website. It is also wise to monitor what your competitors and other brands are doing. You can learn a lot from your competition.
For updated on information on using this platform, take a look at our updated guide to Pinterest.