Pinterest is a social media behemoth that drives more online traffic than Reddit, Google+, YouTube, and LinkedIn. This statistic was evident in 2012 when there were around 11.2 million Pinterest users. These days it boasts of over 100 million active users with several brands, small businesses and Pinterest enthusiasts in its user base.
Thus the potential of Pinterest in driving web traffic is quite apparent, especially for small scale businesses and Pinterest sellers.
Do you want to tap into the power of the visual discovery tool to increase your web traffic? Do you want to know how to use Pinterest to promote your business? Do you want to make your website more visible online and target the right customers at the right time using Pinterest?
If you too are like most business owners who want to make their online business a success, you must have answered “Yes” to all the questions above. But the question is how do you do it? That is the essence of the pitch we are making with this post.
We have compiled 3 actionable methods that you can implement to drive maximum online traffic from Pinterest.
1. Create a Board for Your Blog Posts
Consider creating a niche Pinterest board for your blog posts. This will extend the reach of your blogs to millions of Pinterest users. You must make the title of the Pinterest board the same as the blog page title. For example, if you have a clothing store, and you write blogs about designer clothes, you should name the Pinterest blog board similar to the website blog name such as “Best Style Clothing” or “Fashion World”.
Also, remember that when pinning your blog posts, you must:
- Write a brief summary of the article – This would entail the necessary details related to the product/service;
- Add a great image that represents your blog post – A graphic imagery will help pull people towards the post, considerably better than some bland letters;
- Add a link directly to the blog article – Well you’d need to direct the blog to your site for a quick sign up or a trial.
You can reuse your blog post images as the pin. As long as the image conveys the idea of the post, you can use it as a pin image. An image that does not match the blog post can appear to be meaningless.
2. Add Your Website URL to your Pinterest Profile
Another way to drive traffic to your site using Pinterest is to add the website URL to your Pinterest profile. It will probably be the first thing that people will notice when they visit your Pinterest site. The link you include in the brand profile page will divert traffic to your site as people click on the link to learn more information about your products or services.
3. Add a Call to Action in Your Pins
Finally, you can add a call to action in your pin descriptions to drive maximum online traffic. A call to action in the image description like “Check out this page now”, or “Visit the site to find out more” would help generate traffic for your site as online users will be compelled to click on the link.
Adding a CTA exacts an action out of the customer. Even a simple CTA can make a customer feel more involved in the product pitch.
Pinterest, without any doubt, is a perfect online marketing platform for online businesses. With more businesses getting on the platform, it is incredibly important for you to . The more followers you have on Pinterest, the greater will be the reach and effectiveness of your online posts. You must know how to get more Pinterest followers to capitalize the most from the social media channel.
ViralWoot is a great online resource that you can use to increase the number of Pinterest followers on your account. Viralwoot enables you to promote, schedule, analyze and manage your Pinterest activities within a few minutes.
You can register for a free trial today to witness the utility of Viralwoot and see your website traffic grow in a short period of time.