You can’t improve what you don’t measure. No truer words have been spoken, especially when the context related to marketing. Fortunately, Viralwoot enables users to monitor a number of important metrics concerning their Pinterest account. Let’s have a look and see what we can discover.
Click on Analytics in the sidebar and then click Pinterest Analytics. The Basic Stats tab is already open so we’ll take a look at that first. There are three areas on this tab; Basic Account Metrics, Important Account Metrics, and Pinfluence Score.
Basic Account Metrics looks at fundamental Pinterest data like the number of boards, pins, likes, group boards to which you belong, followers, and following. Many of these data points are cumulative so you will expect to see them increase over time. For example, Pins is simply the total number of Pins that you have created over the lifetime of your account. As your account matures and you Pin more often, this figure will increase.
Important Account Metrics is where you want to keep an eye on your performance for things such as Pins per day, total repins, total likes, total comments, average repins, average likes, and follow ratio. These numbers will change as a result of your (in)activity on Pinterest.
For some metrics, like Pins per day, there’s no hard and fast rule. Different industries have different norms and different requirements. However, some consistency is important. When looking at your follow ratio (followers/following), bigger is generally better as that means you are following fewer people than are following you. Some consider this to be a sign of authority.
When looking at your follow ratio (followers/following), bigger is better as that means you are following fewer people than are following you. Some consider this to be a sign of authority. Don’t worry if the number doesn’t seem to budge. It can take a while to increase your authority and see this figure rise. Instead, watch out for a sharp drop in this number. This change typically happens when you follow too many people at once, and they don’t follow you back. The risk here is that you could get you flagged as a possible spammer.
Things such as repins and likes give you an idea of what level of engagement you’re getting on Pinterest. The total numbers for these activities will rise over time as your account matures. What you really want to work on improving are your average repins and average likes. The only way to boost those numbers is through continually posting high-quality content that encourages engagement.
Last but not least is your Pinfluence score; a number from 0 – 100 measuring your influence on Pinterest. The higher the number, the better. Depending on your number, you’ll get some personalized information on how to improve your score.
This tab presents all your boards in table format showing the board name, the category, the number of followers, Pins, repins, and likes. You can sort this list by any column, either ascending or descending. This comes in handy if you have many boards which you need to track.
While Basic Stats gives you an idea of how your Pinterest account is performing in general terms, Boards Data lets you drill down and see what accounts for your success. When you know what’s working, it’s always easier to double down and do more.
In this particular case, we can see that the most successful board is Cool QR Codes, with the most followers, likes and second most number of repins. If we were looking to grow this account, focusing on this particular board would be a good bet, all things considered.
Spam & SEO Check
Results from four different tests can be found on this tab. First is the Pinning Mode Spam Test, which looks at how man Pins you’ve created (using the image uploader or pin button) versus how many you’ve repinned. Too many repins (resulting in a low score) may flag you as a spammer. Pins created using Viralwoot scheduler can help you improve your score.
Next is the Boards Spam Test, which compares the number of personal boards to the number of groups to which you belong. Joining a few select group boards is a great tactic to expand your reach on Pinterest, but like anything else, it’s best done in moderation. Too many group boards and Pinterest will flag you as a spammer. If you’ve joined some group boards lately, it’s a good idea to take a quick look at the results of this test to see the impact (if any) of your actions.
Third is the Boards SEO Test, which checks analyzes all of your boards to see if you have assigned them categories. Boards that are properly categorized tend to do better in searches, so always assign a category to every board you create. Avoid using the “Other” category as it’s not very descriptive of the Pins. The user would not understand the context of the “Other” category and give up on their search. This leaves your content in the lurch with no option.
The last test on this page is Pinning Activity. Viralwoot analyzes your pinning activity and makes recommendations if your actions fall below a minimum threshold. Your pinning activity in a large part drives the results of your Pinterest marketing efforts. If you don’t Pin enough, you won’t get the results you expect.
Best Pinning Time
The information in this tab is helpful for identifying three things; Best Day to Pin, Best Time to Pin, and Best Performing Colors. The best days and times to Pin are useful when you’re setting up auto scheduling and want to utilize specific times. The Best Performing Colors provide valuable insight when creating new images for Pins; take advantage of this information when deciding on color schemes.