Website Insights is part of the Pinterest Analytics package provided by Viralwoot. It helps you to understand better which content your audience is engaging with, how they’re doing this, and who they are. It helps answer the burning question “What do people like most, of all the content I create?”
Click on Analytics in the sidebar and then Website Insights. You will notice three tabs in the main area (Recent Pins, Top Pins, and Top Pinners) contain all the information we need to discover the content people are pinning from our website.
Let’s view the Recent Pins tab first since it’s already open. Right now there’s nothing there. Click the pulsating + button on the lower right-hand side to get Viralwoot to fetch the most recent Pins. Now you can see which pieces of content on your site are gaining the most traction with your audience. The most recently pinned items are displayed first and are not tabulated so you see each and every Pin. Look here to find out what content is currently resonating best with your audience.
In this particular example, you’ll notice that one Pin keeps appearing repeatedly. You can safely assume that the audience enjoys this type of content. Perhaps you can create more posts in a similar vein. Chances are we’ll see similar levels of engagement.
Now let’s check out the Top Pins tab to see historically, what content our audience has enjoyed most. This is a good place to go to figure out what’s your “Evergreen” content so you can create more along those lines. Just like the other tab, you will need to click the pulsating + button on the lower right-hand side to get Viralwoot to fetch the data.
Each image that’s been pinned from the site is listed only once. Each entry includes the image, the last pinner along with a link to the Pin, and the number of times that it has been pinned. Entries are listed from most pinned to least pinned so you can quickly see what is popular. Again, this is the right place to discover the content with which your audience likes to engage.
Now that we know which content is trending let’s find out who has made us so popular! For that, we’ll look under the Top Pinners tab.
This list of pinners is sorted from most to least active, with each entry showing how times that user has Pinned something from your site. The people in this list are prime candidates for outreach efforts because you know they already enjoy your content. Click on the Follow button to view their profile in Pinterest. From there you can decide to follow them or engage with them in some other manner.
Website Insights shows you the content on your site with which people like to engage. Use this information to create more content along similar lines so you can receive the same amount of engagement, if not more. Use the Top Pinners data to determine your most ardent fans so you can reach out and build even stronger relationships.