All said and done, Pinterest still has a major share of users (currently at over 20 million users) but certainly a business (or a user) still needs to keep developing itself to reap benefits. We will show you how:
Create Gift Idea Boards
Title your boards explicitly so they are readily found in searches. “Stocking Stuffers for Teens” or “Gifts for the Foodie” such ideas would tell viewers exactly what to expect. Adding keywords or #hashtags will optimize search results for more hits. A good trick is to collect images you want to pin on a “secret” board and then put them out to your public boards gradually. This way, you don’t have to spend time whenever you want to add something new to your followers’ feeds.
Create vertical images
Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed. Compare with your favorite pins to check which ones are popular and which images are re-pinned and shared.
Build interest with a tips board
Always make a board as beautiful and rich boards as you can. One way is to create a series of coordinating pins with the same branding and share them regularly. Think of ways of engaging idle visitors as well as competitors. It is never a bad idea to share tips about your own business with other members of your industry!
Pinterest to find new customers
Pinterest has astonishing search capabilities. While keeping your search engine privacy turned on may be a good idea for your personal Pinterest account, turning this setting off is recommended for brands. This allows search engines such as Google and Bing to show your Pinterest profile and boards within their search results. Don’t forget to use your business keywords in your board title and descriptions to help even more people find your business!