Pinterest has been making lots of news over the past month, rolling out its ad manager to all U.S. businesses, releasing data on the success of its Cinematic Pins and reportedly testing out video ads. Here’s a look at some of the headlines from the past month.
According to a Pinterest study on Cinematic versus Static Pins, “Cinematic Pins increased purchase intent by 37 percent and boosted brand awareness by nearly 31 percent.” This was six points higher than Static Pins, for purchase intent, and 10 points higher when it came to brand awareness.
A Reeses campaign using Cinematic Pins experienced a lift, similar to that of L’Oreal. Consumers who saw the video-based pins were 25% more likely to buy than those who did not.
Pinterest is being touted as a visual search engine that delivers a vastly different experience. As such, brands need a unique approach to succeed on the platform.
A TrackMaven study concludes that Pinterest exhibits seasonal growth during the peak summer months of July and August and during the December holidays. Brands on Pinterest average around 2% monthly follower growth.
Pinterest is a new tactic for marketers to target future-planning consumers. Pinterest users are known to save pins to boards as part of a larger plan. Forget quick returns and focus on creating native content that will be acted upon at some time in the future.
Pinterest is reported to be trying out video ads with a small set of users in an evaluation trial. This feature could fit in nicely with their Cinematic Pins.
Pinterest Ads Manager is now available to all small and medium-sized businesses in the U.S. This tool includes a bulk editor for multiple campaign management, advanced measuring tools, expanded targeting options, and enhanced conversion tracking.
Pinterest aims to make the shopping experience immensely enjoyable. Buyable pins, which debuted on Pinterest mobile app, are coming soon to their mobile and desktop websites.
In this interview, Pinterest’s head of commerce talk about Buy It buttons and the notion that “Pinterest is this boundless catalog of ideas.”
Email marketers take note. Pinterest’s self-serve advertising platform offers CRM matching to companies with a minimum of 100 email addresses. While currently restricted to members of Pinterest’s Developer Partners program, it pairs emails with matching Pinterest user accounts.
Every day I find something interesting to read about Pinterest. Did I miss any important news this month? Let me know in the comments below.