Content Marketing Others Pinterest Marketing

What is Pinterest Analytics and why is it important?

Pinterest analytics and its importance for a business

As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your profile popular? Or are your boards pulling the traffic?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with the results. This is what we could term as Pinterest analytics.

Now, most users would mull over the word ‘Analytics’, thinking that it is something complex. In this post, we’d quell any questions or problems you have with understanding analytics. Also, we’d look at the ways analytics is important for your business.

What is Pinterest Analytics?

Analytics can be defined as a practice of measuring, managing and analyzing data from your feed to collect valuable insights. As for Pinterest analytics, it can be described as a measure of certain metrics of your Pinterest profile. An analytical approach to a platform such as Pinterest can get you insights into user trends, preferences and habits.

In an essence, by analytics you get an overview of all the the numbers associated with your profile or your boards. You can assess the numbers and derive any ideas from it. Moreover by these numbers you’d get a perspective over the market functionality and the required inputs to your content.

Pinterest analytics gives you an opportunity to study and assess your targets and your content on Pinterest. The various factors and aspects you would want to know:

  • The level of engagement (are people engaging with your content?)
  • Your account’s growth (where was your account a month ago?)
  • Most popular pins/content (what actually works for your audience?)

These aspects and more are comprehensively covered in Pinterest analytics. With all these questions, you’d get a better hang of the things you’ve got working for you. Ultimately assessing the data and statistics would streamline your content and limit any random efforts. Thus, you save time and money. Neat, isn’t it?

Why Pinterest Analytics?

Why Pinterest analytics? You could crunch the numbers for yourself and come up with specific ideas. But, you’d want to consider the magnitude of the task, There could be thousands of people looking at your pins and going to your website. You would be unable to monitor the different sorts of data associated with your pins.

Now, measuring your activity on Pinterest can provide you with interesting ideas and options to target your content to the right audiences. Apart from that, using analytics can tell you if your content is actually working. And while the number of followers are important to note, it isn’t the deciding metric when it comes to Pinterest success.

[Tweet “Measuring your performance gives you a real chance to better your Pinterest content.”]

Using Pinterest analytics to understand performance

Your performance on Pinterest is related to several noteworthy points. Some of these parameters are crucial to measure the aesthetic quality of your Pinterest content. For example, there are 3 distinct types of Pinterest analytics. Each of these types have their own metrics that help track any relevant data

Pinterest Profile analytics

This type deals with the metrics associated with your profile:

  1. Impressions: Number of times your Pin showed up in the Home feed and Search results
  2. Clicks: Number of times someone clicked through your website
  3. Repins: The number of times your pins got saved

Pinterest audience analytics

This particular type is associated with the audience metrics. Through this data you can assess information about the people who are follow, engage and connect with you on Pinterest. The data is:

  1. Country (The country your audience is in)
  2. Gender
  3. Language (preferred/native language)

Pinterest website analytics

This is the most actionable data that is extremely important to a marketer. Dealing with content related aspects, this data provides insights into:

  1. Impressions
  2. Saves
  3. Clicks and
  4. Best days and times to post (times your pins performed well)

With this data you can direct your entire Pinterest strategy and know its results. Using these insights you no longer have to wonder about your audiences preferences. Pick something your audience likes and play with it! You can make your content even more attractive and personified.

Who should monitor Pinterest Analytics?

Well anyone! Anyone who wants to get more out of their Pinterest marketing efforts would benefit from Pinterest analytics. That is the entire premise of Pinterest analytics. Once you know what works and what does not, it becomes fairly easy for your to manage your Pinterest activities. You can do several things with your content to come to that one golden opportunity that might bring you a ton of money. You can:

  1. Experiment with your content
  2. Chart out a separate content strategy
  3. Explore several Pinterest marketing avenues
  4. Improve your business management and
  5. Align your content with your business goals

There is no limit to what you can do once you get hold of that data. Now specifically, Pinterest analytics would interest Marketers, Business owners and brands on Pinterest. This is because they operate on a large scale where quick insights into public behavior can determine their success or failure.

The entire premise of Pinterest analytics is to let you mould your business strategies and improve your content. Please your customers and your profits will take care of themselves.

In this post we’ve covered the basics associated with Pinterest analytics: What it is and How it can actually help you. With a directed approach coupled with data, you can leverage your Pinterest presence to greater profits for your business. Also using Pinterest analytics eliminates the need for any haphazard action that might not give you positive results.

Have a go at Pinterest Analytics and see what it does for you. We’d love to hear your experiences with it.


How to Find the Best Times to Pin With Viralwoot

Best times to pin

To be effective on Pinterest, you need to post your Pins at times when they are most likely to be noticed by your audience. However, to be efficient on Pinterest you can’t always be concerned about the proper timing for each and every Pin. Otherwise, the process takes far too long.

Fortunately, Viralwoot makes it easy to figure out the best times to post. Plus, it takes care of all the details so you can concentrate on finding and creating the best content to Pin. It accomplishes this through Auto Scheduling and the Viralwoot Smart Engine.

How Viralwoot Smart Engine Saves You Time

Viralwoot Smart Engine works behind the scenes every day, analyzing data to ensure your pins get sent out at the optimal time. Viralwoot Smart Engine even works with brand new Pinterest accounts and those with little activity. We analyzed over 17 million pins in total for the 35 major categories on Pinterest to come up with a good starting point for posting times. As you pin more, Viralwoot Smart Engine will adjust those time slots based on new data from your pinning activities.

How to Setup Autoscheduling

Click on Pin Scheduler in the sidebar and then click on Autoscheduling from the menu below it.

Viralwoot AutoSchedule Settings

You’re going to need to make two decisions; the days on which you want to Pin, and the number of posts per day. If your Viralwoot plan provides access to the Pinterest Analytics app, you can use the Best Pinning Time to figure out which days to Pin. Alternatively, you can choose days that you know from prior experience work well for your situation.

As we’ll see in a minute, the best days for pinning to this account are Thursday, Friday, and Saturday, so we’ll select those. Let’s go with four posts a day because it seems like a good balance. We’ll let Viralwoot Smart Engine figure out the best time slots in which to post.

Viralwoot AutoS chedule Settings

If you prefer to have more control, you can customize the posting time slots. Viralwoot will offer you some suggestions, but you can edit these using data from the Pinterest Analytics App, or however you wish.

Viralwoot Auto Schedule Settings

Discover The Best Pinning Times With Pinterest Analytics

Pinterest Analytics helps you understand the best days and times to Pin to your account, based on data Viralwoot analyzes on a daily basis. That comes in handy for setting up Auto Scheduling and for cases where you want to set a custom time for a post.

For example, if you have a Pin that you want to schedule for a specific day, knowing the best time to pin helps maximize its exposure. Perhaps there’s a Pin that you want to schedule for a particular week.

Viralwoot analyses your Pinterest account to determine both the best day(s) to Pin and the best time(s) to Pin. You can find this by clicking on Analytics in the sidebar, then clicking on Pinterest Analytics that appears below it, then clicking Best Pinning Time tab in the main screen area.

Pinterest Analytics Viralwoot

This data can be used to set up Autoscheduling where you set the days and the times to post. You can also use the best time to pin data for setting custom time slots within Auto Scheduling.