Tag: Content Management

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Top 10 Ways to Promote Your Content

promote your content

There is something very special about the content you write for your business, blog, website or any purpose. It introduces you and your business to the right audiences with a backdrop of the message you want to communicate with them.

In other words, your content presents you to the people who have never been exposed to you or your brand. Your audience reads your words, gauges your sentiments and tries to understand your ideology.

That’s precisely the reason why your content can be considered as a reflection of your brand and what it stands for.

Therefore it is really important to create and manage content that can draw user’s attention and maintain for an impressionable period.

promote your content

In this article we will try and look at some of crucial ways that can promote your content to the right audiences and help you gain some traction in your area of market influence.

1.   Find the Influencers

As a content professional,try and reach the right influencers for promoting your content. Tell these influencers about the topic of your content and request them to contribute to the topic.

Sites such as Buzzstream and Buzzsumo are few of the available tools that can help you find the right influencers. Type in the topic and you’ll have a list of available influencers in the concerned category.

In case you own a blog post, include the quote (written by the influencer) in the post and incorporate the link of influencer’s website and social media accounts.

This provides you with 2 very specific benefits:

  1. You and your brand get exposed to a totally new audience
  2. Your content gets validated on being shared by an Influencer.

2.   Use Visuals

According to a survey, Facebook posts with images generate more likes than the average posts. Same goes for tweets with images and posts with images on LinkedIn too. This is because images, videos and infographics are easily understood and do not require a lot of time to read through.

Even a simple featured image makes your content more visually appealing while providing a visual context. So, visuals are important for your content strategy. Try and use some images amidst your content.

This will help you get some more views and will hook your audience to your content.

3.   Embrace the Headlines

You content’s headline is the most important aspect of your content presentation. And it is not only because the headline is the first thing your audience sees.

Your headline can help you throw in some wit, some taste and some color to your content. It is a kind of a first impression your brand or blog or business has on the customers.

Smart marketers usually dabble with multiple titles so that they can test the efficacy of the head tag. See what words ring with you customers. Do they lean towards a wittier copy or do they want straight up no nonsense informational articles.

Also, for different social networks, different sort of headlines might work. As twitter only provides few words limit for a tweet. On Facebook, you can post a longer content. You might want to assess the audience and the limits on each platform to see what works best for you.

4.   Customize Everything

“When in Rome, do as the Romans do” . Seeing the current trend in content marketing, many brands are customizing their content as per specific markets. The overwhelming trait of generalized content has been thrown out of the window to make way for different sects of content based marketing.

For this each platform needs to be tailored to the type of users on it. And that means curating the content, the images, the presentation and even the basic element of information. The context remains the same, but the presentation is wildly different.

This is important because each platform caters to different requirements of your users. Pitching the same content to different audiences will portray you as insincere in your marketing effort. And you don’t want that.

5.   Pay Way

By basic advertising many brands ensure the promotion of their content to a wide spread market. Social media sites such as Facebook, Twitter, Pinterest, and Instagram provide a particularly curated manner of advertisement to the right audiences on the basis of their clicks, likes and shares.

6.   Newsletter

All content marketers maintain an email list, to notify the subscribers about any new articles or an offer.

Newsletter subscription is one of the basic and most used ways to promote your content online. Create a thread of articles related to each other. Form a successive thread where the articles in a package can help solve a problem that your user faces (or might face). These threads will help you post some non performing content among the high performing ones.

Also a newsletter presents a collection of articles to your audience. You can even create little nuggets of information that present the crux of the articles. That’ll entice your users into reading the entire article.

Tips: Companies often rely on automated content, but it is proved that automated ones reduce the customer engagement. So, writing a personalized email is surely time-consuming, but it increases the likeability of customer engagement to the core.

7.   Use Google+

Google+ like other social media networks provides a cohesive network of influencers and professionals. Apart from that, Google+ is integrated into Google search and that helps your content to be easily read and shared. Also, there is a disproportionate number of content enthusiasts and marketing professionals active on Google+.

So that really provides an incentive for you to market your content on the platform. These kinds of promotional activity will increase the reach of your content to a wider audience base.

For including other people in the comment, type a plus (+) and their name. As soon as you start typing after the plus sign a dropdown box will appear with all the names of your connections.

8.   Make use of Communities

Get into a community. That is essential for the promotion of your content to select audiences. Think about it, in a community, your content will be read and shared by people who have similar interests and similar personas (that’s the reason why they’re in a community).

These kinds of communities also provide with an unexplored pool of customers who will probably associate with your brand. One more benefit of sharing content on these communities is that their members are usually really active. These people are essentially the ones you want to target. Once your idea/product resonates with them, they can act as your brand advocates to further organic advertising.

9.   It’s good to Ask

As a marketing professional, you must try something more than just to drop the links. You should always strive in to make sure that your targeted audience is in conversation with you on a constant basis.

Being a blogger or a business owner, always try to engage more and more customers with your content by requesting feedbacks and asking questions.

You can glean more information about your customer’s requirements by asking them directly. Also, it’ll make your customer feel more privileged and special. Assess your customer’s requirements by asking them in a clear and collected manner.

Since, we all know that social media is a platform meant for people and not for the business, so, every effort from your side should be to engage more and more people.

10.  Personalize Everything

Personalize your emails, comments, posts and any other content related activity. For this you’d need to ascertain your customer’s personas. Once you understand their persona, you’ll be able to appeal to their inner most instincts and needs.

Once you do that, it’ll be fairly easy to coax a purchase from them. But you need to be sincere and methodical in this approach. Do not come off as creepy or inaccurate. Don’t make your ‘guessing’ evident to your customers.

We’ve learnt that Content is a pivotal part of any brand’s marketing strategy. Your content is your words, your sentiments and your ideas. That’ll be visible to your customers after which they’d probably understand your product better. It is up to them to relate your brand with their requirements. Before they do that, ensure that your content is top-notch, relevant and personal to your customers.

 

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How to Improve Your Pinterest Marketing Using Viralwoot

How to Improve Your Pinterest Marketing Using Viralwoot

How to Improve Your Pinterest Marketing Using Viralwoot
You can’t improve what you don’t measure. No truer words have been spoken, especially when the context related to marketing. Fortunately, Viralwoot enables users to monitor a number of important metrics concerning their Pinterest account. Let’s have a look and see what we can discover.

Basic Stats

Click on Analytics in the sidebar and then click Pinterest Analytics. The Basic Stats tab is already open so we’ll take a look at that first. There are three areas on this tab; Basic Account Metrics, Important Account Metrics, and Pinfluence Score.

Basic Account Metrics looks at fundamental Pinterest data like the number of boards, pins, likes, group boards to which you belong, followers, and following. Many of these data points are cumulative so you will expect to see them increase over time. For example, Pins is simply the total number of Pins that you have created over the lifetime of your account. As your account matures and you Pin more often, this figure will increase.

Important Account Metrics is where you want to keep an eye on your performance for things such as Pins per day, total repins, total likes, total comments, average repins, average likes, and follow ratio. These numbers will change as a result of your (in)activity on Pinterest.

Viralwoot Analytics

 

For some metrics, like Pins per day, there’s no hard and fast rule. Different industries have different norms and different requirements. However, some consistency is important. When looking at your follow ratio (followers/following), bigger is generally better as that means you are following fewer people than are following you. Some consider this to be a sign of authority.

When looking at your follow ratio (followers/following), bigger is better as that means you are following fewer people than are following you. Some consider this to be a sign of authority. Don’t worry if the number doesn’t seem to budge. It can take a while to increase your authority and see this figure rise. Instead, watch out for a sharp drop in this number. This change typically happens when you follow too many people at once, and they don’t follow you back. The risk here is that you could get you flagged as a possible spammer.

Things such as repins and likes give you an idea of what level of engagement you’re getting on Pinterest. The total numbers for these activities will rise over time as your account matures. What you really want to work on improving are your average repins and average likes. The only way to boost those numbers is through continually posting high-quality content that encourages engagement.

Last but not least is your Pinfluence score; a number from 0 – 100 measuring your influence on Pinterest. The higher the number, the better. Depending on your number, you’ll get some personalized information on how to improve your score.My Pinfluence Score

Boards Data

This tab presents all your boards in table format showing the board name, the category, the number of followers, Pins, repins, and likes. You can sort this list by any column, either ascending or descending. This comes in handy if you have many boards which you need to track.

While Basic Stats gives you an idea of how your Pinterest account is performing in general terms, Boards Data lets you drill down and see what accounts for your success. When you know what’s working, it’s always easier to double down and do more.

Viralwoot Analytics Boards Data

In this particular case, we can see that the most successful board is Cool QR Codes, with the most followers, likes and second most number of repins. If we were looking to grow this account, focusing on this particular board would be a good bet, all things considered.

Spam & SEO Check

Results from four different tests can be found on this tab. First is the Pinning Mode Spam Test, which looks at how man Pins you’ve created (using the image uploader or pin button) versus how many you’ve repinned. Too many repins (resulting in a low score) may flag you as a spammer. Pins created using Viralwoot scheduler can help you improve your score.

Pinning Mode Spam Test

Next is the Boards Spam Test, which compares the number of personal boards to the number of groups to which you belong. Joining a few select group boards is a great tactic to expand your reach on Pinterest, but like anything else, it’s best done in moderation. Too many group boards and Pinterest will flag you as a spammer. If you’ve joined some group boards lately, it’s a good idea to take a quick look at the results of this test to see the impact (if any) of your actions.

Boards Spam Test

Third is the Boards SEO Test, which checks analyzes all of your boards to see if you have assigned them categories. Boards that are properly categorized tend to do better in searches, so always assign a category to every board you create. Avoid using the “Other” category as it’s not very descriptive of the Pins. The user would not understand the context of the “Other” category and give up on their search. This leaves your content in the lurch with no option.

Boards SEO 1 Test

The last test on this page is Pinning Activity. Viralwoot analyzes your pinning activity and makes recommendations if your actions fall below a minimum threshold. Your pinning activity in a large part drives the results of your Pinterest marketing efforts. If you don’t Pin enough, you won’t get the results you expect.

Pinning Activity Test

Best Pinning Time

The information in this tab is helpful for identifying three things; Best Day to Pin, Best Time to Pin, and Best Performing Colors. The best days and times to Pin are useful when you’re setting up auto scheduling and want to utilize specific times. The Best Performing Colors provide valuable insight when creating new images for Pins; take advantage of this information when deciding on color schemes.

Best Pinning Time

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How to Bring New Life to Old Pins With Viralwoot

How to Bring New Life to Old Pins With Viralwoot

How to Bring New Life to Old Pins With Viralwoot

The benefits of drip pinning are two-fold. First, it exposes your pins to new followers who, until now, may not have seen them. New members of your audience aren’t going to necessarily check out every Pin that you have done in the past. Second, Pinterest users don’t necessarily log into their account every day. Older followers who may not have seen your content have another opportunity when you repin. The result is increased website traffic and greater engagement.

So essentially you have the opportunity to create a market for your older pins without having to generate new content/pins every other week. The basic idea behind this is simple: Your audience might not have seen your older content. Also, your new audience might like your old content but they have no way to check them out because your pins are so far behind in your feed.

Let’s see how this process works.

Click on Content Manager in the left sidebar and then click Drip Pinning. You’ll see a list of boards for your account similar to that shown below.

Viralwoot Drip Pins

If you have a lot of boards, you can page through them or set the display to show 10, 25, 50 or 100 entries per page. You can also search for a particular by typing its name in the search field. Plus you can sort the display either by board name or Action. For example, you may want to see all boards with Drip Pins listed first.

In this example, there are two boards with active campaigns. We can edit or stop their execution directly from this screen if we wish. Right now we’re going to create a new drip, so we’ll click on the Create Drip button for the board that we want to create a campaign. We can choose to build drips for old Pins or new ones. Let’s do Drip Old Pins first.

Drip Old Pins

First, we select the number of old Pins that we want to pin on a daily basis. Next, we can add some hashtags that may help our Pins become more discoverable. Viralwoot looks at your board and suggests some appropriate hashtags, based on your board’s content, but you can always add you own, or none at all if you wish. Finally, click on the checkbox if you want Viralwoot to delete the old Pin after it has been republished. Select this option if you’re concerned about having the same Pin appear too many times on your board.

Drip Old Pins

Drip New Pins

Drip New Pins is a feature specially create for users who don’t have many Pins or are starting up with Pinterest and don’t have much content either. The reality is that not all companies are great at generating content for Pinterest on a regular basis. With Drip New Pins, you can keep your board looking fresh. Just select the category and number of daily pins, and our system finds and pins active Pins that are getting good engagement on the Viralwoot platform.

Drip New Pins

Note that you can only have one Drip type with each board. You can only have Drip Old Pins or Drip New Pins, but you can’t do both on the same board. So now you’ve created a constant drip of your older pins coupled with your new content. This way you can utilize your old pins and channel them to your new audience.