Tag: etsy marketing

Etsy Growth Bot by Viralwoot – Best Free Etsy Marketing Tool

Post author By Alex
Post date December 8, 2017

Automate Etsy Marketing – Grow Etsy Sales while you are sleeping

Today, we are excited to launch an Etsy marketing automation tool for one of our favorite communities i.e. Etsy Sellers. Out of 125K users on Viralwoot, close to 3% users are running a shop on Etsy.

So, we worked with over 500 Etsy sellers to understand the challenges they face in growing their Etsy sales. A majority of Etsy sellers rely on manual work (be it creating ads, posting on social networks, finding useful tags etc) instead of using tools/softwares or services because of two main reasons:

These automation tools or services are expensive
They are not much techsavy so using any new tool or software takes time & efforts to learn

But, they must realize that to beat their competition & increase their share in $3 billion annual sales on Etsy, they will have to use technology to get more done in less time. Speed & efficient resource utilization are two most important factors that separate successful Etsy seller from just another average Etsy seller. Hence, we strongly believe that each & every Etsy seller should have access to a powerful, easy to use yet economical (if not free) Etsy marketing tool to not only boost his/her sales or brand but also, grow Etsy buyer base as a whole.

Why should I automate Etsy marketing?

We are good at social media marketing and analytics, so started researching about how Etsy sellers are currently handling social media marketing. About 89% Etsy sellers are currently managing their Facebook, Twitter, Instagram and Pinterest pages themselves or they hire an intern/freelancer to do the same. Only 11% Etsy sellers use one or more softwares to accelerate their sales growth or optimize their listings.

Hence, we built Growth Bot For Etsy Sellers to help Etsy sellers with automating social media posting for his/her products on 4 social media networks – Facebook, Twitter, Pinterest and Instagram.

How Etsy Growth Bot works?

Once you create your free account, we fetch your Etsy products. Then, you connect your social media networks where you want to promote your products (Pinterest, Twitter, Facebook and Instagram).

Now, you can set the rules for bot like how many posts per day for different social networks, which Pinterest board to post on and so on. And, that’s it. The growth bot will start working for you day & night.

Tags advertise pinterest, advertising your etsy shop, etsy grow sales, etsy marketing, Etsy sales, get etsy buyers, increase etsy sales, increase etsy traffic

Etsy Marketing Marketing Small Business

How to get more traffic to your Etsy store?

Post author By Alex
Post date March 31, 2017

A common question and a confusing one at that!

Getting traffic to an Etsy store is surprisingly tricky and is often unyielding. This is because it is difficult to gauge the customer sentiment and gain a sustainable traction at the beginning of the Etsy journey.

With that aspect in mind, we’ve prepared a little cocktail of certain steps and methods that a frustrated Etsy seller could follow to get some definitive traffic to their Etsy stores.

So, without further ado, let’s look at some of the best way(s) to get quality traffic to an Etsy store –

Cross channel promotions

Cross channel promotions involve advertisement, organic promotions and marketing on different channels. Feature your products on Instagram, Pinterest, Facebook and Youtube – creating a comprehensive outlook for your products.
Moreover, using a cross channel promotion strategy can help you gauge any interested users on the distinct platforms and make considerably higher sales.

Here are a few to-dos when working on Cross platform promotions –

YouTube: Place your product in a conducive environment. Possibly one that complements the product and highlights its needs and working. For example – You could showcase a Blender in a kitchen. How it so easy to use it and how it’s so gorgeous and worth the customer’s time.
Or, presenting a curtain in a posh house and how buying it would decorate the customer’s living room. Create a montage that’ll entice the audience. Tell a story if you feel it aligns with your product marketing.
Pinterest: Pinning images of the products, with the prices. Create boards, join groups and pitch your product in a subtle manner. Do not make a hard sell.
Instagram: Another image centric platform. Use it to display your images in a holistic manner. Adhering to the trends and the desires of the audience. Your image quality and personality matters the most. So, pick a customer persona and pitch them your product. You can also showcase a person using the product in their own habitat.

Influencer marketing

Influencer marketing is basically getting hold of an Influencer (a person to whom people listen to, atleast when it comes to a service/product) and asking them to pitch your product to their followers.

It may be a little conceited but Influencer marketing helps your product gain a spotlight (for a short period of time). This can help boost customer confidence in your product and let you bask in the glory of increasing sales while you work on your store.

Oh and a radical, highly-followed influencer will cost more. So try and strike a balance between the expense and the expectations.

Etsy optimization: Keywords, Search, SEO

Kind of a No brainer. You need to pitch your customers (prospects really as they haven’t purchased your products yet). To pitch in a manner that isn’t blunt nor too vulgar, you must write the right copy, post the right clicks and target the right audience (can’t be targeting bikers for Hello Kitty aprons, unless you want to create a new market segment).

Etsy offers quite a lot of tools for Etsy sellers to increase their sales. Get a hang of these tools and create your own niche. Once you do that, you can expand your product line and pitch more products to your customers.

So, this aspect covers the Etsy quotient of pulling traffic. As a pre-cursor to Etsy marketing, store optimization also helps you to select your target audience, know your competition and mainly strategizing your approach to the market. Simple enough? Okay. Forward march!

Co-branding

An astonishingly under rated and grossly misused component of Marketing (on Etsy, on Social media or on the TV!). Co-branding offers logically limitless avenues of growth and sales to the market collaborators.

First – What is Co-branding?

It is the conjoined pitch of two products that complement each other. Think of Nike shoes going with a can of Redbull. Fascinating, right? Co-branding helps both the parties pitch each other’s customers and create a whole new marketing component.

Thus co-branding helps to exploit the market and any unreachable crevices in it. Mutually beneficial arrangement – like lichen!

[Tweet “Co-branding can help you find new markets, boost awareness and raise sales without greater efforts. “]

One more thing: The co-branded products mustn’t be competitors. This’ll blow up the entire premise of Co-branding.

Utility marketing

Pitch something useful. Please? Utility marketing moulds itself around the customer’s requirements and needs. Something really useful to your customers. That’s why it is essential to research your customer segment.

Unless of course if you are selling sweetened water. That’s a whole new field. (a subtle jab!)

Utility marketing also convenes a rather simple message – Find an intersection between your customer’s personality, needs and desires. This won’t necessarily boost your Etsy sales instantaneously, but forge a strong foundation for your brand. Apart from this, Utility marketing also helps in –

Building brand loyalty: You do not come off as a frivolous brand with bad products. Using utility marketing you can drive the customer sentiment in your favor.
You do not make a direct sales pitch: You interact and inform your customers about the product line concerned. This shapes your brand as a reliable resource of information and a possible seller. Oh and it also helps you get discovered in the market.
Establishes your brand identity: Makes your brand name relatable to the product line in question.

There! We’ve presented you a small list of things you can do to boost traffic to your Etsy stores. This list is absolutely not exhaustive and will change from the insights gained from customer and market analysis. We will strongly recommend you to tinker with your Etsy marketing. Keep a few ideas consistent and experiment with your presentation and methodology. Once you do that, it’ll be fairly easier for you to understand your customers.

You’ll begin to be an expert in the subject and obviously reach your future sales goals at warp speed!

Tags Content marketing, etsy marketing, Etsy sales, Etsy sellers, How to get more traffic, Marketing, pinterest marketing, social-media marketing

Others Pinterest Tips

Why Pinterest for Indian Brands?

Post author By Alex
Post date March 12, 2017

In an earlier time, people could not even think of an e-commerce as a platform for buying products and services. Whereas today, we’ve come to a whole new arrangement, where shoppers are just choosing what to buy on their mobile sitting in their living room.

This immense shift in shopping style has occurred almost everywhere on the globe. Even in India, 292 million people use smartphones and even more use E-commerce services on their laptop or desktop.

As you may know, Pinterest is a visual platform, where images are pinned on boards and can be liked & repinned. Users extract images from different sources and pin it on Pinterest. Followers see this pin and can like or repin the post depending on their preference.

So essentially Pinterest acts as a catalog of images, in which each user has their own personal collection. This collection is intimate and can give a pretty great perspective into the lives and likes of the user.

A fun fact about Pinterest is that “number of people who see your pins is larger than number of people who follows you”. That’s Pinterest for you. Still need more reason? Ok, here they are.

As per a study, 88% of the users who pin a product on Pinterest, make a definite purchase. That’s a pretty solid percentage when you compare it to other social media networks where even ads are unable to pull these kind of numbers.

For example: 80% of the Pins on Pinterest receive a repin compared to 1.4 % retweets on Twitter. This gives us a basic view of Pinterest’s efficacy when it comes to business oriented aspects.

And if we look at the Pinterest ads; my God! Aren’t they beautiful?

You cannot ignore the fact that how exquisitely South African Airlines have given a beautiful impression along with the promotion of their airlines.

User loves what they see and that is why Pinterest can be seen as a galleria of several gorgeous images pinned on variegated boards.

Well, let’s see some listed reasons, why Indian brands should use Pinterest as their marketing platform.

Demographics and Stats

Out of 1.23 billion people, only 243 million uses the internet. It’s good because 243 million still uses the internet and we have 81% of prospects left.

As per predictions, total users may increment up to 500 million. What does it mean for marketers like you?

A totally new customer pool of 250 million users is under process. There will be millions of users to reach with such a simple and elegant platform, where you can simply promote your products by pinning images.

Talking about mobile integration with social media platforms, around 92+ million active users are there on mobile. Much to your amaze, this is only 41% of total mobile internet users, which means a huge chunk is still left to tap (which is already predicted to come to play in next 2 years).

Alongside, Digital media market in India is also increasing at a swift rate. With already 8.9 million active users in India, Pinterest is swiftly penetrating the Indian markets with ease.

As per the research, around 58% of the digital marketers are still focusing on customer acquisition, which means there is huge untapped customer-pool. It also, means 42% of total digital marketers have controlled the market.

Predictions

Many marketers are predicting that Pinterest’s buying user number will see an increase of 24% till 2019; i.e. reaching 60 million. In the month of November 2014, it was studied that this impeccable platform has doubled up the number of men signing up as compared to 2013.

Since times have changed now; Marketers are now assessing social media by not seeing the number of followers but by actual sales conversion done there.

You may say that Facebook has 66% bigger customer base than Pinterest. But have you accounted that people come on Facebook with a purpose to interact, do networking and see the news. Facebook too has not set its focus from being a social networking site to a marketing-focused platform.

This has opened a gate for Pinterest in India since India ranks 2^nd in Facebook users across the Globe, U.S. being the first.

A Toddler now Maturing

Pinterest was started by Ben Silbermann, Paul Sciarra, and Evan Sharp as a closed beta in the year 2010. In the preceding years, Pinterest has matured a lot in terms of user engagement, UI and design parameters.

Many brands still talk of Pinterest as a ‘Toddler’ in the context of advertising but no one debates about its immense potential. The introduction of promotional pins has been an open declaration from Pinterest of their arrival in the field of advertisement.

Pinterest has always been a bit different and quite visionary when it comes to social networking mediums. Comparing to the existing social media platforms, one could say that Pinterest is ‘the best’ platform available for users to product sales. The same goes for the sellers; as a marketer you get ample space and audience to communicate the intended message effectively.

Compared to Indian user number of 2.1 million in 2014, now Pinterest has been able to tap 8 million users in 2016. That is just not a sign of toddler anymore. Showing an increase of around 400% is just another example of saying that Pinterest is going to be “The next big thing” on Internet very soon.

What Does Pinterest Offer?

A lot has been already said for the Indian market and users. We’ll discuss more about Pinterest and its offerings.

This image-based social platform is becoming more than what it was aimed to be. Owing to its elegant UI, large user base, and shopping-oriented design, Pinterest is becoming a major tool for shoppers of today.

Let us go through some of the basic terms related to Pinterest:

Pins: It is simply the pins posted by you
Boards: Collection of pins categorized as per your preference
Followers: People following your profile, pins or boards
Repin: If someone likes your pin, he/she can repin it.

Some more terms are there; go here for further clarity.

Since social media is considered as the best form to perform research on products/services, so how should you use it?

Just put an image of the product as a pin and ask the customers for their feedback.

Mentioned below are few offerings by Pinterest that can surely help you are a marketer to promote your brand and increase the sales:

Boards

A board is a collection of images or pins on your profile. Once you log in to your Pinterest account, just create a board by clicking on your account name on the top left side of the page.

The main advantage of having boards is that if your business is targeting a specific group of audience, you do not have to promote your product like a blind marketer. Instead, you can select what sort of boards covers your audience, make that category and cover a larger client pool.

Brands having niche marketing goals should take Pinterest as their mentor because a board simply solves all the bottlenecks that were previously available in all other social media platforms.

For example, if you are selling luxurious watches, just make a board naming it relevantly and selecting groups such as luxury, fashion, men’s watch, and watches. You will cover a larger segment of users who are following these categories and will be interested in purchasing the product.

So, Pinterest filters out a large group of people and lets you target users relevant to your brand or product.

Action Oriented

Do not get misinterpreted by the fact that Pinterest is a place, where users just give an impressive look to the images and move on. No. As said earlier, most of the shoppers get influenced by Pinterest to make a purchase. Also, most of the pins on

Pinterest pins are themselves action oriented.

Recipe pins aid users in figuring out what to cook, home décor pins helps people decorate their place as per their preference and fashion pins enable the user to decide what to buy.

Serving as a mechanism of discovery, Pinterest has users who tend to spend more money. Pinterest users are 10% more likely to make a purchase on e-commerce platforms than users who are referred from other social media platforms.

Another important feature of Pinterest is that users can save the pins they like for later; thus serving as a bookmark for products. For a bride, who is planning her marriage Pinterest can serve as a digital wedding planner, where she can save whatever she likes and can review the options later to make a purchase.

Advertising Platform

Pinterest has been taking a special interest in the promotion of brands. The introduction of promoted pins or Rich Pins has been a major step in advertising by Pinterest. Rich Pins are total of 6 kinds:

Recipe
Product
App
Movie
Article
Place

Each meant for the different purpose, these paid/promoted pins are utilized for getting a better & effective user engagement. For example, app pins include an install button, which enables users to download the app without even leaving Pinterest.

For people who love traveling, Place pins tell them everything about a place such as providing a map and giving address & phone number.

Indian brands who wants their products to be showcased on Pinterest can use product pins, which makes it quite convenient for the buyers to reach and purchase your product.

Campaigns

It is quite hard to engage customers with your brand on social media platforms, especially when there are so many. Pinterest includes Campaigns, where you as a marketer can start a contest or campaign to bring more and more users at a single platform to discuss.

You can see here, two different kinds of campaigns are available; Engagement campaign and Traffic campaign. Either you can choose to engage customers by boosting the interaction with your pins or you can direct a motivated audience towards your content.

Brands that are finding it difficult to start a conversation or do not know how to tap the client pool, can utilize this feature and benefit themselves by engaging with users at a macro-level.

Pinterest Analytics

It is every marketer’s dream to track even the minutest activity of their strategy to assess its performance accordingly. Pinterest has made this dream come true for marketing professionals. Although, many social media platforms have their own analytical tools, but none has such a huge shopping enthusiast users on their platform.

So a combination of millions of users (80% of them) who just want to shop and a tool, which can help brands to monitor their activities in order to promote the product in accordance with the consumer behavior, can be a deadly one.

Not only analytics tells the performance of your Pinterest profile, but it also gives insights on small issues such as what kind of pins are performing best & worst, when are your target audience online most, what does your target audience like most (which boards and pins), and so on.

However, there are some third party tools also available for managing the business account of Pinterest to fill some uncovered issues. Viralwoot is an M&M (management & marketing) suite of Pinterest. Using a simple UI that users can handle, monitor and track, Viralwoot is able to tap around 70000 users and associate itself with 4000 brands across the globe. Some of the brands that are using Viralwoot are listed as following:

Industry: Company
News: Buzzfeed
Knowledge: Wikipedia
Travel: Trivago and Cleartrip
Clothing: Wrangler and Lifestyle
Retail: Infibeam
Jewelry: Nakshatra
Movies: Bookmyshow

This M&M suite Viralwoot has following main attributes:

Pinterest Scheduler
Promotion on Pinterest
Pinterest Analytics
Content Manager
Influencer Manager

Top 10 Indian Brands on Pinterest

I will now list the top 10 Indian brands that are using Pinterest as a platform to market and promote their products:

1. WedMeGood

WedMeGood is a new wedding planner destination for all the to-be brides & to-be grooms. Incepted in 2014, this firm has been using Pinterest solely for the purpose of marketing their services and reaching a larger audience.

This is one of the few companies in India, which is wise enough to utilize the potential of Pinterest in order to reach their sales target. With 35k followers, WedMeGood is quite popular on Pinterest and hence it remains active by continuous engagement with the customers.

2. Myntra

Launched in 2007, Myntra is an e-commerce platform for branded apparels. Ranked as top four startups for India, Myntra is aggressively using Pinterest for increasing their visibility.

With 3000 followers, Myntra is surely using Pinterest as a booster to increment its sale and build a bigger customer base.

3. Jabong.com

Incepted in the year 2012, Jabong.com, one of the leading e-commerce sites in India, has been able to mark its presence on Pinterest. Seeing the Jabong.com Pinterest account, you can simply figure out that it has been effectively using this exquisite image-based platform to ensure a proper customer engagement.

Jabong has been using promoted or Rich pins continuously to showcase its product for the target audience.

4. Times of India

Pinterest has been a wonderful place to start a discussion; i.e. interacting with customers on a large scale. Times of India, country’s leading print media player has been taking full advantage of Pinterest. With around 10k followers, TOI has been gaining a competitive edge as it started before everyone else.

5. ScoopWhoop

ScoopWhoop is a new-bee internet media and news company launched in the year 2013. Started as a viral content generating and sharing website, the company is now providing news on the portal and also acts as a medium for discussing & sharing social concern issues. Pinterest has been an active stage for ScoopWhoop altogether with approximately 1.4 thousand pins and 2.5 thousand followers.

6. PepperFry

One of India’s most eminent names in online Furniture and Home & Living destination, PepperFry is making the difference at Pinterest. With around 6ooo pins, PepperFry is drawing the attention of customers quite smartly.

7. FabFurnish

Started in 2012, FabFurnish is making its name in the online furniture, furnishing, décor, and kitchenware. If you see its Pinterest page, you will know how FabFurnish is highly involved with the customers by pinning different pins.

8. Swayam India

Swayam India is an online store for home furnishing products, which is covering around 70 cities in India at 400 plus counters. This E-store has been promoting its product line effectively on Pinterest. Different boards of varied categories show the diverse products Swayam India can offer.

9. Utsav Fashion

Shipping to over 200+ countries, Utsav Fashion is a leading online name in Indian Ethnic Fashion. Utsav Fashion’s exclusive designs and appealing color combinations have been exquisitely exhibited on Pinterest, so much so that it has more than 30 thousand followers.

10. Fabindia

Being an Indian chain store, which is involved in the retail of fabrics, garments, ethnic and furnishing products, Fabindia is truly a treat to watch on Pinterest. With its followers reaching two thousand, Fabindia is surely cashing the sales opportunity at the Pinterest platform.

Conclusion

A lot has been discussed about why Pinterest is important for Indian brands for various marketing purposes. The Indian market is still nascent in social media and marketers should leverage this opportunity to scale their businesses. Then only you can be termed as a smart marketing professional. So, Pinterest gives you an opportunity to engage large customer pools. You can sit back and use the traditional mediums or let Pinterest reel in the sales. Choose wisely!

Tags Content marketing, etsy marketing, Indian Pinterest users, Pinterest Advertisements, Pinterest for Indian Fashion brands, Pinterest in India, pinterest marketing, Pinterest marketing for Etsy, pinterest tips

Pinterest Tips

A Step By Step Guide to Becoming Popular On Pinterest

Post author By Alex
Post date February 24, 2017

Looking to get famous on Pinterest? You have come to the right place. Here is a step-by-step guide on how to become famous on Pinterest.

Step #1: Be Creative

An obvious thing to state for any Social network. Still we’d give it a shot! Being creative doesn’t mean that you have to have stunts, celebrities or tacky images in your Pinterest catalog.

You could just go with an intuitive approach, use clever wordplay, simple, neater images and some cool facts.

If you have boards that are boring then people won’t bother going through them and will turn away. In order to attract them, you will have to name your boards creatively and use search-friendly titles so that people can find you easily.

Your boards should reflect your personality. Make sure that the content you post is unique as it will help you in gaining more followers.

Step #2: Use the Power of Social Media

You can integrate other social media platforms such as Facebook, Twitter, Instagram, and Google+ to let your presence be known so that more people can follow you on Pinterest. If you have a high following on any other site, then post your Pinterest account information there so that they can follow you.

What this step does is, it accumulates all your social network profiles into a single segue of content. You can even mix and match between different strategies.

For example: A Vine video can be shared on Twitter, Facebook and as a story as well. Catch the drift? This presentation often leverages the USPs of each network.

Step #3: Use Hashtags

Hashtags are very powerful when it comes to getting followers because it makes it easier for other people to look for you and to follow your account. Use a relevant hashtag for every pin, but do not go overboard as that could get very overwhelming for your audience.

Create your own hashtags if you would. But it should not be a cliche or a something really obvious. Remember the idea of using a hashtag is to express an idea or an emotion into a conjoined set of words that can create their own following.

Keeping that in mind, throw in a couple of corny tag related to your product every once in a while.

Step #4: Cater to the Masses

Check out the famous boards on Pinterest to see how they attract their followers. Also, watch the latest trends and news and stock your board with it because it will increase traffic and will get you more followers.

[Tweet “Mapping trends related to your products can let you innovate and rehash your content strategy to better channel your customers”]

When you think about ‘Catering to the Masses’, think sifting through trends and targeting specific audience groups. Once you map the trends, it’d be fairly easy for you to get your customer’s attention.

And once you do that, you can pretty much direct them to your products/services and make some sales.

Step #5: Boost Your Board

Some people only follow specific boards and not users to avoid irrelevant posts and spamming. Keep this in mind and promote your posts, so that they get recognized by people.

In this step you can start niche boards on Pinterest where you:

Choose a topic
Post relevant infographics, images, quotes etc.
Cross promote your boards on different platforms
Forge a Non-sales quotient for the boards and reduce the boards to informational matter.

Step #6: Quality

Your boards should have high-quality images that can spark your viewer’s interest. We would recommend using original pictures. But it isn’t always possible to use Original images for your product. So what can you do in this case?

Go for a Hi-res image coupled with a definitive context. First off using a high resolution image would attract your user to at least click on the image. After that, it’s a breeze!

Scientifically, bright colors and hi resolution images attracts our mind to pursue an object. You could rehash your images to conform to that fact and gain a lot more traction from your images.

Once the user clicks on the image, they’d focus on the words, the element of the image (the context) and the information that they can glean from it. If they find it useful, then they’d proceed with the rest of your content. If not, then they’ll presume scrolling.

Step #7: Quantity

Remember that moderation is the key. If you post too less, people will cease to , and if you post too much, then you’d annoy your followers. The key is to maintain a rhythm. Be consistent with your posts.

Pick a day and a time at which your audience is the most active. Once done, you can start posting your content with increased efficacy.

Haphazard post timings can play havoc with your content response rate. By creating a sense of expectation in your users (through the fixed posting times), you can create an association of time with posts.

Hard wire your posting schedule to your customer’s behavior on Pinterest and you’ll get an assured increased engagement rate.

Oh! You can also try this methodology on different social networking sites as well.

Step #8: Use Events to Your Advantage

You can use any upcoming event or holiday to your advantage by posting about it on your board. For example, for Halloween, you can share useful tips and unique costume ideas. If you attract members to one of your boards then they are more likely to visit your other boards and even talk to their friends about your account, which will help you in increasing your number of followers.

There are several ways through which you can get famous on Pinterest. You just need to present unique, expressive content to the people you are targeting. Thanks to Pinterest’s growing popularity, there are several tools that can help you gain followers, promote Pinterest pins, schedule pins, and manage accounts. If you want all this, then you should visit ViralWoot as they can help you in getting many followers in a matter of a few hours. Register for a free trial right away!

Tags Content marketing, etsy marketing, Getting started on Pinterest, How to use Pinterest for Beginners, Make Pinterest work for your Business, Marketing on Pinterest for startups, Pinterest for business, pinterest marketing, Pinterest marketing for Etsy users, Use Pinterest for Business

Content Marketing Pinterest Marketing Pinterest Tips Small Business Success Stories

How Pinterest Analytics can help your business grow?

Post author By Alex
Post date February 22, 2017

The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from your Pinterest marketing efforts and helps you get a better grip over what works and what does not. We discussed the What? and the Why? and pretty much described the need of analytics in a Pinterest marketing campaign.

But how should you proceed with it? What’s the catch? How can you create actionable instances from the data you gather?

In this post we will address these questions and more. Here are a few things that you can expect to learn from this post:

How to form an Industry oriented approach to Pinterest analytics?
Enhancing your performance on Pinterest through data.
How to improve Online sales using Pinterest analytics?
Incorporating Pinterest analytics into your Marketing strategy.

Before we talk about all these points, let’s have a quick recap of Pinterest analytics:

Pinterest Analytics: A Quick walk through

Analytics is primarily divided into 3 major sections:

Pinterest profile analytics: Profile analytics show you the pins people like most from your profile. Profile metrics are divided into Impressions, Repins, Clicks and All time stats. All of these metrics provided a comprehensive view over the performance of your content on Pinterest. It also helps your ascertain the things customers want the most (or want to learn or purchase).
Pinterest audience analytics: Audience analytics tells you about the people who follow your boards or interacted with your pins in some way. With audience analytics you get an overview of audience demographics, location, gender etc.
You are also able to see their other interests. This provides with an opportunity to coalesce different interests and present a unique product/service to your customers.
Pinterest Website analytics: Website analytics are similar to profile analytics, except they give you information related to your website. If you use the ‘Pin it‘ button you can even track the people who are using it and driving clicks back to your site.

These 3 sections encompass all the activities related to your Pinterest business account. Using these 3 sections, you can gather all sorts of information about your customers and plan your Pinterest marketing strategy accordingly.

Using Pinterest to build a brand

Pinterest provides an incredibly social platform to connect with customers. Unlike most other social networking platforms, content and products on Pinterest aren’t just liked or shared, they are collected. A collection makes it easier for a brand to adjudge their marketing efforts according to the customer preferences. In fact they are more personal and intimate than a ‘Like’ or a ‘share’.

For brands, assessing a collection gives them an opportunity to understand the customer’s desires and needs. A collection gives a more closer view into what the customer CAN buy, which essentially is the entire idea off social media marketing. Also, collections are not necessarily passive as ‘Likes‘ and ‘Shares‘ often are.

Come to think of it: You collect what you covet, what you desire and what you need.Collections aren’t just made because other people liked it (though it does play a small role). Collections are highly personal and amazingly relevant to the customer.

Thus, Pinterest gives you a better handle over customer engagement. Use content and products that actually captivate, or at least hold the customer’s attention.

Pivoting Pinterest engagement

Here are a few things you can do to grow your Pinterest engagement through focusing on Analytics:

Gather and study the data related to the Audience (Audience Analytics). This data can help you gauge the customer demographics. See where your customers are, what their age, gender is, and what are their other interests. This data can give some basic perception of the customer’s perspective.
Tinker with your content. Assess the most clicked and most saved content from your site. Rehash your content strategy. Pitch any two strong or weak sections of your content. See if they work in a pair.
Reassess your target strategy and make plans more suited to the your Pinterest analysis.

Now, where exactly does Pinterest analytics fit in? As it stands, Pinterest analytics provides you with the data associated with your customers. This data provides you with insights into your customer’s activities on Pinterest. You can easily gauge the customer’s requirements and assess all sorts of metrics that can help you plan your marketing strategy in a better way.

Let’s look at some possible marketing enhancement through Pinterest analytics.

[Tweet “Customer collections are much more personal than Likes and Shares.”]

Performance enhancement through Analytics

After you’ve acquainted yourself with Pinterest analytics, you will have a ton of data to work with. This data often provides actionable directions to gauge and create a Pinterest marketing strategy. With this data you’ll be able to create a framework around your marketing efforts. Consider this: You know what your customers like and they want to buy. This spares you of the difficult problems. You only need to provide them with the products/information that they require.

And voila! The customers would know of you, your brand and will be more willing to purchase your services. Pinterest for business also provides you with useful information about your current performance. Using this information you can assess your marketing efforts and understand customer requirements.

Discover how Pinterest works for your business

With Pinterest analytics you can get a hang of what your customers like. You can change your marketing strategy, your content and your product presentation as per your customer’s requirements. These metrics also point out any gaps in your marketing campaigns. Your particular business sect might be able to carve out its own niche if the audience you target is inclined enough to follow you.

Learn more about your Audience

This goes without saying and cannot be stressed enough. You know where your audience’s preferences stands, now pitch them a relevant product. Once you do that, you’ll conform to the customer requirements.

Knowing what your audience enjoys also provides you the opportunity to take action based on the analytical recommendations on offer.

Act on Pin insights

Now that you’ve gathered the necessary data related to your audience and your content on Pinterest, you’d need to formulate some strategy that can help you implement these insights.

How can you improve Online sales using Pinterest Analytics?

Identify your competition

Once you’ve identified the various facets that resonate with your audience, you’d be able to know what they like and what their brand preferences are, in short: Know your competition.

While many brands that you’d come across on Pinterest would be related to a general outlook or a lifestyle category, you could peruse the categories to study any patterns or trends in customer perceptions and purchase mentality. Here’s what to do:

Sift through the brands and identify and co-relating factors between the brand content and purchases.
Assess a popular brand’s content and reflect on your own approach.
Gauge any content you can mimic, any trend you can leverage and add your own unique blend to the content matter.

Discover the device your followers prefer

Discovering the devices your followers use will give you a better traction over the type of content you need to pitch to them. This is important because Pins look different on a desktop computer and a smartphone.

Also the user experience and interaction is vastly different. So knowing the type of device used will help you answer a few questions like:

How are users looking at your content?
Is your content perceivable on the prominent device?
Should you change your content strategy to favor a specific device?

Assess the comments

Assessing the comments posted on your content will help you assess the possible changes in your product lines. This will also help you gauge the customer sentiment related to your product. This way you can accommodate any changes required into your product as per the comments on your Pinterest content.

Work on the Most Clicked and Most Repinned content

Your ‘Most Clicked’ and ‘Most Repinned’ content can help you ascertain the engaging content of your profile. This is pivotal to your Pinterest strategy as the most engaging content often drives the most traffic and the most sales for a brand on Pinterest.

For example: Most repinned metric lets you know the content which resonates most with your audience. Although, sometimes you might find certain categories to pull consistent traffic (Hi-res images, Food, Quotes and the like). With this information you can organize and rehash your content to better suit your customer’s desires.

On the other hand, Most clicked metric lets you access the pins that are driving traffic to your website. Similar to Most repinned metric, the Most clicked metric lets you assess the content that has the highest appeal to your customers.

Apart from that, the most clicked content has the highest Purchasing quotient amongst your regular content material. This information gives you the most direct insights into the sales-oriented potential of your Pinterest content.

Using this metric you can:

Assess if your pins are engaging
Identify any pattern, color, type, theme etc.
Gauge the dates your content ‘works‘. This can help you identfify any seasonal spurts and maintain consistency.

Website assessment

Few major questions define this section:

Is it easy to Pin from your website?
Can people Pin from your mobile site?
Have I told people that I’m on Pinterest?

These 3 questions combined with the Pinterest friendly quotient of your site can get you a pretty straight handle over your site performance. Website analytics shows data for all Pins that link back to your website, not just the Pins you’ve added to your own profile. Therefore it gets pretty easy for you to map your site’s traction.

Apart from that the Pinterest Pin it button analytics lets you get a snapshot view of how the button drives traffic back to you. So overall, Website assessment lets you track your performance in contrast to the keyhole information from your profile.

There! We’ve discussed the entirety of Pinterest analytics and the related factors that can help you gauge some profit from the data that you get from Pinterest analytics.

You can try these methods or get onto our home-grown Pinterest analytics tool to let the data do the heavy lifting.

Tags etsy marketing, Etsy marketing management, Pinterest analytics, Pinterest analytics and implementation, Pinterest Data analysis, Pinterest manangement, pinterest marketing, Pinterest marketing for startups, Pinterest sales, pinterest tips