Content Marketing Others Pinterest Marketing

What is Pinterest Analytics and why is it important?

Pinterest analytics and its importance for a business

As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your profile popular? Or are your boards pulling the traffic?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with the results. This is what we could term as Pinterest analytics.

Now, most users would mull over the word ‘Analytics’, thinking that it is something complex. In this post, we’d quell any questions or problems you have with understanding analytics. Also, we’d look at the ways analytics is important for your business.

What is Pinterest Analytics?

Analytics can be defined as a practice of measuring, managing and analyzing data from your feed to collect valuable insights. As for Pinterest analytics, it can be described as a measure of certain metrics of your Pinterest profile. An analytical approach to a platform such as Pinterest can get you insights into user trends, preferences and habits.

In an essence, by analytics you get an overview of all the the numbers associated with your profile or your boards. You can assess the numbers and derive any ideas from it. Moreover by these numbers you’d get a perspective over the market functionality and the required inputs to your content.

Pinterest analytics gives you an opportunity to study and assess your targets and your content on Pinterest. The various factors and aspects you would want to know:

  • The level of engagement (are people engaging with your content?)
  • Your account’s growth (where was your account a month ago?)
  • Most popular pins/content (what actually works for your audience?)

These aspects and more are comprehensively covered in Pinterest analytics. With all these questions, you’d get a better hang of the things you’ve got working for you. Ultimately assessing the data and statistics would streamline your content and limit any random efforts. Thus, you save time and money. Neat, isn’t it?

Why Pinterest Analytics?

Why Pinterest analytics? You could crunch the numbers for yourself and come up with specific ideas. But, you’d want to consider the magnitude of the task, There could be thousands of people looking at your pins and going to your website. You would be unable to monitor the different sorts of data associated with your pins.

Now, measuring your activity on Pinterest can provide you with interesting ideas and options to target your content to the right audiences. Apart from that, using analytics can tell you if your content is actually working. And while the number of followers are important to note, it isn’t the deciding metric when it comes to Pinterest success.

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Using Pinterest analytics to understand performance

Your performance on Pinterest is related to several noteworthy points. Some of these parameters are crucial to measure the aesthetic quality of your Pinterest content. For example, there are 3 distinct types of Pinterest analytics. Each of these types have their own metrics that help track any relevant data

Pinterest Profile analytics

This type deals with the metrics associated with your profile:

  1. Impressions: Number of times your Pin showed up in the Home feed and Search results
  2. Clicks: Number of times someone clicked through your website
  3. Repins: The number of times your pins got saved

Pinterest audience analytics

This particular type is associated with the audience metrics. Through this data you can assess information about the people who are follow, engage and connect with you on Pinterest. The data is:

  1. Country (The country your audience is in)
  2. Gender
  3. Language (preferred/native language)

Pinterest website analytics

This is the most actionable data that is extremely important to a marketer. Dealing with content related aspects, this data provides insights into:

  1. Impressions
  2. Saves
  3. Clicks and
  4. Best days and times to post (times your pins performed well)

With this data you can direct your entire Pinterest strategy and know its results. Using these insights you no longer have to wonder about your audiences preferences. Pick something your audience likes and play with it! You can make your content even more attractive and personified.

Who should monitor Pinterest Analytics?

Well anyone! Anyone who wants to get more out of their Pinterest marketing efforts would benefit from Pinterest analytics. That is the entire premise of Pinterest analytics. Once you know what works and what does not, it becomes fairly easy for your to manage your Pinterest activities. You can do several things with your content to come to that one golden opportunity that might bring you a ton of money. You can:

  1. Experiment with your content
  2. Chart out a separate content strategy
  3. Explore several Pinterest marketing avenues
  4. Improve your business management and
  5. Align your content with your business goals

There is no limit to what you can do once you get hold of that data. Now specifically, Pinterest analytics would interest Marketers, Business owners and brands on Pinterest. This is because they operate on a large scale where quick insights into public behavior can determine their success or failure.

The entire premise of Pinterest analytics is to let you mould your business strategies and improve your content. Please your customers and your profits will take care of themselves.

In this post we’ve covered the basics associated with Pinterest analytics: What it is and How it can actually help you. With a directed approach coupled with data, you can leverage your Pinterest presence to greater profits for your business. Also using Pinterest analytics eliminates the need for any haphazard action that might not give you positive results.

Have a go at Pinterest Analytics and see what it does for you. We’d love to hear your experiences with it.

Etsy Marketing Small Business

How to Price your Items on Etsy?

If you sell your products on Etsy, you would know what a significant problem it is to price your items in the right bracket. There are a lot of amazing people on Etsy selling their products at ridiculously cheap prices. This clearly entails that people are selling themselves short or they are completely unaware of the value they’re offering.

In any case, Etsy price valuation is something which troubles a lot of sellers.

How should a seller settle on a price? Too expensive and your customers would pass up your products. Too cheap and you’d underpay yourself and undervalue your work.

So how can a seller decide on their product prices?

Figuring it out

As it turns out, Etsy released an extensive guide on price reevaluation and assessment for Etsy sellers. Turns out that the entire scope of marketing and pricing products on Etsy revolves around your competition and the quality you’re offering.

Here’s the simplified formula by Etsy:

Cost Price (Labor + Materials Cost) x 2 = Your Wholesale Price

Wholesale Price x 2 = Retail Price

This formula presents you an idea of the pricing you can offer based on your inputs, your expenditure and your efforts. First, you need to map your products and the effort that you put into them.

Start with your Materials

The materials you use to make each item in your product range will dictate your total cost and determine the price of your item. Map your prices by accounting each material input into a product.

You can also eliminate or substitute materials to vary your costs. See how your customers respond to the material changes. You’ll be able to get a better handle on individual costs.

Make a Pricing Goal

Ascertain your pricing structure and scope of your products in the market. Most people under value their items as they are not aware of the requirements and trends in the market. Learn about your business field and find out your niche on Etsy.

Making a pricing goal also helps you understand your yearly targets. It also helps you plan your activities and scale your Etsy range in the future. You can also choose to map, invest and re-invest in your Etsy store.

Find the sweet spot

After you’ve reevaluated and re-structured your pricing, you’d want to decide on the sweet spot suitable for your niche and for your customers. You can make a lot of sales by varying your prices by a small difference.

Lower Prices do not mean more sales

Lower prices do not always guarantee you higher sales. You have to price your products in an exclusive yet affordable way. Often people consider poorly priced products to be of lower quality. This is a basic tenet of behavioral economics and can result in hefty losses for any brand or seller.

Your Etsy products should be priced in an appropriate range so as to target the right customers. Channel exclusivity through your products and map the changes that gather a higher response rate from your customers.

Analyze your Competition

As with any field, you competition can determine your products fate in the market. Many sellers underestimate the impact a competitor makes on the niche. This can affect your pricing scheme and the perspective of your customers for your products.

Carefully judge your competition and price your products in a delectable range. You can always one-up your competitor by offering more value on the cent. But be careful of the implications of the competition so that you can usher in a healthy and profitable rivalry.

Test and Gauge response

Once you’ve decided on a pricing bracket for your products, seek response and feedback from your customers and fellow business owners.Ask questions from your consumer base. Their preferences, their concerns and their ideas should be addressed and analyzed. Apart from being an effective customer experience strategy, this can also provide you with useful nuggets of information.

This way you can understand the pricing and the consumer sentiment in the market.

Reevaluating Etsy Prices using Pricewoot

Now that you’ve understood the various facets around pricing changes on Etsy, you would know that pricing any product requires some amount of research, analysis and time. Many sellers would be skeptical of putting in the required amount of time and effort for the price restructuring required.

In this situation, the seller would require an alternative method to know the average prices of similar products in an organized manner.

Pricewoot offers an amazing service to Etsy sellers by showing them a detailed sketch of average prices of products. With Pricewoot, a seller can discover the right prices for their Etsy listings.

How does it work?

Pricewoot uses a predictive analysis engine to suggest the correct price ranges for a product. With an analysis of over a  million sales for tens of thousands of Etsy stores, Pricewoot provides a number of powerful Etsy data analysis systems to predict correct prices for different products.


What can it do for you?

With Pricewoot, you can:

  1. Discover correct prices for your products: Compare your products with the market average and see where you fare amongst the competition.
  2. Track your top tags and materials: Pricewoot keeps you updated with the important metrics related to Etsy businesses and guides you to improve your sales and profits.
  3. Track shop data and get suggestions: With suggestive methods, Pricewoot will help you understand the products and tags performing better on Etsy. With this information, you can focus on the right areas of product development.
  4. Track your top customers: Pricewoot lets you manage and re-engage your customers to generate more sales and profits.

With this simple tool, you can completely eliminate the need for thorough research and analysis for your product prices. Get on Pricewoot and put more time into creating your products while ensuring amazing returns and profits from Etsy.

You can try Pricewoot for free and see the results of Etsy price re-evaluation yourself. You can see upto 8 products in your free account and manage your Etsy prices.

Try Pricewoot Price Suggestions for free

For more information about Etsy marketing and Pricewoot, reach us at our helpdesk . We’d be happy to help you!