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Etsy Marketing

Etsy Growth Bot by Viralwoot – Best Free Etsy Marketing Tool

Automate Etsy Marketing – Grow Etsy Sales while you are sleeping

Today, we are excited to launch an Etsy marketing automation tool for one of our favorite communities i.e. Etsy Sellers. Out of 125K users on Viralwoot, close to 3% users are running a shop on Etsy.

So, we worked with over 500 Etsy sellers to understand the challenges they face in growing their Etsy sales. A majority of Etsy sellers rely on manual work (be it creating ads, posting on social networks, finding useful tags etc) instead of using tools/softwares or services  because of two main reasons:

  1. These automation tools or services are expensive
  2. They are not much techsavy so using any new tool or software takes time & efforts to learn

But, they must realize that to beat their competition & increase their share in $3 billion annual sales on Etsy, they will have to use technology to get more done in less time. Speed & efficient resource utilization are two most important factors that separate successful Etsy seller from just another average Etsy seller. Hence, we strongly believe that each & every Etsy seller should have access to a powerful, easy to use yet economical (if not free) Etsy marketing tool to not only boost his/her sales or brand but also, grow Etsy buyer base as a whole.

Why should I automate Etsy marketing?

We are good at social media marketing and analytics, so started researching about how Etsy sellers are currently handling social media marketing. About 89% Etsy sellers are currently managing their Facebook, Twitter, Instagram and Pinterest pages themselves or they hire an intern/freelancer to do the same. Only 11% Etsy sellers use one or more softwares to accelerate their sales growth or optimize their listings.

Hence, we built Growth Bot For Etsy Sellers to help Etsy sellers with automating social media posting for his/her products on 4 social media networks – Facebook, Twitter, Pinterest and Instagram.

How Etsy Growth Bot works?

Once you create your free account, we fetch your Etsy products. Then, you connect your social media networks where you want to promote your products (Pinterest, Twitter, Facebook and Instagram).

Now, you can set the rules for bot like how many posts per day for different social networks, which Pinterest board to post on and so on. And, that’s it. The growth bot will start working for you day & night.

increase etsy sales

Categories
Etsy Marketing Marketing Small Business

How to get more traffic to your Etsy store?

How to get more traffic to your Etsy store?

A common question and a confusing one at that!

Getting traffic to an Etsy store is surprisingly tricky and is often unyielding. This is because it is difficult to gauge the customer sentiment and gain a sustainable traction at the beginning of the Etsy journey.

With that aspect in mind, we’ve prepared a little cocktail of certain steps and methods that a frustrated Etsy seller could follow to get some definitive traffic to their Etsy stores.

So, without further ado, let’s look at some of the best way(s) to get quality traffic to an Etsy store –

Cross channel promotions

Cross channel promotions involve advertisement, organic promotions and marketing on different channels. Feature your products on Instagram, Pinterest, Facebook and Youtube – creating a comprehensive outlook for your products.
Moreover, using a cross channel promotion strategy can help you gauge any interested users on the distinct platforms and make considerably higher sales.

Here are a few to-dos when working on Cross platform promotions –

  1. YouTube: Place your product in a conducive environment. Possibly one that complements the product and highlights its needs and working. For example – You could showcase a Blender in a kitchen. How it so easy to use it and how it’s so gorgeous and worth the customer’s time.
    Or, presenting a curtain in a posh house and how buying it would decorate the customer’s living room. Create a montage that’ll entice the audience. Tell a story if you feel it aligns with your product marketing.
  2. Pinterest: Pinning images of the products, with the prices. Create boards, join groups and pitch your product in a subtle manner. Do not make a hard sell.
  3. Instagram: Another image centric platform. Use it to display your images in a holistic manner. Adhering to the trends and the desires of the audience. Your image quality and personality matters the most. So, pick a customer persona and pitch them your product. You can also showcase a person using the product in their own habitat.

Influencer marketing

Influencer marketing is basically getting hold of an Influencer (a person to whom people listen to, atleast when it comes to a service/product) and asking them to pitch your product to their followers.

It may be a little conceited but Influencer marketing helps your product gain a spotlight (for a short period of time). This can help boost customer confidence in your product and let you bask in the glory of increasing sales while you work on your store.

Oh and a radical, highly-followed influencer will cost more. So try and strike a balance between the expense and the expectations.

Etsy optimization: Keywords, Search, SEO

Kind of a No brainer. You need to pitch your customers (prospects really as they haven’t purchased your products yet). To pitch in a manner that isn’t blunt nor too vulgar, you must write the right copy, post the right clicks and target the right audience (can’t be targeting bikers for Hello Kitty aprons, unless you want to create a new market segment).

Etsy offers quite a lot of tools for Etsy sellers to increase their sales. Get a hang of these tools and create your own niche. Once you do that, you can expand your product line and pitch more products to your customers.

So, this aspect covers the Etsy quotient of pulling traffic. As a pre-cursor to Etsy marketing, store optimization also helps you to select your target audience, know your competition and mainly strategizing your approach to the market. Simple enough? Okay. Forward march!

Co-branding

An astonishingly under rated and grossly misused component of Marketing (on Etsy, on Social media or on the TV!). Co-branding offers logically limitless avenues of growth and sales to the market collaborators.

First – What is Co-branding?

It is the conjoined pitch of two products that complement each other. Think of Nike shoes going with a can of Redbull. Fascinating, right? Co-branding helps both the parties pitch each other’s customers and create a whole new marketing component.

Thus co-branding helps to exploit the market and any unreachable crevices in it. Mutually beneficial arrangement – like lichen!

[Tweet “Co-branding can help you find new markets, boost awareness and raise sales without greater efforts. “]

One more thing: The co-branded products mustn’t be competitors. This’ll blow up the entire premise of Co-branding.

Utility marketing

Pitch something useful. Please? Utility marketing moulds itself around the customer’s requirements and needs. Something really useful to your customers. That’s why it is essential to research your customer segment.

Unless of course if you are selling sweetened water. That’s a whole new field. (subtle jab!)

Utility marketing also convenes a rather simple message – Find an intersection between your customer’s personality, needs and desires. This won’t necessarily boost your Etsy sales instantaneously, but forge a strong foundation for your brand. Apart from this, Utility marketing also helps in –

  • Building brand loyalty: You do not come off as a frivolous brand with bad products. Using utility marketing you can drive the customer sentiment in your favor.
  • You do not make a direct sales pitch: You interact and inform your customers about the product line concerned. This shapes your brand as a reliable resource of information and a possible seller. Oh and it also helps you get discovered in the market.
  • Establishes your brand identity: Makes your brand name relatable to the product line in question.

There! We’ve presented you a small list of things you can do to boost traffic to your Etsy stores. This list is absolutely not exhaustive and will change from the insights gained from customer and market analysis. We will strongly recommend you to tinker with your Etsy marketing. Keep a few ideas consistent and experiment with your presentation and methodology. Once you do that, it’ll be fairly easier for you to understand your customers.

You’ll begin to be an expert in the subject and obviously reach your future sales goals at warp speed!

Categories
Pinterest Tips Social Media Tips

How to Set up Rich Pins in 5 Minutes?

You can be highly active on social media sites for a variety of purposes. Either you have been surfing through these sites for personal purposes such as making friends or making a point.

Or, you might be on a social network for a more professional purpose such as for promoting your brand, product, and service.

Now, using Pinterest for personal uses doesn’t warrant a guide or plan to follow. Though the people who are using social media sites for businesses and promotional purposes do need tools and ideas to switch up their social presence.

And for that particular purpose, Pinterest offers Rich Pins.

Rich pins are the Pinterest pins that display your website name and icon under the pinned image. Think of them as an equivalent of Rich tags on web pages. More information, more directed results.

In this post we’ll show you how to setup Rich Pins in just 5 minutes. So let us unerstand Rich Pins and how they can benefit you?

Rich Pins

Rich pins are rightly defined as the pins that include extra information right on the pin itself.

Currently, there are 6 different kinds of rich pins:

  1. Recipe – This pin incorporates information such as ingredient lists, cooking time, serving, and similar.
  2. Article – These sorts exhibit the headline, title, description and author of your article & blog post.
  3. Product – These display the price, stock level/status and a description of the product on pins directly from your website.
  4. Place – These pins enable you to add location info to Pins, so that when a user pins from your website to a Place Board
  5. Movie –  It incorporates information about movies such as ratings, director, actors, release date and so on.
  6. App– It includes an install button, in order to make sure that no user has to leave the Pinterest to download your app. Users can do so on Pinterest itself.

How to setup Rich pins

How to set up Rich Pins?

Setting up the rich pins is much easier and quicker than explained by Pinterest.

These are 3 simple steps to set the rich pins if you have a WordPress blog.

Yoast SEO

You’d want to install Yoast SEO tool to manage your pins and content.

One can say Yoast is like an SEO knight in shining armor for people who do not know about SEO. It provides certain features that can help you manage your SEO. This way you can ensure that your Pins and your content is seen by people searching about any related topic.

You can easily get Yoast SEO here.

Apart from aiding you in making every post on WordPress optimized for making your content more visible, Yoast also enables you to set up rich pins conveniently.

You just have to follow the simple steps:

  1. Activate the Yoast Plugin.
  2. In the settings, and click on the social tab.
  3. Open the Facebook tab and enable the “Add Open Graph Meta Data”. You are good to go!

Rich Pin Validator

In this step, you just have to do one thing; Click.

  1. You will click on this link and ensure to open the Rich Pin Validator.
  2. Make sure to add a link to any post on your website, where it asks for “Enter a valid URL”.

Just Click Now

You just have to apply to Pinterest to get your Pins validated. Click on Apply now!

Post this, wait but do not wait for a longer period of time. Soon, you will receive confirmation like this from Pinterest itself.

confirmation rich pins

Source: Sociallysorted

You will notice immediate results from your pins as soon as you get the approval for Rich pins.

Why is it necessary?

Most Pinterest users might wonder over the utility of Rich pins. They’d mull over the results, the idea and hesitate to use Rich pins. But even the most stubborn reluctance cannot argue with results.

To start with, you might be not an active pinner on Pinterest, but your audience would be. Considering that your audience gets their material from Pinterest, it might be fruitful for you to remain in their sight. Rich pins let you do exactly that!

Hence, it is all about setting things up so as to carve out most of the information on the pins. This will optimize your pins and make them more discoverable and repinnable.

Bloggers and Publishers who are not so active on Pinterest can set up the article pins. This way they delve their article as the focal point. Ultimately, intrigued users would check your article out.