Pinterest Marketing

Using Influencer Marketing to Establish Brand Identity & Promote Engagement

Influencer marketing framework

Influencer marketing is the practice of using individuals with the power to impact purchase decisions to promote your brand. It is a key component in most marketing campaigns online because of its proven success. Research from Twitter found that 49 percent of consumers look to social media influencers before making purchases. Forty percent of Twitter users said they made a purchase solely because of an influencer’s tweet. These results are hard to ignore and that is why many businesses have begun reaching out to industry leaders to build their brand’s reputation.

1) Choose the Right Influencers  

The first step in successfully using influencers to market your brand is to identify your target market. You want to understand their interests and needs before you choose influential people in the industry to help you spread the word about your product. Figure out which channels will guide you to your target market. This can be done through Google Analytics. It will show you the geographic location, age, and interests of those who visit your site most often. In addition, you can identify which sites drive the most traffic to your page. This will allow you to zero in on the most effective platforms for engagement. Once you have identified the channels your audience trusts the most, you can develop appealing content.

 2) Develop Your Own Pages to Attract Attention

In order for influencers to agree to contribute content to your sites, it is important that they view you as a credible and authentic source. Make your profile pictures on social media sites unique and memorable. Design your sites with consistency in mind. Create and publish content that reinforces the strengths of your brand. You want your content to be of value to influencers. If your work is well researched and informative, industry leaders are more likely to repost your work on their own pages which gives you more exposure.

3) Repost Influencer Content

The goal of influencer marketing is to reach a larger audience. One way to do this is to repost the content of influencers and then share your own insight. If you acknowledge their pieces, they may return the favor by sharing some of your posts. You can also recruit influencers to help promote your brand. For example, showcase an influencer using your product in a short video. Have the individual speak about your brand. This will gain you more viewers and increase engagement as the video is shared. You want to be able to gain access to whole new audience to increase visibility.

While you will build and increase your visibility, influencer marketing will also have a positive impact on your SEO ranking. The more you are mentioned on social media, the higher up you will appear in Google searches. This will also hold true for the influencer you promote on your own page. Just make sure to secure a memorable domain name so users can easily remember and revisit your site.

4) Develop Long Term Relationships

While it’s easy to focus only on how the influencer will help your brand, you want to think about what you can contribute in return. To create a meaningful and lasting relationship with influencers, you have to offer value. For example, you can offer a content swap, free products, or the promise of a positive review. Just remember that a mutually beneficial relationship will last longer than one that is one sided. Influencers can offer a fresh approach to your brand adding to its value. Consumers want to hear an outside perspective that is trustworthy to equip them with information they need before making purchasing decisions.

5) Opt for Consistency

When you are looking to reach out to influencers, visit their pages to get a sense of their writing style and tone. You want to find someone whose identity is consistent with your brand message. It is easier to share and exchange content that has a cohesive look. Social media influencers have already built a strong persona and won’t post content that detracts from their message. By finding someone with similar taste when it comes to design, you will better be able to seamlessly contribute to one another’s pages.

6) Measure Results

Request analytics and detailed reports on the success of posts. Tracking influencer marketing campaigns can be tricky because you do not have easy access to your influencer’s analytics reports. You can use 3rd party tools to monitor brand mentions or campaign hashtags. Gauging results will allow you to see if you need to target other influencers or whether the relationship is proving mutually beneficial. It will also permit you to see which sites are gaining the most traffic so you can narrow your focus and develop sites that are lagging behind.

As social media becomes the channel by which businesses can reach consumers, promotional tactics have changed course. Potential customers no longer make buying decisions based on advertisements alone. Instead, they depend on a two way conversation with those who have actually experienced the brand. Consumers expect to be entertained and informed. Brands need to incorporate influencer marketing into their strategy in order to project authority and gain trust.


How to Create and Manage Pinterest Influencer Campaigns Using Viralwoot

How to Create and Manage Pinterest Influencer Campaigns Using Viralwoot - Influencer marketing

Get the right type of engagement from the right people using Viralwoot’s Influence Manager. Just enter in a few details about your campaign and the type of influencer you’re looking to connect with and away you go. Viralwoot will scour its user base for appropriate matches and let those influencers know about your campaign at which point they can decide to participate. Here’s how to set up an influencer campaign in Viralwoot.

Click on Influencer Manager in the left sidebar and then click on Create Campaign. Here’s where you will fill in the details about your campaign.

First, you’ll need a campaign. Keep in mind this will be visible to influencers, so use something concise, enticing and descriptive. Then, you’ll need a description of the campaign, which again will be visible to influencers, so make sure it’s informative.

Next, you can specify whether or not influencers need to create a dedicated board for the campaign. That’s a strategic choice on your part, but keep in mind that the more onerous the requirements, the less participation you will receive. If you choose to require a dedicated board, then you need to provide the name of that board in the following field.

You’ll also need to upload one or more images for influencers to pin. Uploading the images creates an image gallery from which influencers can choose to pin. Finally, you need to enter the URL to which each influencer pin will link; usually a product or landing page.

Create Influencer Campaign on Viralwoot

After filling in the basic campaign information, click on the Campaign Details tab. First, set the number of influencers you want to participate in this campaign. Then set the number of Pins that each influencer must perform. Next, set your campaign start and end dates. You can target influencers by interest and board categories by selecting one or more categories from the drop down menu. Based

You can target influencers by interest and board categories by selecting one or more categories from the drop down menu. Based on your selection, Viralwoot will calculate the total number of followers and boards, plus calculate the estimated price of your campaign.

Last, you can decide whether or not to target influencers by follower count. By default, this is set to “any number of followers” but by pressing the appropriate radio button you can require influencers to have a specific minimum amount of followers in order to participate. You’ll notice that the estimated price of a campaign rises with the increase in minimum follower requirements.

Viralwoot Influencer Campaign Details

Next click on the Confirm and Pay tab where you will have the opportunity to confirm the details before filling out the payment form.