Marketers guide to Pinterest SEO

If you are thinking of good SEO strategies, one of the things that you need to remember is that a strategy is basically a detailed action plan; and a good plan consists of dependencies, steps, and future considerations. That means that you need to make your plan visual rather than just a concept. Ensure that the strategy is well thought out, tactful, prioritized and ongoing if you will get targeted traffic to your site. Here are things that you need to know when trying to implement SEO strategy.

Image source:https://senditrising.com/wp-content/uploads/2016/12/shutterstock_164890805-e1481757011619.jpg

Review your website

According to a leading SEO resource, you have to do an honest review of your site before getting to its promotion. Maybe it already gets a decent amount of visitors, but the audience just does not want to spend their time scrolling your webpage. It coulddue to the poor quality of articles at the site. There are several key considerations that you need to make when reviewing your site. These include:

Do you consider traffic to be the real issue?
How will more traffic help to improve your conversion rate?
What are other people saying about my website?
What are my honest assessments of the look of my site?

Being honest with yourself during this stage can help you achieve SEO success for your business.

Determine your SEO goal

Identifying your SEOgoal is key to tracking whether this investment is worth the effort;if you do it in the right manner, you can be assured that it will be. You will need to consider the various factors that you would like to see improve during your SEO operation. Your goal may be to see an improvement in:

Impressions
Organic traffic
Links
Bounce rate
Conversions
Click-through rate

Understand your target audience and where to find them

The goal of SEO is to ensure higher ranking on the search engines and after that drive more traffic to your site. However, if you are targeting the wrong audience, this will not matter much. Therefore, you should take the time to understand your audience. Find details about them such as demographics, preferences and geographical location. One tool that can help you to do this is the Google Analytics. After determining your audience, you will need to set an objective that will be targeted to that audience. Why does your audience take time to visit your site? If you do not have any objectives, you might end up investing a lot of time and hard work without corresponding results.

Research on keyword and competition

SEO strategists say that after analyzing the kind of audience that you want to target, it is time to carry out keyword research. You will need to determine the keywords that you want to target. This is one step that will make or even break your strategy. You can use Google Keyword Planner to research various keywords. Consider the search volumes of the keyword. If you do not know how the landscape in your niche looks like, you will not understand the opportunities that lie ahead. This is why understanding the competition can prove helpful. Read essays on EssayVikings that focus on keyword research.

Image source:https://www.seoclerk.com/SEO-Reports/593190/-Depth-Keyword-Research

On-page SEO and structure of your site

The goal of on-page SEO is to help Google understand what your site is about. You will want to ensure that search engines are able to crawl your site to get valuable content. In order to achieve this, ensure that the site has internal linking without any broken links, unique content, good navigation and faster load times. The keyword research that you have done will also prove to be important hereas this will play a key role in optimizing your site. Make sure that you do not overload your content with keywords, so it does not lose readability and value for readers.

Off-page SEO plan

Links play a key role in the ranking of a site. This is why it is important for you to come up with a link building plan that revolves around a good strategy that will help you to attract inbound links. It is advisable to try and earn links naturally. Make connections with people in your industry and the target audience. The more the words go out there about your website, the easier it will be for people to link back to your site. This can prove helpful in improving your SEO.

Monitor and track data and results

It is very important for you to understand what is working and what is not. The sooner you are able to have a system that tracks your data, the better the results. Use Google Analytics to analyze organic traffic.

Final thoughts

Remember that your SEO strategy will not end with these steps. A good SEO strategy should be ongoing. You need to make use of your creativity. Therefore, keep researching on what Google needs and update your site accordingly.

Recently we discussed how Viralwoot’s Content Manager can help bring new life to old Pins, exposing a whole new audience to some great older content. At the same time, we saw how new Pinterest users with little content could also benefit from Viralwoot’s Drip Pinning capabilities. In this post, you’ll learn how Content Manager can be used to create boards, edit them, and edit pins. Plus, we’ll discuss how to manage a large number of boards using Viralwoot. This is particularly helpful if you need to make large-scale SEO changes.

Create Board

You can create your Pinterest boards right from within Viralwoot by clicking on Content Manager from the left sidebar and then clicking on Create Board. All the information that’s necessary for creating a board can be filled in on this one screen. Technically, Pinterest only requires a name for your board. However, it’s a good idea fill in a detailed description concerning the board, using keywords in a natural way where possible. Make sure you select a category that best describes the board as it is an important SEO factor in search results.

Manage Boards

In addition to creating Pinterest boards, Viralwoot also lets you manage them from within the platform. Click on Content Manager in the left sidebar, then click on Manage Boards. All the boards associated with the Pinterest account are presented in a list. Each entry consists of board name, category, privacy, description, and number of Pins. You can sort this list, either ascending or descending, using any of these criteria by pressing the arrow icon beside the column name.

You can search any information in this table by typing into the search bar above the list. Viralwoot automatically searches as you type, making it very convenient, especially for accounts with scores of boards.

Click on the appropriate Edit button to change the board name, description, category and privacy level.

Manage Pins

Here is where you can search and edit one or more Pins’ description, URL and board. It’s very convenient for editing single Pins, but you’ll appreciate it even more when you need to make large-scale changes.

Click on Content Manager, then Manage Pins and you’ll see a page full of Pins that you can edit. Each Pin entry shows the image and Pin description. Clicking on the image opens a new browser tab and brings you to the original image source.

Clicking on the image opens a new browser tab and brings you to the original image source.

Click the Select checkbox beside the image to edit one or more images.

Click the Select all button near the top selects all images on the page.

After selecting the Pins, click the Edit Pins button to edit the information.

In the list of Pins, that appears you can modify the information for each Pin individually. In cases where Pins share common data, you can save a tremendous amount of time by editing the first Pin and clicking the “Set this… for all”. You can also apply the same URL link and Board name to the entire list.

Click the Edit Pins button to save your changes.

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