Looking to get famous on Pinterest? You have come to the right place. Here is a step-by-step guide on how to become famous on Pinterest.
Step #1: Be Creative
An obvious thing to state for any Social network. Still we’d give it a shot! Being creative doesn’t mean that you have to have stunts, celebrities or tacky images in your Pinterest catalog.
You could just go with an intuitive approach, use clever wordplay, simple, neater images and some cool facts.
If you have boards that are boring then people won’t bother going through them and will turn away. In order to attract them, you will have to name your boards creatively and use search-friendly titles so that people can find you easily.
Your boards should reflect your personality. Make sure that the content you post is unique as it will help you in gaining more followers.
Step #2: Use the Power of Social Media
You can integrate other social media platforms such as Facebook, Twitter, Instagram, and Google+ to let your presence be known so that more people can follow you on Pinterest. If you have a high following on any other site, then post your Pinterest account information there so that they can follow you.
What this step does is, it accumulates all your social network profiles into a single segue of content. You can even mix and match between different strategies.
For example: A Vine video can be shared on Twitter, Facebook and as a story as well. Catch the drift? This presentation often leverages the USPs of each network.
Step #3: Use Hashtags
Hashtags are very powerful when it comes to getting followers because it makes it easier for other people to look for you and to follow your account. Use a relevant hashtag for every pin, but do not go overboard as that could get very overwhelming for your audience.
Create your own hashtags if you would. But it should not be a cliche or a something really obvious. Remember the idea of using a hashtag is to express an idea or an emotion into a conjoined set of words that can create their own following.
Keeping that in mind, throw in a couple of corny tag related to your product every once in a while.
Step #4: Cater to the Masses
Check out the famous boards on Pinterest to see how they attract their followers. Also, watch the latest trends and news and stock your board with it because it will increase traffic and will get you more followers.
[Tweet “Mapping trends related to your products can let you innovate and rehash your content strategy to better channel your customers”]
When you think about ‘Catering to the Masses’, think sifting through trends and targeting specific audience groups. Once you map the trends, it’d be fairly easy for you to get your customer’s attention.
And once you do that, you can pretty much direct them to your products/services and make some sales.
Step #5: Boost Your Board
Some people only follow specific boards and not users to avoid irrelevant posts and spamming. Keep this in mind and promote your posts, so that they get recognized by people.
In this step you can start niche boards on Pinterest where you:
- Choose a topic
- Post relevant infographics, images, quotes etc.
- Cross promote your boards on different platforms
- Forge a Non-sales quotient for the boards and reduce the boards to informational matter.
Step #6: Quality
Your boards should have high-quality images that can spark your viewer’s interest. We would recommend using original pictures. But it isn’t always possible to use Original images for your product. So what can you do in this case?
Go for a Hi-res image coupled with a definitive context. First off using a high resolution image would attract your user to at least click on the image. After that, it’s a breeze!
Scientifically, bright colors and hi resolution images attracts our mind to pursue an object. You could rehash your images to conform to that fact and gain a lot more traction from your images.
Once the user clicks on the image, they’d focus on the words, the element of the image (the context) and the information that they can glean from it. If they find it useful, then they’d proceed with the rest of your content. If not, then they’ll presume scrolling.
Step #7: Quantity
Remember that moderation is the key. If you post too less, people will cease to , and if you post too much, then you’d annoy your followers. The key is to maintain a rhythm. Be consistent with your posts.
Pick a day and a time at which your audience is the most active. Once done, you can start posting your content with increased efficacy.
Haphazard post timings can play havoc with your content response rate. By creating a sense of expectation in your users (through the fixed posting times), you can create an association of time with posts.
Hard wire your posting schedule to your customer’s behavior on Pinterest and you’ll get an assured increased engagement rate.
Oh! You can also try this methodology on different social networking sites as well.
Step #8: Use Events to Your Advantage
You can use any upcoming event or holiday to your advantage by posting about it on your board. For example, for Halloween, you can share useful tips and unique costume ideas. If you attract members to one of your boards then they are more likely to visit your other boards and even talk to their friends about your account, which will help you in increasing your number of followers.
There are several ways through which you can get famous on Pinterest. You just need to present unique, expressive content to the people you are targeting. Thanks to Pinterest’s growing popularity, there are several tools that can help you gain followers, promote Pinterest pins, schedule pins, and manage accounts. If you want all this, then you should visit ViralWoot as they can help you in getting many followers in a matter of a few hours. Register for a free trial right away!
