Etsy Marketing Marketing Small Business

How to get more traffic to your Etsy store?

How to get more traffic to your Etsy store?

A common question and a confusing one at that!

Getting traffic to an Etsy store is surprisingly tricky and is often unyielding. This is because it is difficult to gauge the customer sentiment and gain a sustainable traction at the beginning of the Etsy journey.

With that aspect in mind, we’ve prepared a little cocktail of certain steps and methods that a frustrated Etsy seller could follow to get some definitive traffic to their Etsy stores.

So, without further ado, let’s look at some of the best way(s) to get quality traffic to an Etsy store –

Cross channel promotions

Cross channel promotions involve advertisement, organic promotions and marketing on different channels. Feature your products on Instagram, Pinterest, Facebook and Youtube – creating a comprehensive outlook for your products.
Moreover, using a cross channel promotion strategy can help you gauge any interested users on the distinct platforms and make considerably higher sales.

Here are a few to-dos when working on Cross platform promotions –

  1. YouTube: Place your product in a conducive environment. Possibly one that complements the product and highlights its needs and working. For example – You could showcase a Blender in a kitchen. How it so easy to use it and how it’s so gorgeous and worth the customer’s time.
    Or, presenting a curtain in a posh house and how buying it would decorate the customer’s living room. Create a montage that’ll entice the audience. Tell a story if you feel it aligns with your product marketing.
  2. Pinterest: Pinning images of the products, with the prices. Create boards, join groups and pitch your product in a subtle manner. Do not make a hard sell.
  3. Instagram: Another image centric platform. Use it to display your images in a holistic manner. Adhering to the trends and the desires of the audience. Your image quality and personality matters the most. So, pick a customer persona and pitch them your product. You can also showcase a person using the product in their own habitat.

Influencer marketing

Influencer marketing is basically getting hold of an Influencer (a person to whom people listen to, atleast when it comes to a service/product) and asking them to pitch your product to their followers.

It may be a little conceited but Influencer marketing helps your product gain a spotlight (for a short period of time). This can help boost customer confidence in your product and let you bask in the glory of increasing sales while you work on your store.

Oh and a radical, highly-followed influencer will cost more. So try and strike a balance between the expense and the expectations.

Etsy optimization: Keywords, Search, SEO

Kind of a No brainer. You need to pitch your customers (prospects really as they haven’t purchased your products yet). To pitch in a manner that isn’t blunt nor too vulgar, you must write the right copy, post the right clicks and target the right audience (can’t be targeting bikers for Hello Kitty aprons, unless you want to create a new market segment).

Etsy offers quite a lot of tools for Etsy sellers to increase their sales. Get a hang of these tools and create your own niche. Once you do that, you can expand your product line and pitch more products to your customers.

So, this aspect covers the Etsy quotient of pulling traffic. As a pre-cursor to Etsy marketing, store optimization also helps you to select your target audience, know your competition and mainly strategizing your approach to the market. Simple enough? Okay. Forward march!


An astonishingly under rated and grossly misused component of Marketing (on Etsy, on Social media or on the TV!). Co-branding offers logically limitless avenues of growth and sales to the market collaborators.

First – What is Co-branding?

It is the conjoined pitch of two products that complement each other. Think of Nike shoes going with a can of Redbull. Fascinating, right? Co-branding helps both the parties pitch each other’s customers and create a whole new marketing component.

Thus co-branding helps to exploit the market and any unreachable crevices in it. Mutually beneficial arrangement – like lichen!

[Tweet “Co-branding can help you find new markets, boost awareness and raise sales without greater efforts. “]

One more thing: The co-branded products mustn’t be competitors. This’ll blow up the entire premise of Co-branding.

Utility marketing

Pitch something useful. Please? Utility marketing moulds itself around the customer’s requirements and needs. Something really useful to your customers. That’s why it is essential to research your customer segment.

Unless of course if you are selling sweetened water. That’s a whole new field. (subtle jab!)

Utility marketing also convenes a rather simple message – Find an intersection between your customer’s personality, needs and desires. This won’t necessarily boost your Etsy sales instantaneously, but forge a strong foundation for your brand. Apart from this, Utility marketing also helps in –

  • Building brand loyalty: You do not come off as a frivolous brand with bad products. Using utility marketing you can drive the customer sentiment in your favor.
  • You do not make a direct sales pitch: You interact and inform your customers about the product line concerned. This shapes your brand as a reliable resource of information and a possible seller. Oh and it also helps you get discovered in the market.
  • Establishes your brand identity: Makes your brand name relatable to the product line in question.

There! We’ve presented you a small list of things you can do to boost traffic to your Etsy stores. This list is absolutely not exhaustive and will change from the insights gained from customer and market analysis. We will strongly recommend you to tinker with your Etsy marketing. Keep a few ideas consistent and experiment with your presentation and methodology. Once you do that, it’ll be fairly easier for you to understand your customers.

You’ll begin to be an expert in the subject and obviously reach your future sales goals at warp speed!

Pinterest Tips

10 Surefire ways to get 500 Pinterest followers in 1 week

Pinterest caters to over 150 million people and 500,000 businesses. If you are looking forward to getting more Pinterest followers then do the following things:

Use Keywords and Hashtags

Use keywords in your description and images so that when people look up for a specific keyword your board shows up. The use of hashtags is also very important as that will help you in reaching out to a bigger audience.

Get 500 Pinterest followers in 1 week

Join Collaborative Boards

In order to gain more followers you can collaborate with popular group boards that have a large number of followers, because this way they will be able to view your pins too. Look for popular boards and try to build rapport with the owners before asking them to send you an invite to the board.

Post Original Images

More than 75% of the images are repins on Pinterest which means that there are very few pictures that are original. You should try and post original pictures and info graphs so that more people can be attracted to your profile. Other than this, try and repin posts that reflect your brand so that you can connect with other pinners and get more followers.

Follow Other Pinners

Try and follow a significant amount of people every day so that they can follow you back. You can always unfollow the people who don’t follow you back. This is a great way to have a steady growth.

Comment, Repin, & Tagging

Comment on popular pins so that people can learn about you and can follow your page. Just make sure that your comments are not spammish in nature as Pinterest takes action against spammers.

Make Use of Special Occasions

People like to make wish lists on Pinterest. So make boards for special festivals like Christmas, Thanksgiving, Eid and Hanukah so that it attracts people from all over the world.

Doing this will help you relate your products to an event. You can even use a cultural/traditional sentiment to direct customers to your website year round.

Add the Pinterest Follow Button

You should have a follow button on the website that can send some traffic to your Pinterest account. Install the button at prominent places like the header or footer and get a widget builder so that you can have a custom button that can fulfill your needs.

Promote Individual Boards

Since people don’t have the time to browse through the your entire profile, it is a good idea to promote individual posts because it will grab the attention of people and you will get more followers by promoting generically famous boards.

Run Contests

In order to get the attention of users you can have a contest. You can clearly mention that only people who follow you on Pinterest are eligible. This will surely get you a lot of followers as it will promote a feeling of exclusivity and victory. Entice your users to generate engagement through your Pinterest account.

Link with Other Social Media Accounts

You should link your Pinterest account with all the other social media accounts so that your friends and followers from other social media platforms can follow you on Pinterest.

How to Increase Pinterest Followers

ViralWoot is a tool that you should get if you want to manage multiple accounts, get more followers, promote pins, schedule pins and have pin alerts. Viralwoot provides a free trial so that you can check out there services and see the results for yourself.


Pinterest Tips

How to Promote Your Shopify Store on Pinterest

Promote Shopify Store

There are 11 billion reasons Shopify store owners should make Pinterest a priority in their marketing strategy. That’s how much Pinterest is valued, in part due to the 150 million active users saving 2 million shopping pins on boards every day.

Pinterest isn’t a place where people go to socialize. It’s a site where consumers go to shop. Eighty-seven percent of Pinterest users have already made a purchase, thanks in part to Pinterest, while the rest have plans to make a future purchase.

Promoted Pins are one way to generate interest in your store. However, buyable Pins make it easier than ever to use Pinterest as a personal shopping platform. The entire purchasing process has been simplified thanks to buyable pins and Pinterest mobile app. Users input their credit card information just once, and whenever they see a Pin with a blue price, they can make a purchase right within the app.

Currently, Buyable Pins are only available on Pinterest’s mobile app but expect to see them soon on both their desktop and mobile websites.

Buyable Pins are presently restricted to large brands. However, if you have a Shopify store, you’re in luck! Through Shopify’s integration with Pinterest, store owners can apply to use Buyable Pins too.

The integration between Pinterest and Shopify is seamless for both consumers and online store owners. All Shopify capabilities remain, and Pinterest passes the sales and analytical data back to Shopify.

Are you ready to make Pinterest part of your online marketing strategy? Here’s what you need to know to effectively integrate Pinterest with your Shopify store.

Sign Up for Pinterest

If you haven’t done so already, sign up for a free business account on Pinterest. It needs to be a business account and not a personal one. If you wish, you can convert a personal Pinterest account into a business one.

Pinterest For Business

Sign Up for Shopify

If you’re on a trial plan, you’ll need to upgrade to an active Shopify plan to be eligible for the Pinterest sales channel. Shopify’s free trial allows you to try out a lot of different product features. Unfortunately, the Pinterest and Shopify integration isn’t one of them.

Add the Pinterest Channel to Your Shopify Store

You may need to make a few changes to your online store settings. First, you need to confirm that your store meets the eligibility requirements for the Pinterest sales channel. 

  • Ship products to the U.S. (add U.S. as a shipping destination if you currently do not ship there)
  • Charge in U.S. dollars (you will need to change your store’s currency to USD)
  • Using an active Shopify plan (upgrade from a free trial if necessary)
  • Use Shopify Payments or another Pinterest/Shopify compatible payment system.
  • Have at least one online store and one product.

To ensure you Pinterest account connects with Shopify, make sure:

  • You disable your storefront password.
  • “Company Name” and “Address Line 2” are optional fields on your store’s checkout form
  • The primary domain listed on your Shopify Domains page matches the Website field on your Pinterest business account.

In addition to meeting these technical requirements, your online store needs to meet Pinterest’s Advertising Requirements to be eligible for the Pinterest sales channel. These conditions are created to ensure consumers have a great experience using Buyable Pins.

Basically, it means your online store needs to have a proven customer service history with few chargeback and your product descriptions fit within Pinterest’s advertising guidelines. But don’t worry, you can always hide ineligible products from Pinterest’s view, if required.

If your store is not approved by Pinterest, they will provide you with valuable feedback. Make the required changes and contact Pinterest for reapplication.

Before you can actually apply to Pinterest, you’ll need to add the Pinterest sales channel from within your Shopify Admin Setting page. You can then connect your Pinterest business account by opening the Pinterest sales channel, connecting to Pinterest and authorizing the app.

After that Pinterest will review your store. Once approved, pins of eligible products from your online store will appear as Buyable Pins whether it’s you that pins them or someone else.

Approval of your online store doesn’t guarantee your products will be published as Buyable Pins. Each product individually must meet Pinterest Advertising Rules.

It’s a good idea to check your product’s publishing status from time to time to ensure there aren’t any issues. Go to the Account page of the Pinterest sales channel on your Shopify admin dashboard. There you can review and fix any errors that prevent a product from being published as a Buyable Pin on Pinterest.

One important thing to note. Buyable Pins aren’t the same as Rich Pins and, therefore, cannot be advertised on Pinterest using Promoted Pins. To promote a product from your store using Promoted Pins, hide the item from the Pinterest sales channel by changing its visibility setting in your Shopify admin panel. Now the product will display as a Rich Pin, which can be advertised via Promoted Pins.

Pinterest Shopify Best Practices

There’s more you can do to get additional exposure on Pinterest. Keywords play a major role in getting discovered, so make sure to use them in product titles, descriptions, tags and even image fields. Take advantage of the words that your customers would use in searching for your product. Reference properties like material, color, pattern, and brand.

Pinterest product description

Product titles are the most important as Pinterest filters products based on this field. Avoid promotional phrases like “free shipping” or risk getting blocked. Also, because Pinterest prohibits alcohol, drugs and firearm sales, avoid any reference to these topics. Their algorithms are not that sophisticated and phrases like “champagned-colored” may also cause a product to be blocked.

It’s best to modify that product’s visibility if you can’t change the product title. This way it doesn’t appear on the Pinterest sales channel.

Pay Attention to Pinterest Analytics

Once customers can purchase your online store’s products on Pinterest, you will receive a notification. From this point forwards, Pinterest will send analytic data back to Shopify concerning sales and engagement.

You can get an overview of recent sales and traffic data for the Pinterest channel. You can see impression, pins, repins as well as top products, sales, and orders.

Pay attention to this data as it will help refine your Pinterest strategy and understand what products interest your audience.  Don’t guess what your customers want; use the data to guide you.

Building an Audience on Pinterest

Building an engaged audience on Pinterest isn’t difficult, but will take some time and consistent effort on your part. Here are a few things you can do to make the process more efficient.

Use ShopWoot to boost your product’s visibility among the more than 65,000 users on our Pinterest promotion platform. Enter your Shopify Store name on the ShopWoot website and we will fetch all your products including images, links, and description within seconds. Click on the products you want us to promote on Pinterest for the next 30 days and within minutes your promotions will start. Over the next 30 days, you will get a minimum 25-40 quality visitors to your store per product promotion. Plus you can promote your first product for free!


You can create multiple boards that reflect your store’s organized materials. Avoid having just a couple of boards with hundreds of pins. It’s better to go wide than deep as a well-structured collection of boards makes it easier for people to find your pins.

Sell the sizzle and not the steak. Don’t just pin your own products. Create a story around your brand by the careful curation of pins. Inspire and build your audience by repinning things that you find motivating.

Tap into trends. Find popular pin types and search terms that are relevant to your audience and find a way to connect that with your brand.

Pinterest Categories Women

Take advantage of group boards. Get instant exposure through valuable contributions to popular boards. Find Pinterest influencers with a complementary audience and contribute to their account. The Shopify Merchant Community Board is a great place to start. PinGroupie is another resource where you can quickly find thousands of boards across every imaginable niche.

Don’t pin all at once or you risk overwhelming your audience. Certain times of the day are better than others, and some Pinterest categories are more popular depending on the day of the week. Viralwoot makes it convenient to schedule pins in advance so that people see your pins at the optimal time.

Viralwoot Pinterest scheduler

Pinterest offers the ability to tap into an audience that has proven themselves ready to buy moreover Shopify store owners benefit from access to Pinterest features typically reserved for big brands.

Have you started marketing your online store on Pinterest? Is there advice can you share?