Tag: Pinterest analytics

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Pinterest Tips

Guerrilla Marketing Tips for Pinterest

Guerrilla marketing tips
Guerrilla Marketing Tips For Pinterest

So without going into lengthy and useless words and phrases, we are going to draft out essential marketing tips which can ACTUALLY do wonders for your business.

Pinning & Integrate

Make sure that your account is set up properly and that it is branded with your logo, also remember to create boards that would interest your target customers, especially the ones in your industry. It is extremely important to integrate Pinterest with other social media platforms.

There are a few perks to cross linking your different social networks. First off, linking your you social networks will keep your customers abreast of your progress and your brand identity. Moreover, you can (and must) pique your customer’s interests. Share a cool little montage featuring your products on YouTube or a use-based post on Facebook.

Simple. Effective. And minimal (do not overdo it!). 

Participation is Key

Make it a rule to comment, and interact. That would mean, liking other pins and tagging other pinners by mentioning their names. A simple ‘Thank you’ can take you a long way in terms of customer goodwill.

Customer engagement could be increased by running contests, extracting user-generated content or jumping into customer forums and groups. All of these 3 options have their own pros and can significantly improve your Pinterest views and results.

Beware the Copyright!

It is vital that you are not pinning images that have copyright. If you do, then make sure you have permission and always remember to mention your source. Pinning copyrighted images without mentioning the source can get you into legal troubles.

Generate Interesting Pins

Being an entirely visual medium, Pinterest requires a constant input of high-quality images. Add images of your products, related to your products, images highlighting your products. Then add some images of your product’s habitat ie How the product would look in a real (customer-oriented) setting. Create an assortment of appealing images.

This would help you create an organized, enticing collective of your boards and pins, which in turn would pull your audience to your boards, hopefully amounting to a purchase.

As for ‘Interesting‘, you need to post images that connect with your audience, reflects their interests and map the current trends. Posting images that are aesthetically pleasing and relate to your customer’s wants (research, fellas!) will pull your audience to you boards ans eventually your website.

Create and Curate

It is better to curate other users’ quality images rather than just re-churning your images. Collaborative sharing of their quality images and photos can be mutually beneficial. This is where you can leverage Pinterest’s repin feature to collect pins related to your product.

Curate separate boards that outline your brand identity and motif. Avail a possible opportunity to co-brand your product with other services. The possibilities are endless. Just remember to use quality images for your pins.

Optimize Search Engines

Google keeps a track of fresh content and monitors social signals. By optimizing your pins with hashtags, links, categories and keywords, you can get yourself into Google’s good books, that is, on top of a search result. It is imperative to pin images and content directly from your website. Pinterest can bring back a lot of hits to your website- if you connect it properly.

Apart from a regular search, you need to optimize Pinterest SEO to feature in Pinterest search results. Here a few quick tips to ace Pinterest SEO –

  • Optimize your profile – Pick a right username, the one that reflects your product or activity.
  • Optimize your boards – Curate your boards. Pick images to reflect the content present in your Pinterest boards. Choose a succinct title as well.
  • Use Keywords  – Perform some extended research for keywords associated with your brand. You can try Viralwoot’s Pinterest analytics to select niche keywords to potentially feature in several thousands of search results.

Evaluate Your Traffic

This is the best and most basic way to find out what works, and what doesn’t work for your website. It is also wise to monitor what your competitors and other brands are doing. You can learn a lot from your competition.

For updated on information on using this platform, take a look at our updated guide to Pinterest.

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PInterest News Pinterest Tips Social Media Tips

A Complete Guide Book for Pinterest Analytics

A Complete Guide Book for Pinterest Analytics

Launched in 2010, with over 100 million active users and $11 billion reported value, Pinterest is thrusting its way to being one of the top social networking platforms. Big brands, small businesses, bloggers, individuals and allied kinds are using Pinterest as their major stage for customer engagement and promotion purpose.

Guide Book for Pinterest Analytics

You might be promoting on Pinterest but do you want an easy way to track the pins, boards, repins and likes? Are you covering your target customer base or you are just focusing on one-of-a-kind audience? Is your way of marketing requires some improvisation so that your brand visibility would increase? You might have noticed the necessity of assessing the qualitative & quantitative value for your Pinterest performance.

For all these sorts of performance related issues, Pinterest Analytics provides some effective solutions. This tool enables to reach varied data that shows the overview of your Pinterest account. You can know why your profile is low on visibility or on interaction. You can also find the ways to interact with customers in a much more effective manner by learning their behaviors. What kind of users are repining your stuff and how many just like it? How many users of the same interest (as your brand offerings) are active on Pinterest? These are some of the questions a smart marketing manager always keeps in head.

Let’s go through a detailed process of understanding this tool and how will it help the marketers:

Overview

Pinterest Analytics is a one-stop-solution for businesses, who are promoting their products/services on Pinterest. Brands like to measure the performance of their Pinterest profiles because it aids in identifying what sort of content resonates preferably in accordance with targeted audience. How many followers certainly gives you a bit idea about your Pinterest account, but is it enough?

Pinterest Analytics ensures to cover all the possible parameters on which you can run a performance assessment of the activities on Pinterest.

In order to attain access to your Pinterest Account’s analytics, just verify your website. After verification, go to ‘Analytics’ drop-down tab on the top left side of the page.

analytics overview

You can get an insight of your Pinterest account by clicking on ‘Overview’ button.

analytics dashboard

This beautiful screenshot which shows the overview of your Pinterest board also provides the information on your profile, your audience, and activity from your account. Additionally, overview also provides you the list of top pin impressions from last 30 days.

analytics overview

Next to the title of charts in overview page, clicking on more will direct you to a different page having more stats.

analytics chart

Your Pinterest Profile

This ‘Your Pinterest Profile’ section is segmented into few parts subsequently; Impressions, Repins, Clicks, and All-time.

Impressions

It shows the views of your pins on Pinterest. You might notice that time frame is overtime in a column above. You can customize the days of this time-frame by yourself or can automatically choose the given 7, 14 or 30 days options. Along with this, you can also check specific device whose data you want to look at by clicking on the select box in the header of all three sections.

analytics graph

Charts showed on the first page of ‘Overview’ exhibits daily impressions with respect to daily viewers and the relative trend.  In case, your profile loses its impression for a couple of weeks, Pinterest provides an option to increase impression and reach more audience. In my opinion, this option is a big win for marketers are frustrated by the limitations of social media marketing.

Pinterest Analytics showcases top pin impressions and best performing boards, to tell you which win perform best in last 30 days. It also allows you to see the number of impressions, clicks, likes & repins and type of pin (if applicable) Per Pin.

Repins and Clicks

The basic layout of this page is quite similar to the previous one. This page provides you the number of daily repinners and daily repins. You should make a note to install cool pictures and write a relevant description. Also, adding ‘Rich Pins’ to these images will enable you to save them for later.

This section also incorporates a list of most repinned pins from last 30 days. Same listed overview is provided for boards.

analytics table

In addition to this, ‘Click’ section gives away how many users visited your website from Pinterest. Daily visitors & clicks are shown by the chart. Further information tells you the boards with most clicked links along with most clicked pins. The Repin & Click section renders almost similar information per data type.

analytics graph comparison

All Time

This section provides relevant information about 3 kinds:

  1. Most Repinned: Pins that got most repins
  2. Best in search: Pin that ranks top. Parameters for ranking are quality, descriptions, and usage
  3. Power Pins: Pins that generate the highest user engagement

analytics tables

You have to understand that using All Time section you can easily identify the best of pins & boards. In short, marketers can find out what pins & boards are trending amongst your targeted audience; hence, they know what to pin.

People you Reach

Clicking on ‘People you Reach’ tab will provide you an insight into your targeted audience. This section is segmented into two parts:

Demographics

In this part, one graph exhibiting number of monthly viewers with respect to the number of engagements has been provided. Make sure to understand that trends are the trump cards here. To be ahead of the line in future, you should know what is at top presently.

analytics chart & graphs

Along with this information, you can also find the stats about the country, metro, and language. To get more insight, you can also see the gender of your targeted audience.

Interests

One of the most important and astonishing attributes of Pinterest is that it is constantly utilized for ‘emotional’ things such as pets, recipes, and home decorations. This fits your direct connection with your pins. Saying this, I would like to tell my readers in advance that they might find the ‘Interest’ section a bit foggy. So you might find your audience having a high-interest score in Art, Home Décor, Recipes or Furniture and you are selling an SEO related products. The key here is to not get confused and to optimize the Pinterest boards effectively.

analytics interest

Below you can find the pinner boards with many of your pins and brands your audience communicates with. Knowing the businesses that your targeted audience is getting engaged with is pretty interesting as you can now set your marketing goals.

analytics interest table

Activity from your account

Different subsections for impressions, repins, click all-time, original pins and pin it button has been given under this segment. This section generates data for things that are lead to Pinterest from your website.

analytics graph

You can notice a table below the chart; it shows the top pin impressions from last 30 days.

analytics clicks

Additionally, the second table tells you that Anime board by Tushar is a large source of pins on that image also. It leads to 14 repins and number of pins are 186.

Original Pins

It exhibits the original pins that are generated from your website.

analytics original pins

Clicking on these boards will render your additional information such as what was pinned and who pinned.

Pin It/Save Button

Last but not the least, ‘Pin-it’ button page can be seen. It simply tells about the usage of ‘Pin-it’ button on the source website. The Graph shows how many time the pin-it button is showed on your website and number of clicks it took.

Additionally, the graph also shows after how many clicks a pin was made.

The second graph shows the activity of Pin-it button on Pinterest. This chart also shows the number of impressions that were made by pins generated from your websites. Some additional information such as how many repins those repins got or the number of times these repin made clicks redirected to your website.

Please make note that the above told graphs are only for last 7 days (unlike rest) and it only shows data when you are using official save button.

Stating all these important factors, I can simply suggest all my marketing friendly professionals to utilize this amazing tool right now! Not only it will help your marketing goal, but also will lower your cost, save your time and thus increase the revenue. The key is to optimize all alternatives in a manner that you may maximize the profitability of both; Analytics and Pinterest itself.

In technical language, marketers can monitor their ROI and apt resources for their marketing campaign. Since Pinterest is still in its growing age, hence you can easily be profited from one of the most active pinners in your field and be ahead of the competition. Period!

Categories
Content Marketing Pinterest Marketing Pinterest Tips Small Business Success Stories

How Pinterest Analytics can help your business grow?

Pinterest Analytics for Businesses

Pinterest Analytics for Businesses

The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from your Pinterest marketing efforts and helps you get a better grip over what works and what does not. We discussed the What? and the Why? and pretty much described the need of analytics in a Pinterest marketing campaign.

But how should you proceed with it? What’s the catch? How can you create actionable instances from the data you gather?

In this post we will address these questions and more. Here are a few things that you can expect to learn from this post:

  • How to form an Industry oriented approach to Pinterest analytics?
  • Enhancing your performance on Pinterest through data.
  • How to improve Online sales using Pinterest analytics?
  • Incorporating Pinterest analytics into your Marketing strategy.

Before we talk about all these points, let’s have a quick recap of Pinterest analytics:

Pinterest Analytics: A Quick walk through

Analytics is primarily divided into 3 major sections:

  1. Pinterest profile analytics: Profile analytics show you the pins people like most from your profile. Profile metrics are divided into Impressions, Repins, Clicks and All time stats. All of these metrics provided a comprehensive view over the performance of your content on Pinterest. It also helps your ascertain the things customers want the most (or want to learn or purchase).
  2. Pinterest audience analytics: Audience analytics tells you about the people who follow your boards or interacted with your pins in some way. With audience analytics you get an overview of audience demographics, location, gender etc.
    You are also able to see their other interests. This provides with an opportunity to coalesce different interests and present a unique product/service to your customers.
  3. Pinterest Website analytics: Website analytics are similar to profile analytics, except they give you information related to your website. If you use the ‘Pin it‘ button you can even track the people who are using it and driving clicks back to your site.

These 3 sections encompass all the activities related to your Pinterest business account. Using these 3 sections, you can gather all sorts of information about your customers and plan your Pinterest marketing strategy accordingly.

Using Pinterest to build a brand

Pinterest provides an incredibly social platform to connect with customers. Unlike most other social networking platforms, content and products on Pinterest aren’t just liked or shared, they are collected. A collection makes it easier for a brand to adjudge their marketing efforts according to the customer preferences. In fact they are more personal and intimate than a ‘Like’ or a ‘share’.

For brands, assessing a collection gives them an opportunity to understand the customer’s desires and needs. A collection gives a more closer view into what the customer CAN buy, which essentially is the entire idea off social media marketing. Also, collections are not necessarily passive as ‘Likes‘ and ‘Shares‘ often are.

Come to think of it: You collect what you covet, what you desire and what you need.Collections aren’t just made because other people liked it (though it does play a small role). Collections are highly personal and amazingly relevant to the customer.

Thus, Pinterest gives you a better handle over customer engagement. Use content and products that actually captivate, or at least hold the customer’s attention.

Pivoting Pinterest engagement

Here are a few things you can do to grow your Pinterest engagement through focusing on Analytics:

  • Gather and study the data related to the Audience (Audience Analytics). This data can help you gauge the customer demographics. See where your customers are, what their age, gender is, and what are their other interests. This data can give some basic perception of the customer’s perspective.
  • Tinker with your content. Assess the most clicked and most saved content from your site. Rehash your content strategy. Pitch any two strong or weak sections of your content. See if they work in a pair.
  • Reassess your target strategy and make plans more suited to the your Pinterest analysis.

Now, where exactly does Pinterest analytics fit in? As it stands, Pinterest analytics provides you with the data associated with your customers. This data provides you with insights into your customer’s activities on Pinterest. You can easily gauge the customer’s requirements and assess all sorts of metrics that can help you plan your marketing strategy in a better way.

Let’s look at some possible marketing enhancement through Pinterest analytics.

[Tweet “Customer collections are much more personal than Likes and Shares.”]

Performance enhancement through Analytics

After you’ve acquainted yourself with Pinterest analytics, you will have a ton of data to work with. This data often provides actionable directions to gauge and create a Pinterest marketing strategy. With this data you’ll be able to create a framework around your marketing efforts. Consider this: You know what your customers like and they want to buy.  This spares you of the difficult problems. You only need to provide them with the products/information that they require.

And voila! The customers would know of you, your brand and will be more willing to purchase your services. Pinterest for business also provides you with useful information about your current performance. Using this information you can assess your marketing efforts and understand customer requirements.

Discover how Pinterest works for your business

With Pinterest analytics you can get a hang of what your customers like. You can change your marketing strategy, your content and your product presentation as per your customer’s requirements. These metrics also point out any gaps in your marketing campaigns. Your particular business sect might be able to carve out its own niche if the audience you target is inclined enough to follow you.

Learn more about your Audience

This goes without saying and cannot be stressed enough. You know where your audience’s preferences stands, now pitch them a relevant product. Once you do that, you’ll conform to the customer requirements.

Knowing what your audience enjoys also provides you the opportunity to take action based on the analytical recommendations on offer.

Act on Pin insights

Now that you’ve gathered the necessary data related to your audience and your content on Pinterest, you’d need to formulate some strategy that can help you implement these insights.

How can you improve Online sales using Pinterest Analytics?

  • Identify your competition

Once you’ve identified the various facets that resonate with your audience, you’d be able to know what they like and what their brand preferences are, in short: Know your competition.

competition-pinterest-analytics

While many brands that you’d come across on Pinterest would be related to a general outlook or a lifestyle category, you could peruse the categories to study any patterns or trends in customer perceptions and purchase mentality. Here’s what to do:

  1. Sift through the brands and identify and co-relating factors between the brand content and purchases.
  2. Assess a popular brand’s content and reflect on your own approach. 
  3. Gauge any content you can mimic, any trend you can leverage and add your own unique blend to the content matter.

  • Discover the device your followers prefer

Discovering the devices your followers use will give you a better traction over the type of content you need to pitch to them. This is important because Pins look different on a desktop computer and a smartphone.

Device Pinterest analytics

Also the user experience and interaction is vastly different. So knowing the type of device used will help you answer a few questions like:

  1. How are users looking at your content?
  2. Is your content perceivable on the prominent device?
  3. Should you change your content strategy to favor a specific device?

  • Assess the comments

Assessing the comments posted on your content will help you assess the possible changes in your product lines. This will also help you gauge the customer sentiment related to your product. This way you can accommodate any changes required into your product as per  the comments on your Pinterest content.

  • Work on the Most Clicked and Most Repinned content

Your ‘Most Clicked’ and ‘Most Repinned’ content can help you ascertain the engaging content of your profile. This is pivotal to your Pinterest strategy as the most engaging content often drives the most traffic and the most sales for a brand on Pinterest.

For example: Most repinned metric lets you know the content which resonates most with your audience. Although, sometimes you might find certain categories to pull consistent traffic (Hi-res images, Food, Quotes and the like). With this information you can organize and rehash your content to better suit your customer’s desires.

Visitors and Clicks Pinterest analytics

On the other hand, Most clicked metric lets you access the pins that are driving traffic to your website. Similar to Most repinned metric, the Most clicked metric lets you assess the content that has the highest appeal to your customers.

Apart from that, the most clicked content has the highest Purchasing quotient amongst your regular content material. This information gives you the most direct insights into the sales-oriented potential of your Pinterest content.

Using this metric you can:

  1. Assess if your pins are engaging
  2. Identify any pattern, color, type, theme etc.
  3. Gauge the dates your content ‘works‘. This can help you identfify any seasonal spurts and maintain consistency.

  • Website assessment

Few major questions define this section:

  1. Is it easy to Pin from your website?
  2. Can people Pin from your mobile site?
  3. Have I told people that I’m on Pinterest?

These 3 questions combined with the Pinterest friendly quotient of your site can get you a pretty straight handle over your site performance. Website analytics shows data for all Pins that link back to your website, not just the Pins you’ve added to your own profile. Therefore it gets pretty easy for you to map your site’s traction.

Apart from that the Pinterest Pin it button analytics lets you get a snapshot view of how the button drives traffic back to you. So overall, Website assessment lets you track your performance in contrast to the keyhole information from your profile.

There! We’ve discussed the entirety of Pinterest analytics and the related factors that can help you gauge some profit from the data that you get from Pinterest analytics.

You can try these methods or get onto our home-grown Pinterest analytics tool to let the data do the heavy lifting.

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Features

How to Improve Your Pinterest Marketing Using Viralwoot

How to Improve Your Pinterest Marketing Using Viralwoot

How to Improve Your Pinterest Marketing Using Viralwoot
You can’t improve what you don’t measure. No truer words have been spoken, especially when the context related to marketing. Fortunately, Viralwoot enables users to monitor a number of important metrics concerning their Pinterest account. Let’s have a look and see what we can discover.

Basic Stats

Click on Analytics in the sidebar and then click Pinterest Analytics. The Basic Stats tab is already open so we’ll take a look at that first. There are three areas on this tab; Basic Account Metrics, Important Account Metrics, and Pinfluence Score.

Basic Account Metrics looks at fundamental Pinterest data like the number of boards, pins, likes, group boards to which you belong, followers, and following. Many of these data points are cumulative so you will expect to see them increase over time. For example, Pins is simply the total number of Pins that you have created over the lifetime of your account. As your account matures and you Pin more often, this figure will increase.

Important Account Metrics is where you want to keep an eye on your performance for things such as Pins per day, total repins, total likes, total comments, average repins, average likes, and follow ratio. These numbers will change as a result of your (in)activity on Pinterest.

Viralwoot Analytics

 

For some metrics, like Pins per day, there’s no hard and fast rule. Different industries have different norms and different requirements. However, some consistency is important. When looking at your follow ratio (followers/following), bigger is generally better as that means you are following fewer people than are following you. Some consider this to be a sign of authority.

When looking at your follow ratio (followers/following), bigger is better as that means you are following fewer people than are following you. Some consider this to be a sign of authority. Don’t worry if the number doesn’t seem to budge. It can take a while to increase your authority and see this figure rise. Instead, watch out for a sharp drop in this number. This change typically happens when you follow too many people at once, and they don’t follow you back. The risk here is that you could get you flagged as a possible spammer.

Things such as repins and likes give you an idea of what level of engagement you’re getting on Pinterest. The total numbers for these activities will rise over time as your account matures. What you really want to work on improving are your average repins and average likes. The only way to boost those numbers is through continually posting high-quality content that encourages engagement.

Last but not least is your Pinfluence score; a number from 0 – 100 measuring your influence on Pinterest. The higher the number, the better. Depending on your number, you’ll get some personalized information on how to improve your score.My Pinfluence Score

Boards Data

This tab presents all your boards in table format showing the board name, the category, the number of followers, Pins, repins, and likes. You can sort this list by any column, either ascending or descending. This comes in handy if you have many boards which you need to track.

While Basic Stats gives you an idea of how your Pinterest account is performing in general terms, Boards Data lets you drill down and see what accounts for your success. When you know what’s working, it’s always easier to double down and do more.

Viralwoot Analytics Boards Data

In this particular case, we can see that the most successful board is Cool QR Codes, with the most followers, likes and second most number of repins. If we were looking to grow this account, focusing on this particular board would be a good bet, all things considered.

Spam & SEO Check

Results from four different tests can be found on this tab. First is the Pinning Mode Spam Test, which looks at how man Pins you’ve created (using the image uploader or pin button) versus how many you’ve repinned. Too many repins (resulting in a low score) may flag you as a spammer. Pins created using Viralwoot scheduler can help you improve your score.

Pinning Mode Spam Test

Next is the Boards Spam Test, which compares the number of personal boards to the number of groups to which you belong. Joining a few select group boards is a great tactic to expand your reach on Pinterest, but like anything else, it’s best done in moderation. Too many group boards and Pinterest will flag you as a spammer. If you’ve joined some group boards lately, it’s a good idea to take a quick look at the results of this test to see the impact (if any) of your actions.

Boards Spam Test

Third is the Boards SEO Test, which checks analyzes all of your boards to see if you have assigned them categories. Boards that are properly categorized tend to do better in searches, so always assign a category to every board you create. Avoid using the “Other” category as it’s not very descriptive of the Pins. The user would not understand the context of the “Other” category and give up on their search. This leaves your content in the lurch with no option.

Boards SEO 1 Test

The last test on this page is Pinning Activity. Viralwoot analyzes your pinning activity and makes recommendations if your actions fall below a minimum threshold. Your pinning activity in a large part drives the results of your Pinterest marketing efforts. If you don’t Pin enough, you won’t get the results you expect.

Pinning Activity Test

Best Pinning Time

The information in this tab is helpful for identifying three things; Best Day to Pin, Best Time to Pin, and Best Performing Colors. The best days and times to Pin are useful when you’re setting up auto scheduling and want to utilize specific times. The Best Performing Colors provide valuable insight when creating new images for Pins; take advantage of this information when deciding on color schemes.

Best Pinning Time

Categories
Content Marketing Others Pinterest Marketing

What is Pinterest Analytics and why is it important?

Pinterest analytics and its importance for a business

Pinterest analytics and its importance for a business

As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your profile popular? Or are your boards pulling the traffic?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with the results. This is what we could term as Pinterest analytics.

Now, most users would mull over the word ‘Analytics’, thinking that it is something complex. In this post, we’d quell any questions or problems you have with understanding analytics. Also, we’d look at the ways analytics is important for your business.

What is Pinterest Analytics?

Analytics can be defined as a practice of measuring, managing and analyzing data from your feed to collect valuable insights. As for Pinterest analytics, it can be described as a measure of certain metrics of your Pinterest profile. An analytical approach to a platform such as Pinterest can get you insights into user trends, preferences and habits.

In an essence, by analytics you get an overview of all the the numbers associated with your profile or your boards. You can assess the numbers and derive any ideas from it. Moreover by these numbers you’d get a perspective over the market functionality and the required inputs to your content.

Pinterest analytics gives you an opportunity to study and assess your targets and your content on Pinterest. The various factors and aspects you would want to know:

  • The level of engagement (are people engaging with your content?)
  • Your account’s growth (where was your account a month ago?)
  • Most popular pins/content (what actually works for your audience?)

These aspects and more are comprehensively covered in Pinterest analytics. With all these questions, you’d get a better hang of the things you’ve got working for you. Ultimately assessing the data and statistics would streamline your content and limit any random efforts. Thus, you save time and money. Neat, isn’t it?

Why Pinterest Analytics?

Why Pinterest analytics? You could crunch the numbers for yourself and come up with specific ideas. But, you’d want to consider the magnitude of the task, There could be thousands of people looking at your pins and going to your website. You would be unable to monitor the different sorts of data associated with your pins.

Now, measuring your activity on Pinterest can provide you with interesting ideas and options to target your content to the right audiences. Apart from that, using analytics can tell you if your content is actually working. And while the number of followers are important to note, it isn’t the deciding metric when it comes to Pinterest success.

[Tweet “Measuring your performance gives you a real chance to better your Pinterest content.”]

Using Pinterest analytics to understand performance

Your performance on Pinterest is related to several noteworthy points. Some of these parameters are crucial to measure the aesthetic quality of your Pinterest content. For example, there are 3 distinct types of Pinterest analytics. Each of these types have their own metrics that help track any relevant data

Pinterest Profile analytics

This type deals with the metrics associated with your profile:

  1. Impressions: Number of times your Pin showed up in the Home feed and Search results
  2. Clicks: Number of times someone clicked through your website
  3. Repins: The number of times your pins got saved

Pinterest audience analytics

This particular type is associated with the audience metrics. Through this data you can assess information about the people who are follow, engage and connect with you on Pinterest. The data is:

  1. Country (The country your audience is in)
  2. Gender
  3. Language (preferred/native language)

Pinterest website analytics

This is the most actionable data that is extremely important to a marketer. Dealing with content related aspects, this data provides insights into:

  1. Impressions
  2. Saves
  3. Clicks and
  4. Best days and times to post (times your pins performed well)

With this data you can direct your entire Pinterest strategy and know its results. Using these insights you no longer have to wonder about your audiences preferences. Pick something your audience likes and play with it! You can make your content even more attractive and personified.

Who should monitor Pinterest Analytics?

Well anyone! Anyone who wants to get more out of their Pinterest marketing efforts would benefit from Pinterest analytics. That is the entire premise of Pinterest analytics. Once you know what works and what does not, it becomes fairly easy for your to manage your Pinterest activities. You can do several things with your content to come to that one golden opportunity that might bring you a ton of money. You can:

  1. Experiment with your content
  2. Chart out a separate content strategy
  3. Explore several Pinterest marketing avenues
  4. Improve your business management and
  5. Align your content with your business goals

There is no limit to what you can do once you get hold of that data. Now specifically, Pinterest analytics would interest Marketers, Business owners and brands on Pinterest. This is because they operate on a large scale where quick insights into public behavior can determine their success or failure.

The entire premise of Pinterest analytics is to let you mould your business strategies and improve your content. Please your customers and your profits will take care of themselves.

In this post we’ve covered the basics associated with Pinterest analytics: What it is and How it can actually help you. With a directed approach coupled with data, you can leverage your Pinterest presence to greater profits for your business. Also using Pinterest analytics eliminates the need for any haphazard action that might not give you positive results.

Have a go at Pinterest Analytics and see what it does for you. We’d love to hear your experiences with it.