Pinterest Tips

How to Get Started with Pinterest Save Button

With its launch in 2015, Pinterest’s ‘Pin it’ button has revolutionized the way users approach Pinterest.

How does the Save button help you?  What difference does it make to your Pinterest marketing efforts?

Pinterest Save button typically reduces the clicks it takes to save something from the web. Now the use is simple, the save button lets the users save images, clips or infographics to their Pinterest account by just clicking on the Save button.

Pinterest Save Button

You might have noticed that before April 2015, it used to take around 4 clicks to save some stuff from the web. After the launch of this feature, it just takes 2 clicks.

In June 2016, Pinterest re-launched the same button naming it as ‘Save Button’. The red button integrates the mobile devices and similar other with Pinterest in a magical way. The change from Pin it to Save button was due to increasing Pinterest members outside U.S.

Users who are not having English as their major language might get confused or might not relate with the ‘Pin it’ tab. So, in the context of this reason, Pinterest thought of changing it to Save button. And it helped! More people previously not understanding the concept of Pin it, now saves their ideas on Pinterest.

Getting Started!

You might be sitting in your living room on the weekend and thinking of going through some interesting images on your Pinterest account. Seeing some appalling images, you might be thinking of saving it. Right?

This is where Pinterest Save Button comes in picture.

How to install Pinterest Save Button

To install this amazing Save it button, you can go directly to the Pinterest Goodies page in the browser. You can add the Save button to multiple browsers such as Chrome, Internet Explorer, Firefox, and Safari.

How to Install the Pinterest Pin-It Button Step-1

Going to the page, you will find an ‘Install Now’ button. Clicking on it will give you basic prompts that you have to follow. Allow the software to get installed or click on ‘Add Button’. Do not panic if it’s getting delayed or stopped as it depends on your browser & security settings.

Install the Save button

For internet explorer users, Save button is installed in the command bar, which may be hidden. To see the command bar, right click on the Internet Explorer’s title bar and select the ‘Command Bar’ option.

Pinterest save button command bar

You can see the Pin it button on the top right side, clicking on which you can save any sort of inspirational ideas. You can select any image displayed on the website to pin. Additionally, you can also save the images by clicking on the Save button appearing over them.

Pinterest save button pic

Next step is to log into your Pinterest account and start using this amazing app. Suppose you want to add this Save button on your website, then redirect to the Pinterest developer’s page. This page has several options to fill up. I will take you one by one for each step.

Pin it button image

You’ll see different alternatives such as save button, follow, pin, board, and profile. Clicking on save button will open up several options.

pin save button options

You can fill the blanks on the left side. ‘Button type’ tab gives you an option of where do you want to see the save button. If you want to save button on one image, any image or want the button to appear on the image while hovering, you can select any of the given options. ‘Custom Image’ option is there for you providing you the liberty of customizing the setting as per your requirement. In addition, language and pin count boxes are there.

You will see a code-set on the right hand side of the screen immediately after you’ve filled the required information. You can also see the preview of the button as per your filled up preferences. Copy this code and paste it on the page to install your Save button. You only require JavaScript  for the first time for this button to work.

pinterest save button

You can also use the save button on mobile pages by using AMP (accelerated mobile pages) scripts.

Following this simple guide you’ll be able to install the Save button on your content and improve your Pinterest presence by several times.

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What is Pinterest Analytics and why is it important?

Pinterest analytics and its importance for a business

As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your profile popular? Or are your boards pulling the traffic?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with the results. This is what we could term as Pinterest analytics.

Now, most users would mull over the word ‘Analytics’, thinking that it is something complex. In this post, we’d quell any questions or problems you have with understanding analytics. Also, we’d look at the ways analytics is important for your business.

What is Pinterest Analytics?

Analytics can be defined as a practice of measuring, managing and analyzing data from your feed to collect valuable insights. As for Pinterest analytics, it can be described as a measure of certain metrics of your Pinterest profile. An analytical approach to a platform such as Pinterest can get you insights into user trends, preferences and habits.

In an essence, by analytics you get an overview of all the the numbers associated with your profile or your boards. You can assess the numbers and derive any ideas from it. Moreover by these numbers you’d get a perspective over the market functionality and the required inputs to your content.

Pinterest analytics gives you an opportunity to study and assess your targets and your content on Pinterest. The various factors and aspects you would want to know:

  • The level of engagement (are people engaging with your content?)
  • Your account’s growth (where was your account a month ago?)
  • Most popular pins/content (what actually works for your audience?)

These aspects and more are comprehensively covered in Pinterest analytics. With all these questions, you’d get a better hang of the things you’ve got working for you. Ultimately assessing the data and statistics would streamline your content and limit any random efforts. Thus, you save time and money. Neat, isn’t it?

Why Pinterest Analytics?

Why Pinterest analytics? You could crunch the numbers for yourself and come up with specific ideas. But, you’d want to consider the magnitude of the task, There could be thousands of people looking at your pins and going to your website. You would be unable to monitor the different sorts of data associated with your pins.

Now, measuring your activity on Pinterest can provide you with interesting ideas and options to target your content to the right audiences. Apart from that, using analytics can tell you if your content is actually working. And while the number of followers are important to note, it isn’t the deciding metric when it comes to Pinterest success.

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Using Pinterest analytics to understand performance

Your performance on Pinterest is related to several noteworthy points. Some of these parameters are crucial to measure the aesthetic quality of your Pinterest content. For example, there are 3 distinct types of Pinterest analytics. Each of these types have their own metrics that help track any relevant data

Pinterest Profile analytics

This type deals with the metrics associated with your profile:

  1. Impressions: Number of times your Pin showed up in the Home feed and Search results
  2. Clicks: Number of times someone clicked through your website
  3. Repins: The number of times your pins got saved

Pinterest audience analytics

This particular type is associated with the audience metrics. Through this data you can assess information about the people who are follow, engage and connect with you on Pinterest. The data is:

  1. Country (The country your audience is in)
  2. Gender
  3. Language (preferred/native language)

Pinterest website analytics

This is the most actionable data that is extremely important to a marketer. Dealing with content related aspects, this data provides insights into:

  1. Impressions
  2. Saves
  3. Clicks and
  4. Best days and times to post (times your pins performed well)

With this data you can direct your entire Pinterest strategy and know its results. Using these insights you no longer have to wonder about your audiences preferences. Pick something your audience likes and play with it! You can make your content even more attractive and personified.

Who should monitor Pinterest Analytics?

Well anyone! Anyone who wants to get more out of their Pinterest marketing efforts would benefit from Pinterest analytics. That is the entire premise of Pinterest analytics. Once you know what works and what does not, it becomes fairly easy for your to manage your Pinterest activities. You can do several things with your content to come to that one golden opportunity that might bring you a ton of money. You can:

  1. Experiment with your content
  2. Chart out a separate content strategy
  3. Explore several Pinterest marketing avenues
  4. Improve your business management and
  5. Align your content with your business goals

There is no limit to what you can do once you get hold of that data. Now specifically, Pinterest analytics would interest Marketers, Business owners and brands on Pinterest. This is because they operate on a large scale where quick insights into public behavior can determine their success or failure.

The entire premise of Pinterest analytics is to let you mould your business strategies and improve your content. Please your customers and your profits will take care of themselves.

In this post we’ve covered the basics associated with Pinterest analytics: What it is and How it can actually help you. With a directed approach coupled with data, you can leverage your Pinterest presence to greater profits for your business. Also using Pinterest analytics eliminates the need for any haphazard action that might not give you positive results.

Have a go at Pinterest Analytics and see what it does for you. We’d love to hear your experiences with it.


Qualities to look for in Pinterest Analytics & Scheduling Tools

Pinterest is one of the fastest growing social media platforms in the world. The website founded in March 2010 has gathered millions of active users in just 7 years. It is so famous that now it is competing with Twitter and Facebook as one of the leading social media websites of the world. With the Pinterest app thousands of businesses and brands have targeted millions of users.

Even though Pinterest is developing and bringing new changes every other month, it still does not provide collation, analysis and reporting of statistics which can be quite helpful for businesses and marketers in learning which strategy is working for them. Luckily, there are many third party tools that are helping users to figure all this out. When choosing an analytic and pin scheduler tool you should look for the following qualities:

Engagement with the Pinterest Content

You should have a tool that can at least let you capture likes, comments and repins in a systematic manner. Use the tool to manage the number followers and to see which pin is at the top. This will help you in determining what type of content is liked by your followers and you can easily follow the same format for other pins and boards.

Other than this your tool should let you download data. The data downloads are important because it can help you in sorting the data even when you are offline. Clicks are also important for pins that come from your blog or website, which is why you should find a tool that helps you in capturing the clicks. Some of the top tools are Curalate, Pinerly and Pintics.

Your Influence on Pinterest

Certain tools allow you to have a numerical grade that will be based on your influence and popularity on the platform. These services will grade you on a scale of 1-100.

Pinterest app scheduler and analytics

Traffic to Your Website

If you are a business and are promoting your brand then it is a given that you are using the Pinterest app to get more traffic on your website. Your main goal should be to turn that traffic into sales and profit. Certain tools like Pintics and Curalate are very efficient in telling you about the Google analytics data which can help you learn about the traffic patterns to your website from your pins.

Which Pinterest Tool Should I Opt For?

It is important to know that currently there are no tools that are available for free that can cover all the above mentioned functions. If you are on a budget then you can use a combination for all three tools. If this doesn’t work for you then you will have to settle for manually gathering the data from the website.

Pinterest should open it API to developers and should include the following:

  • Hashtag/Keyword analysis
  • Location of the users
  • Monthly growth rate
  • Number of most engaged pinners

Learn More about Analytics and Pin Scheduler Tool

If you are looking for a basic tool that can help you in getting more followers, promoting and scheduling pins and in managing several accounts then you should opt for ViralWoot. They are offering a free trial, so register as soon as you can and see the results for yourself.