Tag: Pinterest for business

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Pinterest Tips

A Step By Step Guide to Becoming Popular On Pinterest

A Step By Step Guide to Becoming More Popular On Pinterest

Looking to get famous on Pinterest? You have come to the right place. Here is a step-by-step guide on how to become famous on Pinterest.

Step #1: Be Creative

An obvious thing to state for any Social network. Still we’d give it a shot! Being creative doesn’t mean that you have to have stunts, celebrities or tacky images in your Pinterest catalog.

You could just go with an intuitive approach, use clever wordplay, simple, neater images and some cool facts.

If you have boards that are boring then people won’t bother going through them and will turn away. In order to attract them, you will have to name your boards creatively and use search-friendly titles so that people can find you easily.

Your boards should reflect your personality. Make sure that the content you post is unique as it will help you in gaining more followers.

Step #2: Use the Power of Social Media

You can integrate other social media platforms such as Facebook, Twitter, Instagram, and Google+ to let your presence be known so that more people can follow you on Pinterest. If you have a high following on any other site, then post your Pinterest account information there so that they can follow you.

What this step does is, it accumulates all your social network profiles into a single segue of content. You can even mix and match between different strategies.

For example: A Vine video can be shared on Twitter, Facebook and as a story as well. Catch the drift? This presentation often leverages the USPs of each network.

Step #3: Use Hashtags

Hashtags are very powerful when it comes to getting followers because it makes it easier for other people to look for you and to follow your account.  Use a relevant hashtag for every pin, but do not go overboard as that could get very overwhelming for your audience.

Create your own hashtags if you would. But it should not be a cliche or a something really obvious. Remember the idea of using a hashtag is to express an idea or an emotion into a conjoined set of words that can create their own following.

Keeping that in mind, throw in a couple of corny tag related to your product every once in a while.

Step #4: Cater to the Masses

Check out the famous boards on Pinterest to see how they attract their followers. Also, watch the latest trends and news and stock your board with it because it will increase traffic and will get you more followers.

[Tweet “Mapping trends related to your products can let you innovate and rehash your content strategy to better channel your customers”]

When you think about ‘Catering to the Masses’, think sifting through trends and targeting specific audience groups. Once you map the trends, it’d be fairly easy for you to get your customer’s attention.

And once you do that, you can pretty much direct them to your products/services and make some sales.

Step #5: Boost Your Board

Some people only follow specific boards and not users to avoid irrelevant posts and spamming. Keep this in mind and promote your posts, so that they get recognized by people.

In this step you can start niche boards on Pinterest where you:

  • Choose a topic
  • Post relevant infographics, images, quotes etc.
  • Cross promote your boards on different platforms
  • Forge a Non-sales quotient for the boards and reduce the boards to informational matter.

Step #6: Quality

Your boards should have high-quality images that can spark your viewer’s interest. We would recommend using original pictures. But it isn’t always possible to use Original images for your product. So what can you do in this case?

Go for a Hi-res image coupled with a definitive context. First off using a high resolution image would attract your user to at least click on the image. After that, it’s a breeze!

Scientifically, bright colors and hi resolution images attracts our mind to pursue an object. You could rehash your images to conform to that fact and gain a lot more traction from your images.

Once the user clicks on the image, they’d focus on the words, the element of the image (the context) and the information that they can glean from it. If they find it useful, then they’d proceed with the rest of your content. If not, then they’ll presume scrolling.

Step #7: Quantity

Remember that moderation is the key. If you post too less, people will cease to , and if you post too much, then you’d annoy your followers. The key is to maintain a rhythm. Be consistent with your posts.

Pick a day and a time at which your audience is the most active. Once done, you can start posting your content with increased efficacy.

Haphazard post timings can play havoc with your content response rate. By creating a sense of expectation in your users (through the fixed posting times), you can create an association of time with posts.

Hard wire your posting schedule to your customer’s behavior on Pinterest and you’ll get an assured increased engagement rate.

Oh! You can also try this methodology on different social networking sites as well.

Step #8: Use Events to Your Advantage

You can use any upcoming event or holiday to your advantage by posting about it on your board. For example, for Halloween, you can share useful tips and unique costume ideas. If you attract members to one of your boards then they are more likely to visit your other boards and even talk to their friends about your account, which will help you in increasing your number of followers.

There are several ways through which you can get famous on Pinterest.  You just need to present unique, expressive content to the people you are targeting. Thanks to Pinterest’s growing popularity, there are several tools that can help you gain followers, promote Pinterest pins, schedule pins, and manage accounts. If you want all this, then you should visit ViralWoot as they can help you in getting many followers in a matter of a few hours. Register for a free trial right away!

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Content Marketing Others Pinterest Marketing

What is Pinterest Analytics and why is it important?

Pinterest analytics and its importance for a business

Pinterest analytics and its importance for a business

As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your profile popular? Or are your boards pulling the traffic?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with the results. This is what we could term as Pinterest analytics.

Now, most users would mull over the word ‘Analytics’, thinking that it is something complex. In this post, we’d quell any questions or problems you have with understanding analytics. Also, we’d look at the ways analytics is important for your business.

What is Pinterest Analytics?

Analytics can be defined as a practice of measuring, managing and analyzing data from your feed to collect valuable insights. As for Pinterest analytics, it can be described as a measure of certain metrics of your Pinterest profile. An analytical approach to a platform such as Pinterest can get you insights into user trends, preferences and habits.

In an essence, by analytics you get an overview of all the the numbers associated with your profile or your boards. You can assess the numbers and derive any ideas from it. Moreover by these numbers you’d get a perspective over the market functionality and the required inputs to your content.

Pinterest analytics gives you an opportunity to study and assess your targets and your content on Pinterest. The various factors and aspects you would want to know:

  • The level of engagement (are people engaging with your content?)
  • Your account’s growth (where was your account a month ago?)
  • Most popular pins/content (what actually works for your audience?)

These aspects and more are comprehensively covered in Pinterest analytics. With all these questions, you’d get a better hang of the things you’ve got working for you. Ultimately assessing the data and statistics would streamline your content and limit any random efforts. Thus, you save time and money. Neat, isn’t it?

Why Pinterest Analytics?

Why Pinterest analytics? You could crunch the numbers for yourself and come up with specific ideas. But, you’d want to consider the magnitude of the task, There could be thousands of people looking at your pins and going to your website. You would be unable to monitor the different sorts of data associated with your pins.

Now, measuring your activity on Pinterest can provide you with interesting ideas and options to target your content to the right audiences. Apart from that, using analytics can tell you if your content is actually working. And while the number of followers are important to note, it isn’t the deciding metric when it comes to Pinterest success.

[Tweet “Measuring your performance gives you a real chance to better your Pinterest content.”]

Using Pinterest analytics to understand performance

Your performance on Pinterest is related to several noteworthy points. Some of these parameters are crucial to measure the aesthetic quality of your Pinterest content. For example, there are 3 distinct types of Pinterest analytics. Each of these types have their own metrics that help track any relevant data

Pinterest Profile analytics

This type deals with the metrics associated with your profile:

  1. Impressions: Number of times your Pin showed up in the Home feed and Search results
  2. Clicks: Number of times someone clicked through your website
  3. Repins: The number of times your pins got saved

Pinterest audience analytics

This particular type is associated with the audience metrics. Through this data you can assess information about the people who are follow, engage and connect with you on Pinterest. The data is:

  1. Country (The country your audience is in)
  2. Gender
  3. Language (preferred/native language)

Pinterest website analytics

This is the most actionable data that is extremely important to a marketer. Dealing with content related aspects, this data provides insights into:

  1. Impressions
  2. Saves
  3. Clicks and
  4. Best days and times to post (times your pins performed well)

With this data you can direct your entire Pinterest strategy and know its results. Using these insights you no longer have to wonder about your audiences preferences. Pick something your audience likes and play with it! You can make your content even more attractive and personified.

Who should monitor Pinterest Analytics?

Well anyone! Anyone who wants to get more out of their Pinterest marketing efforts would benefit from Pinterest analytics. That is the entire premise of Pinterest analytics. Once you know what works and what does not, it becomes fairly easy for your to manage your Pinterest activities. You can do several things with your content to come to that one golden opportunity that might bring you a ton of money. You can:

  1. Experiment with your content
  2. Chart out a separate content strategy
  3. Explore several Pinterest marketing avenues
  4. Improve your business management and
  5. Align your content with your business goals

There is no limit to what you can do once you get hold of that data. Now specifically, Pinterest analytics would interest Marketers, Business owners and brands on Pinterest. This is because they operate on a large scale where quick insights into public behavior can determine their success or failure.

The entire premise of Pinterest analytics is to let you mould your business strategies and improve your content. Please your customers and your profits will take care of themselves.

In this post we’ve covered the basics associated with Pinterest analytics: What it is and How it can actually help you. With a directed approach coupled with data, you can leverage your Pinterest presence to greater profits for your business. Also using Pinterest analytics eliminates the need for any haphazard action that might not give you positive results.

Have a go at Pinterest Analytics and see what it does for you. We’d love to hear your experiences with it.

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Content Marketing Pinterest Marketing Pinterest Tips Social Media Tips

How to Make Pinterest Work for Your Business

Pinterest for your Business

Are you trying to use Pinterest to market your small business? Then this article is for you; it explains how to get the most web traffic, customers, and/or sales out of your Pinterest efforts.

In this article you’ll learn:

  • How to make the best use of the captions on your Pinterest pins
  • Why it’s important to create pinboards showing personal interests and three ways your business can do that
  • How best to integrate Pinterest with Facebook
  • What tools can help you use Pinterest most effectively

Where possible, I’ve included examples so you can see exactly what you should be doing.

7 Tricks on How to Use Pinterest for Your Business

1) Be pinnable.

Seed your website with pictures – photos, infographics, diagrams – anything visual is good. Besides giving visitors things to pin, having photos on your website makes it easier to make your posts to other social media, such as Google+ and Facebook, more engaging, as they will automatically pull in a photo that’s associated with the URL you’re posting. A photo may or may not be worth a thousand sales, but it will at least give your social media post a better chance of cutting through the noise and being seen.

Use Pinterest buttons and Pin It buttons on your website to invite others to pin the visual elements of your website.

2) Be active.

Like any other social network channel, Pinterest is not a “set it and forget it” experience.

Just creating a few pinboards and leaving them there is not going to do much if anything to generate interest in your products or services. You need to be pinning, repinning, following and commenting regularly. If you don’t have the time to do it yourself, you will need to assign a staff person to do it or hire someone.

3) Use descriptions.

While you see a lot of images pinned to Pinterest that just have a few words as a caption, that doesn’t mean you have to do that. Make use of the caption/description space available on your pins to entice your viewer. For instance, look at this pinboard by The Cascade Team Real Estate; they’re using their caption space to give as many details about each property as they can to try and entice the buyer.

Personally, I find that much detail a tad overwhelming. This Cherry Vanilla Scentsy Bar pin is a better example of the kind of caption you should use to entice your viewer to possibly buy your product; it gives all the vital information and a reason to buy to boot (10% off).

Pinterest for Business

4) Think related.

Very few of us have businesses with a huge variety of amazing products. So for most businesses, pinboards that are only filled with their products makes for a boring set of boards that generates little interest.

Creating pinboards and pinning photos of things that are related to your products, though, gives you the scope to be much more interesting and even more relevant to your customers.

Suppose, for instance, that I sell blinds. Boards with photos of different types of blinds on different windows is an obvious choice. But I would also create pinboards that show different rooms in a house and the different things that can be done with them, because people who are interested in buying blinds are probably also interested in home décor. I might have a board called Baby’s Room and another called Guest Bedroom filled with to-drool-over shots of beautifully decorated rooms.

Some other examples – a hair stylist would presumably have pinboards showing the hairstyles he or she can create but might also have boards on hair accessories, nail art, shampoo products and celebrity hairstyles. A bike shop would have boards on bikes of course but perhaps also boards on great places to bike.

Think not “What products or services do I have to sell?” but “What related interests do my clients or customers have?” and create boards accordingly.

5) Get personal.

Remember that Pinterest is social media. In other words, people expect to see and learn more about the people behind the scenes in your business and perhaps even connect with them in some fashion. So you want to work a personal element into your Pinterest activities.

One way to do this is to create boards relating to the personal interests of the people who work at your business. Suppose that at your company, one partner loves sailing while another loves golf. Your business could have boards on both of these as well as your products.

Another is to create pinboards centered on your customers. Boards filled with photos of satisfied customers or photos of customers using your products can really increase customer engagement.

And a third is to create boards relating to a cause that your business espouses. One financial services company I know of heavily supports the local symphony; they could have Pinterest boards depicting people and scenes from the annual events they sponsor.

6) Integrate Pinterest with the other social media you use for your business.

You can take advantage of Pinterest’s integration with other social media. When you pin something, you’ll see that you have to option of tweeting about your pin if you like. You can also add Pinterest to your Facebook timeline which will automatically post your pins to Facebook.

But I’m not including the instructions for doing this here because I don’t think it’s a good idea. Frankly, I find strings of automated meaningless posts really irritating and I think it’s a safe bet that most of my potential customers do too. So I recommend turning these off in your Pinterest profile and instead, making occasional thoughtful sharing posts that give your social media visitors a reason to follow the link (just as you do with any other social media).

You can use your Pinterest post to drive customer interaction. Choose your pins carefully and map them to related topics of interest.

7) Use available Pinterest tools to keep your pins sharp and on target.

There are lots of Pinterest-related apps around that will help you see assess trends, manage your Pinterest activities and identify successful factors. Use Viralwoot to promote all your Pinterest content, pins and boards.

  • Viralwoot – Viralwoot provides Pinterest analytics. Viralwoot shows you a history of your repins, most popular pins and advanced analytics on your followers in an easy to use dashboard.

(You can also track what’s being pinned on your own site by using this URL: http://pinterest.com/source/YourWebsite.com/ )

  • Pretty Pinterest Pins is a WordPress plugin that shows the latest pins in your sidebar. It’s customizable so you can do anything from pulling the latest pins from any user through showing or hiding the image captions.