Tag: pinterest influencers

Categories
Features

How to Create and Manage Pinterest Influencer Campaigns Using Viralwoot

How to Create and Manage Pinterest Influencer Campaigns Using Viralwoot

How to Create and Manage Pinterest Influencer Campaigns Using Viralwoot - Influencer marketing

Get the right type of engagement from the right people using Viralwoot’s Influence Manager. Just enter in a few details about your campaign and the type of influencer you’re looking to connect with and away you go. Viralwoot will scour its user base for appropriate matches and let those influencers know about your campaign at which point they can decide to participate. Here’s how to set up an influencer campaign in Viralwoot.

Click on Influencer Manager in the left sidebar and then click on Create Campaign. Here’s where you will fill in the details about your campaign.

First, you’ll need a campaign. Keep in mind this will be visible to influencers, so use something concise, enticing and descriptive. Then, you’ll need a description of the campaign, which again will be visible to influencers, so make sure it’s informative.

Next, you can specify whether or not influencers need to create a dedicated board for the campaign. That’s a strategic choice on your part, but keep in mind that the more onerous the requirements, the less participation you will receive. If you choose to require a dedicated board, then you need to provide the name of that board in the following field.

You’ll also need to upload one or more images for influencers to pin. Uploading the images creates an image gallery from which influencers can choose to pin. Finally, you need to enter the URL to which each influencer pin will link; usually a product or landing page.

Create Influencer Campaign on Viralwoot

After filling in the basic campaign information, click on the Campaign Details tab. First, set the number of influencers you want to participate in this campaign. Then set the number of Pins that each influencer must perform. Next, set your campaign start and end dates. You can target influencers by interest and board categories by selecting one or more categories from the drop down menu. Based

You can target influencers by interest and board categories by selecting one or more categories from the drop down menu. Based on your selection, Viralwoot will calculate the total number of followers and boards, plus calculate the estimated price of your campaign.

Last, you can decide whether or not to target influencers by follower count. By default, this is set to “any number of followers” but by pressing the appropriate radio button you can require influencers to have a specific minimum amount of followers in order to participate. You’ll notice that the estimated price of a campaign rises with the increase in minimum follower requirements.

Viralwoot Influencer Campaign Details

Next click on the Confirm and Pay tab where you will have the opportunity to confirm the details before filling out the payment form.

Categories
Features

ViralWoot 2.0 is Here!

ViralWoot 2.0

You asked. We listened!

ViralWoot 2.0

We’re extremely excited to release this new version of ViralWoot. Our team has been working hard to implement a host of new and sought-after features in this new release. We’ve also put together a ViralWoot Pinterest Scheduler for Chrome plus an iOS app which will be available any day now.

You’ll notice immediately how the look and feel have dramatically changed, offering a far better user experience. Let’s take a look inside.

Viralwoot Schedule Pins

You can have multiple Pinterest accounts associated with your ViralWoot account and manage everything from the Admin Dashboard. You can also work with team members to manage your account.

The Pin Scheduler allows you to upload images from a variety of sources, find quality pins including your own to repin, connect an RSS feed and search for Images on Google.

AutoSchedule uses the ViralWoot Smart Engine to determine the optimum posting schedule based on your audience. Highly flexible, you can always set individual pins to go out at specific times.

ViralWoot Pinterest Scheduler for Chrome is a browser extension that lets you schedule Pins from anywhere on the web including Pinterest. You can even schedule Pins in bulk for ultimate efficiency.

Promote Your Pinterest Profile and Pins

Promote is the place to create promotions for your Pinterest profile, boards, and Pins. Just enter the link of the item you wish to promote to get started. You can earn credits by following boards, profiles and repinning Pins. You spend credits on executing your own promotions. You can always buy credits if you don’t want to wait until you earn enough to start a promotion.

Analytics Viralwoot

Analytics provides useful insight into your Pinterest performance. Influence Score is a number between 1 and 100 that indicates your influence on Pinterest. The higher, the number the greater your potential influence. ViralWoot also provides straightforward feedback on what you can do to improve your score. Basic Stats monitors over a dozen vital Pinterest statistics so you can observe the effectiveness of your efforts. Boards Data tracks basic board information like followers, pins, repins and likes in a spreadsheet-like format so you can quickly keep tabs on which boards are performing. Spam & SEO Check notes your Pinterest activity and provides guidance on improving SEO and avoiding getting flagged as potential spam. Best Pinning Time suggests the best days and times to reach your audience on Pinterest and determines the optimal colors to use.

Website Insights provides answers to questions such as “What content on my site is getting the most pins?”, “Who is pinning the most content on my website?” and “What recent content is attracting more pins?”

Create Influencer Campaign

Quickly set up Pinterest influencer campaigns through ViralWoot’s Influencer Manager. Here’s where you create contests and giveaways that attract the right kind of influencer who will help spread your brand all over Pinterest. Maintaining influencer tasks and payments is much simpler through one platform.

Viralwoot Content Manager

Content Manager is the place to implement Pinterest SEO changes in bulk. Quickly make changes to multiple Pins from this dashboard. It’s also the place where you can set up Drip Pinning to give old Pins a new lease on life. With this tactic, you can republish older pins in an effort gain added exposure and can also delete the existing Pin automatically, if you so choose.

Try out the new ViralWoot today and let us know what you think!

Categories
Success Stories

Turning Your Passion for Pinterest Into Profit – Pinterest Influencer Interview With Jill Harness

Passion Pinterest Profit
Passion Pinterest Profit

Pinterest is a powerful marketing tool for those fortunate enough to have a substantial audience. But how do you grow a following that numbers in the tens of thousands? More importantly, how do you do this when you have a business to run and time is limited?

To learn more about what it takes to be successful on Pinterest, ViralWoot reached out to one of our users, Jill Harness. Jill has helped brands develop five-figure audiences on Pinterest. She is also a writer for Rue the Day, Neatorama and Oddee. In addition, she operates social media accounts for Neatorama, The NeatoShop and Today I Found Out, as well as the Pinterest accounts for Nerd Approved Media, which includes Nerd Approved, Fashionably Geek and That’s Nerdalicious. Here’s what she had to say.

Give us some background on your business. What do you do? How did you get started?

I started blogging years ago and have been writing for Neatorama for about six years now. A few years ago, I got obsessed with Pinterest and when I realized that I was not only enjoying it but also seeming to attract a lot of followers, I asked the owner of Neatorama if he might give me a shot at building up his follower base on the site. I did so well with his Pinterest that eventually I ended up taking over as the social media manager on all of the site’s channels.

Eventually, I reached out to a few people who run sites that have a relationship with Neatorama and offered to assist them with their Pinterest or Facebook efforts and that brings us up to date.

How are you building your following on Pinterest?

I do a few things to attract viewers on Pinterest, but the most important thing is to remember the old adage that “content is king.” All of the sites that I work with are content-based, so I add photos from our blogs every day using ViralWoot. It’s a great tool for helping me schedule out all those images throughout the day rather than just adding a block of them once a day.

Aside from that, I really try to have well-curated boards. If I notice a lot of posts aren’t fitting into other categories, I’ll go out of my way to create a new board that can incorporate them all. At the same time, I think it’s important to not have too many boards as I think that could intimidate potential followers. Every few months I’ll actually look at our boards with the lowest follower counts and see if they might be better off being combined with one of our better performing boards.

I also really make an effort to follow people that bring us a lot of repins or clicks according to the Pinterest analytics so they know we appreciate them and will hopefully pin more of our content.

How do you engage with your Pinterest audience?

I go through our feeds at least once a day and pin photos that come from other sites that relate well with our content. I also try to follow boards of our most active fans, respond to comments and join related group boards.

What’s your most favorite tactic?

My preferred Pinterest marketing strategy is reviewing our analytics. It’s always interesting to see what pins are performing well and what kinds of people are sharing our content the most.

How much time do you spend on Pinterest marketing? How do you make that time productive?

I probably spend a few hours every night sharing pins from all of the sites I work with. ViralWoot makes scheduling those posts easy to the point where I watch television while I do it, which is nice because the work is not particularly involved and it makes it even more enjoyable.

How do you use ViralWoot for marketing on Pinterest?

I like getting new followers through ViralWoot, but I find the scheduling feature to be the most beneficial. It’s just nice to not have to post all of my pins at once so hopefully they’re seen by as many people as possible throughout the day.

What role does Pinterest play in customer research?

Since most of the companies I work with post blogs, we don’t really need to research customers all that much, but it is useful to see what resonates well with people. For example, if everyone is obsessed with Deadpool emojis, we might post more emojis or more Deadpool stuff than we otherwise would.

Deadpool Emoji

What words of wisdom do you have for someone just getting started marketing their business on Pinterest?

I would recommend spending a lot of time on Pinterest in the beginning so you understand how it works. I see a lot of companies and websites with two or three boards and that’s not the point of the site and it’s not going to get you a lot of followers. Then, once you really understand what you’re doing, set up an account with ViralWoot so you can schedule out posts according to when your target audience is actually using the site.