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Features

How to Install and Use the Chrome Extension for Viralwoot

Viralwoot Chrome Extension Pinterest scheduler

The Viralwoot Chrome Extension can be used to Pin from anywhere on the web. It’s fast, simple to use and is great when you want to Pin multiple images on the same page. Obviously, you need to use Chrome Browser for this extension to work. If you use a different browser, we have a “thingy” that you can drag to your bookmarks bar. It as the same functionality as the Chrome Extension, but works with other browsers. Once installed, you can quickly Pin from anywhere on the Internet

Step One – Go to Schedule Pins

Click on Pin Scheduler in the left pane, then click on Schedule Pins, and finally click on Pinning Tools tab on the far right-hand side of the screen.

ViralwootChromeExtension

Step Two – Download the Extension from The Chrome Store

Click on the Download Chrome Extension button to download the extension and start scheduling.

DownloadExtension

Once you’ve successfully installed the extension, you’ll see the Viralwoot logo icon in the top right-hand corner of your browser.

VWInstalled

Using the Chrome Extension for Viralwoot

Whenever you pass over a Pinnable image on a web page, the Viralwoot schedule button appears on top of that picture, just like this.

ViralwootSchedule

Click the button to schedule your image and a window appears where you can fill in the details. Then click to submit.

PinScheduleDetails

How To Quickly Select Multiple Images On The Same Page

There’s a quicker way to Pin more than one image on the same page. Click the Viralwoot logo icon in the top right-hand corner of your browser.

VWInstalled

All the images on that page appear in a window. You can quickly select the images you want to Pin or select all of them at once, and then schedule them.

MultiPinScheduling

Categories
PInterest News Pinterest Tips Social Media Tips

A Complete Guide Book for Pinterest Analytics

Launched in 2010, with over 100 million active users and $11 billion reported value, Pinterest is thrusting its way to being one of the top social networking platforms. Big brands, small businesses, bloggers, individuals and allied kinds are using Pinterest as their major stage for customer engagement and promotion purpose.

Guide Book for Pinterest Analytics

You might be promoting on Pinterest but do you want an easy way to track the pins, boards, repins and likes? Are you covering your target customer base or you are just focusing on one-of-a-kind audience? Is your way of marketing requires some improvisation so that your brand visibility would increase? You might have noticed the necessity of assessing the qualitative & quantitative value for your Pinterest performance.

For all these sorts of performance related issues, Pinterest Analytics provides some effective solutions. This tool enables to reach varied data that shows the overview of your Pinterest account. You can know why your profile is low on visibility or on interaction. You can also find the ways to interact with customers in a much more effective manner by learning their behaviors. What kind of users are repining your stuff and how many just like it? How many users of the same interest (as your brand offerings) are active on Pinterest? These are some of the questions a smart marketing manager always keeps in head.

Let’s go through a detailed process of understanding this tool and how will it help the marketers:

Overview

Pinterest Analytics is a one-stop-solution for businesses, who are promoting their products/services on Pinterest. Brands like to measure the performance of their Pinterest profiles because it aids in identifying what sort of content resonates preferably in accordance with targeted audience. How many followers certainly gives you a bit idea about your Pinterest account, but is it enough?

Pinterest Analytics ensures to cover all the possible parameters on which you can run a performance assessment of the activities on Pinterest.

In order to attain access to your Pinterest Account’s analytics, just verify your website. After verification, go to ‘Analytics’ drop-down tab on the top left side of the page.

analytics overview

You can get an insight of your Pinterest account by clicking on ‘Overview’ button.

analytics dashboard

This beautiful screenshot which shows the overview of your Pinterest board also provides the information on your profile, your audience, and activity from your account. Additionally, overview also provides you the list of top pin impressions from last 30 days.

analytics overview

Next to the title of charts in overview page, clicking on more will direct you to a different page having more stats.

analytics chart

Your Pinterest Profile

This ‘Your Pinterest Profile’ section is segmented into few parts subsequently; Impressions, Repins, Clicks, and All-time.

Impressions

It shows the views of your pins on Pinterest. You might notice that time frame is overtime in a column above. You can customize the days of this time-frame by yourself or can automatically choose the given 7, 14 or 30 days options. Along with this, you can also check specific device whose data you want to look at by clicking on the select box in the header of all three sections.

analytics graph

Charts showed on the first page of ‘Overview’ exhibits daily impressions with respect to daily viewers and the relative trend.  In case, your profile loses its impression for a couple of weeks, Pinterest provides an option to increase impression and reach more audience. In my opinion, this option is a big win for marketers are frustrated by the limitations of social media marketing.

Pinterest Analytics showcases top pin impressions and best performing boards, to tell you which win perform best in last 30 days. It also allows you to see the number of impressions, clicks, likes & repins and type of pin (if applicable) Per Pin.

Repins and Clicks

The basic layout of this page is quite similar to the previous one. This page provides you the number of daily repinners and daily repins. You should make a note to install cool pictures and write a relevant description. Also, adding ‘Rich Pins’ to these images will enable you to save them for later.

This section also incorporates a list of most repinned pins from last 30 days. Same listed overview is provided for boards.

analytics table

In addition to this, ‘Click’ section gives away how many users visited your website from Pinterest. Daily visitors & clicks are shown by the chart. Further information tells you the boards with most clicked links along with most clicked pins. The Repin & Click section renders almost similar information per data type.

analytics graph comparison

All Time

This section provides relevant information about 3 kinds:

  1. Most Repinned: Pins that got most repins
  2. Best in search: Pin that ranks top. Parameters for ranking are quality, descriptions, and usage
  3. Power Pins: Pins that generate the highest user engagement

analytics tables

You have to understand that using All Time section you can easily identify the best of pins & boards. In short, marketers can find out what pins & boards are trending amongst your targeted audience; hence, they know what to pin.

People you Reach

Clicking on ‘People you Reach’ tab will provide you an insight into your targeted audience. This section is segmented into two parts:

Demographics

In this part, one graph exhibiting number of monthly viewers with respect to the number of engagements has been provided. Make sure to understand that trends are the trump cards here. To be ahead of the line in future, you should know what is at top presently.

analytics chart & graphs

Along with this information, you can also find the stats about the country, metro, and language. To get more insight, you can also see the gender of your targeted audience.

Interests

One of the most important and astonishing attributes of Pinterest is that it is constantly utilized for ‘emotional’ things such as pets, recipes, and home decorations. This fits your direct connection with your pins. Saying this, I would like to tell my readers in advance that they might find the ‘Interest’ section a bit foggy. So you might find your audience having a high-interest score in Art, Home Décor, Recipes or Furniture and you are selling an SEO related products. The key here is to not get confused and to optimize the Pinterest boards effectively.

analytics interest

Below you can find the pinner boards with many of your pins and brands your audience communicates with. Knowing the businesses that your targeted audience is getting engaged with is pretty interesting as you can now set your marketing goals.

analytics interest table

Activity from your account

Different subsections for impressions, repins, click all-time, original pins and pin it button has been given under this segment. This section generates data for things that are lead to Pinterest from your website.

analytics graph

You can notice a table below the chart; it shows the top pin impressions from last 30 days.

analytics clicks

Additionally, the second table tells you that Anime board by Tushar is a large source of pins on that image also. It leads to 14 repins and number of pins are 186.

Original Pins

It exhibits the original pins that are generated from your website.

analytics original pins

Clicking on these boards will render your additional information such as what was pinned and who pinned.

Pin It/Save Button

Last but not the least, ‘Pin-it’ button page can be seen. It simply tells about the usage of ‘Pin-it’ button on the source website. The Graph shows how many time the pin-it button is showed on your website and number of clicks it took.

Additionally, the graph also shows after how many clicks a pin was made.

The second graph shows the activity of Pin-it button on Pinterest. This chart also shows the number of impressions that were made by pins generated from your websites. Some additional information such as how many repins those repins got or the number of times these repin made clicks redirected to your website.

Please make note that the above told graphs are only for last 7 days (unlike rest) and it only shows data when you are using official save button.

Stating all these important factors, I can simply suggest all my marketing friendly professionals to utilize this amazing tool right now! Not only it will help your marketing goal, but also will lower your cost, save your time and thus increase the revenue. The key is to optimize all alternatives in a manner that you may maximize the profitability of both; Analytics and Pinterest itself.

In technical language, marketers can monitor their ROI and apt resources for their marketing campaign. Since Pinterest is still in its growing age, hence you can easily be profited from one of the most active pinners in your field and be ahead of the competition. Period!

Categories
Content Marketing Others Pinterest Marketing

What is Pinterest Analytics and why is it important?

Pinterest analytics and its importance for a business

As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your profile popular? Or are your boards pulling the traffic?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with the results. This is what we could term as Pinterest analytics.

Now, most users would mull over the word ‘Analytics’, thinking that it is something complex. In this post, we’d quell any questions or problems you have with understanding analytics. Also, we’d look at the ways analytics is important for your business.

What is Pinterest Analytics?

Analytics can be defined as a practice of measuring, managing and analyzing data from your feed to collect valuable insights. As for Pinterest analytics, it can be described as a measure of certain metrics of your Pinterest profile. An analytical approach to a platform such as Pinterest can get you insights into user trends, preferences and habits.

In an essence, by analytics you get an overview of all the the numbers associated with your profile or your boards. You can assess the numbers and derive any ideas from it. Moreover by these numbers you’d get a perspective over the market functionality and the required inputs to your content.

Pinterest analytics gives you an opportunity to study and assess your targets and your content on Pinterest. The various factors and aspects you would want to know:

  • The level of engagement (are people engaging with your content?)
  • Your account’s growth (where was your account a month ago?)
  • Most popular pins/content (what actually works for your audience?)

These aspects and more are comprehensively covered in Pinterest analytics. With all these questions, you’d get a better hang of the things you’ve got working for you. Ultimately assessing the data and statistics would streamline your content and limit any random efforts. Thus, you save time and money. Neat, isn’t it?

Why Pinterest Analytics?

Why Pinterest analytics? You could crunch the numbers for yourself and come up with specific ideas. But, you’d want to consider the magnitude of the task, There could be thousands of people looking at your pins and going to your website. You would be unable to monitor the different sorts of data associated with your pins.

Now, measuring your activity on Pinterest can provide you with interesting ideas and options to target your content to the right audiences. Apart from that, using analytics can tell you if your content is actually working. And while the number of followers are important to note, it isn’t the deciding metric when it comes to Pinterest success.

[Tweet “Measuring your performance gives you a real chance to better your Pinterest content.”]

Using Pinterest analytics to understand performance

Your performance on Pinterest is related to several noteworthy points. Some of these parameters are crucial to measure the aesthetic quality of your Pinterest content. For example, there are 3 distinct types of Pinterest analytics. Each of these types have their own metrics that help track any relevant data

Pinterest Profile analytics

This type deals with the metrics associated with your profile:

  1. Impressions: Number of times your Pin showed up in the Home feed and Search results
  2. Clicks: Number of times someone clicked through your website
  3. Repins: The number of times your pins got saved

Pinterest audience analytics

This particular type is associated with the audience metrics. Through this data you can assess information about the people who are follow, engage and connect with you on Pinterest. The data is:

  1. Country (The country your audience is in)
  2. Gender
  3. Language (preferred/native language)

Pinterest website analytics

This is the most actionable data that is extremely important to a marketer. Dealing with content related aspects, this data provides insights into:

  1. Impressions
  2. Saves
  3. Clicks and
  4. Best days and times to post (times your pins performed well)

With this data you can direct your entire Pinterest strategy and know its results. Using these insights you no longer have to wonder about your audiences preferences. Pick something your audience likes and play with it! You can make your content even more attractive and personified.

Who should monitor Pinterest Analytics?

Well anyone! Anyone who wants to get more out of their Pinterest marketing efforts would benefit from Pinterest analytics. That is the entire premise of Pinterest analytics. Once you know what works and what does not, it becomes fairly easy for your to manage your Pinterest activities. You can do several things with your content to come to that one golden opportunity that might bring you a ton of money. You can:

  1. Experiment with your content
  2. Chart out a separate content strategy
  3. Explore several Pinterest marketing avenues
  4. Improve your business management and
  5. Align your content with your business goals

There is no limit to what you can do once you get hold of that data. Now specifically, Pinterest analytics would interest Marketers, Business owners and brands on Pinterest. This is because they operate on a large scale where quick insights into public behavior can determine their success or failure.

The entire premise of Pinterest analytics is to let you mould your business strategies and improve your content. Please your customers and your profits will take care of themselves.

In this post we’ve covered the basics associated with Pinterest analytics: What it is and How it can actually help you. With a directed approach coupled with data, you can leverage your Pinterest presence to greater profits for your business. Also using Pinterest analytics eliminates the need for any haphazard action that might not give you positive results.

Have a go at Pinterest Analytics and see what it does for you. We’d love to hear your experiences with it.