Pinterest marketing for Etsy users

Looking to get famous on Pinterest? You have come to the right place. Here is a step-by-step guide on how to become famous on Pinterest.

Step #1: Be Creative

An obvious thing to state for any Social network. Still we’d give it a shot! Being creative doesn’t mean that you have to have stunts, celebrities or tacky images in your Pinterest catalog.

You could just go with an intuitive approach, use clever wordplay, simple, neater images and some cool facts.

If you have boards that are boring then people won’t bother going through them and will turn away. In order to attract them, you will have to name your boards creatively and use search-friendly titles so that people can find you easily.

Your boards should reflect your personality. Make sure that the content you post is unique as it will help you in gaining more followers.

Step #2: Use the Power of Social Media

You can integrate other social media platforms such as Facebook, Twitter, Instagram, and Google+ to let your presence be known so that more people can follow you on Pinterest. If you have a high following on any other site, then post your Pinterest account information there so that they can follow you.

What this step does is, it accumulates all your social network profiles into a single segue of content. You can even mix and match between different strategies.

For example: A Vine video can be shared on Twitter, Facebook and as a story as well. Catch the drift? This presentation often leverages the USPs of each network.

Step #3: Use Hashtags

Hashtags are very powerful when it comes to getting followers because it makes it easier for other people to look for you and to follow your account. Use a relevant hashtag for every pin, but do not go overboard as that could get very overwhelming for your audience.

Create your own hashtags if you would. But it should not be a cliche or a something really obvious. Remember the idea of using a hashtag is to express an idea or an emotion into a conjoined set of words that can create their own following.

Keeping that in mind, throw in a couple of corny tag related to your product every once in a while.

Step #4: Cater to the Masses

Check out the famous boards on Pinterest to see how they attract their followers. Also, watch the latest trends and news and stock your board with it because it will increase traffic and will get you more followers.

[Tweet “Mapping trends related to your products can let you innovate and rehash your content strategy to better channel your customers”]

When you think about ‘Catering to the Masses’, think sifting through trends and targeting specific audience groups. Once you map the trends, it’d be fairly easy for you to get your customer’s attention.

And once you do that, you can pretty much direct them to your products/services and make some sales.

Step #5: Boost Your Board

Some people only follow specific boards and not users to avoid irrelevant posts and spamming. Keep this in mind and promote your posts, so that they get recognized by people.

In this step you can start niche boards on Pinterest where you:

Choose a topic
Post relevant infographics, images, quotes etc.
Cross promote your boards on different platforms
Forge a Non-sales quotient for the boards and reduce the boards to informational matter.

Step #6: Quality

Your boards should have high-quality images that can spark your viewer’s interest. We would recommend using original pictures. But it isn’t always possible to use Original images for your product. So what can you do in this case?

Go for a Hi-res image coupled with a definitive context. First off using a high resolution image would attract your user to at least click on the image. After that, it’s a breeze!

Scientifically, bright colors and hi resolution images attracts our mind to pursue an object. You could rehash your images to conform to that fact and gain a lot more traction from your images.

Once the user clicks on the image, they’d focus on the words, the element of the image (the context) and the information that they can glean from it. If they find it useful, then they’d proceed with the rest of your content. If not, then they’ll presume scrolling.

Step #7: Quantity

Remember that moderation is the key. If you post too less, people will cease to , and if you post too much, then you’d annoy your followers. The key is to maintain a rhythm. Be consistent with your posts.

Pick a day and a time at which your audience is the most active. Once done, you can start posting your content with increased efficacy.

Haphazard post timings can play havoc with your content response rate. By creating a sense of expectation in your users (through the fixed posting times), you can create an association of time with posts.

Hard wire your posting schedule to your customer’s behavior on Pinterest and you’ll get an assured increased engagement rate.

Oh! You can also try this methodology on different social networking sites as well.

Step #8: Use Events to Your Advantage

You can use any upcoming event or holiday to your advantage by posting about it on your board. For example, for Halloween, you can share useful tips and unique costume ideas. If you attract members to one of your boards then they are more likely to visit your other boards and even talk to their friends about your account, which will help you in increasing your number of followers.

There are several ways through which you can get famous on Pinterest. You just need to present unique, expressive content to the people you are targeting. Thanks to Pinterest’s growing popularity, there are several tools that can help you gain followers, promote Pinterest pins, schedule pins, and manage accounts. If you want all this, then you should visit ViralWoot as they can help you in getting many followers in a matter of a few hours. Register for a free trial right away!

You can’t improve what you don’t measure. No truer words have been spoken, especially when the context related to marketing. Fortunately, Viralwoot enables users to monitor a number of important metrics concerning their Pinterest account. Let’s have a look and see what we can discover.

Basic Stats

Click on Analytics in the sidebar and then click Pinterest Analytics. The Basic Stats tab is already open so we’ll take a look at that first. There are three areas on this tab; Basic Account Metrics, Important Account Metrics, and Pinfluence Score.

Basic Account Metrics looks at fundamental Pinterest data like the number of boards, pins, likes, group boards to which you belong, followers, and following. Many of these data points are cumulative so you will expect to see them increase over time. For example, Pins is simply the total number of Pins that you have created over the lifetime of your account. As your account matures and you Pin more often, this figure will increase.

Important Account Metrics is where you want to keep an eye on your performance for things such as Pins per day, total repins, total likes, total comments, average repins, average likes, and follow ratio. These numbers will change as a result of your (in)activity on Pinterest.

For some metrics, like Pins per day, there’s no hard and fast rule. Different industries have different norms and different requirements. However, some consistency is important. When looking at your follow ratio (followers/following), bigger is generally better as that means you are following fewer people than are following you. Some consider this to be a sign of authority.

When looking at your follow ratio (followers/following), bigger is better as that means you are following fewer people than are following you. Some consider this to be a sign of authority. Don’t worry if the number doesn’t seem to budge. It can take a while to increase your authority and see this figure rise. Instead, watch out for a sharp drop in this number. This change typically happens when you follow too many people at once, and they don’t follow you back. The risk here is that you could get you flagged as a possible spammer.

Things such as repins and likes give you an idea of what level of engagement you’re getting on Pinterest. The total numbers for these activities will rise over time as your account matures. What you really want to work on improving are your average repins and average likes. The only way to boost those numbers is through continually posting high-quality content that encourages engagement.

Last but not least is your Pinfluence score; a number from 0 – 100 measuring your influence on Pinterest. The higher the number, the better. Depending on your number, you’ll get some personalized information on how to improve your score.

Boards Data

This tab presents all your boards in table format showing the board name, the category, the number of followers, Pins, repins, and likes. You can sort this list by any column, either ascending or descending. This comes in handy if you have many boards which you need to track.

While Basic Stats gives you an idea of how your Pinterest account is performing in general terms, Boards Data lets you drill down and see what accounts for your success. When you know what’s working, it’s always easier to double down and do more.

In this particular case, we can see that the most successful board is Cool QR Codes, with the most followers, likes and second most number of repins. If we were looking to grow this account, focusing on this particular board would be a good bet, all things considered.

Spam & SEO Check

Results from four different tests can be found on this tab. First is the Pinning Mode Spam Test, which looks at how man Pins you’ve created (using the image uploader or pin button) versus how many you’ve repinned. Too many repins (resulting in a low score) may flag you as a spammer. Pins created using Viralwoot scheduler can help you improve your score.

Next is the Boards Spam Test, which compares the number of personal boards to the number of groups to which you belong. Joining a few select group boards is a great tactic to expand your reach on Pinterest, but like anything else, it’s best done in moderation. Too many group boards and Pinterest will flag you as a spammer. If you’ve joined some group boards lately, it’s a good idea to take a quick look at the results of this test to see the impact (if any) of your actions.

Third is the Boards SEO Test, which checks analyzes all of your boards to see if you have assigned them categories. Boards that are properly categorized tend to do better in searches, so always assign a category to every board you create. Avoid using the “Other” category as it’s not very descriptive of the Pins. The user would not understand the context of the “Other” category and give up on their search. This leaves your content in the lurch with no option.

The last test on this page is Pinning Activity. Viralwoot analyzes your pinning activity and makes recommendations if your actions fall below a minimum threshold. Your pinning activity in a large part drives the results of your Pinterest marketing efforts. If you don’t Pin enough, you won’t get the results you expect.

Best Pinning Time

The information in this tab is helpful for identifying three things; Best Day to Pin, Best Time to Pin, and Best Performing Colors. The best days and times to Pin are useful when you’re setting up auto scheduling and want to utilize specific times. The Best Performing Colors provide valuable insight when creating new images for Pins; take advantage of this information when deciding on color schemes.