The benefits of drip pinning are two-fold. First, it exposes your pins to new followers who, until now, may not have seen them. New members of your audience aren’t going to necessarily check out every Pin that you have done in the past. Second, Pinterest users don’t necessarily log into their account every day. Older followers who may not have seen your content have another opportunity when you repin. The result is increased website traffic and greater engagement.
So essentially you have the opportunity to create a market for your older pins without having to generate new content/pins every other week. The basic idea behind this is simple: Your audience might not have seen your older content. Also, your new audience might like your old content but they have no way to check them out because your pins are so far behind in your feed.
Let’s see how this process works.
Click on Content Manager in the left sidebar and then click Drip Pinning. You’ll see a list of boards for your account similar to that shown below.
If you have a lot of boards, you can page through them or set the display to show 10, 25, 50 or 100 entries per page. You can also search for a particular by typing its name in the search field. Plus you can sort the display either by board name or Action. For example, you may want to see all boards with Drip Pins listed first.
In this example, there are two boards with active campaigns. We can edit or stop their execution directly from this screen if we wish. Right now we’re going to create a new drip, so we’ll click on the Create Drip button for the board that we want to create a campaign. We can choose to build drips for old Pins or new ones. Let’s do Drip Old Pins first.
Drip Old Pins
First, we select the number of old Pins that we want to pin on a daily basis. Next, we can add some hashtags that may help our Pins become more discoverable. Viralwoot looks at your board and suggests some appropriate hashtags, based on your board’s content, but you can always add you own, or none at all if you wish. Finally, click on the checkbox if you want Viralwoot to delete the old Pin after it has been republished. Select this option if you’re concerned about having the same Pin appear too many times on your board.
Drip New Pins
Drip New Pins is a feature specially create for users who don’t have many Pins or are starting up with Pinterest and don’t have much content either. The reality is that not all companies are great at generating content for Pinterest on a regular basis. With Drip New Pins, you can keep your board looking fresh. Just select the category and number of daily pins, and our system finds and pins active Pins that are getting good engagement on the Viralwoot platform.
Note that you can only have one Drip type with each board. You can only have Drip Old Pins or Drip New Pins, but you can’t do both on the same board. So now you’ve created a constant drip of your older pins coupled with your new content. This way you can utilize your old pins and channel them to your new audience.