Any business that have started around two decades back may find it extremely exciting to see how many social media platforms have came to play.
These social media platforms have been regularly pulling a huge number of users to their base.
Platforms such as Facebook are basically meant for making friends and reading the news. Twitter is known for its information sharing capabilities. Instagram and Pinterest are image-based platforms, where users just love to post different pictures accordingly.
Since last 3 years, visual marketing has marked its presence alongside the businesses across the globe. Stages such as Instagram and Pinterest are the main reasons why visual marketing has gained so much popularity.
As per stats, around 84% of the communication by 2018 will be done by visual mediums. It is also estimated that 79% of all internet traffic will be video.
For business minded people, if any user sees a product video, he/she is 85% more likely to purchase the product. Bloggers who are thinking “how come visual marketing will benefit them?” listen to this; articles that incorporate images or videos get 94% more views than those without it.
What is Pinterest?
Pinterest is an interest-based platform, where you can post images that inspire you most. This platform is extremely alluring in looks and provides users with an ease to showcase their interest.
The images that are posted on Pinterest are termed as Pins. These pins can be collectively gathered in different boards. A board is a collection of relevant pins to a specific topic on which they are created.
See, how beautiful is the dashboard of Pinterest. All pictures are arranged in such an admiring way that user is compelled to like them.
Also, you can repost the pin on Pinterest, if you think the image is good.
Why Pinterest?
As a brand owner, you might be thinking why I am talking so much about this particular social media platform.
Let’s just say Pinterest is just another social media website, which is only there to make friends and socialize. But numbers never lie and that is what we are going to show to all you business & marketing enthusiasts.
Source: JeffBullas
Approximately 17% of people on Facebook come online with a mindset of purchasing a product. On Pinterest, 80% of them come to decide what to purchase.
Not good enough? Ok, take this, with around more than 100 million active users each month; Pinterest is the only site with its international user base doubled in just 1 year of time. That means people outside US have started using Pinterest to the core.
Source: smartinsights
Pinterest Stats and Figures
I am going to share some of the mind-boggling facts about Pinterest that will surely prove the importance of this exquisite dais for businesses.
- Pinterest has over 75 billion Pins and 1.5 billion boards
- 80% of all Pinners access Pinterest via a mobile device
Source: Statista
- About 70% of Pinners are saving or clicking on Pins (not just visiting)
- 3/4 of the content people Pin comes from businesses
Source: Brandongaille
- The average amount per order that derives from Pinterest traffic is between $140 and $180
- Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
Source: Businessinsider
- A Pinner who close-ups on a pin is 1.6x more likely to sign up or convert.
- A Pinner who saves is 3.9x more likely to sign up and 1.6x more likely to convert.
- A Pinner who clicks thru is 4.5x more likely to sign up and 7x more likely to convert.
- Over 50% of women in the US are on Pinterest.
Source: Bingdigital
- 90% of users on Pinterest want to purchase.
Source: Slideshare
Conclusion
The business world has seen many ups and downs in recent years, but the emergence of Pinterest has truly been a boon. Although, yet not enough businesses are looking up to Pinterest and hence its true potential is yet to be discovered fully.
Marketers often talk about other social media platforms and yet here I am able to give you all the numbers supporting my case for Pinterest. Hopefully, as a wise marketing professional you will be ready to boost your online presence by choosing this amazing stage.
I have seen a lot of business tools and concepts booming and dooming, but seeing how Pinterest is slowing covering the online business industry, I am not mistaken if it will dominate the social media.
Not only brands are looking up to Pinterest for showcasing their product line, but also the consumers love this platform, owing to its appalling interface and simple to post features.
If I would have been in promoting my business online and on social media would have been my preference, then I would have utilized the maximum of this stupendous platform.
Not only good planning but good choices also make a business to prosper. Now, the ball is in your court, it’s your decision completely that what you choose.
And remember, Choose carefully! Because it’s your time and investment on the stake and you surely do not want to gamble with that.
I hope this article helped some of you to make the right decision.
This is shashvat vats, signing off …until next time.
Good luck!
