Pinterest Tips

7 Key Pinterest Strategies

7 Key Pinterest Strategies
7 Key Pinterest Strategies

Pinterest is one of the best platforms to market a small business, company, blog, or even to promote a book or product. Keeping that in mind, today we are going to show you some key strategies to use Pinterest.

Create Boards Keywords

Pinterest has amazing search competencies. You can further exploit it by using keywords in board titles by making sure that you select a category for each board. This will help people find it, and will also prompt Pinterest to promote your board.

Properly Describe your Ideas

When describing your ideas, keep in mind that people can tweet your pins. Specifically, the text you use to describe your idea should be more like a tweet. Keep it short, stimulating, and significant.

Build Links Back to the Website

You are given 2 places with every pin to add your link: one in the description and the other in the source for the pin. So use both appropriately!

Embed Pins on the Website

Embedding pins on your website are not difficult, and it is also an excellent way to get more repins. An embedded code on the Pinterest site can always bring more traffic for you.

‘Pinterest for business’ for Analytics

It is smart to see which of your pins are becoming popular. Re-share those on other Pinterest boards or on social networks. When a particular pin receives more interaction, social channels swarm it with conversations.

Rich pins

Right now, there are six types of Rich Pins: app, movie, recipe, article, product and place. Initially, adore your website with Meta tags, test out your rich pins and apply to get them on Pinterest. Non-technical people might need to consult with their developers or site owners to help them get started.

Smart Pin-able Images

Most successful pinners may not have an excellent image every time, but they do have an image that pins with each post. A bigger image of 735 x 1102 has more chance to get re-pins as Pinterest likes tall, vertical images. Make a big image, pin it and then share the pin with the blog link.

Just starting out and wondering how to use Pinterest? Check out more posts on this blog!


Pinterest Tips

Popular Image Styles for Pinterest

image style

Pinterest is an excellent place to show off your products. But there’s a way to be even more successful in product promotion. Pinterest is about showing the product ‘in use’.

Creating separate images for a product increases sharing options for followers. As some people like to pin images that depict the use of the product, while others prefer to pin the image with a plain background. To display your product on Pinterest, show each product ‘in use’ to motivate Pinterest users.

Non-Visual & Visual Content

It’s not surprising that the most popular topics on Pinterest are DIY, Beauty and Food. Obviously, these are quite easy to represent visually. If your business lies outside of these areas, then you would have to get creative with your images. The best way is to use text and bright colors to make non-visual content more visually pleasing.

First and foremost, the bright-blue color stands out from the light background color on Pinterest. Also, lists and text overlays can attract people, by letting them know what that particular pin links to.

For business (non-visual) article pins use text in a fun way and use bright colors or images for the background. This would give readers multiple choices of images to pin.

Use Quotes to Reflect Your Ideas

The key is to pair quotes and images that depict the reason and tone of your brand. Quote images should link back to your website, more appropriately to the ‘About page’, so people can learn more about you and your company.

The quote message style has to be artistic, fun and attractive. Find effective ways to present a longer quote, treat it like an art. Brand and link your quotes, then put together a board of quotes, this could be a collection of different topics or, on a theme topic that reflects your image and relates to your business.

Share Good Close-Ups

Properly lit close-ups make for interesting pictures. It is always a trend on Pinterest. You can use close-ups of any type of product. Multiple images in a tall infographic style are also popular among pinners.

Pinterest Tips

Great Pinterest Tips for Small Business

Pinterest-Tips-For-Small-BusinessIf you are new to Internet marketing, then Pinterest could be the best platform for you to begin with. Below are some essential points that you can ponder on and incorporate in your Pinterest marketing strategy.

Technically Free Publicity

If you have been using Pinterest for your small business, then a great way to let your buyers/shoppers know about your products is by including the price in the written description. Pinterest would recognize that and it would even include your product in a gift guide email, resulting in free publicity for your shop.

Offer Coupon Code

By adding a coupon code to your pin, you can cajole latent customers to make a purchase, and it will also enable you to track your marketing progress. It is possible that shoppers might search for “coupon code” to find better deals, so keep your code simple and easy to remember. Since Pinterest pins do not expire, your coupon codes should not either. It will also mean that even if your product has passed its primary sale’s date, it is still in the game.

Put up a Testimonial Board

It will be a validation for your business and brand. As satisfied customers can leave back some leads for tentative first-time buyers. Another effective way is to pin (or link) to other sources where your work has been featured. Uploading photos that offer a look into your production process can also boost your understanding and rating.

Put Items on Sale

If you reduce the tag on products from what you pinned before, Pinterest would send an email to people who pinned it. This would notify them about the drop in cost. This is such an easy way to connect with someone who liked your product to get it in future or passed it to others. The notification could be the needed push a buyer was waiting for, and a second shot for you to seal the deal.

Pinterest Search Yourself

Following members who have pinned your merchandise can lead to a mutually beneficial relationship, and it will also remind them of your work. Developing relationships with pinners can boost the number of your followers into the millions.

If you’re just getting started, take a look at our post “What is Pinterest” and get going on the right foot.


5 Essential Social Media Productivity Tools

essential tools for social media productivity
Essential Tools For Social Media Productivity

Monitor Analytics in One Dashboard

To make sure your social marketing efforts are paying off, you need to measure their impact. These tasks are much easier to do using a tool like Cyfe, which is one of the best social media dashboards for managing a campaign. Cyfe gives you details about the likes, views and clicks received by your Facebook content and provides in-depth Twitter and LinkedIn analytics. It also helps you to evaluate the routine of your social campaign.

Identify Influencers

Social networks have a great influence when it comes to a consumer’s decisions. Constant and evocative engagement can drive traffic to your site and increase sales.

There are two great tools that can help you with that: Brandwatch and BuzzSumo.

Brandwatch uses social media monitoring to track influencers who are creating and participating in conversations in your field.

BuzzSumo permits you to search for the most popular content by topic, discover content ideas and search for key niche influencers. It can help you search for influencers based on their topical expertise, number of followers, location, follower interaction and authority.

Upload a Video to Multiple Sites at Once

Videos are an important lead generation opportunity. To take advantage, you need to create videos and upload them not only to YouTube but also to other video sites. Handling all of these video tasks may need a lot of time and effort.

TubeMogul can help you upload your video to dozens of video sites at once, by simplifying and optimizing the process. It also gives you an overview of analytics for each site, enabling you to track the performance of your video across each platform. You know which sites are attracting the most viewers and whether your video has helped bring in your target audience.

Automate Scheduling

The time spent in scheduling and sending content to numerous social profiles can be cumbersome. You would never want to end up in a situation where you forget to send a post or simply don’t have enough time.

Buffer is a social media tool that streamlines scheduling and posting. All you need to do is create a content lineup and use Buffer to choose which social profile you want that content to be sent to and when.

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Amazing Pinterest Statistics, Facts, and Figures – Why Pinterest?

Any business that have started around two decades back may find it extremely exciting to see how many social media platforms have came to play.

These social media platforms have been regularly pulling a huge number of users to their base.

Why Pinterest

Platforms such as Facebook are basically meant for making friends and reading the news. Twitter is known for its information sharing capabilities. Instagram and Pinterest are image-based platforms, where users just love to post different pictures accordingly.

Since last 3 years, visual marketing has marked its presence alongside the businesses across the globe. Stages such as Instagram and Pinterest are the main reasons why visual marketing has gained so much popularity.

As per stats, around 84% of the communication by 2018 will be done by visual mediums. It is also estimated that 79% of all internet traffic will be video.

For business minded people, if any user sees a product video, he/she is 85% more likely to purchase the product.  Bloggers who are thinking “how come visual marketing will benefit them?” listen to this; articles that incorporate images or videos get 94% more views than those without it.

What is Pinterest?

Pinterest is an interest-based platform, where you can post images that inspire you most. This platform is extremely alluring in looks and provides users with an ease to showcase their interest.

The images that are posted on Pinterest are termed as Pins. These pins can be collectively gathered in different boards. A board is a collection of relevant pins to a specific topic on which they are created.

Pinterest Dashboard

See, how beautiful is the dashboard of Pinterest. All pictures are arranged in such an admiring way that user is compelled to like them.

Also, you can repost the pin on Pinterest, if you think the image is good.

Why Pinterest?

As a brand owner, you might be thinking why I am talking so much about this particular social media platform.

Let’s just say Pinterest is just another social media website, which is only there to make friends and socialize. But numbers never lie and that is what we are going to show to all you business & marketing enthusiasts.

Pinterest growth

Source: JeffBullas

Approximately 17% of people on Facebook come online with a mindset of purchasing a product. On Pinterest, 80% of them come to decide what to purchase.

Not good enough? Ok, take this, with around more than 100 million active users each month; Pinterest is the only site with its international user base doubled in just 1 year of time. That means people outside US have started using Pinterest to the core.

Pinterest growth comparison

Source: smartinsights

Pinterest Stats and Figures

I am going to share some of the mind-boggling facts about Pinterest that will surely prove the importance of this exquisite dais for businesses.

  1. Pinterest has over 75 billion Pins and 1.5 billion boards

Pinterest Nordstrom

  1. 80% of all Pinners access Pinterest via a mobile device

Mobile users Pinterest comparison

Source: Statista

  1. About 70% of Pinners are saving or clicking on Pins (not just visiting)
  2. 3/4 of the content people Pin comes from businesses

Pinterest for business

Source: Brandongaille

  1. The average amount per order that derives from Pinterest traffic is between $140 and $180
  2. Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest over others

Source: Businessinsider

  1. A Pinner who close-ups on a pin is 1.6x more likely to sign up or convert.
  2. A Pinner who saves is 3.9x more likely to sign up and 1.6x more likely to convert.
  3. A Pinner who clicks thru is 4.5x more likely to sign up and 7x more likely to convert.
  4. Over 50% of women in the US are on Pinterest.


Source: Bingdigital

  1. 90% of users on Pinterest want to purchase.

Pinterest stats

Source: Slideshare


The business world has seen many ups and downs in recent years, but the emergence of Pinterest has truly been a boon. Although, yet not enough businesses are looking up to Pinterest and hence its true potential is yet to be discovered fully.

Marketers often talk about other social media platforms and yet here I am able to give you all the numbers supporting my case for Pinterest. Hopefully, as a wise marketing professional you will be ready to boost your online presence by choosing this amazing stage.

I have seen a lot of business tools and concepts booming and dooming, but seeing how Pinterest is slowing covering the online business industry, I am not mistaken if it will dominate the social media.

Not only brands are looking up to Pinterest for showcasing their product line, but also the consumers love this platform, owing to its appalling interface and simple to post features.

If I would have been in promoting my business online and on social media would have been my preference, then I would have utilized the maximum of this stupendous platform.

Not only good planning but good choices also make a business to prosper. Now, the ball is in your court, it’s your decision completely that what you choose.

And remember, Choose carefully! Because it’s your time and investment on the stake and you surely do not want to gamble with that.

I hope this article helped some of you to make the right decision.

This is shashvat vats, signing off …until next time.

Good luck!