PInterest News

How to Get More Traffic Using Pinterest Analytics

How to get more traffic using pinterest analytics

Pinterest has started rolling out Pinterest Web Analytics, a tool that will allow businesses to see how many visitors the content-sharing service is referring to their sites. The first feature, which shows data on how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest, is available for free today for companies with a verified Web site.

These new features make good on Pinterest’s promise to businesses late last year that it will introduce data analytic tools for companies to track Pinterest traffic. Pinterest, which began offering official accounts for companies in November, is focusing this year on “building foundations to monetize,” founder Ben Silbermann told the Wall Street Journal last month. The Web site does not currently have paid ads, but it’s looking at a potential advertising system, as well as working with businesses to learn how Pinterest can result in sales of merchandise, a potential revenue source for the site. Pinterest recently updated its site for business owners, which includes case studies from companies including Etsy and Allrecipes.

Other features Pinterest may unveil later this year include “suggestions” for users based on what they have already added to their boards. The company also plans to launch international sites this year.

The Web site has already shown that it is a potent marketing tool for businesses. Last July, data from online sharing service Shareaholic showed that Pinterest beat Twitter, StumbleUpon, Bing, and Google in referral traffic. Furthermore, Pinterest users don’t just click over to e-commerce sites to ogle merchandise–they are 10 percent more likely to make a purchase than people who come over from other networks, according to data from e-commerce platform Shopify. So, to capitalize on this brilliant characteristic of Pinterest to send referral traffic, you must have:

1. Good Pins and well researched keywords as Pin description & board names

2. Lot of Pinterest followers 

3. Good pinning frequency

4. Use other channels (blog, twitter and facebook) to spread your pins

Talking about getting new pinterest followers, you can do that by following ways :

1. Using Follow Us on Pinterest button on your blog/website

2. Using Follow Us on Pinterest button/link in your email signature

3. Participate in Follow Exchange or Incentivize Pinterest users to follow you

If you’re just getting started on this platform, check out our post “What Is Pinterest” for a good overview.

To grow your Pinterest following while maintaining quality of your Pinterest account, you should try our free tool ViralwootIt grows your Pinterest community for free and at a quick pace.

Source: Pinterest Launches New Data Analytic Tool For Businesses As It Prepares To Monetize 

PInterest News

Pinterest Has the Numbers!

Pinterest Has Numbers
Pinterest Has Numbers

All said and done, Pinterest still has a major share of users (currently at over 20 million users) but certainly a business (or a user) still needs to keep developing itself to reap benefits. We will show you how:

Create Gift Idea Boards

Title your boards explicitly so they are readily found in searches. “Stocking Stuffers for Teens” or “Gifts for the Foodie” such ideas would tell viewers exactly what to expect. Adding keywords or #hashtags will optimize search results for more hits. A good trick is to collect images you want to pin on a “secret” board and then put them out to your public boards gradually. This way, you don’t have to spend time whenever you want to add something new to your followers’ feeds.

Create vertical images

Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed. Compare with your favorite pins to check which ones are popular and which images are re-pinned and shared.

Build interest with a tips board

Always make a board as beautiful and rich boards as you can. One way is to create a series of coordinating pins with the same branding and share them regularly. Think of ways of engaging idle visitors as well as competitors. It is never a bad idea to share tips about your own business with other members of your industry!

Pinterest to find new customers

Pinterest has astonishing search capabilities. While keeping your search engine privacy turned on may be a good idea for your personal Pinterest account, turning this setting off is recommended for brands. This allows search engines such as Google and Bing to show your Pinterest profile and boards within their search results. Don’t forget to use your business keywords in your board title and descriptions to help even more people find your business!