Pinterest is a great social media platform that has attracted millions of users over the past few years. A lot of people use the platform to collect ideas for their birthdays, weddings, and vacations. Here are some tips that will help you in creating an active presence on Pinterest:
Get a “Follow” Button
In order to get more followers, you will have to get the Pinterest Follow button. The basic idea is to let people know that you exist on Pinterest so that they can visit your account to repin from your boards.
You can direct traffic from different social networking websites and increase your following on Pinterest. Also, this gives you an opportunity to gauge whether your audience on different platforms is keen on following you on Pinterest and get more related content.
Add Photos and “Pin it” Buttons
You need high-quality pictures to attract people on Pinterest. People are more likely to pin pictures that are interesting and clear. These statistics might help you out in putting up good pictures:
- Images with varied colors get repinned 3.25 times more than images with a single dominant color.
- Bright images are 20 times more likely to get pinned than dark images.
- Saturated images get 10 times more repins compared to non-saturated ones.
- Vertical images with 2:3 or 4:5 ratios get 60% more repins than square or horizontal images.
- Images that have a smooth texture are 17 times more repinned than images that don’t have a smooth texture.
Check Out Famous Accounts
Look for people who have a lot of followers on Pinterest and see what they do. Go through their boards and get inspired from there. You would see that the people with a lot of followers usually make their followers feel comfortable and welcomed and have a conversation with them in the comments section.
These sorts of observations can help you gauge your own approach towards your audience. Apart from that, observing the behaviors of influencers on Pinterest, you’d be able to know the things liked by a prospective audience. Mix your own content with it and see what suits your audiences.
Pin Frequently
This one is a more direct way to create a vibrant presence on Pinterest. You should pin often so that people can view your boards and pictures. Make sure your descriptions are SEO friendly because people who aren’t following you can view your pins and boards by simply typing the keyword.
Your Pins Should Be Interesting
It is recommended that you set a theme per board so that people can easily browse through it and get new ideas. Now the idea behind an interesting pin is to entice the user into liking, repinning or following the pin to its home page. That’s the entire concept of ‘Being interesting’.
To inspire interest, you’d need to ascertain the interests of your audience – what they like and what they covet. After you’ve done that, design your pins to align with those interests. Cross-mate different topics and create a unique conjunction of pins which your audience won’t find any place else.
Find Balance
While working on your business try and strike a balance between promoting your business and entertaining your guests. Always remember that moderation is key when posting pins. You don’t want to pin so less that people forget about you and you don’t want to pin so much that people get annoyed and unfollow you.
How to Get Popular on Pinterest
These tips will surely help you out to become popular on Pinterest. Just remember that frequent pinning and comments will mark your presence on this social media platform. If you want to opt for an easier way then try out ViralWoot, which is an excellent marketing tool that can get you followers, promote your pins, schedule pins, create pin alerts and manage multiple accounts.
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