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How Pinterest Can Help You Make More Money

How can Pinterest help you make more money

Here are some of the ways in which you can earn money through Pinterest:

Build an Audience and Sell to Them

You need to gain Pinterest followers in order to build an audience. The first thing you need to know is ‘what’ you are passionate about.  For example, are you a woman who loves makeup? If you do, then you can choose a target audience that consists of women who also love makeup. Create a Pinterest board to cater to this audience.  After you create the board, you will have to create a mailing list. Once you have a few hundred followers, marketers will contact you with offers to promote their products.

Choose A Company and Ask For Sponsorship

After you have built an audience you need to select companies that have products that will attract your followers. For makeup, you can contact companies that sell cosmetics. Share your Pinterest stats with them and see if they offer a sponsorship.

Promote Affiliate Products

Several companies want affiliates that promote their goods on a promotional basis. Use your boards to promote their products using the affiliate links. Just make sure that you don’t spam because Pinterest takes action against spammers.

Use Search Engine Optimization (SEO) Strategies

You need to use SEO strategies so that people can find your boards easily with the help of major search engines like Google. Write a good description in your ‘About’ section and use keywords and hashtags that you think the searchers will use. You can use the same strategies on your pins too as you can add a 100 word description to them.

Create Contests

If you want to increase the number of followers, then you can create contests because eventually it will help you in making money. By creating contests, you are encouraging people to think and talk about your products.

Re-pin Others’ Pins

Since Pinterest is a social network, you can make your presence known by getting people to repin your pins. You should pin the pins of your target audience as this will help in grabbing their attention and they might even start following you back.

Teach Pinterest Strategies to Others

People have developed tools to help users learn about the platform. If you think you understand the platform well then you can use your skills to teach other people about it and earn money.

Social Media Integration

You can easily link Pinterest with other social media networks like Facebook and Twitter to reach out to more people so that they can view your products.

Want To Explore Pinterest More?

In order to make money from Pinterest you need to learn about it by knowing who your target audience is and the kind of tools that you will use to attract them. These points will surely help you in making money via Pinterest. However, if you are looking for a good marketing tool then you should consider ViralWoot, which is a pin scheduler tool that gives you the facility of gaining Pinterest followers, promoting Pinterest pins, managing multiple accounts, scheduling pins and creating pin alerts. Register for its free trial version right away!

Success Stories

Turning Your Passion for Pinterest Into Profit – Pinterest Influencer Interview With Jill Harness

Passion Pinterest Profit

Pinterest is a powerful marketing tool for those fortunate enough to have a substantial audience. But how do you grow a following that numbers in the tens of thousands? More importantly, how do you do this when you have a business to run and time is limited?

To learn more about what it takes to be successful on Pinterest, ViralWoot reached out to one of our users, Jill Harness. Jill has helped brands develop five-figure audiences on Pinterest. She is also a writer for Rue the Day, Neatorama and Oddee. In addition, she operates social media accounts for Neatorama, The NeatoShop and Today I Found Out, as well as the Pinterest accounts for Nerd Approved Media, which includes Nerd Approved, Fashionably Geek and That’s Nerdalicious. Here’s what she had to say.

Give us some background on your business. What do you do? How did you get started?

I started blogging years ago and have been writing for Neatorama for about six years now. A few years ago, I got obsessed with Pinterest and when I realized that I was not only enjoying it but also seeming to attract a lot of followers, I asked the owner of Neatorama if he might give me a shot at building up his follower base on the site. I did so well with his Pinterest that eventually I ended up taking over as the social media manager on all of the site’s channels.

Eventually, I reached out to a few people who run sites that have a relationship with Neatorama and offered to assist them with their Pinterest or Facebook efforts and that brings us up to date.

How are you building your following on Pinterest?

I do a few things to attract viewers on Pinterest, but the most important thing is to remember the old adage that “content is king.” All of the sites that I work with are content-based, so I add photos from our blogs every day using ViralWoot. It’s a great tool for helping me schedule out all those images throughout the day rather than just adding a block of them once a day.

Aside from that, I really try to have well-curated boards. If I notice a lot of posts aren’t fitting into other categories, I’ll go out of my way to create a new board that can incorporate them all. At the same time, I think it’s important to not have too many boards as I think that could intimidate potential followers. Every few months I’ll actually look at our boards with the lowest follower counts and see if they might be better off being combined with one of our better performing boards.

I also really make an effort to follow people that bring us a lot of repins or clicks according to the Pinterest analytics so they know we appreciate them and will hopefully pin more of our content.

How do you engage with your Pinterest audience?

I go through our feeds at least once a day and pin photos that come from other sites that relate well with our content. I also try to follow boards of our most active fans, respond to comments and join related group boards.

What’s your most favorite tactic?

My preferred Pinterest marketing strategy is reviewing our analytics. It’s always interesting to see what pins are performing well and what kinds of people are sharing our content the most.

How much time do you spend on Pinterest marketing? How do you make that time productive?

I probably spend a few hours every night sharing pins from all of the sites I work with. ViralWoot makes scheduling those posts easy to the point where I watch television while I do it, which is nice because the work is not particularly involved and it makes it even more enjoyable.

How do you use ViralWoot for marketing on Pinterest?

I like getting new followers through ViralWoot, but I find the scheduling feature to be the most beneficial. It’s just nice to not have to post all of my pins at once so hopefully they’re seen by as many people as possible throughout the day.

What role does Pinterest play in customer research?

Since most of the companies I work with post blogs, we don’t really need to research customers all that much, but it is useful to see what resonates well with people. For example, if everyone is obsessed with Deadpool emojis, we might post more emojis or more Deadpool stuff than we otherwise would.

Deadpool Emoji

What words of wisdom do you have for someone just getting started marketing their business on Pinterest?

I would recommend spending a lot of time on Pinterest in the beginning so you understand how it works. I see a lot of companies and websites with two or three boards and that’s not the point of the site and it’s not going to get you a lot of followers. Then, once you really understand what you’re doing, set up an account with ViralWoot so you can schedule out posts according to when your target audience is actually using the site.