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Clever Blogging Tips All Small Business Owners Need to Know

Blogging is everywhere nowadays, and it seems like every business and individual under the sun is having a go. However, there is a method in the madness since blogging is one of the most effective ways to engage and interact with your users, attracting them to your small business to generate sales.

However, blogging can only be a beneficial as it is done right. Today, we’re going to explore several clever blogging tips for you to remember, allowing you to maximize the success of your blogs and take your online business to the next level.

Make it Relevant to Your Business

Firstly, perhaps the most important element of blogging you need to consider when writing is that the content you’re producing needs to be relevant to your small business.

While some topics may seem relevant, they need to ideally be directly related to the products or services that you’re offering, so the customer can make an easy connection. You have to show how they can benefit from buying and using your products and how it can resolve their problems.

Research Your Competitors

While you may feel bad about checking out your competitor’s content, after all, you wouldn’t want them doing it to you; it’s an essential part of business. How are you supposed to stay one step ahead if you don’t know where they are?

Not only can checking your competition give you ideas for content, but you can also check a tonne of elements, such as what their most popular posts are, how their users are interacting with their content and what sort of keywords they are using. Check it and make content better than your competitors with your ideas.

Focus on Your Target & Purpose

Every single blog post that you upload to your website needs to have a purpose. Without this purpose fresh in your mind for every post that you write, you won’t be able to lead customers in that direction, and the entire post will have been for nothing.

Some of the purposes you could think about include;

  • Inspiration
  • Product information
  • Motivational
  • Business story
  • Customer case study
  • Sign up for a mailing list
  • Follow on social media
  • Offer or promotional education

Your blog is one of the methods of conversation with your potential customers, so lead them to the buying process of your products or services.

Think About Formatting and Accuracy

When it comes to presenting your blog content, you need to make sure that you’re formatting your final piece in such a way that it’s as easy as possible for your reader to consume. As you can see from this article, imagine if there were no subheadings and no broken paragraphs, just one big block of text. Would you be happy to read it all?

One of the most important processes you need to undertake when you’re writing your blogs before you upload them is to check them to ensure they are free from errors and mistakes. If you’ve got spelling errors, misplaced punctuation and bad grammar, this will seriously harm the credibility and reputation of your blogs and people won’t want to read them.

According to study, 59% of people stated that they wouldn’t buy any product or service from the company who has grammar mistakes and errors on their website. Check and proofread your content using tools like Grammarix to be sure your content is perfect to go.

Make sure that you break up your content in small, digestible chunks for easy reading, especially when you consider a vast majority of your readers will be coming to your website through their mobile devices. You can also use tools like Cite It In to add any references, citations and quotes in a professional manner.

How Often Are You Going to Post?

The knack for running a successful blog is being able to post consistently. Ideally, you’ll want to be uploading a post about twice a week, but you can do once a week or even daily, depending on the nature of your small business.

However, any less than once a week and your customers will read a post and then forget about your business. You want to be posting consistently, so your customers always have you in their minds, but not too much that it annoys them by seeing you pop up on their feeds all the time.

Consider the Length of Your Content

It’s easy to want to talk on and on about the subject that you and your small business is interested in. Depending on your blogging platform, writing long-form content may be ideal and what your customers are interested in.

However, if you’re marketing to ‘everyday people’, this can cause problems since the typical person wants easily digestible content that only takes several minutes to read through maximum before they get bored and take their attention elsewhere.

Using tools like Easy Word Count, you can make sure the majority of your content reaches around 800 words, an ideal reading time of five minutes or so.

Always Check for Plagiarism

Plagiarism is one of blogging biggest taboo subjects, and you need to make sure that you’re avoiding it at all costs. While you might not be proactively going out onto the internet to copy other people’s work, it’s possible that you do it accidentally without even realizing which is why it’s so important you check each post.

Having plagiarised content on your blog will mean that Google indexes your page and then removes them from their search engine results pages, and they won’t even notify you. Fortunately, there are many online tools, like Copyscape and Academized that you can use to check your content to ensure it’s 100% original.

Consider Outsourcing

Since you’re trying to run and manage your small business, there may not always be time to write new blogs to the quality that you’re expecting. However, you still need to post. With this in mind, it’s worth remembering that there are many services out there that can help to generate content when you need it.

Sites like Upwork and Paper Fellows are full of writers that you can use to produce content on your behalf, whenever you need them too. Alternatively, if you want to write them yourself, you can use writing guide databases like State of Writing and Via Writing to help you create quick and properly formatted content.

As you can see, blogging is beneficial for your business and can help your potential customers to understand your product or service better. Be sure to use these main tips and you’ll lead your customers to buy from you and use your products to take your small business to the next level.


Author Bio:

Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Oxessays. She believes that constant learning is the only way to success. You can visit her personal blog at


Pinterest Tips

10 Surefire ways to get 500 Pinterest followers in 1 week

Pinterest caters to over 150 million people and 500,000 businesses. If you are looking forward to getting more Pinterest followers then do the following things:

Use Keywords and Hashtags

Use keywords in your description and images so that when people look up for a specific keyword your board shows up. The use of hashtags is also very important as that will help you in reaching out to a bigger audience.

Get 500 Pinterest followers in 1 week

Join Collaborative Boards

In order to gain more followers you can collaborate with popular group boards that have a large number of followers, because this way they will be able to view your pins too. Look for popular boards and try to build rapport with the owners before asking them to send you an invite to the board.

Post Original Images

More than 75% of the images are repins on Pinterest which means that there are very few pictures that are original. You should try and post original pictures and info graphs so that more people can be attracted to your profile. Other than this, try and repin posts that reflect your brand so that you can connect with other pinners and get more followers.

Follow Other Pinners

Try and follow a significant amount of people every day so that they can follow you back. You can always unfollow the people who don’t follow you back. This is a great way to have a steady growth.

Comment, Repin, & Tagging

Comment on popular pins so that people can learn about you and can follow your page. Just make sure that your comments are not spammish in nature as Pinterest takes action against spammers.

Make Use of Special Occasions

People like to make wish lists on Pinterest. So make boards for special festivals like Christmas, Thanksgiving, Eid and Hanukah so that it attracts people from all over the world.

Doing this will help you relate your products to an event. You can even use a cultural/traditional sentiment to direct customers to your website year round.

Add the Pinterest Follow Button

You should have a follow button on the website that can send some traffic to your Pinterest account. Install the button at prominent places like the header or footer and get a widget builder so that you can have a custom button that can fulfill your needs.

Promote Individual Boards

Since people don’t have the time to browse through the your entire profile, it is a good idea to promote individual posts because it will grab the attention of people and you will get more followers by promoting generically famous boards.

Run Contests

In order to get the attention of users you can have a contest. You can clearly mention that only people who follow you on Pinterest are eligible. This will surely get you a lot of followers as it will promote a feeling of exclusivity and victory. Entice your users to generate engagement through your Pinterest account.

Link with Other Social Media Accounts

You should link your Pinterest account with all the other social media accounts so that your friends and followers from other social media platforms can follow you on Pinterest.

How to Increase Pinterest Followers

ViralWoot is a tool that you should get if you want to manage multiple accounts, get more followers, promote pins, schedule pins and have pin alerts. Viralwoot provides a free trial so that you can check out there services and see the results for yourself.


Etsy Marketing Small Business

How to Price your Items on Etsy?

If you sell your products on Etsy, you would know what a significant problem it is to price your items in the right bracket. There are a lot of amazing people on Etsy selling their products at ridiculously cheap prices. This clearly entails that people are selling themselves short or they are completely unaware of the value they’re offering.

In any case, Etsy price valuation is something which troubles a lot of sellers.

How should a seller settle on a price? Too expensive and your customers would pass up your products. Too cheap and you’d underpay yourself and undervalue your work.

So how can a seller decide on their product prices?

Figuring it out

As it turns out, Etsy released an extensive guide on price reevaluation and assessment for Etsy sellers. Turns out that the entire scope of marketing and pricing products on Etsy revolves around your competition and the quality you’re offering.

Here’s the simplified formula by Etsy:

Cost Price (Labor + Materials Cost) x 2 = Your Wholesale Price

Wholesale Price x 2 = Retail Price

This formula presents you an idea of the pricing you can offer based on your inputs, your expenditure and your efforts. First, you need to map your products and the effort that you put into them.

Start with your Materials

The materials you use to make each item in your product range will dictate your total cost and determine the price of your item. Map your prices by accounting each material input into a product.

You can also eliminate or substitute materials to vary your costs. See how your customers respond to the material changes. You’ll be able to get a better handle on individual costs.

Make a Pricing Goal

Ascertain your pricing structure and scope of your products in the market. Most people under value their items as they are not aware of the requirements and trends in the market. Learn about your business field and find out your niche on Etsy.

Making a pricing goal also helps you understand your yearly targets. It also helps you plan your activities and scale your Etsy range in the future. You can also choose to map, invest and re-invest in your Etsy store.

Find the sweet spot

After you’ve reevaluated and re-structured your pricing, you’d want to decide on the sweet spot suitable for your niche and for your customers. You can make a lot of sales by varying your prices by a small difference.

Lower Prices do not mean more sales

Lower prices do not always guarantee you higher sales. You have to price your products in an exclusive yet affordable way. Often people consider poorly priced products to be of lower quality. This is a basic tenet of behavioral economics and can result in hefty losses for any brand or seller.

Your Etsy products should be priced in an appropriate range so as to target the right customers. Channel exclusivity through your products and map the changes that gather a higher response rate from your customers.

Analyze your Competition

As with any field, you competition can determine your products fate in the market. Many sellers underestimate the impact a competitor makes on the niche. This can affect your pricing scheme and the perspective of your customers for your products.

Carefully judge your competition and price your products in a delectable range. You can always one-up your competitor by offering more value on the cent. But be careful of the implications of the competition so that you can usher in a healthy and profitable rivalry.

Test and Gauge response

Once you’ve decided on a pricing bracket for your products, seek response and feedback from your customers and fellow business owners.Ask questions from your consumer base. Their preferences, their concerns and their ideas should be addressed and analyzed. Apart from being an effective customer experience strategy, this can also provide you with useful nuggets of information.

This way you can understand the pricing and the consumer sentiment in the market.

Reevaluating Etsy Prices using Pricewoot

Now that you’ve understood the various facets around pricing changes on Etsy, you would know that pricing any product requires some amount of research, analysis and time. Many sellers would be skeptical of putting in the required amount of time and effort for the price restructuring required.

In this situation, the seller would require an alternative method to know the average prices of similar products in an organized manner.

Pricewoot offers an amazing service to Etsy sellers by showing them a detailed sketch of average prices of products. With Pricewoot, a seller can discover the right prices for their Etsy listings.

How does it work?

Pricewoot uses a predictive analysis engine to suggest the correct price ranges for a product. With an analysis of over a  million sales for tens of thousands of Etsy stores, Pricewoot provides a number of powerful Etsy data analysis systems to predict correct prices for different products.


What can it do for you?

With Pricewoot, you can:

  1. Discover correct prices for your products: Compare your products with the market average and see where you fare amongst the competition.
  2. Track your top tags and materials: Pricewoot keeps you updated with the important metrics related to Etsy businesses and guides you to improve your sales and profits.
  3. Track shop data and get suggestions: With suggestive methods, Pricewoot will help you understand the products and tags performing better on Etsy. With this information, you can focus on the right areas of product development.
  4. Track your top customers: Pricewoot lets you manage and re-engage your customers to generate more sales and profits.

With this simple tool, you can completely eliminate the need for thorough research and analysis for your product prices. Get on Pricewoot and put more time into creating your products while ensuring amazing returns and profits from Etsy.

You can try Pricewoot for free and see the results of Etsy price re-evaluation yourself. You can see upto 8 products in your free account and manage your Etsy prices.

Try Pricewoot Price Suggestions for free

For more information about Etsy marketing and Pricewoot, reach us at our helpdesk . We’d be happy to help you!