Tag: social-media marketing

4 Ways to Improve the Visual Aspects of Your Online Presence?

Post author By Guest Post
Post date May 30, 2018

Maybe you haven’t thought about it before, but your online presence is predominantly composed of a series of visuals used in your digital marketing strategy. If you have a podcast or YouTube channel up and running, there also an audio aspect. Anyhow, I dare to say that at least 80 percent of customer and client experiences online start with an engaging visual.

It wasn’t a mere coincidence that content marketing has flourished over the past years. Content marketers have been building their entire strategy on the fact that 90 percent of the information that comes to the brain is visual. Let’s see what you can do to improve the visual aspects of your online presence to delight your customers, improve engagement and conversion rates, and in the end, extend your reach.

Homepage & other website pages

Your official website is a cornerstone of your digital marketing efforts and a point from which you can extend your online presence.

A home page is the first visual aspect of your online presence that your visitors will have face-to-face communication with. And it better be engaging, because in the next few seconds a visitor may as well leave it. So, if you want to make it more engaging, you should incorporate a relevant background image, logo, strong typefaces, short converting message and a call-to-action button.

Since the logo and background image are the most prominent visuals, let’s see how you can get improved versions of the ones you might be already using.

Background Image

The background image is the container of your homepage content. It has to be powerful, engaging and yet not intrusive. Since it adds to aesthetics, you have to use the best photo possible. You can get your hands on a photo taken or designed by a professional photographer or illustrator from the abundance of stock images online.

There are plenty of stock image websites online, so feel free to visit any of them. After you purchase the license, you are free to use it on your website. This method is way more affordable than hiring a professional designer or illustrator to do a custom job for you.

You will be surprised by the number of high-quality images and illustrations on sale. These can also be used to advertise your products, as well as on the other web pages on your website and, as you will see later, in your blog post.

Furthermore, high-quality images can help you to establish credibility among online content consumers. In fact, the quality of visuals is the number one criteria for assessing the credibility of the content and website. In one of the studies of the Stanford Web Credibility project, 46 percent of participants said exactly that.

Logo

The logo is a very important visual aspect, one that serves as a seed that your brand strategy will grow from. A place where visitors expect to see a company logo is in the upper left corner of your website, and that’s exactly where you will see it on most websites.

Now, if you run a small business, you might think that you don’t have the budget to finance a professional custom-tailored logo as they are pricey. But did you know that you can get a fantastic-looking and affordable logo created by a professional logo designer?

About Us

Before engaging in a relationship with a company, consumers like to get to know it. Actually, to be precise, 52% of visitors do. This is what the About Us page is for. To make it more appealing to the visitors and easier to relate to your business, including different forms of media. Why? Because if they have already bothered to visit it, you should reward them with attention-grabbing content.

Things worth considering:

Individual and team photos – these will help visitors to visualize your company. If you feel like adding some character to your brand, you can include photos of your team in action in-house, as well as shots of you having fun together outside the office.

Videos – a video on this page will help you to convey a powerful message in a matter of seconds for those that can’t be bothered to read.

Blog

Do you know that 38 percent of marketers say that blogging is the most important form of content for their business? Visual marketing comes in a close second with 37 percent, perhaps because articles with visual elements get 94 percent more views than the plain text ones. These facts lead to a simple conclusion: by incorporating visuals in your blog posts, you will increase its engagement potential.

The most common visuals used in the blog posts are photographs, illustrations, memes, and infographics. As I’ve already mentioned, a great source of images and illustrations for your blog are stock images. You should keep in mind that there are few rules to follow when it comes to incorporating these into your content strategy.

The rule of the thumb is consistency. The visuals should be consistent with your overall website design and theme. If you decide to go with illustrations, stick with your decision and try not to diverge from the plan by suddenly mixing them up with photographs. Using the right images from the same art category will help your visitors connect with your brand and this will boost your conversion rates.

The second rule restricts the amount of visual content found in a blog post. The cover image should be found in all of your blog posts. Besides a compelling headline, the cover image is the next thing that should compel the user to click and read the article. Additionally, the cover image should always be relevant to the article theme.

Generally, you should refrain from flooding your articles with images unless they complement the general purpose of your content. For instance, guide articles should contain screenshots or “how to” images, so that readers can visualize the solution and easily follow through.

When it comes to infographics, you should know that they are very powerful visual elements that you should leverage. They present a powerful synergy of data and images, and since people process images much faster than text, they can really engage visitors and make them want to stay until they are done “reading” an infographic.

YouTube Posts

YouTube has become the most popular platform for uploading and sharing video content. There are more than 1.3 billion YouTube users and 50 percent of those who are subscribed to channels would drop whatever they were doing to take a break and watch a new video on the channel they’ve subscribed to.

Becoming active on YouTube will definitely help you to extend your online presence, depending on how much time and money you put into it. Creating compelling videos is not an easy task. It is something that you will have to learn over time and get equipment if you want to appear professional to your audience.

YouTube is much more than sharing your business/product/service promotional video. Don’t forget about the social media aspect of it. Here are few tips on how to use YouTube for your business in order to increase engagement and conversion rates:

Start regularly uploading new video content – This is the best way to start boosting your business credibility and visibility. Don’t have any ideas? Post interviews with staff, create series of behind the scene videos, break webinars and webcasts down into episodes, etc.
Leverage the video description – Make sure to include your website link in the description below the video and ask viewers to go and check it out if they are interested. Things can start happening if you politely ask the audience to like, subscribe and click the links. The video description should be short (2-3 sentences) and informative. Make sure to stick a keyword or two when you are writing it.
Don’t neglect the comment section – This is where you can directly engage in the conversation with your audience. Stay tuned and make sure to use the momentum and respond to the questions. Refrain from posting generic responses. Instead, personalize your interaction.

If this sounds like too much, don’t worry, there is an alternative. You can identify the most popular YouTuber in your industry and ask him to make a review video on one of your products or services. This way you will tap into his audience and video producing skills and drive more traffic to your website.

Social Media

In the end, we come to social media marketing. Social media platforms have been used for business promotion for quite some time now. If you are not using visuals in your social media marketing strategy you should definitely start doing it, because competitors are already ahead of you. Actually, 74 percent of social media marketers use visuals in their SMM efforts.

If you are already doing it, don’t get too confident, there is always room for the improvement. Do you share blog post on your social media profile? Make sure to keep at least 20% of your blog posts shared through your official social media profile. It is better if you write a unique post message for each share. And, of course, include the cover image of the article. To spice up your visuals, you can add a portrait photo of the writer.

Infographics are also a viable content option for your posts on social media. They are engaging and can get a lot of shares, thus driving the attention exactly where you need it.

Since social media hits the sweet spot between community interaction and visual presentations, you should organize quizzes and giveaways every once in a while.

If you want to succeed in these efforts you absolutely have to look at visuals as an important asset to your digital marketing campaign. By carefully picking the right visuals to represent the information you want to convey, you will not only increase engagement and conversion but also overall user experience, thus keeping the visitors returning for more.

Author Bio:

Dereck Gligorijevic is a blogger who is always willing to assist you in making a beautiful online home for your next big adventure!

Tags Content marketing, increase visual presence, marketing on social media, social-media marketing, tips on marketing

Etsy Marketing Marketing Small Business

How to get more traffic to your Etsy store?

Post author By Alex
Post date March 31, 2017

A common question and a confusing one at that!

Getting traffic to an Etsy store is surprisingly tricky and is often unyielding. This is because it is difficult to gauge the customer sentiment and gain a sustainable traction at the beginning of the Etsy journey.

With that aspect in mind, we’ve prepared a little cocktail of certain steps and methods that a frustrated Etsy seller could follow to get some definitive traffic to their Etsy stores.

So, without further ado, let’s look at some of the best way(s) to get quality traffic to an Etsy store –

Cross channel promotions

Cross channel promotions involve advertisement, organic promotions and marketing on different channels. Feature your products on Instagram, Pinterest, Facebook and Youtube – creating a comprehensive outlook for your products.
Moreover, using a cross channel promotion strategy can help you gauge any interested users on the distinct platforms and make considerably higher sales.

Here are a few to-dos when working on Cross platform promotions –

YouTube: Place your product in a conducive environment. Possibly one that complements the product and highlights its needs and working. For example – You could showcase a Blender in a kitchen. How it so easy to use it and how it’s so gorgeous and worth the customer’s time.
Or, presenting a curtain in a posh house and how buying it would decorate the customer’s living room. Create a montage that’ll entice the audience. Tell a story if you feel it aligns with your product marketing.
Pinterest: Pinning images of the products, with the prices. Create boards, join groups and pitch your product in a subtle manner. Do not make a hard sell.
Instagram: Another image centric platform. Use it to display your images in a holistic manner. Adhering to the trends and the desires of the audience. Your image quality and personality matters the most. So, pick a customer persona and pitch them your product. You can also showcase a person using the product in their own habitat.

Influencer marketing

Influencer marketing is basically getting hold of an Influencer (a person to whom people listen to, atleast when it comes to a service/product) and asking them to pitch your product to their followers.

It may be a little conceited but Influencer marketing helps your product gain a spotlight (for a short period of time). This can help boost customer confidence in your product and let you bask in the glory of increasing sales while you work on your store.

Oh and a radical, highly-followed influencer will cost more. So try and strike a balance between the expense and the expectations.

Etsy optimization: Keywords, Search, SEO

Kind of a No brainer. You need to pitch your customers (prospects really as they haven’t purchased your products yet). To pitch in a manner that isn’t blunt nor too vulgar, you must write the right copy, post the right clicks and target the right audience (can’t be targeting bikers for Hello Kitty aprons, unless you want to create a new market segment).

Etsy offers quite a lot of tools for Etsy sellers to increase their sales. Get a hang of these tools and create your own niche. Once you do that, you can expand your product line and pitch more products to your customers.

So, this aspect covers the Etsy quotient of pulling traffic. As a pre-cursor to Etsy marketing, store optimization also helps you to select your target audience, know your competition and mainly strategizing your approach to the market. Simple enough? Okay. Forward march!

Co-branding

An astonishingly under rated and grossly misused component of Marketing (on Etsy, on Social media or on the TV!). Co-branding offers logically limitless avenues of growth and sales to the market collaborators.

First – What is Co-branding?

It is the conjoined pitch of two products that complement each other. Think of Nike shoes going with a can of Redbull. Fascinating, right? Co-branding helps both the parties pitch each other’s customers and create a whole new marketing component.

Thus co-branding helps to exploit the market and any unreachable crevices in it. Mutually beneficial arrangement – like lichen!

[Tweet “Co-branding can help you find new markets, boost awareness and raise sales without greater efforts. “]

One more thing: The co-branded products mustn’t be competitors. This’ll blow up the entire premise of Co-branding.

Utility marketing

Pitch something useful. Please? Utility marketing moulds itself around the customer’s requirements and needs. Something really useful to your customers. That’s why it is essential to research your customer segment.

Unless of course if you are selling sweetened water. That’s a whole new field. (a subtle jab!)

Utility marketing also convenes a rather simple message – Find an intersection between your customer’s personality, needs and desires. This won’t necessarily boost your Etsy sales instantaneously, but forge a strong foundation for your brand. Apart from this, Utility marketing also helps in –

Building brand loyalty: You do not come off as a frivolous brand with bad products. Using utility marketing you can drive the customer sentiment in your favor.
You do not make a direct sales pitch: You interact and inform your customers about the product line concerned. This shapes your brand as a reliable resource of information and a possible seller. Oh and it also helps you get discovered in the market.
Establishes your brand identity: Makes your brand name relatable to the product line in question.

There! We’ve presented you a small list of things you can do to boost traffic to your Etsy stores. This list is absolutely not exhaustive and will change from the insights gained from customer and market analysis. We will strongly recommend you to tinker with your Etsy marketing. Keep a few ideas consistent and experiment with your presentation and methodology. Once you do that, it’ll be fairly easier for you to understand your customers.

You’ll begin to be an expert in the subject and obviously reach your future sales goals at warp speed!

Tags Content marketing, etsy marketing, Etsy sales, Etsy sellers, How to get more traffic, Marketing, pinterest marketing, social-media marketing

PInterest News

How Social Media Strategy Benefits From Pinterest

Post author By Alex
Post date March 16, 2017

Benefits of incorporating pinterest to your social media strategy

Pinterest is no longer viewed as a niche player in social media marketing. The image sharing site has experienced exponential growth and an increased user base as well, thereby cementing its position as a social media behemoth in the online arena.

Adding Pinterest to your social media strategy will not only drive additional traffic to your site, but also will improve brand image and reputation. Using creative Pinterest campaigns, you can build a solid online presence and win the hearts of your target customers. The fact that Pinterest users purchase items in greater quantity and spend more money than any other social network makes it a must-have tool to include in your arsenal of social media marketing.

We have listed 3 major benefits of incorporating Pinterest to your social media marketing strategy.

1. Improve Social Signals – More Organic views

Google and various other search engines factor social signals into their rankings. Pinterest pins provide a great opportunity for online businesses to boost and improve social signals. Improved social signals have a positive impact on the website’s ranking. When online users share your pins, the social signals go up. Search engines including Google recognize improved social signals as increased popularity of the website linked to the Pinterest page. This results in improving the ranking of the website.

Apart from the social signals, Pinterest also provides an opportunity for businesses to create a presence on different major platforms without having to invest time or money. Pinterest’s image oriented presentation provides a window to let cross platform networking do the heavy lifting. If your content appeals to certain swathes of public, then you’d find that your content finds its own way to more people and more views (and hopefully more sales)

2. Generate Additional Backlinks

Backlinks are gold mines for websites. The amount and quality of backlinks have a major impact on search engine rankings. A large number of backlinks included in a high authority website greatly improve the ranking of the website. Incorporating Pinterest in your social media strategy will not only help promote products and services but will also generate additional backlinks for the site.

Search engines index content posted on the Pinterest page. Every link contained in the pins is recognized by the search engines as valid backlinks of the site. Moreover, every repin of the content containing the link counts as additional links leading to improved search engine rankings.

3. Build Online Connection

Pinterest greatly helps in building online connections. Since millions of online users use Pinterest, adding this social media network to your online marketing strategy can greatly boost your online connections. When you build your boards correctly, you will be able to create a structure that results in increased user engagement. Increased user engagement will, in turn, lead to greater effectiveness of your online social media campaigns bringing greater ROI and profits.

But the main question is how does Pinterest make money for your online business? Pinterest does this by helping you gain additional followers and by extending the reach of your Pinterest posts. ViralWoot is a Pinterest tool that can help you achieve this goal.

By using this tool, not only do you gain additional followers but you can even schedule pins in advance, create pin alerts, manage different Pinterest accounts, promote pins and find out the performance of individual posts and Pinterest boards. Register for a free trial today if you want to find out how this Pinterest tool can help you create a strong presence on Pinterest and gain maximum traffic towards your site.

Image Source http://streaming.yayimages.com/images/photographer/stuartmiles/e60e94a57948c27bd5c39df8b7137e5e/online-marketing-diagram-showing-blogs-websites-social-media-and.jpg

Tags pinterest marketing, social media pinterest, Social media strategy for Startups, social-media marketing

Instagram tips

How to Get More Followers on Instagram

Post author By Alex
Post date March 3, 2017

Just imagine a wall of photos, like an art gallery, where each photo depicts an event in your life.

Each picture tells a different story, rekindles a unique memory and expresses a different feeling.

This, my friends, is the true essence of Instagram. A portfolio of your life for everyone to see and admire.

Some people have followers in the Millions on Instagram, but they’re usually celebrities or public figures.Don’t worry if you don’t have as many followers as them, there are plenty to go around.

Even though there is no shortage of followers and no limit for following people, you should seriously consider going the extra mile to increase your follower count. Here are a few tricks and tips that can help you get more followers.

Posting Times Are Important

Why do humans have set times or routines for their activities? Frankly, even I don’t know why, but what I do know is that once a routine is set, it is extremely difficult to break. Great for us!! Now we can find out exactly when our viewers are logging on to Instagram.

Gauge the activity time of your users, when they are active on Instagram.

Try this, post your pictures between 1-2 PM for a week, then from 8-9PM for a week, and finally between 11-12AM for a week. Record the number of followers and likes that you get from each time slot. Now you know which time slot is the most efficient for you.

The image above will give you a good idea of how this experiment helps. The most optimum pinning time for the user is from 1-2 PM.

The reason for this can be anything. Usually, people check their Instagram profiles after or before work. So if you’re posting your picture at 2PM in London, the posts will reach your North American audience at around 8AM which is before a person goes to work, and it will reach your Asian audience at around 8PM, which is after work ends. This time slot, 2PM, will definitely get you many more followers and likes than say 11AM.

Another tip for getting noticed on Instagram is to post the right content in moderation. Post too rarely and people will forget you even exist, whereas posting too frequently may annoy your followers and cause them to unfollow you.

The frequency of posts can be determined by comparing with your competitors and by observing the response they get.You should post at least once every week and not more than thrice a day.

Captivate Your Audience

Your captions are the only source of communication you have with your audience to promote your picture and your account. Make full use of them!

Hashtag Madness

Hashtags are the new way to share ideas and posts with other people. The attractive features of a hashtag are its simplicity, succinctness, and mass response. Many users don’t even add a description to their pictures anymore, only hashtags!

To make the most out of these little attention seekers, you have to choose the hashtags that are relevant to your content and popular in social media. ‘Trending’ hashtags can get you the best results possible since they are related to events that are still fresh in the minds of people.

A useful website for finding the right hashtags is hashtagify.

The keyword ‘rain’ is searched in the above image. The most popular hashtags are shown in the tab on the left.

Another tip for using Hashtags efficiently is to create your own. They should be catchy and should be generic so that your followers can use them and make then even more popular.

A few good examples are-

For a fashion site, use #whatareyouwearing or #styleislife

For a travel agency, use #wherehaveyoubeen or #scenicmemory

Question Your Audience

A response from your viewers can only be elicited when you ask them a question. Try to ask for their views, get them involved in your post and be vocal through your Instagram account. Make sure to reply to each user’s query or suggestion in a calm, cordial manner. If your activity on Instagram is high, your viewers will also check up on you more often. More viewers translate to more followers, and that’s the endgame.

Let People know who you are

The first thing a viewer looks at in your profile is your Bio. It is used to tell others a little about yourself- what you do and what interests you have. Mention all these in your profile bio and if you have a website add that too. It is extremely important to add your website so that people can visit it in just a click.

Make sure that the name you choose is simple and easily searchable. Try using the name of your business. If the name is already taken, mix it up along with your name. For example, @emilyskyefit is a very popular fitness model who has created a pretty simple name to remember and search for.

Another simple trick to make your profile look professional is by adding your website name under your Instagram username. Don’t know how to do it? It’s easy!

The first step is to go to your Facebook mobile app.Next click ‘CHECK IN’. Once you’re there, create a new location to check in. Type your domain name as the location. eg: viralwoot.com (you can’t use http://)

Once you’ve done that. Simply upload a photo, then click on ‘add location.’Over there, simply type your website and voila!

The above image shows how this trick is used effectively.

It’s very important to remain active on Instagram to get more followers. You have to be in the loop, following every trend and updating your posts according to them. If you own a business, you’ll probably have special discounts or offers throughout the year.

Well, Instagram is really useful in getting your offers out there. Just go to your account bio and add a special line like “Thanksgiving offer cyber Monday!”. You can also add a link for your viewers to visit.

An image showing the proper use of an account bio to sell an offer.

If you want to give your bio a professional look, you can use this special trick. Write all your

information in a word file, using decorations like bullets, emoticons etc. and copy this to your account bio. It gives your bio a nice feel and shows other users how creative you are.

The image above shows good formatting of the description using Microsoft Word.

Be a Social Butterfly

A wise person once said “You reap, what you sow!”. That’s the whole point of a social media platform. Start following other users and liking their posts. Show people that you’re active on Instagram and that you have an opinion! Talk and be inclusive. There is a reason why a social butterfly tends to succeed on social platforms.

Make sure you add your website link to your account so that users can view and visit it with just a click. Create a catchy description that will make the user want to click on your website. Something like “Last chance to grab this offer! Click here!” or “You won’t regret it. Click on the link below!”

Another interesting trick to attract followers to your page is by releasing some products only on Instagram. Give your viewers a sneak peek of the product on Facebook and Twitter and redirect them to Instagram.

The image above shows how SONY advertised some of their phones only on Instagram.

SO by now we’ve done all we could to improve our social standing. Time to take some help! Start visiting the profiles of your competitors. Check out the number of posts. Also, study the frequency with which they post and try to post with the same frequency. Study their descriptions and their content. Some competitors might even help you realize what you’ve been getting wrong all these days!

Catering to your Audience

At the end of the day, people read things that they find interesting. So no matter how good your content is, or how much time you spent in taking the perfect photograph, people will like and comment on your posts only if they find the description interesting. It’s simple to write a good description. Just think about what all you find interesting.

I, for one, am a big fan of stories. Stories about an idea or how a product is made are extremely appealing to me. Other things like customer testimonials or experiences of your employees just as attractive. Think of something unique and funny, which your audience won’t find anywhere else.

Many brands cater to only a few people who identify themselves. This works for brands whose products are luxurious and usually tailor made for each buyer. It might even work for you as it has for many handmade product manufacturers.

Try attracting a niche audience and sticking to that audience. Post at times that they find the most suitable (read above-Posting times are important).

The above image shows the Instagram account of a brand that caters to a very niche audience.

Additional Tips

By now you would have started getting a trickle of followers into your account. Furthermore these additional tips will help you gain an early and swift traction with Instagrammers and help you channelize your posts better.

The first way to get instant followers is by using sponsored posts. These posts will appear on the feed of many Instagram users and can help you get followers without much effort. Just make sure the content for these sponsored pins is interesting and click-worthy. Unfortunately, you do have to pay for these posts.

Use the tagsforlikes.com website to add popular hashtags to your posts quickly and efficiently. It gives you a block of hashtags for different situations that guarantees you many more likes. Just copy and paste the block into your post and watch the magic happen.

A very helpful tool to check out the most popular photos related to a hashtag is postplanner.com. Just enter a hashtag, handle or keyword to find the most popular posts on Pinterest and Instagram.

If you love the Instagram filters but don’t want to post your picture without previewing it first, there is a simple trick that I know you will love. The next time you’re posting a picture, put your phone on Airplane mode before you post it. This allows you to view a preview of the picture, without posting it.

Once you are happy with the appearance to go ahead and switch off airplane mode, then click ‘Share’.

Conclusion

To sum up the post, gaining more followers on Instagram is a simple but time-consuming process. Patience and moderation are the 2 keys to get a steady increase in your follower count. Be human on Instagram, avoid spamming your account and take proactive steps to ensure that your content is of a high standard. A good understanding of your audience and catering to their likes and dislikes should be your top priority.

Use the tools mentioned in this article and start communicating with other users and influencers.

The journey is long but the destination is totally worth it. So post away, my friends!

Tags Complete guide to Instagram, Free Instagram Followers, Get Instagram followers, Instagram management, Instagram marketing, Instagram tips, social-media marketing

PInterest News Pinterest Tips Social Media Tips

A Complete Guide Book for Pinterest Analytics

Post author By Alex
Post date February 25, 2017

Launched in 2010, with over 100 million active users and $11 billion reported value, Pinterest is thrusting its way to being one of the top social networking platforms. Big brands, small businesses, bloggers, individuals and allied kinds are using Pinterest as their major stage for customer engagement and promotion purpose.

You might be promoting on Pinterest but do you want an easy way to track the pins, boards, repins and likes? Are you covering your target customer base or you are just focusing on one-of-a-kind audience? Is your way of marketing requires some improvisation so that your brand visibility would increase? You might have noticed the necessity of assessing the qualitative & quantitative value for your Pinterest performance.

For all these sorts of performance related issues, Pinterest Analytics provides some effective solutions. This tool enables to reach varied data that shows the overview of your Pinterest account. You can know why your profile is low on visibility or on interaction. You can also find the ways to interact with customers in a much more effective manner by learning their behaviors. What kind of users are repining your stuff and how many just like it? How many users of the same interest (as your brand offerings) are active on Pinterest? These are some of the questions a smart marketing manager always keeps in head.

Let’s go through a detailed process of understanding this tool and how will it help the marketers:

Overview

Pinterest Analytics is a one-stop-solution for businesses, who are promoting their products/services on Pinterest. Brands like to measure the performance of their Pinterest profiles because it aids in identifying what sort of content resonates preferably in accordance with targeted audience. How many followers certainly gives you a bit idea about your Pinterest account, but is it enough?

Pinterest Analytics ensures to cover all the possible parameters on which you can run a performance assessment of the activities on Pinterest.

In order to attain access to your Pinterest Account’s analytics, just verify your website. After verification, go to ‘Analytics’ drop-down tab on the top left side of the page.

You can get an insight of your Pinterest account by clicking on ‘Overview’ button.

This beautiful screenshot which shows the overview of your Pinterest board also provides the information on your profile, your audience, and activity from your account. Additionally, overview also provides you the list of top pin impressions from last 30 days.

Next to the title of charts in overview page, clicking on more will direct you to a different page having more stats.

Your Pinterest Profile

This ‘Your Pinterest Profile’ section is segmented into few parts subsequently; Impressions, Repins, Clicks, and All-time.

Impressions

It shows the views of your pins on Pinterest. You might notice that time frame is overtime in a column above. You can customize the days of this time-frame by yourself or can automatically choose the given 7, 14 or 30 days options. Along with this, you can also check specific device whose data you want to look at by clicking on the select box in the header of all three sections.

Charts showed on the first page of ‘Overview’ exhibits daily impressions with respect to daily viewers and the relative trend. In case, your profile loses its impression for a couple of weeks, Pinterest provides an option to increase impression and reach more audience. In my opinion, this option is a big win for marketers are frustrated by the limitations of social media marketing.

Pinterest Analytics showcases top pin impressions and best performing boards, to tell you which win perform best in last 30 days. It also allows you to see the number of impressions, clicks, likes & repins and type of pin (if applicable) Per Pin.

Repins and Clicks

The basic layout of this page is quite similar to the previous one. This page provides you the number of daily repinners and daily repins. You should make a note to install cool pictures and write a relevant description. Also, adding ‘Rich Pins’ to these images will enable you to save them for later.

This section also incorporates a list of most repinned pins from last 30 days. Same listed overview is provided for boards.

In addition to this, ‘Click’ section gives away how many users visited your website from Pinterest. Daily visitors & clicks are shown by the chart. Further information tells you the boards with most clicked links along with most clicked pins. The Repin & Click section renders almost similar information per data type.

All Time

This section provides relevant information about 3 kinds:

Most Repinned: Pins that got most repins
Best in search: Pin that ranks top. Parameters for ranking are quality, descriptions, and usage
Power Pins: Pins that generate the highest user engagement

You have to understand that using All Time section you can easily identify the best of pins & boards. In short, marketers can find out what pins & boards are trending amongst your targeted audience; hence, they know what to pin.

People you Reach

Clicking on ‘People you Reach’ tab will provide you an insight into your targeted audience. This section is segmented into two parts:

Demographics

In this part, one graph exhibiting number of monthly viewers with respect to the number of engagements has been provided. Make sure to understand that trends are the trump cards here. To be ahead of the line in future, you should know what is at top presently.

Along with this information, you can also find the stats about the country, metro, and language. To get more insight, you can also see the gender of your targeted audience.

Interests

One of the most important and astonishing attributes of Pinterest is that it is constantly utilized for ‘emotional’ things such as pets, recipes, and home decorations. This fits your direct connection with your pins. Saying this, I would like to tell my readers in advance that they might find the ‘Interest’ section a bit foggy. So you might find your audience having a high-interest score in Art, Home Décor, Recipes or Furniture and you are selling an SEO related products. The key here is to not get confused and to optimize the Pinterest boards effectively.

Below you can find the pinner boards with many of your pins and brands your audience communicates with. Knowing the businesses that your targeted audience is getting engaged with is pretty interesting as you can now set your marketing goals.

Activity from your account

Different subsections for impressions, repins, click all-time, original pins and pin it button has been given under this segment. This section generates data for things that are lead to Pinterest from your website.

You can notice a table below the chart; it shows the top pin impressions from last 30 days.

Additionally, the second table tells you that Anime board by Tushar is a large source of pins on that image also. It leads to 14 repins and number of pins are 186.

Original Pins

It exhibits the original pins that are generated from your website.

Clicking on these boards will render your additional information such as what was pinned and who pinned.

Pin It/Save Button

Last but not the least, ‘Pin-it’ button page can be seen. It simply tells about the usage of ‘Pin-it’ button on the source website. The Graph shows how many time the pin-it button is showed on your website and number of clicks it took.

Additionally, the graph also shows after how many clicks a pin was made.

The second graph shows the activity of Pin-it button on Pinterest. This chart also shows the number of impressions that were made by pins generated from your websites. Some additional information such as how many repins those repins got or the number of times these repin made clicks redirected to your website.

Please make note that the above told graphs are only for last 7 days (unlike rest) and it only shows data when you are using official save button.

Stating all these important factors, I can simply suggest all my marketing friendly professionals to utilize this amazing tool right now! Not only it will help your marketing goal, but also will lower your cost, save your time and thus increase the revenue. The key is to optimize all alternatives in a manner that you may maximize the profitability of both; Analytics and Pinterest itself.

In technical language, marketers can monitor their ROI and apt resources for their marketing campaign. Since Pinterest is still in its growing age, hence you can easily be profited from one of the most active pinners in your field and be ahead of the competition. Period!

Tags Content marketing, Pinterest analytics, Pinterest management, pinterest marketing, pinterest tips, pinterest tool, social media tips, social-media marketing