Pinterest is one of most important social media properties in the world right now. For an artist or blogger mom or any big businesses, its a great way to grow your business and get new customers. Because of this great characteristic of Pinterest, people try everything under the sky to get more followers – they pin a lot, read a lot about Pinterest tips and on failing to gain some sizable number of followers organically, they buy new followers, which is a HUGE MISTAKE.
Buying followers increases your follower count but dilutes the value of each follower you have. It brings down the quality of your community. Hence, you end up losing the money you put in getting the followers and also, the perception of real followers keeps getting less favorable with time on seeing less engagement/followers per pins.
What does “less engagement/follower per pin” mean? Lets understand this with an example : Lets assume you had 100 followers before buying the fake followers. For every pin, you used to get on an average 3-4 repins. So the ratio becomes, 3/100 or 0.03. So. your engagement score was 0.03.
Now, you bought 1000 new followers from any fake followers supplier for $100. Your pins are still getting, 3-4 repins/likes/comments. But now your, engagement score is 90% less (3/1100). This will hinder in calculating your Social ROI because from follower count prospective you are doing well (apparently) but practically, still the same number of users are engaged in your pins. Hence the $100 can be termed as a loss item in your Profit & Loss calculations.
Your motive should be to gain more and more REAL PINTEREST USERS who like what you pin about. There are 2 ways of doing it :
1. Slog, Slog, Slog i.e. Keep pinning good stuff in wait of getting new followers to get 1-10 new followers per day.
2. Use tools like Viralwoot – thousands of Pinterest users who are interested in what you do will see your Pinterest follow button on Viralwoot and follow you with-in a month. You can create a Viralwoot account now (its free), add your Pinterest account, choose your interests and you are all set to grow your Pinterest community automatically without compromising on quality of followers.
I really hope that this post will help you understand the drawback of buying fake Pinterest followers and save you some money. If you’re just starting out, take a look at our guide on how Pinterest works.