Pinterest Analytics addresses the following areas: Influence Score, Basic Stats, Boards Data, Spam & SEO Check, Best Pinning Time and Google Analytics.
Pinfluence Score is a scale from 0 to 100 that evaluates your influence on Pinterest. The higher the number, the better your potential as an influencer. There are a number of criteria that go into evaluating your Pinfluence Score including how frequently you pin, whether you Pin at the best times, and how much engagement your Pins receive.
Basic Stats covers a number of vital metrics about your Pinterest account that you may wish to follow.
Basic Account Metrics are the number of boards, Pins, Likes, group boards, followers, following.
Important Account Metrics are the number of daily Pins, total repins, total likes,total comments, average number of repines, average number of Likes and your follower ratio.
Boards Data helps you keep track of your boards and group boards to which you belong. The information is presented in a table format, similar to a spreadsheet with the following sortable columns: Board name, Category, Followers, Pins, Repins, and Likes. Group boards are indicated by a small icon to the right of the board name.
Spam & SEO Check analyzes your Pinterest activity against four criteria (pinning mode, board spam, board SEO, pinning activity) and provides suggestions on how to improve your results.
Pinning Mode examines the methods you use to add Pins on Pinterest. A higher percentage increase the chance of getting found on Pinterest searches. Pins added with an image uploader, pin button or ViralWoot scheduler increase your score.
Board Spam looks at what percentage of your boards are group boards. Ideally, this number should be under 30% to avoid being flagged as a potential spammer.
Board SEO looks at the percentage of boards that have a category. Setting a category for each board helps increase search impressions and traffic.
Pinning Activity looks how frequently you pin. Active pinners tend to get more followers and higher rates of engagement.
Best Pinning Time provides insight into the best days of the week to Pin, the best times of day to Pin and the best performing colors.